Top Digital Marketing Agencies in Philadelphia
Philadelphia’s marketing scene bridges historic Main Street commerce with a rising tech culture fueled by Comcast, BioLabs, and universities like Penn, Drexel, and Temple. Whether you’re a Center City startup looking for lead-gen or a global enterprise in the Navy Yard aiming to scale e-commerce, the right digital marketing partner can accelerate growth.
Clutch makes that search easier. Each agency listed here has been vetted through our rigorous, interview-based review process—covering strategy, execution, and measurable ROI. Use the filters to narrow results by budget, industry focus, or service line and find a Philadelphia digital marketing firm that aligns with your goals.
• Compare with the global list: Top Digital Marketing Agencies
• Exploring the region? See New York City agencies or Washington, DC agencies
• Need a niche partner? Browse Healthcare Digital Marketing Specialists
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr50 - 249Serves Philadelphia, PAServices provided
See all 34 projectsCodedesign is a digital marketing agency offering services such as website maintenance, SEO, website optimization, and lead generation. Their overall feedback is overwhelmingly positive, with 100% of reviewers emphasizing their impressive project management, responsiveness, and effective communication. Additionally, 70% of reviewers highlight their alignment with company values and good value for cost. Codedesign’s adaptability and dedication to clients' success also stand out.
$1,000+$50 - $99 / hr10 - 49Serves Philadelphia, PAServices provided
See all 67 projectsVerbsz Marketing is a digital marketing agency specializing in SEO, social media management, and lead generation. Across the reviews, 100% of clients praised their professionalism, timely delivery, and responsiveness. A notable 80% highlighted their expertise in enhancing online visibility and driving measurable results. Verbsz's commitment to customer satisfaction and strategic approach makes them a valued partner.
$1,000+$100 - $149 / hr10 - 49Serves Philadelphia, PAServices provided
See all 12 projectsScaledOn is a digital marketing agency specializing in Amazon management, PPC, SEO, and digital strategy optimization. Across the reviews, clients report significant improvements in sales, lead generation, and brand awareness, with measurable results such as a 240% revenue increase over two years. The agency is highly praised for its expertise, responsiveness, and data-driven approach, with 100% positive feedback on their ability to deliver on time.
$50,000+$150 - $199 / hr10 - 49Serves Philadelphia, PAServices provided
See all 16 projectsHotspex Media is a digital marketing agency renowned for its omnichannel media services, including digital advertising, SEO, and traditional media. The reviews highlight their impressive project management and innovative solutions, with 95% of reviewers commending their deep industry knowledge and attention to detail. Clients appreciate their strategic insights and data-driven results, with notable improvements in KPIs, brand sentiment, and ROI.
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$5,000+$150 - $199 / hr10 - 49Newark, DE
Services provided
Founded in 2019, Mountainise Inc, a small AI company, is in Newark, Delaware. Their team provides Artificial Intelligence and BI & big data consulting & SI.
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$1,000+$25 - $49 / hr50 - 249South Brunswick Township, NJ
Services provided
Webtraffic Agency is a SEO services firm. Launched in 2016, the firm specializes in Search Engine Optimization and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr250 - 999Serves Philadelphia, PAServices provided
See all 340 projectsSmartSites is a full-service digital marketing agency specializing in SEO, website development, and PPC management. They are consistently commended for their high ratings and the ability to deliver measurable improvements, such as a 30% boost in efficiency and significant increases in web traffic and ad performance. Approximately 95% of reviewers highlight their project management excellence and responsiveness, with particular praise for individual project managers like Javier, Darius, and Haadi. Areas for improvement include faster project turnarounds and more proactive strategic recommendations.
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$1,000+Undisclosed50 - 249Middletown, DE
Services provided
Target Access Hub is a Middletown, Delaware-based Email Marketing company. Their services include Email Marketing and Market Research.
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$1,000+$100 - $149 / hr10 - 49Somerville, NJ
Services provided
See all 2 projectsThree Summers Creative is a full-service agency specializing in rebranding, social media campaigns, and video production. Reviews highlight their impressive video production and effective social media strategies, with 100% positive feedback on increasing brand awareness and engagement. Clients commend their seamless communication and flexibility, noting significant growth in social media followers and donations after partnering with them.
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Undisclosed< $25 / hr50 - 249Middletown, DE
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Located in Middletown, Delaware and Karachi, Pakistan, SISPN Technology is a Digital Strategy company. The team focuses on Digital Strategy and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9Bethlehem, PA
Services provided
See all 4 projectsSSMCommunications is a marketing and communications agency offering services such as social media management, SEO, website development, and creative branding solutions. Reviews reveal a 100% positive sentiment, highlighting their dedication, attention to detail, and effective project management. Approximately 50% of reviewers commend their personalized service and competitive rates. All clients report significant improvements in branding and market presence.
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UndisclosedUndisclosed2 - 9Paoli, PA
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Sugartown Communications is an Advertising company. The team provides Advertising and Branding and is located in Paoli, Pennsylvania.
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$1,000+Undisclosed2 - 9Howell Township, NJ
Services provided
See all 1 projectsgivemeservice.com is a digital marketing agency specializing in website content management and SEO optimization. The feedback is overwhelmingly positive, with 100% of reviewers highlighting the company's dedication to client success and timely project delivery. Clients consistently reported that the team met or exceeded their expectations, showing effective project management and communication.
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UndisclosedUndisclosed2 - 9Doylestown, PA
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Founded in 2000, MillerVolpe, Inc., a small Advertising company, is based in Doylestown, Pennsylvania. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Chester Springs, PA
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Prospect IT Solutions INC is a small Chester Springs, Pennsylvania-based social media marketing company. The team provides Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Doylestown, PA
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Marketing Management Solutions is a Marketing Strategy company. Launched in 2009, the agency is in Doylestown, Pennsylvania. Their services include Marketing Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9Newark, DE
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Social media marketing agency Linking Media focuses on Social Media Marketing and Email Marketing. They are located in Newark, Delaware and Lahore, Pakistan.
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Undisclosed$50 - $99 / hr10 - 49Princeton, NJ
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Advertising company NivoAds was established in 2023. The team focuses on Advertising and Ecommerce Marketing.
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UndisclosedUndisclosed10 - 49Monroe, NJ
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Founded in 2019, DigitalTechyx is an Advertising company. The firm focuses on Advertising and Public Relations.
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UndisclosedUndisclosedFreelancerHavertown, PA
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Headquartered in Havertown, Pennsylvania, Something Creative, LLC is a Content Marketing company. Founded in 2008, the team offers Content Marketing and Content Writing Services.
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$5,000+$150 - $199 / hr2 - 9Doylestown, PA
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Website Wannabe LLC, a web development firm, was founded in 2022. The agency specializes in Web Development and Market Research, and is small.
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$5,000+$100 - $149 / hr10 - 49Jamison, PA
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Timmons&Company is a social media marketing firm based in Jamison, Pennsylvania. They specialize in Social Media Marketing and Advertising.
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$1,000+$50 - $99 / hr2 - 9Newark, DE
Services provided
Launched in 2000, PCM Agency is a web design company. Their team provides Web Design and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Northfield, NJ
Services provided
See all 9 projectsLoading Leads Marketing is a digital marketing company specializing in website design and SEO services. The company consistently receives positive feedback, with over 90% of reviewers praising their prompt communication, project delivery, and personalized service. Clients frequently commend Austin, the owner, for his dedication and ability to tailor solutions to individual needs.
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$1,000+< $25 / hr10 - 49Macungie, PA
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Quadrazon, a branding company, is in Macungie, Pennsylvania. They provide Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Phillipsburg, NJ
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See all 1 projectsCaret is a strategic sales consultancy specializing in outbound sales and demand generation. They receive overwhelmingly positive feedback, with 100% of reviewers highlighting their integrity, commitment, and strategic vision. Clients report significant business growth, with measurable success exceeding fivefold, and commend Caret for their impeccable timeliness and effective communication.
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$1,000+$25 - $49 / hr10 - 49Middletown, DE
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DIGITAL WISE FZ LLC is a social media marketing agency. In Al Jazirah Al Hamra, United Arab Emirates and Cairo, Egypt, their team provides Social Media Marketing and E-Commerce Development.
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$5,000+$100 - $149 / hr2 - 9Lacey Township, NJ
Services provided
See all 33 projectsBower Web Solutions is a comprehensive web development and digital marketing company offering services such as web design, development, maintenance, SEO, and email marketing. Reviews highlight their efficient communication, project management, and personalized approach. With a 100% satisfaction rate, clients consistently commend their responsiveness and ability to meet deadlines and budgets. Notably, 50% of reviewers emphasize their exceptional communication skills.
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UndisclosedUndisclosed2 - 9Newtown, PA
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Launched in 2016, Lloydnet Tech, a small SEO services firm, is in Newtown, Pennsylvania. Their team provides Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr2 - 9Freehold, NJ
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See all 1 projectsRightSEM is a web development company that has received positive feedback for delivering projects on time and understanding client needs. With 100% of reviewers expressing satisfaction, clients appreciate their excellent follow-up and responsiveness. The company is noted for being a great cultural fit and offering good value for the cost.
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UndisclosedUndisclosed2 - 9Chester Springs, PA
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Founded in 2023, Rx4Marketing is a small social media marketing agency. Their team focuses on Social Media Marketing and Email Marketing.
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UndisclosedUndisclosedFreelancerPhoenixville, PA
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SignalPoint Media Group is a Marketing Strategy company. They provide Marketing Strategy and Social Media Marketing and were established in 2017. The firm is in Phoenixville, Pennsylvania.
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UndisclosedUndisclosed2 - 9Flemington, NJ
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Hunterdon Business Services, LLC is a SEO services firm. Their team is based in Flemington, New Jersey. The firm focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Douglassville, PA
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Web design agency Amity Digital provides Web Design and Search Engine Optimization. They are located in Douglassville, Pennsylvania.
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$5,000+$200 - $300 / hr2 - 9Princeton, NJ
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Pitchr.ai is a branding firm founded in 2025. The firm offers Branding and Public Relations, and is small.
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$1,000+Undisclosed10 - 49Schnecksville, PA
Services provided
See all 2 projectsCitro Digital is a versatile digital agency specializing in Google Ads management, SEO, social media strategy, and app development. Their clients commend their deep industry knowledge and strategic execution, with 100% of reviewers appreciating their personalized approach and project management skills. Citro Digital is noted for boosting client visibility and engagement, though they could benefit from increased staffing to handle their growing clientele.
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$1,000+$100 - $149 / hr2 - 9Hightstown, NJ
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Alchemy Media is a Content Marketing company. They provide Content Marketing and Branding and were founded in 2016.
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$1,000+$25 - $49 / hr50 - 249Dover, DE
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See all 64 projectsMandasa Technologies Pvt Ltd is a versatile Shopify development company known for its high ratings, responsive service, and competitive pricing. The company excels in customizing Shopify websites, adding functionalities, and resolving technical issues, often with quick turnaround times. Approximately 90% of the reviews highlight their responsiveness and professional service, while around 70% commend their budget-friendly pricing and value.
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$5,000+$150 - $199 / hr2 - 9South Bound Brook, NJ
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See all 3 projectsSilvernail Web Design is a web development and digital marketing company specializing in SEO, website design, and social media management. They receive overwhelmingly positive feedback, with 100% of reviewers noting satisfaction with their personalized approach and effective project management. Clients appreciate their commitment to understanding business needs and enhancing digital presence, with multiple mentions of increased client engagement and visibility.
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UndisclosedUndisclosed2 - 9Princeton, NJ
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Wise Planet Consulting is a Digital Strategy company. Based in Princeton, New Jersey, the firm provides Digital Strategy and Pay Per Click.
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Undisclosed$25 - $49 / hr2 - 9Hillsborough Township, NJ
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See all 1 projectsScinorx Technlogies Inc. is a web development and marketing strategy company specializing in website creation, e-commerce solutions, and strategic consulting. Reviews indicate a 100% positive feedback rate, highlighting their ability to meet and surpass expectations, deliver projects on time, and maintain effective communication. Clients appreciate their strategic insights and efficient, streamlined work processes.
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UndisclosedUndisclosed10 - 49Bethlehem, PA
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FunnelKake is a PPC company. They were founded in 2016 and offer Pay Per Click and Conversion Optimization.
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$5,000+$100 - $149 / hr10 - 49Newark, DE
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Soltellus, a Market Research company, was founded in 2022. They focuses on Market Research and Business Consulting.
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UndisclosedUndisclosed2 - 9Wilmington, DE
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AboveX Digital is a small pay per click agency. Established in 2014, the team specializes in Pay Per Click and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Hockessin, DE
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Located in Hockessin, Delaware, AtSea Design, LLC is a custom software development firm. They provide Custom Software Development and Search Engine Optimization.
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$5,000+Undisclosed2 - 9Lawrence Township, NJ
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See all 1 projectsDisclose DX is a web and digital design studio that helps brands, agencies, and startups turn ideas into powerful digital products. We design and build websites, apps, and creative platforms that
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UndisclosedUndisclosed2 - 9Philadelphia, PA
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TA Management & Consulting, LLC. Is a Newark, Delaware-based Business Consulting company. Founded in 2002, the team specializes in Business Consulting and Corporate Training & Coaching.
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UndisclosedUndisclosed2 - 9Newport, DE
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Wise Tactic Inc, a small Advertising company, is headquartered in Newport, Delaware. Their services include Advertising and Affiliate Marketing.
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$1,000+$100 - $149 / hr10 - 49Lancaster, PA
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See all 7 projectsWTM Digital is a comprehensive digital marketing agency specializing in SEO, PPC, web design, and digital strategy. Reviews highlight their expertise, responsiveness, and ability to understand client needs, with 100% positive feedback on their ability to deliver tailored solutions. Clients commend their commitment to business goals, effective communication, and long-term results, with a significant focus on lead generation and conversion optimization.
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UndisclosedUndisclosed2 - 9Hatfield, PA
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Illustrated Designs, Inc. Is a Marketing Strategy company. They offer Marketing Strategy and Event Marketing and were founded in 1968.
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UndisclosedUndisclosed2 - 9West Chester, PA
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Small SEO agency Internet RND, is located in West Chester, Pennsylvania. The team provides Search Engine Optimization and Web Design.
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$1,000+Undisclosed1,000 - 9,999Allentown, PA
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Lauer Media Company, a PR company, is based in Allentown, Pennsylvania. Their services include Public Relations and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerPrinceton, NJ
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SEO agency DigitalSEO1 is headquartered in Princeton, New Jersey. The team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Newark, DE
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Founded in 2014, Client Monster Branding & Co. Is an Advertising company. The small team provides Advertising and Branding.
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UndisclosedUndisclosed250 - 999East Brunswick, NJ
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Launched in 1995, Generational Marketing is a web design company. The team provides Web Design and Social Media Marketing.
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List of the Top 15 Philadelphia Digital Marketing Companies
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$1,000+$100 - $149 / hr250 - 999Philadelphia, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
90% Digital Marketing10% Other -
$1,000+$100 - $149 / hr10 - 49Serves Philadelphia, PA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Digital Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Philadelphia, PA
Ability to deliver
36/40.016.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Digital Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
39.3/40.019.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
90% Digital Marketing10% Other -
$1,000+$100 - $149 / hr10 - 49Evesham, NJ
Ability to deliver
36.3/40.016.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
60% Digital Marketing40% Other -
$10,000+$50 - $99 / hr10 - 49Philadelphia, PA
Ability to deliver
36.9/40.019.4/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
40% Digital Marketing60% Other -
$5,000+$150 - $199 / hr10 - 49Ardmore, PA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Digital Marketing65% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
33.7/40.016.6/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
40% Digital Marketing60% Other -
$1,000+$150 - $199 / hr2 - 9Philadelphia, PA
Ability to deliver
31.4/40.016.4/20 Reviews8.7/10 Clients & Experience6.3/10 Market PresenceService focus
70% Digital Marketing30% Other -
$100,000+$150 - $199 / hr10 - 49Philadelphia, PA
Ability to deliver
31.9/40.015.4/20 Reviews6.7/10 Clients & Experience9.7/10 Market PresenceService focus
55% Digital Marketing45% Other -
$5,000+$150 - $199 / hr10 - 49Philadelphia, PA
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
30% Digital Marketing70% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
30.7/40.016.2/20 Reviews5.9/10 Clients & Experience8.6/10 Market PresenceService focus
70% Digital Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Philadelphia, PA
Ability to deliver
33.8/40.016.2/20 Reviews8.5/10 Clients & Experience9.1/10 Market PresenceService focus
40% Digital Marketing60% Other -
$10,000+$25 - $49 / hr10 - 49Philadelphia, PA
Ability to deliver
34.4/40.016.6/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
35% Digital Marketing65% Other -
$1,000+$50 - $99 / hr50 - 249Dover, DE
Ability to deliver
32.2/40.020/20 Reviews5.7/10 Clients & Experience6.5/10 Market PresenceService focus
40% Digital Marketing60% Other -
$5,000+$150 - $199 / hr10 - 49Philadelphia, PA
Ability to deliver
32.9/40.016.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
75% Digital Marketing25% Other -
$50,000+$150 - $199 / hr10 - 49Philadelphia, PA
Ability to deliver
35.2/40.017.6/20 Reviews9.7/10 Clients & Experience7.9/10 Market PresenceService focus
25% Digital Marketing75% Other -
$5,000+Undisclosed50 - 249Philadelphia, PA
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Digital Marketing90% Other -
$10,000+$200 - $300 / hr10 - 49Philadelphia, PA
Ability to deliver
33.1/40.016.8/20 Reviews9.5/10 Clients & Experience6.7/10 Market PresenceService focus
30% Digital Marketing70% Other -
$5,000+$100 - $149 / hr2 - 9Philadelphia, PA
Ability to deliver
29.5/40.016.2/20 Reviews6.2/10 Clients & Experience7/10 Market PresenceService focus
60% Digital Marketing40% Other -
Undisclosed$150 - $199 / hr250 - 999Philadelphia, PA
Ability to deliver
34.9/40.016.2/20 Reviews8.9/10 Clients & Experience9.8/10 Market PresenceService focus
10% Digital Marketing90% Other -
$10,000+$150 - $199 / hr2 - 9Media, PA
Ability to deliver
32.1/40.016.2/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
40% Digital Marketing60% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
32.6/40.016.2/20 Reviews8/10 Clients & Experience8.3/10 Market PresenceService focus
30% Digital Marketing70% Other -
$25,000+$150 - $199 / hr10 - 49Philadelphia, PA
Ability to deliver
35.1/40.017.4/20 Reviews9.6/10 Clients & Experience8.1/10 Market PresenceService focus
13% Digital Marketing87% Other -
$25,000+$150 - $199 / hr10 - 49Philadelphia, PA
Ability to deliver
35.5/40.017.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
10% Digital Marketing90% Other -
$25,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
33.8/40.016/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Digital Marketing80% Other -
$1,000+$100 - $149 / hr2 - 9Philadelphia, PA
Ability to deliver
24.3/40.016.2/20 Reviews3/10 Clients & Experience5.1/10 Market PresenceService focus
90% Digital Marketing10% Other -
$5,000+$100 - $149 / hr2 - 9Philadelphia, PA
Ability to deliver
33.1/40.016.4/20 Reviews8.5/10 Clients & Experience8.2/10 Market PresenceService focus
20% Digital Marketing80% Other -
$1,000+$150 - $199 / hr50 - 249Philadelphia, PA
Ability to deliver
28.8/40.015.6/20 Reviews7.5/10 Clients & Experience5.7/10 Market PresenceService focus
50% Digital Marketing50% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
28.3/40.014.6/20 Reviews7.2/10 Clients & Experience6.4/10 Market PresenceService focus
90% Digital Marketing10% Other
Latest Digital Marketing Articles
See all articles![How to Create a Digital Marketing Budget [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/cbefcf801b6c486982d781482f9a654f.png)
How to Create a Digital Marketing Budget [With Template]
Use this template to create an affordable digital marketing budget for your business.
Philadelphia Digital Marketing Agency FAQs
Hiring a local partner means you get to unlock key benefits that could drive notable results. Agencies in Philadelphia:
- Understand regional buyer behavior—from SEPTA commuters to Main Line shoppers
- Can produce on-site photo or video content without expensive travel fees
- Have relationships with area publishers (Philadelphia Magazine, Billy Penn) for native ad or PR opportunities
- Share your time zone, easing real-time collaboration during campaign pivots
Budgets vary for hiring a Philadelphia-based digital marketing agency based on key factors such as scope, creative requirements, and team size, but most Clutch-listed agencies charge:
- $100 – $175 per hour for project-based work
- $3,000 – $10,000 per month for integrated retainers that combine SEO, PPC, and content
Startups often begin with a $5,000 discovery sprint, while enterprise campaigns with multichannel media can exceed $25,000 monthly.
Local digital marketing agencies support a broad mix of sectors thanks to the city’s diverse economy. When hiring a Philly team, you can expect expertise in:
- Healthcare and life sciences along the I-76 corridor
- Higher education (thanks to the city’s 100+ colleges)
- Food and beverage—from Reading Terminal Market brands to craft breweries
- B2B manufacturing in suburban industrial parks
- Professional services like law, finance, and real estate
- Define success metrics—lead volume, ROAS, or brand lift.
- Review Clutch case studies for campaigns in your industry.
- Ask agencies to explain how they’ve driven Philadelphia-specific traffic (e.g., targeting “Delaware Valley” keywords).
- Evaluate team seniority and whether you’ll work with strategists or be handed to interns.
- Request a 90-day roadmap before signing.
Some red flags may seem insignificant at first but when they add up, they can cause horrible headaches and setbacks for your project. When vetting and hiring a prospective partner, watch out for these signs:
- Guaranteed rankings or overnight results—algorithms don’t work that way.
- One-size-fits-all proposals that ignore your neighborhood audience nuances (Fishtown ≠ King of Prussia).
- Poor communication cadence; if they ghost you during sales, expect worse post-kickoff.
- Lack of first-party data ownership—ensure ad accounts stay in your name.