Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 169 projectsSparkhouse is a Video Production company that excels in creating high-quality multimedia content, including corporate video production and video post-production. With a 100% positive feedback rate, clients frequently commend their project management, responsiveness, and ability to align with client visions. Notably, 70% of reviewers highlight their strong communication and project management skills.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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UndisclosedUndisclosed2 - 9Rochester, NY
Services provided
Based in Rochester, New York, The Renaissance NY is a video production agency. They provide Video Production and Graphic Design.
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UndisclosedUndisclosed2 - 9Naperville, IL
Services provided
Corporate Photography company DMR Virtual Photography & Webservices Inc. Is located in Naperville, Illinois. The team specializes in Corporate Photography and Video Production.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Brooklyn, NYServices provided
See all 61 projectsCasual is a multimedia production company specializing in video production services, including cinematography, video editing, and motion graphics. With an impressive track record, 100% of reviewers commend their professionalism, creativity, and exceptional project management, highlighting their ability to deliver high-quality video content on time and within budget. Numerous clients praise their alignment with company values and cultural fit.
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$1,000+$50 - $99 / hr2 - 9Capalaba, Australia
Services provided
Located in Capalaba, Australia, Shak Studios is a Corporate Photography company. Their services include Corporate Photography and Video Production.
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Undisclosed$200 - $300 / hr2 - 9Riverview, Canada
Services provided
Wes Perry Photography is a Corporate Photography company. Established in 2014, the agency is located in Riverview, Canada. Their team provides Corporate Photography and Video Production.
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$1,000+$50 - $99 / hr2 - 9Milwaukee, WI
Services provided
Intellect Media Co is a small Corporate Photography company based in Milwaukee, Wisconsin. The team focuses on Corporate Photography and Video Production.
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$1,000+$50 - $99 / hr2 - 9Como, Italy
Services provided
AVI FILM PRODUCTIONS is a small Como, Italy-based video production company. The team specializes in Video Production and Broadcast Video.
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$5,000+$100 - $149 / hr2 - 9Nottingham , England
Services provided
Turbine Creative, a video production agency, was founded in 2020. The small team offers Video Production and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production services, including videography, video editing, and corporate video production. Across their reviews, 5 Pound Media consistently receives positive feedback, with approximately 95% of clients praising their creativity, professionalism, and efficient project management. Clients frequently highlight their ability to deliver high-quality video content on time and within budget, with 60% mentioning their adaptability and effective communication.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
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$5,000+Undisclosed2 - 9Port Melbourne, Australia
Services provided
Archer Works is a video production company. The team is headquartered in Port Melbourne, Australia, and their services include Video Production and Broadcast Video.
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$1,000+$50 - $99 / hr2 - 9Ferndown, England
Services provided
ORB 3D, a video production agency, is located in Ferndown, England. Their services include Video Production and Corporate Photography.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 15 projectsSIERRA Production House is a multimedia production company specializing in film production, video editing, and corporate video production. Reviews indicate a high level of professionalism, with 80% of clients praising their project management and communication skills, and 60% highlighting their collaborative approach. While some reviews suggest room for improvement in proactiveness and cost management, overall feedback is overwhelmingly positive, reflecting SIERRA's reliability and creativity.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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UndisclosedUndisclosed2 - 9Nashville, TN
Services provided
Red Staple Marketing is a video production company. Launched in 2020, the company is based in Nashville, Tennessee. Their services include Video Production and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Los Angeles, CA
Services provided
Founded in 2016, Exalted Media Inc is a video production agency. The team provides Video Production and Content Marketing and is headquartered in Los Angeles, California.
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UndisclosedUndisclosed2 - 9Des Plaines, IL
Services provided
Small Corporate Photography company Marie Miller Photography & Videography, is located in Des Plaines, Illinois. Their services include Corporate Photography and Video Production.
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$5,000+Undisclosed2 - 9
Services provided
Mind Media is a video production agency. Established in 2022, the team offers Video Production and Marketing Strategy. The agency is headquartered in Ra'anana, Israel.
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$5,000+$150 - $199 / hr2 - 9Zürich, Switzerland
Services provided
DioStuDio GmbH is a video production company. The company is based in Zürich, Switzerland and Oftringen, Switzerland. Their services include Video Production and Video Marketing.
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$10,000+Undisclosed2 - 9
Services provided
Founded in 2012, Orange House Media is a small Winnipeg , Canada-based Video Marketing company. Their services include Video Marketing and Video Production.
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$1,000+$50 - $99 / hr2 - 9Beograd, Serbia
Services provided
Celestial Design, Belgrade Serbia is a video production agency established in 2011. The team specializes in Video Production and Web Design.
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UndisclosedUndisclosed2 - 9New Delhi, India
Services provided
Laxya Productions Pvt. Ltd. Is a video production agency. The agency is in New Delhi, India. Their team specializes in Video Production and Advertising.
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Undisclosed$100 - $149 / hr2 - 9
Services provided
IBEX Productions, LLC is a video production agency. They were launched in 2018 and focus on Video Production and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Unterschleißheim, Germany
Services provided
Established in 2021, StraussProductions is a small video production agency headquartered in Unterschleißheim, Germany. Their team offers Video Production and Advertising.
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$25,000+$200 - $300 / hr2 - 9
Services provided
Launched in 2024, Empowered Narratives Ltd is a video production agency. The team provides Video Production and Audio Production and is headquartered in Boulder, Colorado.
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$5,000+Undisclosed2 - 9Bangkok, Thailand
Services provided
Established in 2022, Radiate Studios is a video production agency. The company specializes in Video Production and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Orlando, FL
Services provided
Honest AV is a video production company. Their small team is headquartered in Orlando, Florida. Their services include Video Production and Broadcast Video.
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$1,000+$150 - $199 / hr2 - 9
Services provided
Silverline Productions Inc. Is a video production company. Founded in 2007, the team focuses on Video Production and Graphic Design.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Launched in 2021, The Motion Dot is a small video production agency based in McLean, Virginia. Their team specializes in Video Production and Branding.
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Undisclosed< $25 / hr2 - 9
Services provided
Creative Touch Productions is a video production company. Founded in 2024, the company specializes in Video Production and Advertising.
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UndisclosedUndisclosed2 - 9
Services provided
Video production agency Motion Pixel focuses on Video Production and Corporate Photography. They are headquartered in Singapore, Singapore.
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UndisclosedUndisclosed2 - 9München, Germany
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Spaced Entertainment is a München, Germany-based video production company. Established in 2023, the team focuses on Video Production and Audio Production.
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$5,000+Undisclosed2 - 9Halifax, Canada
Services provided
Established in 2020, Unbound Media, a small video production company, is in Halifax, Canada. Their services include Video Production and Corporate Photography.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Abundant Media is a video production company established in 2019. Their team specializes in Video Production and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Mumbai, India
Services provided
Talkaholics Productions is a video production agency. Launched in 2007, the firm is headquartered in Mumbai, India. Their team provides Video Production and Video Marketing.
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$1,000+$25 - $49 / hr2 - 9Union City, NJ
Services provided
M Creative Agency LLC is a Product Design company. They specialize in Product Design and UX/UI Design and are based in Union City, New Jersey.
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UndisclosedUndisclosed2 - 9Nashville, TN
Services provided
Established in 2013, Porchlight is a small Nashville, Tennessee-based Advertising company. Their services include Advertising and Broadcast Video.
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$1,000+< $25 / hr10 - 49Mumbai, India
Services provided
See all 1 projectsAkshar Team Media provides services such as creating dashboards, developing platforms for management, and offering full UX/UI solutions. The overall feedback indicates that the company delivers good value for money, executes feedback efficiently, and meets project milestones on time, although there is room for improvement in punctuality for meetings.
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UndisclosedUndisclosed2 - 9Pittsburgh, PA
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232 CREATIVE, an Advertising company, provide Advertising and Branding. They were founded in 2015.
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$10,000+$100 - $149 / hr10 - 49Denver, CO
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Amélie Company is an Advertising company established in 2002. The small team provides Advertising and Branding.
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UndisclosedUndisclosed50 - 249Fort Worth, TX
Services provided
Agency Habitat is a branding firm. Established in 1973, the firm is located in Fort Worth, Texas. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Rockford, IL
Services provided
Heinzeroth Marketing Group is an Advertising company. The Rockford, Illinois-based firm was established in 1993. Their team specializes in Advertising and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Frankfort, IL
Services provided
Small Corporate Photography company B3 Productions LLC, is based in Frankfort, Illinois. The team specializes in Corporate Photography and Video Production.
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UndisclosedUndisclosed2 - 9Edinburgh, Scotland
Services provided
See all 1 projectsFirefly New Media UK offers services including branding, design, technical manual creation, product packaging, and brochure design. Reviews consistently highlight their exceptional creativity, attention to detail, and impactful designs that enhance brand recognition and contribute to increased sales and revenue. Clients also commend their excellent project management and professionalism, fostering long-term partnerships.
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$1,000+$50 - $99 / hr2 - 9Prague, Czech Republic
Services provided
Pure stuff is an Advertising company. The Prague, Czech Republic-based firm specializes in Advertising and Digital Strategy.
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$1,000+Undisclosed2 - 9San Antonio, TX
Services provided
See all 1 projectsHelix Media offers services in Multimedia Production, including video production, website creation, and product photography. The reviews highlight the company's commitment to client satisfaction and efficient project execution, with an emphasis on creativity and tailored solutions. Clients praise Helix Media's professionalism, flexibility, and ability to deliver high-quality, impactful content swiftly.
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$5,000+UndisclosedFreelancer
Services provided
Dechev Visuals, a branding agency and video production company, is based in Sofia, Bulgaria. They provide Branding and Video Production.
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$1,000+$100 - $149 / hr2 - 9Singapore, Singapore
Services provided
Founded in 2024, House of Scenes is a video production company. The team provides Video Production and Broadcast Video and is located in Singapore, Singapore.
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$5,000+$50 - $99 / hr2 - 9Selero, Greece
Services provided
Grafiman is a small Selero, Greece-based web design agency. The team offers Web Design and Graphic Design.
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$1,000+Undisclosed2 - 9
Services provided
Ark Marketing Agency, a small web design company, is headquartered in Orlando, Florida. Their services include Web Design and Graphic Design.
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UndisclosedUndisclosed2 - 9Atlanta, GA
Services provided
Witness & Co, a Content Marketing company, was launched in 2014. Headquartered in Atlanta, Georgia, the team offers Content Marketing and Video Production.
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Undisclosed$150 - $199 / hr2 - 9
Services provided
3Detours A Virtual Walkthrough is a graphic design company. They are headquartered in Marina del Rey, California, and their services include Graphic Design and Video Production.
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$25,000+Undisclosed2 - 9Wilton, CT
Services provided
Peak Curiosity is a video production company. Established in 2013, the team offers Video Production and Broadcast Video.
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$100,000+Undisclosed2 - 9Santa Rosa, CA
Services provided
The Empire Company is a Business Consulting company. Their team is based in Santa Rosa, California and focuses on Business Consulting and Corporate Training & Coaching.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Bold-X is a Digital Strategy company. They were founded in 2019, and their services include Digital Strategy and Content Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.8/40.019/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37.4/40.017.8/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.2/40.018.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.4/40.017.2/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.4/40.017/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.1/40.017/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36/40.017.6/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
35.9/40.017.8/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37.3/40.018.4/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.6/40.017.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Dublin 8, Ireland
Ability to deliver
35.6/40.017/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
80% Video Production20% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.