Top Search Engine Marketing (SEM) Agencies
Paid search is one of the fastest ways to put your brand in front of high-intent buyers. The right search engine marketing (SEM) agency can refine your bidding strategy, craft compelling ad copy, and turn clicks into measurable revenue. On Clutch, every provider is evaluated through in-depth client reviews, detailed service questionnaires, and verified performance data, so you can hire with confidence. Use the filters on this page to narrow agencies by budget, location, industry expertise, and more. Looking for regional options? Browse leading SEM agencies in the United States, SEM firms in the United Kingdom, and SEM companies in Canada to find a partner that meets your goals and time zone.
Need a particular expertise in Google Ads? Explore the best Google Ads PPC agencies on Clutch to find the perfect partner.
15 Leaders 15 Contenders
29,168 Companies
Compare Top Search Engine Marketing (SEM) Agencies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr250 - 999Paramus, NJServices provided
50% Search Engine Optimization30% Pay Per Click10% Advertising +1 service10% Social Media MarketingSee all 368 projectsSmartSites is a digital marketing agency offering comprehensive SEO services, search engine marketing, and website optimization to enhance digital visibility and website ranking for businesses across various industries. With 100% positive feedback from clients, common themes include effective SEO strategies resulting in significant traffic growth, responsive communication, and timely delivery of services. Approximately 70% of reviewers highlight their exceptional customer service and commitment to client success.
Reviews mention Results-oriented
SmartSites has received overwhelmingly positive feedback regarding its results-oriented approach. Clients have highlighted significant improvements in metrics such as website rankings, lead generation, and return on ad spend (ROAS). One client noted a transformative 25x ROI from their ad spend, while another praised the agency for consistently delivering double-digit ROAS across platforms. The team's commitment to client success, proactive communication, and effective project management have been frequently mentioned, solidifying SmartSites' reputation as a reliable partner for achieving measurable business outcomes.-
SEO & UX/UI Design for Roofing Co
5.0 Oct 7, 2024What stood out was their collaborative approach. They took the time to understand our brand, goals, and target audience, ensuring the new design aligned perfectly with our vision. The improvements we've seen so far are remarkable.
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Google, Bing Ads, Website & CRM for Debt Collection Agency
5.0 Sep 14, 2023The work has been good; takes a while to get the ads right, but it's worth it. Now we are getting many leads daily and good caliber. We will continue on the path.
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SEO & PPC Services for Ocean Tours Company
5.0 Mar 24, 2023Increase of direct bookings, Keyword tracking, Conversions from PPC. The results were still effective so it did not interfere at this point with our goals.
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Website Design & Advertising for Carport & Garage Company
5.0 Sep 21, 2022They have done great getting us the leads we need to make sales. Very great at communicating.
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PPC, SEO & Web Development for Behavioral Health Center
5.0 Jan 8, 2025Every project that Smartsites has worked on with us has been a huge success. They deliver what they claim to be able to and beyond. We are very pleased with all of the services we have used from them thus far.
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9 of 9 reviews are 5 stars5 new reviews for Search Engine Optimization servicesLess than $10,000 avg. project costRead 9 Recent ReviewsReviewed 9 times in the past 6 months
SmartSites has received overwhelmingly positive feedback over the past six months, with clients praising their responsiveness, creativity, and effective project management. One client highlighted a 90% increase in web traffic and a 50% boost in sales and ROAS. Another noted significant improvements in SEO and lead generation, with a 400% growth in social media presence. Clients consistently commend the team's dedication to delivering results and maintaining clear communication, making SmartSites a favorable choice for diverse businesses.Was this helpful?
124 of 140 Search Engine Optimization reviews are 5 stars5 new reviews for Search Engine Optimization in past 6 months$50,000 – $199,999 avg. project costRead 140 ReviewsSearch Engine Optimization PROJECT HIGHLIGHT
SEO & Web Dev for Hospitality & Architectural Design Firm
5.0 — SmartSites provides SEO and web development services for a hospitality and architectural design firm. The team is also responsible for competitor research, keyword strategy, and technical auditing. Read moreWas this helpful?
View PackagesBuild a foundation of growth with 💡 SEO services
We generate millions of visitors and sales monthly through organic search. Read what businesses like you have said in our over 1,000 5 star reviews online. Call ☎️ 201-870-6000 for a free consultation.Was this helpful?
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$1,000+$25 - $49 / hr10 - 49Umarkot, Pakistan
Services provided
50% Search Engine Optimization20% Advertising20% Web Design +1 service10% Pay Per ClickProumii is a SEO services firm. Headquartered in Umarkot, Pakistan, their small team specializes in Search Engine Optimization and Advertising. The company was established in 2023.
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Undisclosed$100 - $149 / hr10 - 49Selkirk, Canada
Services provided
40% Search Engine Optimization20% Pay Per Click20% Social Media Marketing +1 service20% Web DesignEstablished in 2003, Andrew Pollock is a SEO agency. The team focuses on Search Engine Optimization and Pay Per Click and is in Selkirk, Canada.
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$1,000+Undisclosed10 - 49
Services provided
20% Search Engine Optimization40% Ecommerce Marketing40% Pay Per ClickPPC company Cosmos Wave was launched in 2023. The team offers Pay Per Click and Ecommerce Marketing and is based in Paris, France.
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$1,000+Undisclosed10 - 49
Services provided
30% Search Engine Optimization30% Pay Per Click20% Public Relations +1 service20% Web DesignEstablished in 2015, zepimedia is a SEO services firm. The agency provides Search Engine Optimization and Pay Per Click, and is small.
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$1,000+$25 - $49 / hr10 - 49
Services provided
35% Search Engine Optimization25% Pay Per Click15% Content Marketing +4 services10% Social Media Marketing5% Account-Based Marketing5% Digital Strategy5% Video MarketingVistara Digitals is a SEO services firm. They are in Kanpur Nagar, India and have small team. They provide Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49
Services provided
30% Search Engine Optimization30% Pay Per Click30% Performance Marketing +2 services5% Digital Strategy5% Social Media MarketingHezo Nova Digital is a SEO agency. Their small team of employees is located in New Delhi, India. Their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49
Services provided
40% Search Engine Optimization20% Pay Per Click15% Social Media Marketing +3 services10% Digital Strategy10% Mobile & App Marketing5% BrandingIn Indore, India, Crysty Digital is a SEO company. They provide Search Engine Optimization and Pay Per Click and were established in 2023.
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$1,000+< $25 / hr10 - 49
Services provided
50% Search Engine Optimization30% Social Media Marketing10% Pay Per Click +1 service10% Web DesignSEO Always, a SEO company, was founded in 2017. They offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
30% Search Engine Optimization30% Pay Per Click30% Web Development +1 service10% CRM Consulting and SIBased in Tampa, Florida, Digital Canvas Marketing is a PPC company. The team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49
Services provided
10% Search Engine Optimization50% Pay Per Click20% Social Media Marketing +2 services10% Conversion Optimization10% Ecommerce MarketingPPC company Paid Media Guys focuses on Pay Per Click and Social Media Marketing. They were established in 2022.
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$1,000+$50 - $99 / hr10 - 49
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35% Search Engine Optimization25% Pay Per Click20% Social Media Marketing +2 services10% Content Marketing10% Digital StrategyHuzDigital is a SEO agency established in 2025. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49
Services provided
40% Search Engine Optimization20% Pay Per Click20% Social Media Marketing +2 services10% Content Marketing10% Web DesignLaunched in 2023, MediaShoes is a small SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$10,000+$100 - $149 / hr10 - 49New York, NY
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15% Search Engine Optimization15% Digital Strategy15% Pay Per Click +6 services15% Web Design10% Custom Software Development10% UX/UI Design10% Web Development5% E-Commerce Development5% Mobile App DevelopmentAumcore Digital Marketing Agency is a Digital Strategy company based in New York, New York and Kuala Lumpur, Malaysia. The team offers Digital Strategy and Search Engine Optimization.
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$5,000+$50 - $99 / hr50 - 249
Services provided
25% Search Engine Optimization25% Pay Per Click20% Ecommerce Marketing +2 services20% Social Media Marketing10% AdvertisingSee all 3 projectsFunnelic Agency is a digital agency that specializes in PPC advertising for Amazon
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$1,000+$25 - $49 / hrFreelancer
Services provided
70% Search Engine Optimization30% Pay Per ClickSee all 1 projectsMuyiwa is a Nigerian SEO Consultant & SEO Specialist in Lagos. He provides internet marketing services and SEO services to help businesses and their products.
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UndisclosedUndisclosed50 - 249Raleigh, NC
Services provided
30% Search Engine Optimization35% Email Marketing35% Pay Per ClickSokal is a midsize Email Marketing company established in 2010. Their services include Email Marketing and Pay Per Click.
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$250,000+$300+ / hr10,000+
Services provided
10% Search Engine Optimization20% Digital Strategy20% IT Strategy Consulting +4 services20% Web Development10% Media Planning & Buying10% Pay Per Click10% Social Media MarketingDigital Strategy company FOO Company was established in 1900. In Shithole, French Guiana, the team focuses on Digital Strategy and IT strategy consulting.
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$1,000+< $25 / hr50 - 249Roorkee, India
Services provided
25% Search Engine Optimization25% Pay Per Click20% Mobile & App Marketing +2 services20% Social Media Marketing10% Content MarketingSarojson Digital, a PPC agency, is headquartered in Roorkee, India. The team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249
Services provided
40% Search Engine Optimization30% Web Design10% Graphic Design +2 services10% Pay Per Click10% Social Media Marketing1st Page Rank is a SEO services firm established in 2017. The team offers Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hrFreelancerCornforth, England
Services provided
50% Search Engine Optimization50% Pay Per ClickSEO company and PPC agency Shane Parkins is based in Cornforth, England. They offer Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249Berlin, Germany
Services provided
50% Search Engine Optimization20% Social Media Marketing15% Pay Per Click +2 services10% Ecommerce Marketing5% Email MarketingDigital Optimizer is a SEO agency. They are headquartered in Silver Spring, Maryland and Berlin, Germany, and their services include Search Engine Optimization and Social Media Marketing.
Read more$350 Basic Package for Entrepreneurs $1,200 Mid Level Business and Local Business Websites $2,800 Enterprise and ecommerce WebsiteView PackagesGrowth Plan for Entrepreneurs and Business Owners
We kick off with a complimentary free consultation to grasp the essence of your business and pinpoint any hurdles or prospects in your existing online footprint. Subsequently, a comprehensive review of your website is undertaken, encompassing a technical audit and keyword exploration, to chart the optimal path forward. Let's startWas this helpful?
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UndisclosedUndisclosed2 - 9
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25% Search Engine Optimization50% Social Media Marketing25% Pay Per ClickJodie Minto is a social media marketing firm. The team focuses on Social Media Marketing and Search Engine Optimization and is based in Erina, Australia.
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$1,000+$25 - $49 / hrFreelancerOuch, Pakistan
Services provided
50% Search Engine Optimization50% Pay Per ClickSEO services firm and pay per click agency Mursaleen Khan is located in Ouch, Pakistan. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249Ghaziabad, India
Services provided
25% Search Engine Optimization25% Email Marketing25% Pay Per Click +1 service25% Social Media MarketingMidsize social media marketing firm Digital Marketing Rockers, is based in Ghaziabad, India. Their services include Social Media Marketing and Email Marketing.
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$1,000+< $25 / hrFreelancer
Services provided
60% Search Engine Optimization40% Pay Per ClickDina SEO & SEM expert is a SEO services firm headquartered in Alexandria, Egypt. Their services include Search Engine Optimization and Pay Per Click.
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Undisclosed$50 - $99 / hrFreelancerWaldkraiburg, Germany
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25% Search Engine Optimization75% Pay Per ClickLaunched in 2010, Michael Luber is a pay per click agency. Their team offers Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr50 - 249
Services provided
10% Search Engine Optimization40% Pay Per Click10% Advertising +4 services10% Content Marketing10% Conversion Optimization10% Digital Strategy10% Social Media MarketingBulldoze Marketing is a PPC agency. Founded in 2020, the company is headquartered in Newport Beach, California. Their team focuses on Pay Per Click and Advertising.
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$1,000+$100 - $149 / hrFreelancer
Services provided
90% Search Engine Optimization10% Pay Per ClickCarricoSEO is a SEO services firm established in 2022. The team focuses on Search Engine Optimization and Pay Per Click.
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Undisclosed$25 - $49 / hrFreelancerPorto, Portugal
Services provided
80% Search Engine Optimization20% Pay Per ClickIn Porto, Portugal, Consultoria SEO - Manuel Sousa is a small SEO company. The team provides Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr50 - 249Cyberjaya, Malaysia
Services provided
25% Search Engine Optimization25% Pay Per Click25% Social Media Marketing +1 service25% Web DevelopmentEstablished in 2022, Top Operative AI is a social media marketing firm. The team specializes in Social Media Marketing and Search Engine Optimization and is located in Cyberjaya, Malaysia.
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$1,000+$25 - $49 / hr50 - 249Los Angeles, CA
Services provided
25% Search Engine Optimization25% Account-Based Marketing25% Ecommerce Marketing +1 service25% Pay Per ClickLocated in Los Angeles, California, FBA Listing Optimization is a midsize SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hrFreelancerThe Woodlands, TX
Services provided
50% Search Engine Optimization50% Pay Per ClickFounded in 2012, Appendant is a SEO agency and pay per click company. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancerBarangaroo, Australia
Services provided
40% Search Engine Optimization60% Pay Per ClickLachlan Martin , a pay per click agency, was launched in 2025. The agency specializes in Pay Per Click and Search Engine Optimization, and is small.
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UndisclosedUndisclosedFreelancer
Services provided
70% Search Engine Optimization30% Pay Per ClickFounded in 2025, SEO Paradise Ltd is a SEO agency. The team provides Search Engine Optimization and Pay Per Click and is based in Southend-on-Sea, England.
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$1,000+$25 - $49 / hr50 - 249
Services provided
25% Search Engine Optimization25% Content Marketing25% Pay Per Click +1 service25% Social Media MarketingThe Social Media Grip is a social media marketing company. Based in delhi, India, the firm was launched in 2024. Their team specializes in Social Media Marketing and Content Marketing.
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$5,000+Undisclosed50 - 249Morristown, NJ
Services provided
25% Search Engine Optimization25% Content Marketing25% Pay Per Click +1 service25% Social Media MarketingELuminous Technologies Pvt. Ltd is a social media marketing company. They are in Morristown, New Jersey. Their team specializes in Social Media Marketing and Content Marketing.
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$5,000+$50 - $99 / hrFreelancerSchaerbeek, Belgium
Services provided
80% Search Engine Optimization20% Pay Per ClickSmall SEO agency Raf Polus - SEO consultant, is located in Schaerbeek, Belgium. The team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancerPerthes, France
Services provided
50% Search Engine Optimization50% Pay Per ClickFounded in 2024, Mapesia is a SEO services firm and pay per click company. The team specializes in Search Engine Optimization and Pay Per Click.
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$250,000+$300+ / hr50 - 249
Services provided
25% Search Engine Optimization50% Digital Strategy25% Pay Per ClickEstablished in 2003, Patch Maker USA is a Digital Strategy company. The firm offers Digital Strategy and Pay Per Click.
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$250,000+Undisclosed50 - 249
Services provided
30% Search Engine Optimization25% Mobile App Development25% Web Development +1 service20% Pay Per ClickSEO company Young10 Marketing is based in Helena, Montana. They focus on Search Engine Optimization and Web Development and were founded in 2022.
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$1,000+$25 - $49 / hrFreelancerSils, Spain
Services provided
80% Search Engine Optimization20% Pay Per ClickNNBResults, a small SEO company, is headquartered in Sils, Spain. The team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Cheyenne, WY
Services provided
25% Search Engine Optimization25% Pay Per Click25% Social Media Marketing +1 service25% Web DesignDigital Tech is a pay per click agency. The Cheyenne, Wyoming-based agency focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249
Services provided
30% Search Engine Optimization25% Web Development15% E-Commerce Development +2 services15% Pay Per Click15% Web DesignFounded in 2005, USJoomlaForce is a midsize SEO services firm. Their team provides Search Engine Optimization and Web Development.
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Undisclosed< $25 / hrFreelancerJaipur, India
Services provided
70% Search Engine Optimization20% Pay Per Click10% Content MarketingSEO company SEO Expert Jaipur is based in Jaipur, India. They specialize in Search Engine Optimization and Pay Per Click and were launched in 2021.
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$5,000+$200 - $300 / hr2 - 9
Services provided
25% Search Engine Optimization25% AI Development15% Pay Per Click +3 services15% Web Design10% AI Consulting10% Social Media MarketingSee all 1 projectsClover Group Solutions is an AI Development and Digital Marketing agency that helps businesses get found and recommended by AI. As search shifts from Google's blue links to answers from ChatGPT,
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$1,000+$25 - $49 / hr2 - 9
Services provided
20% Search Engine Optimization20% Pay Per Click20% Print Design +2 services20% Social Media Marketing20% Web DesignSee all 1 projectsWEBNETIVE offers services including website development, SEO, Google Ads pay-per-click, and social media account creation. Clients commend the company for its exceptional technical knowledge and ability to enhance online visibility and website ranking, although there is a suggestion for 24/7 customer support.
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UndisclosedUndisclosed2 - 9Berlin, Germany
Services provided
30% Search Engine Optimization30% Performance Marketing15% Content Marketing +2 services15% Conversion Optimization10% Pay Per ClickNetzbekannt GmbH is a SEO agency. They offer Search Engine Optimization and Performance Marketing and were founded in 2018.
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$5,000+$150 - $199 / hr10 - 49Toms River, NJ
Services provided
20% Search Engine Optimization15% Conversion Optimization15% Social Media Marketing +5 services10% Advertising10% Digital Strategy10% Ecommerce Marketing10% Pay Per Click10% Video MarketingConduit Digital is a small Toms River, New Jersey-based SEO agency. Their services include Search Engine Optimization and Social Media Marketing.
Read moreView PackagesConduit Digital Custom SEO Solutions
At Conduit Digital we don't package digital products and services, we provide thoroughly custom-built solutions based on client opportunities.Was this helpful?
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UndisclosedUndisclosedFreelancer
Services provided
50% Search Engine Optimization25% Pay Per Click25% Web DesignClicktal Agencia Marketing Digital is a SEO company. In Alajuela, Costa Rica, the firm was established in 2013. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Fort Lauderdale, FL
Services provided
20% Search Engine Optimization20% Content Marketing20% Pay Per Click +2 services20% Social Media Marketing20% Web DesignDashClicks is a small Fort Lauderdale, Florida-based Content Marketing company. The team offers Content Marketing and Pay Per Click.
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Compare Top 15 Search Engine Marketing (SEM) Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Search Engine Optimization30% Pay Per Click20% Other -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Search Engine Optimization10% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Search Engine Optimization60% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
45% Search Engine Optimization25% Pay Per Click30% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
70% Search Engine Optimization10% Pay Per Click20% Other -
$1,000+$150 - $199 / hr50 - 249Toronto, Canada
Ability to deliver
39.8/40.019.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Search Engine Optimization20% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Search Engine Optimization50% Pay Per Click10% Other -
$5,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Search Engine Optimization10% Pay Per Click15% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
40% Search Engine Optimization30% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Tampa, FL
Ability to deliver
39.5/40.019.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Search Engine Optimization30% Pay Per Click -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Search Engine Optimization50% Pay Per Click30% Other -
$1,000+Undisclosed50 - 249Colorado Springs, CO
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Search Engine Optimization30% Pay Per Click -
$1,000+$100 - $149 / hr50 - 249Boca Raton, FL
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Search Engine Optimization10% Pay Per Click20% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
10% Search Engine Optimization80% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49South Jordan, UT
Ability to deliver
39/40.019.4/20 Reviews9.9/10 Clients & Experience9.7/10 Market PresenceService focus
65% Search Engine Optimization25% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
70% Search Engine Optimization10% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
15% Search Engine Optimization85% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Los Angeles, CA
Ability to deliver
38.8/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Search Engine Optimization10% Pay Per Click20% Other -
$1,000+$50 - $99 / hr50 - 249L'viv, Ukraine
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
80% Search Engine Optimization10% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.5/40.020/20 Reviews9.7/10 Clients & Experience8.8/10 Market PresenceService focus
35% Search Engine Optimization20% Pay Per Click45% Other -
$1,000+$25 - $49 / hr50 - 249Sahibzada Ajit Singh Nagar, India
Ability to deliver
38.4/40.019/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
55% Search Engine Optimization15% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
25% Search Engine Optimization25% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Chicago, IL
Ability to deliver
38.3/40.018.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Search Engine Optimization10% Pay Per Click20% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Search Engine Optimization50% Pay Per Click -
$1,000+$100 - $149 / hr50 - 249Lehi, UT
Ability to deliver
37.9/40.018/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
75% Search Engine Optimization25% Pay Per Click -
$5,000+$200 - $300 / hr10 - 49London, England
Ability to deliver
37.9/40.019.2/20 Reviews9.9/10 Clients & Experience8.7/10 Market PresenceService focus
80% Search Engine Optimization10% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
20% Search Engine Optimization50% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Calgary, Canada
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
45% Search Engine Optimization40% Pay Per Click15% Other -
$1,000+$50 - $99 / hr50 - 249Dnipro, Ukraine
Ability to deliver
37.6/40.019.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
70% Search Engine Optimization20% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49San Diego, CA
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Search Engine Optimization10% Pay Per Click10% Other
Top Search Engine Marketing (SEM) Agencies
An SEM company plans, launches, and manages paid search campaigns on platforms such as Google Ads, Microsoft Advertising, and Amazon. Their specialists research high-value keywords, write ad copy, set up audience targeting, adjust bids in real time, and run A/B tests to maximize return on ad spend (ROAS). They also track conversions, deliver performance reports, and provide strategic recommendations that align with your wider digital marketing objectives.
Most agencies deliver an end-to-end suite that can include:
- Keyword research & competitive analysis
- Campaign setup (Search, Shopping, Display, YouTube)
- Bid management and budget pacing
- Ad copywriting and creative testing
- Landing-page optimization
- Remarketing and audience segmentation
- Conversion tracking and analytics integration
Some firms also bundle complementary channels, such as programmatic display or social PPC, to create a unified digital marketing strategy.
SEM engagements usually fall between $3,000–$20,000 per month, but pricing scales with ad spend, account complexity, and service level. Smaller businesses might work with an agency on a management-fee model (e.g., 10%–20% of monthly media spend), while enterprises often negotiate flat retainers or performance-based contracts. Always ask for a clear breakdown of management fees versus ad budget before signing.
Start by defining your KPIs, such as lead volume, e-commerce revenue, or customer acquisition cost. Then:
- Review case studies in your industry.
- Check Clutch client reviews for transparency, communication, and results.
- Compare pricing models (percentage of spend, flat fee, or hybrid).
- Request a campaign audit or strategic roadmap to gauge expertise.
Selecting a partner whose reporting cadence and collaboration style match your internal workflow will set the engagement up for success.
- “Guaranteed #1 ranking” claims (ad position depends on auction dynamics).
- Lack of access to the ad account or data ownership.
- Vague reporting that focuses on clicks instead of revenue-driven metrics.
- One-size-fits-all strategies with minimal keyword research.
- Slow or inconsistent communication during the sales process.
- How will you structure our campaigns and why?
- Which metrics will you report on weekly and monthly?
- What tools or automations do you use for bid management?
- Can you share a recent success story in a similar industry or budget range?
- Who will be my day-to-day point of contact, and how many accounts do they manage?
- How do you coordinate SEM with SEO and other digital marketing channels?
Agencies bring platform certifications, cross-account data, and advanced tools that small teams can’t always justify purchasing. Their experience shortens the testing cycle, reduces wasted spend, and frees internal staff to focus on broader marketing initiatives.
Freelancers are ideal for limited budgets or project-based needs. Agencies, however, provide a multidisciplinary team including strategists, copywriters, designers, and analysts that can scale campaigns quickly and cover absences without interrupting performance.
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