What was the scope of their involvement?
There were two phases. The first phase of the relationship was to create new assets that were more aligned with our overall branding message. They created some videos and photographs, and we then modified our website to incorporate those images and messages so that we could better communicate with our audience.
After that, we started focusing mostly on paid social media and paid search. They created ads for us to use with Google AdWords and also with Facebook, Instagram, Pinterest, some of our other key social channels. They also helped create a TV campaign and radio ad that we used as an experiment because we’re not doing that on an ongoing basis.
What is the team dynamic?
I work very closely with Jason Brewer [CEO, Brolik.] He spends his time not only managing the team, but he also assists on the creative side as well as the strategy side. Their next most active team member from is Bryce [Senior Marketing Strategist, Brolik.] Bryce pays attention to the analytics, social ads, and Google ads.
We occasionally work with Alex [Creative Director, Brolik] but he is more on the creative side, ad creation, and website design sides. He was the one that created the different landing pages. Finally, when we need to have something specifically related to the website, we work with Jason [Senior Account Executive, Brolik.]
These four individuals are the ones that we work with the most. Their total team is about 12 people. We have at least weekly calls, and sometimes even more frequently, with Jason and Bryce.
How did you come to work with Brolik?
The first time we got in touch was around July of last year. I was searching for digital marketing companies in the Philadelphia area, but I was a startup and we hadn’t even fully started our business yet.
Our initial conversation went well, but Brolik wasn’t the right fit at the time because we were too new. Jason and I kept in touch. He kept watching what we were doing and we reconnected around April of this year.
I had already launched the website. I had launched our branding campaigns and different social media programs. We didn’t have the right traction from a sales standpoint. He and I connected to see how things were going, I shared some of our challenges as we continued to ramp up and by then, it was a better time to reconnect and engage.
As a startup, it’s difficult for us to have a lot of cash other than the cash that we use to promote and create ads. Jason was very open to a revenue-sharing model or some kind of success compensation program where they’re basically paid by performance. They invest the resources to get us to the point where we perform, and as we sell more, they earn more. It works very well for us so far.
How much have you invested with them?
We have spent between $30,000 and $40,000.
What is the status of this engagement?
We started working with them in May 2017 and they’re still working with us.