Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 167 projectsSparkhouse is a video production company known for its comprehensive services in corporate video production, videography, and post-production. With a near-perfect satisfaction rate, clients frequently commend their professionalism, responsiveness, and ability to capture the client's vision effectively. Approximately 100% of reviewers mention timely delivery and high-quality production, while 70% highlight their effective communication and project management skills.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Bright Media Productions is a video production agency. The Sofia, Bulgaria-based company offers Video Production and Audio Production.
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$5,000+$100 - $149 / hr2 - 9Chatham, Canada
Services provided
Launched in 2021, OOAK Productions is a video production company. The agency focuses on Video Production and Audio Production.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
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$1,000+Undisclosed2 - 9Castle Rock, CO
Services provided
Established in 2020, Blue Owl Studio is a video production agency. The company offers Video Production and Graphic Design, and is small.
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$1,000+$25 - $49 / hr2 - 9Lakewood, CO
Services provided
Squishy Systems Creative Studios is a video production company founded in 2021. The team offers Video Production and Audio Production.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Limber Media is a video production company. In Los Angeles, California, their team provides Video Production and Corporate Photography.
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Undisclosed$150 - $199 / hr2 - 9Waverton, Australia
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Vidzero, a video production agency, provides Video Production and Video Marketing. The company is headquartered in Waverton, Australia.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Fine Cut Studio is a small video production company based in Palo Alto, California. The team specializes in Video Production and Corporate Photography.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 14 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
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Undisclosed$50 - $99 / hr2 - 9Edinburgh, Scotland
Services provided
Based in Edinburgh, Scotland, 12Tables Film is a video production agency. They provide Video Production and Audio Production and were launched in 2023.
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$5,000+$100 - $149 / hr2 - 9Stockport, England
Services provided
Fettle Digital is a video production company. They are headquartered in Stockport, England and have small team of experts. Their services include Video Production and Corporate Photography.
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Featured
What are Featured Providers?
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$1,000+$150 - $199 / hr2 - 9New Barnet, England
Services provided
Twothirtyfive is a video production company. The agency is in New Barnet, England. Their services include Video Production and Corporate Photography.
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$1,000+$100 - $149 / hr2 - 9Helsinki, Finland
Services provided
Silent Owl Films is an Advertising company. Based in Helsinki, Finland and Pori, Finland, the firm specializes in Advertising and Video Production.
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$5,000+$50 - $99 / hr10 - 49Kraków, Poland
Services provided
See all 1 projectsfluostudio specializes in creating comprehensive branding packages, including logo design, visual identity guidelines, and custom stationery. The reviews highlight fluostudio's exceptional project management, proactive communication, and ability to deliver high-quality work ahead of schedule. Clients appreciate their down-to-earth approach and find the process transparent and well-structured, resulting in increased brand visibility and reduced advertising costs.
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$1,000+$25 - $49 / hr10 - 49Madrid, Spain
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Video production agency Samsa Studio was established in 2016. Headquartered in Madrid, Spain, the team focuses on Video Production and Product Design.
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$1,000+$200 - $300 / hr2 - 9Nashville, TN
Services provided
Nashbox Studios is a video production agency and Corporate Photography company launched in 2017. Their team offers Video Production and Corporate Photography.
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$5,000+$100 - $149 / hr10 - 49Louisville, KY
Services provided
(spark), a Leap Group Co. Is a video production agency. They offer Video Production and UX/UI Design and are headquartered in Louisville, Kentucky and Cincinnati, Ohio.
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$5,000+$25 - $49 / hr10 - 49Istanbul, Türkiye
Services provided
Founded in 2016, Azat Films Turkiye is a small Broadcast Video company. Their team focuses on Broadcast Video and Video Production.
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$10,000+$50 - $99 / hr2 - 9Loulé, Portugal
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Founded in 2008, Newings | Creative & Digital Agency, a small branding agency, is headquartered in Loulé, Portugal and Loulé, Portugal. Their team focuses on Branding and Social Media Marketing.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Founded in 2003, aaronllburn.com is a Broadcast Video and video production agency. The agency offers Broadcast Video and Video Production.
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$1,000+$50 - $99 / hr2 - 9
Services provided
BrAIn Agency is a branding agency. They focus on Branding and Digital Strategy and were launched in 2024. The company is located in Newark, Delaware.
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$1,000+$100 - $149 / hr2 - 9Mülheim an der Ruhr, Germany
Services provided
Established in 1998, response, Studio für Video und Fotografie is a Corporate Photography and video production agency. The agency focuses on Corporate Photography and Video Production, and is
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$1,000+< $25 / hr10 - 49Dhaka, Bangladesh
Services provided
Established in 2013, AD65 BD. Ltd. Is a small Dhaka, Bangladesh-based video production agency. Their team specializes in Video Production and Advertising.
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$1,000+< $25 / hr10 - 49Noida, India
Services provided
Silver Bazel is a video production company established in 2013. Headquartered in Noida, India, the team specializes in Video Production and Corporate Photography.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
Established in 2010, nomad. Is a small Broadcast Video and video production agency. Their team provides Broadcast Video and Video Production.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Open Face Media Pvt Ltd is a video production company headquartered in Hyderabad, India. They specialize in Video Production and Advertising.
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$1,000+< $25 / hr10 - 49Kolkata, India
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Margg Darshan Advertising, a small graphic design agency and video production company, is based in Kolkata, India. Their services include Graphic Design and Video Production.
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UndisclosedUndisclosed10 - 49İstanbul, Türkiye
Services provided
Lygos Films, a video production company, is in İstanbul, Türkiye. Their services include Video Production and Corporate Photography.
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$10,000+$300+ / hr10 - 49Kuala Lumpur, Malaysia
Services provided
Creative Stew, a video production company and Broadcast Video company, was founded in 2012. The small team offers Video Production and Broadcast Video.
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UndisclosedUndisclosed10 - 49Singapore, Singapore
Services provided
Small video production company and Corporate Photography company Vivid Snaps, is headquartered in Singapore, Singapore. Their services include Video Production and Corporate Photography.
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$5,000+$25 - $49 / hr10 - 49Gurugram, India
Services provided
DUBnSUB is a video production company and Audio Production company. Launched in 2017, the team provides Video Production and Audio Production.
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Undisclosed$50 - $99 / hr10 - 49Dubai, United Arab Emirates
Services provided
Video production company MRB PRODUCTIONS was established in 2021. The firm offers Video Production and Corporate Photography.
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UndisclosedUndisclosed10 - 49València, Spain
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Video production agency and Audio Production company CREW IN MOTION is headquartered in València, Spain. Launched in 2010, the team offers Video Production and Audio Production.
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$50,000+$300+ / hr10 - 49Herzliya, Israel
Services provided
KODA Communications, a video production company and Broadcast Video company, was founded in 2006. They offers Video Production and Broadcast Video.
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
Services provided
Arise Engineering Services is an Ahmedabad, India-based Product Design and video production company. Founded in 2016, the team focuses on Product Design and Video Production.
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$50,000+Undisclosed10 - 49
Services provided
Imagen Pictures, an Advertising and video production agency, was launched in 2005. They provides Advertising and Video Production.
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$1,000+Undisclosed10 - 49San Francisco, CA
Services provided
Airtraffic is a video production company. They focus on Video Production and Social Media Marketing and were launched in 2021. The agency is located in San Francisco, California.
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$1,000+$200 - $300 / hr10 - 49Karachi, Pakistan
Services provided
Video production agency GrayScale is in Karachi, Pakistan. Their services include Video Production and Graphic Design.
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$1,000+$25 - $49 / hr10 - 49
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MIMMERS is a video production company. They were founded in 2014 and specialize in Video Production and Web Development.
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$5,000+$50 - $99 / hr2 - 9
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3D Studio di Marco Bizzarro, a video production company, is headquartered in Florence, Italy. The team provides Video Production and Graphic Design.
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$5,000+$200 - $300 / hr10 - 49London, England
Services provided
Hotwolf is a small video production company launched in 2015. Their services include Video Production and Social Media Marketing.
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$1,000+$50 - $99 / hrFreelancerLeipzig, Germany
Services provided
Launched in 2022, Eclectic Films, a small video production agency, is based in Leipzig, Germany. Their services include Video Production and Social Media Marketing.
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$1,000+Undisclosed10 - 49Laguna Hills, CA
Services provided
Glowza Digital is a video production agency and Video Marketing company launched in 2015. The firm offers Video Production and Video Marketing.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
Services provided
KKDD Films, a small video production company and Audio Production company, is located in Dubai, United Arab Emirates. Their services include Video Production and Audio Production.
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$5,000+$150 - $199 / hr10 - 49Berlin, Germany
Services provided
Headquartered in Berlin, Germany, fivekit is a video production company. Launched in 2022, the team offers Video Production and Event Marketing.
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Undisclosed$50 - $99 / hr10 - 49Knoxville, TN
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Launched in 2013, PopFizz Productions is a video production agency. The company provides Video Production and Marketing Strategy, and is small.
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$1,000+$25 - $49 / hr10 - 49Greater Noida, India
Services provided
Video Editing Professionals is a video production agency. Their team is based in Greater Noida, India and Jersey City, New Jersey and offers Video Production and Broadcast Video.
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UndisclosedUndisclosed10 - 49
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Let's Media Solution, a video production agency and Corporate Photography company, was established in 2021. They offers Video Production and Corporate Photography.
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$1,000+$150 - $199 / hr10 - 49Tampa, FL
Services provided
Bay Photo Video is a video production company and Video Marketing company. Located in Tampa, Florida, the agency provides Video Production and Video Marketing.
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$10,000+$50 - $99 / hr10 - 49
Services provided
Framekollektiv / KWK Media GmbH is a graphic design company and video production company. They were launched in 2024 and focus on Graphic Design and Video Production.
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$1,000+Undisclosed10 - 49
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Brkfst.io, a Content Marketing and video production company, was founded in 2020. The team focuses on Content Marketing and Video Production.
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$10,000+$100 - $149 / hr10 - 49
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Launched in 2017, Olympus VFX is a video production company and AR/VR development company. Their team provides Video Production and AR/VR development.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.9/40.018/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.7/40.017.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.6/40.017.4/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.