A Foundational Partner for Growth

Gold
VERIFIED

We are growth strategists with a digital marketing sweet spot. Whether you’re looking for web design, branding, or digital strategy, Brolik sets you on a path for growth starting with an understanding of your business model and goals.

 

Our iterative approach to projects ensures that we achieve sustainable growth for your business. By positioning you on the correct channels, learning how to communicate your unique value, and finding market opportunities - our focus is always on connecting with the right audience at the right time.

We go beyond strategy to execute on our plan, by removing the boundaries between branding, creative, marketing, advertising and tech through our integrated approach.

We help businesses go bigger - whether you’re well-known or just getting started - by taking the mystery out of marketing with our scalable process. Let’s create the future of your business.

 
$10,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2004
Show all +
Philadelphia, PA
headquarters
  • 990 Spring Garden St., Suite 301
    Philadelphia, PA 19123
    United States

Portfolio

Key clients: 

MLS Players Association, Comcast, Alex's Lemonade Stand, Houwzer, Everlast, Rehab Financial Group, World Travel, Inc.

Reviews

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Web Design for a Utility Company

"I’m most impressed with the new designs they came up with for the website."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
 
Apr. 2018 - Ongoing
Project summary: 

Brolik helped redesign a website to boost overall functionality and design, all while creating video content for Facebook and LinkedIn campaigns.

The Reviewer
 
Glen Mills, Pennsylvania
Marketing Manager, Utility Company
 
Verified
The Review
Feedback summary: 

Search rankings have improved markedly since the engagement began. There were some communication breakdowns that led to a delay in delivering the final website. However, Brolik's knowledge and expertise allows them to turn constructive feedback into implementable deliverables.

BACKGROUND

Introduce your business and what you do there. 

I’m the marketing manager for an organization that provides underground utility locating.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brolik? 

The original reason I reached out to them was to redo our website. Our SEO was quite poor, and the site was pretty outdated.

SOLUTION

What was the scope of their involvement? 

Brolik completely redid the entire website. There's nothing that’s the same about it. The old site was on WordPress, and they switched us over to Craft CMS. We asked them for something fresh, new, relevant. As far as the specifics of the design itself, their team worked on putting it together. We also use them for video production. They enhance our video content for our social media campaign that we're currently running on Facebook and LinkedIn. They did some small one-off graphic design projects as well. 

What is the team composition?

Jason (CEO, Brolik) was our initial contact through the sales process and is still the main point of contact on the video work. The rest of the project was transitioned to a senior account executive. In total there are seven people I communicate with in-house, plus they contract out for some outside services.

How did you come to work with Brolik? 

I found them via a Google search. I reached out and interviewed several vendors. I went with them because I enjoyed the website work they’d done with other customers. Their video content really grabbed me. 

How much have you invested with them?

We’ve spent around $85,000.

What is the status of this engagement?

Work started in April 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Brolik’s work definitely has had a positive impact. Our website is definitely much improved as is our SEO. We re-launched our Google Ads campaign, and it is doing really well. 

How did Brolik perform from a project management standpoint? 

Jason is awesome. We mainly communicate via email, and we also use GoToMeeting for calls. The main disappointment is with our account executive. We’ve had to send him things several times because he lost them. He managed the overall redesign, and that part of the project fell far behind schedule. The big reason for the delay was because he wasn't on top of his game, which I expressed to Jason when all of this went down. 

What did you find most impressive about them? 

I’m most impressed with the new design they came up with for the website. 

Are there any areas they could improve? 

Internal communication can definitely be improved, especially for the account executive that we deal with. There were some moving parts that got lost, or we had to send him things over and over again.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Digital Marketing, SEO & Design for HVAC Company

"They allow the communication to flow. The platforms they use aren’t complex or complicated."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Sept. 2017 - Ongoing
Project summary: 

Brolik provides digital marketing and SEO services, including significant background research and due diligence on the industry.

The Reviewer
 
11- 50 Employees
 
Conshohocken, Pennsylvania
Marketing Manager, HVAC Company
 
Verified
The Review
Feedback summary: 

Sales and inbound leads have improved dramatically since Brolik was first engaged. Transparency and agility are hallmarks of their work. Their consistent communication, responsiveness, and ability to work within strict parameters justify the investment and make them a valuable partner.

BACKGROUND

Introduce your business and what you do there.

I own the marketing and oversee the operations for a residential heating and air conditioning contractor.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brolik?

We’ve been in business for eight years, which makes us an immature company in this industry. We needed somebody to support us in sustaining growth. The biggest need was from a digital perspective, helping us to create and execute a digital marketing plan.

SOLUTION

What was the scope of their involvement?

The relationship started with us committing to a retainer of 35 hours a month over the course of 12 months. For the first 90 days, they dug into both our background and that of the industry. They interviewed key personnel here and from a list of our promoters in the marketplace.

Brolik came back in 90 days and gave us a report on our industry’s digital points. They identified where the gaps are and where we could close the delta in terms of what we had previously done and what we were looking to do. Next they produced a nine month timeline for our key initiatives based on that research. They created and shared a document that we discuss every 30 days. It shows where we are on the timeline, what the path will be over the next 30 days, and the results of the past month.

What is the team composition?

We mainly work with three people. One led the sales process; the chief strategy officer set up the first year of building the relationship out; and then the account manager handles the day-to-day questions of the project.

How did you come to work with Brolik?

We did research and sought referrals for local agencies that had digital expertise. I got their information from the Philadelphia Inquirer. We did a lot of work to make sure they were aligned with our vision that we had shared what we wanted out of an agency relationship.

How much have you invested with them?

We’re spending $65,000 per year for the first three years. We also just committed to pay them $35,000 to work on our website.

What is the status of this engagement?

We started working together around September 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The first part of the engagement was a lot about learning, and it was huge for us to understand the messaging. In terms of bottom line revenue, we grew as a company 32% this year over last year. We traditionally grew in the high teens to low 20s in the years prior to the engagement. Inbound leads also grew by 37%. I can't attribute the growth solely to Brolik but they gave us the ability to scale to that magnitude.

How did Brolik perform from a project management standpoint?

We're in touch daily as well as our standing meeting every 30 days. We use a video conference call for that monthly review. They reach out 10 days in advance to coordinate that conference call. They allow the communication to flow. The platforms they use aren’t complex or complicated. They have a system of Google documents that are shared between us and that allows for an ease of communication.

What did you find most impressive about them?

They provide a greater level of transparency than other agencies, which is really important. We know that we won't go months or quarters without understanding what's happening with our project. They feel like an extension of our business. They're clear in terms of successes and failures, as opposed to creating excuses. One of the biggest differentiators is that they actually spent time on due diligence and reconnaissance of our industry and our business. They’re agile in terms of the ability to navigate change. Ease of our transactions is one of the great benefits of working with them.

Are there any areas they could improve?

No. I understood that their niche is digital. We would love for them to continue to build out from a graphics design perspective. We'll see how they do with the look and feel of the website.

Do you have any advice for potential customers?

Beginning the relationship with due diligence was the key to our success. It shortened the learning curve of the agency/client relationship. Definitely push them and continue to ask questions of them. Make sure that they’re going through that process and using it as a tool to understand what happens next.

5.0
Overall Score We're now in our third year, which speaks to the dynamics of our partnership.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    It's typically us that hold that holds them up; they turn things over quickly.
  • 5.0 Cost
    Value / within estimates
    It's fair for what others in the market are charging and the value we get.
  • 4.5 Quality
    Service & deliverables
    They're willing to work with the abstract aspect of our project.
  • 5.0 NPS
    Willing to refer
    I’m highly likely to recommend them for specific digital projects.

Digital Marketing, SEO, & Design for Promotional Company

"They’re outstanding at adapting to whatever we need and solving both marketing and technical problems." 

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2017 - Ongoing
Project summary: 

Brolik reoriented and diversified a brand, developed new imagery, and revamped a website to reflect identity changes. They’ve helped integrate a new CRM and now contribute to Facebook and Instagram marketing.

The Reviewer
 
11- 50 Employees
 
Feasterville, Pennsylvania
Tim McManus
Director of Marketing, Joe Hand Promotions, Inc.
 
Verified
The Review
Feedback summary: 

Individual campaigns have brought in many new customers, and Brolik is constantly improving their ongoing lead generation practices. They provide flexible communication and are willing to adapt to meet their clients’ unique needs. Customers can expect a solution-oriented and responsive partner.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at Joe Hand Promotions. We’re the nation’s oldest and largest provider of Pay Per View events to commercial establishments like bars and restaurants. We have exclusive deals with content providers and partner with venues to place the PPV event in their bar and help them promote it.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brolik?

We needed help with lead generation and brand awareness to expand beyond our existing client base. We were going to use digital channels to target independent sports bars who didn’t think they could afford PPV.

SOLUTION

What was the scope of their involvement?

The project began as a rebrand before shifting to lead generation and finally transforming into a website development effort. We were known for our UFC distribution, but we wanted to change that reputation after acquiring new content. Our brand imagery was UFC-heavy, so Brolik switched us to a value-based proposition determined by what we could do for our customers rather than who we represent. They created imagery and a new slogan that describes the value we bring to bars and restaurants. Currently, they run digital marketing campaigns on Facebook and Instagram.

Updating our website with the new branding was much harder than anyone anticipated. Our platform was not one many people were experts in, and it hadn’t been updated in many years. They moved us off of our custom ExpressionEngine CMS to a platform with a more flexible design and navigation. This modern style gives us more control. We upgraded our CRM independent of our work with Brolik, but they helped us connect it to our website when it got unexpectedly technical.

What is the team composition?

We worked with 4–5 people during the rebrand and initial consultation including the owner, the CCO, their point person for bringing in new business, and a few others. We currently have two points of contact.

How did you come to work with Brolik?

I looked up digital marketing agencies in Philadelphia (I wanted to work with someone local) and interviewed 3–4 of them. Brolik’s research-based approach and ability to get to know our business quickly made us choose them.

How much have you invested in them?

We spend $5,000 per month on average.

What is the status of this engagement?

We’ve been working together since November 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It has been a learning process. We haven’t had great success regarding our Facebook campaign, as our B2B audience is tough to identify (owners, operators, and marketing managers for bars), but we’ve been experimenting a lot.

More recently, we had a huge UFC fight with a specific campaign that really performed. 25 sales came in just based on Brolik’s lead forms and ads. We’d only had one or two sales up that point, but they came through with that campaign.

How did Brolik perform from a project management standpoint?

They’re willing to help in any way we need within a given month. We communicate by email almost daily, and I have a weekly call with the lead project manager. There’s also a monthly call with the two members of their team and our entire marketing and product team and business development head.

Overall, they’re quite effective at dealing with challenges that arise. Our goals have changed a few times and soaked up many of their hours, but they always stay in touch with us and provide what we need.

What did you find most impressive about them?

They’re outstanding at adapting to whatever we need and solving both marketing and technical problems.

Are there any areas they could improve?

No, there isn’t, because their communication has improved over the course of the engagement. We added weekly calls to supplement our monthly calls, which we also requested be less technical. They were giving us lots of information we found unnecessary and repetitive, so we asked to receive a quick review and then move into a strategy session for the upcoming month. They adapted, and our communication has been much better in the second half of the year.

Do you have any advice for potential customers?

They do their homework, take their time getting to know you, and are committed to the research process. People should give them a hard look. I certainly recommend them to any business near our size that's looking for an agency.

4.0
Overall Score The branding and the technological side have been tremendous, and we see they’re learning the lead generation side.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    They’ll miss something occasionally, but that’s normally because we threw another project or a few changes at them.
  • 4.0 Cost
    Value / within estimates
    They were flexible with the extra hours our website required one month when we had a sever technological problem.
  • 4.0 Quality
    Service & deliverables
    Their technical support and branding are great, but we’re still trying to figure out the lead generation.
  • 5.0 NPS
    Willing to refer
    For a medium-sized business like ours in the Philadelphia area, they’re one of the top groups for the price.

Branding and Web Development for Aviation Service Company

"They have a “can-do” attitude."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2017 - Ongoing
Project summary: 

Brolik providing brand services to identify a new name. They then built a new website based on the set brand guidelines. In addition to research and analysis, the team delivered drawings and wireframes.

The Reviewer
 
11-50 Employees
 
Hawthorne, California
Joe Marotta
CFO, Encompass Aviation LLC
 
Verified
The Review
Feedback summary: 

The site’s high traffic numbers benefit the brand its growing name recognition. The team uses a variety of communication tools to work diligently with minimal supervision.

BACKGROUND

Please describe your company and your position there.

I’m the CFO of Encompass Aviation LLC, a small airline offering service throughout California.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brolik?

We needed branding and web development services.

What were your goals for this project?

We wanted to build name recognition and use the website to support that goal.

SOLUTION

How did you select this vendor?

The team had a great reputation and was located near our headquarters.

Can you go into detail about the services they provided and the scope of the project?

Brolik built our new website after they identified our name and build the brand guideline. We had several calls to develop ideas. The team then created drawings, wireframes, and other tools that supported the final product. Services have included research, comparative industry analysis, and media tools.

What was the team composition?

Their team included the CEO, an account executive, and a developer. Our team included the CEO and CFO.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Web traffic is higher and we are now well-positioned to introduce our new service.

How was project management arranged and how effective was it?

We communicated via conference calls, calendar invites, and Zoom screen sharing sessions. The Zoom sessions are interactive and helpful.

What did you find most impressive about this company?

They have a “can-do” attitude. The team works hard to achieve the right result without needing us to micromanage.

Are there any areas where they can improve?

They are a great company. We hope that they’re positioned to grow and assume more recognition of their own.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They're easy to reach whenever we need them.
  • 4.5 Cost
    Value / within estimates
    We get great value
  • 5.0 Quality
    Service & deliverables
    We always get a great result.
  • 5.0 NPS
    Willing to refer
    We would easily recommend them.

Rebrand & Craft Redesign for Sports League

"The work we’ve done together has made me even more confident in the work we plan to do going forward."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July - Dec. 2017
Project summary: 

Brolik coordinated a full organizational rebrand, complete with a new logo, mission statement, vision, and tagline. They implemented elements of the rebrand during the development of a new Craft CMS website.

The Reviewer
 
11- 50 Employees
 
Bethesda, Maryland
Nic Darling
Director of Digital Strategy, MLS Players Association
 
Verified
The Review
Feedback summary: 

Player engagement with the new website has increased, and their response to the rebranding is overwhelmingly positive. The project’s success has led to discussions of building a corresponding mobile app. Brolik was diligent in learning more about organizational values and providing smart solutions.

BACKGROUND

Introduce your business and what you do there.

I am the director of digital strategy for the Major League Soccer Players Association.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brolik?

We were looking to rebrand the organization, and we were looking to build a new public front-facing website to reflect that brand.

SOLUTION

What was the scope of their involvement?

Starting with the rebrand, we held a large introductory meeting with both of our teams. Following that, there was a significant discovery period where they interviewed all the major internal stakeholders, including a number of our players. Brolik reported on those results in another large meeting. From there, they crafted several iterations of a new logo, a new tagline, a new mission statement, and a new vision. We went through several phases of reviews and feedback until we came to a final piece. At that point, they provided us with branding documents that included all the materials we needed to start to implement the brand.

The process was somewhat similar for the website development tasks in that we started with another exploratory meeting. We decided that we would transition our site from WordPress to a Craft CMS. During this process, Brolik worked more directly with me in terms of building wireframes, determining features and functionality, a phase of visual design, developing a beta version of the website, and then, finally, launching it. We were looking for a way to highlight the content we’re producing around players in an effort to reflect the work they do off the field and after they leave the sport to help build their brands and inspire young players.

What is the team composition?

We’re working directly with a core group of three or four people, but they have a larger development team that we don’t interact with much. The digital marketing senior account executive is my main point of contact.

How did you come to work with Brolik?

Brolik made it on the list of firms I considered because I met them years ago and was familiar with their work. I was interested in working with them, but I didn’t have a project come up until now to provide that opportunity. Through the presentation and proposal process, they really stood out.

What is the status of this engagement?

We started working together in July 2017 and completed the projects in December 2017. We are currently in talks with them to develop a player-directed mobile application.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've had a considerable increase in traffic due to the content we're able to deliver on the new site. The brand has been well-received by the player pool, which is probably the most important feedback. Their response and engagement with us online has increased considerably since the rebrand.

Part of the rebrand was developing a different strategy for content delivery, and we've improved the types of things we're producing. That's an ongoing process, but it's certainly gotten a lot better. The visibility of the brand is a lot better as we produce things for the players to wear or carry around with them and replace what was a really dated look.

How did Brolik perform from a project management standpoint?

Project management is where they really impressed me. They were organized, transparent, and interactive. From my perspective of wanting to be hands-on and understand what was going on pretty regularly, they were willing to keep me included. Part of the reason why we also selected them to build the website and why we’re now building a mobile app with them is that we have a healthy working relationship with them.

What did you find most impressive about them?

There are not a lot of trade associations or unions for professional athletes. And there are not a lot of agencies that have a pre-existing understanding of that space. Brolik, however, asked the right questions to the right people and did the right research to understand who we are, what we do, and where we want to go. They were able to provide a visual understanding of that and a lot of guidance on how we deliver that message to our members and to the public.

Any advice for potential customers?

If you’re going to start a project with them, you’ll be well-served by opening up your organization to them as much as you can. They thrive off a deep understanding of the client that they’re working for. If they have it, they can provide a lot more value than I think a lot of other firms are able to.

5.0
Overall Score The work we've done together has made me even more confident in the work we plan to do going forward.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They have been reliable in terms of adhering to timelines.
  • 5.0 Cost
    Value / within estimates
    I think we're getting very good value for their services.
  • 5.0 Quality
    Service & deliverables
    Everything came out in a way that the entire organization is happy with.
  • 5.0 NPS
    Willing to refer
    I have already recommended them.

Online Marketing & SEO Development for Finance Company

"Their communication skills are excellent."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2013 - Ongoing
Project summary: 

Brolik provides a 360-degree online marketing service including SEO, sponsored placements, keyword development, web development, and targeted email marketing.

The Reviewer
 
1-10 Employees
 
Bryn Mawr, Pennsylvania
Susan Naftulin
Managing Member, Rehab Financial Group, LP
 
Verified
The Review
Feedback summary: 

The online marketing Brolik delivers increases the business's volume and online presence. Prompt and responsive, Brolik consistently promotes a streamlined workflow. Their ability to listen to feedback to create optimal solutions is impressive.

BACKGROUND

Please describe your company and your position there.

I am a managing member and co-founder of a small, niche mortgage-lending company that started in 2011. We lend to investors buying distressed, residential investment property to rehab, sell or refinance, and hold as rentals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brolik?

Initially, we engaged Brolik to assist us with online marketing having no idea what that entailed. We have been doing business with them for five or six years, growing from a small startup that lent in five states, to now, a larger company lending in 15 states.

What were your goals for this project?

We wanted to build our business through our website and SEO. We wanted to bring in additional contacts and customers. Our secondary goal was to develop a more approachable and user-friendly website.

SOLUTION

How did you select this vendor?

Initially, I interviewed a number of similar companies that were recommended by my colleagues. Jason Brewer (CEO, Brolik) impressed me with his knowledge and enthusiasm on the subject matter. As a startup, we wanted to partner with another small company who prioritized our account and Brolik met that requirement.

Describe the scope of their work in detail.

Brolik handles all of the company's SEO, online marketing, sponsored placement implementation, directory management, and targeted email marketing. Their team suggests improvements and curate our web content by including keywords in our articles. They also provide web development when needed and offer recommendations on communicating with third parties.

What was the team composition?

Initially, I worked directly with the CEO. We now work with an account manager and their supervisor, as our companies have grown. In addition, I work with their creative and programming teams as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our business's volume and online presence continue to grow.

How effective was the workflow between your team and theirs?

There are never any issues regarding workflow. At the beginning of each initiative, a schedule is set, and both sides adhere to a prearranged schedule, which is sometimes revised through mutual agreement.

What did you find most impressive about this company?

Their communication skills are excellent. Whenever a question is asked, they answer it promptly. If a follow-up is required, they deliver it within a reasonable amount of time.

Are there any areas for improvement?

We had some differing opinions over the years, but we were always able to discuss issues and create reasonable solutions.

5.0
Overall Score There are less expensive vendors that doe this sort of work, but I suspect that in this case, you get what you pay for.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing & Web Design for Real Estate Startup

“I have been very happy with their communication, goal setting, and organization.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2017 - Ongoing
Project summary: 

Brolik works on digital marketing for a real estate startup. After beginning with brand discovery and identified target demographics, the scope grew to include copy, design, and assistance with social strategy.

The Reviewer
 
11-50 Employees
 
Philadelphia, Pennsylvania
Tyler Walton
Director, Houwzer
 
Verified
The Review
Feedback summary: 

The team is the well-integrated digital marketing arm of the company, working on a range of projects as needed. Their work ensures the company reaches its target customers in the right tone and style. They are organized, skilled, and thorough, setting expectations for their deliverables each month.

BACKGROUND

Introduce your business and what you do there.

I am the director of growth marketing of Houwzer, a real estate startup that is looking to reimagine the home buying and selling experience. We use technology and a team of salaried realtors to provide full-service, on both sides of buying and selling, and save home sellers money by not taking a listing commission.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brolik?

Brolik were brought on before I started with the company. The CEO and COO were going to manage the agency and wanted to outsource marketing to have flexibility and expertise. They wanted brand discovery and a lot of customer development and discovery, to really understand who our target customer is and how to communicate to them. Currently, I am in charge of managing the agency, as well as my internal team.

SOLUTION

What was the scope of their involvement? 

I view them as my digital marketing arm. They are an end-to-end full-service digital marketing agency and we use them for anything we think is worth their time. 

They initially worked on the brand discovery. We then had them create a lot of our messaging, copy, and design, as well as create our website. We launched it about 2 months ago, and it has had a huge lift on page SEO and conversion. I am always testing the messaging on Facebook to see what customers think is better. It is constantly evolving, but I think we have a good foundation from what they did with our website.

We had another agency doing social, who were in place before I got here. I brought social over to Brolik as I trusted them more. My manager does the posting, but they create the strategy. It is a very collaborative process, and even though they are an outsourced team, we work together closely and I am always asking them for feedback, which I am always open to.

What is the team dynamic?

I have a day-to-day account manager and a senior marketing strategist who is very knowledgeable and someone I turn to for ideas and reviews. One of the co-founders wrote a lot of the messaging and copy for our website, which in turn we use for a lot of our campaigns.

 They are a very tight-knit team, and everyone is involved. It seems that they have a great culture, which shows in the quality of their work.

How did you come to work with Brolik?

The relationship had started before I came onboard. Our CEO and the CEO are well networked in Philadelphia and might have known Jason [CEO of Brolik] from networking or a referral.

How much have you invested in them?

Around $90,000.

What is the status of this engagement?

I believe it began in January 2017 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Brolik identified our customer personas and their motions: something they call “the moments of change”. We are trying to get inside our prospects head, as buying and selling a home is an emotional time. As we are a tech hybrid start-up, they identified us to go after more of the 35–44 demographic. They also identified a secondary demographic of 50–60.

Because of this, we had a nice foundation where the company understood who their target market was. The messaging on the website and the customer communication had evolved us from tacky startup messaging into a real company that is more trustworthy. All of our competitors are national brands, and we are not, and they have never heard of us so it is a huge challenge in marketing to get people to trust us. When people see our higher quality design, it definitely helps us come across as a more trustworthy company.

How did Brolik perform from a project management standpoint?

They performed really well. Especially now that we have brought social into their realm, we chat a lot via Slack. It is tough when they’re not in the office on a daily basis. They obviously have other clients, but I have been very happy with their communication, goal setting, and organization. They are definitely more organized than I am and help set expectations about what they think they can get done this month. They are planners, which is a good balance for us, as in the startup world you are constantly doing a thousand different things.

What did you find most impressive about them?

They are very thorough and really get it. A lot of agencies may not offer ideas. It can be really tough for an agency to integrate into a fast-moving company because they are not here every day and are working limited on hours every month. However, there is no doubt that everything is very well thought out with them. They don’t miss things, and they are very detail oriented.

Are there any areas they could improve?

We are so limited on retainer hours with them every month, so sometimes it feels like they plan for too long. For example, they set up a spreadsheet for testing, which is important, but the balance on how much money we spent on retainer hours and how much the spreadsheet drives the company forward perhaps doesn’t make sense. I have full control of what they work on, and I did ask them for that particular sheet; however, they can almost be too thorough at times.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing for Small Mattress Retailer

"They’re a really solid, reliable, and trustworthy agency, which is not very common these days."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2017 - Ongoing
Project summary: 

Brolik created marketing assets, including videos, photos, and web content, for a mattress retailer. They also facilitated search and social media advertising on AdWords, Facebook, and Instagram. 

The Reviewer
 
11-50 Employees
 
Philadelphia, Pennsylvania
Alvaro Vaselli
Founder, Nuvanna
 
Verified
The Review
Feedback summary: 

Since hiring Brolik, the company's sales have doubled and its social media marketing has become much more effective. The team distinguished themselves with their reliable deliveries, transparent communication, and honest estimates. They produced exceptional value on a flexible payment model.

BACKGROUND

Introduce your business and what you do there.

Nuvanna is an online mattress retailer. We make our mattresses and distribute them all over the US and Canada. We get pretty much all of our sales via direct consumers on our website and some on Amazon. I’m the founder and CEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brolik?

We were trying to make sure we had the best digital experience for our customers via our website and social media. We also wanted to ensure we were reaching the right audience with the right message, at the lowest possible cost for acquisition.

SOLUTION

What was the scope of their involvement?

There were two phases. The first phase of the relationship was to create new assets that were more aligned with our overall branding message. They created some videos and photographs, and we then modified our website to incorporate those images and messages so that we could better communicate with our audience.

After that, we started focusing mostly on paid social media and paid search. They created ads for us to use with Google AdWords and also with Facebook, Instagram, Pinterest, some of our other key social channels. They also helped create a TV campaign and radio ad that we used as an experiment because we’re not doing that on an ongoing basis.

What is the team dynamic?

I work very closely with Jason Brewer [CEO, Brolik.] He spends his time not only managing the team, but he also assists on the creative side as well as the strategy side. Their next most active team member from is Bryce [Senior Marketing Strategist, Brolik.] Bryce pays attention to the analytics, social ads, and Google ads.

We occasionally work with Alex [Creative Director, Brolik] but he is more on the creative side, ad creation, and website design sides. He was the one that created the different landing pages. Finally, when we need to have something specifically related to the website, we work with Jason [Senior Account Executive, Brolik.]

These four individuals are the ones that we work with the most. Their total team is about 12 people. We have at least weekly calls, and sometimes even more frequently, with Jason and Bryce.

How did you come to work with Brolik?

The first time we got in touch was around July of last year. I was searching for digital marketing companies in the Philadelphia area, but I was a startup and we hadn’t even fully started our business yet.

Our initial conversation went well, but Brolik wasn’t the right fit at the time because we were too new. Jason and I kept in touch. He kept watching what we were doing and we reconnected around April of this year.

I had already launched the website. I had launched our branding campaigns and different social media programs. We didn’t have the right traction from a sales standpoint. He and I connected to see how things were going, I shared some of our challenges as we continued to ramp up and by then, it was a better time to reconnect and engage.

As a startup, it’s difficult for us to have a lot of cash other than the cash that we use to promote and create ads. Jason was very open to a revenue-sharing model or some kind of success compensation program where they’re basically paid by performance. They invest the resources to get us to the point where we perform, and as we sell more, they earn more. It works very well for us so far.

How much have you invested with them?

We have spent between $30,000 and $40,000.

What is the status of this engagement?

We started working with them in May 2017 and they’re still working with us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our sales rate has basically doubled since we started engaging with them. Also, our social media is much more effective. They are somewhat connected, as we are doing most of our sales through paid social media and advertising. 

How did Brolik perform from a project management standpoint?

They did very well. Initially, we were trying to find the best way to communicate and report. Because we’re a startup, we don’t necessarily demand a very structured feedback loop because things are relatively fluid. We ended up implementing some structure, including weekly calls with reports, actionable takeaways, and results.

They’re on time with their deliverables. I didn’t have any issues related to delays or overspending or anything like that. They are typically within the range of estimates and expectations that they provide.

What did you find most impressive about them?

I don’t really have a good reference point because I haven’t worked with many companies in Philadelphia. Number one, which is very important to me as a CEO, is they are very reliable and trustworthy people. They say what they can and can't do. Jason is a very down-to-earth, grounded person so he’s not an overpromise, underdeliver type of person. What he commits to doing, gets done. He manages expectations really well.

The most important thing for me in the very beginning was the willingness to work in a different compensation model. He implemented something that works for them and me, and to me, that’s a differentiator.

Are there any areas they could improve?

No. They’re a really solid, reliable, and trustworthy agency, which is not very common these days.

Do you have any advice for potential clients?

In general, my experience with other social and digital marketing companies is they tend to say they can do everything, but they really can’t. Typically, those companies are good at something, but not at everything. My advice, which was a hard learning process for me, is that you really need to dig deeper when you’re researching those companies and talking to them to really find out what they’re good at. Sometimes, that requires conversations with other customers that have worked with them in a certain capacity.

5.0
Overall Score They are the right partner for us based on where we are right now, and I wouldn’t change it for anything.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Despite some slip-ups, for the vast majority of deadlines, they were on time. There is a little bit of room for improvement.
  • 5.0 Cost
    Value / within estimates
    I know they’re charging me less than the amount of time and energy that they’re putting in because of the model that we agreed on, so it’s a very good investment.
  • 5.0 Quality
    Service & deliverables
    They are trustworthy and deliver on promises. They don’t overpromise.
  • 5.0 NPS
    Willing to refer
    They are trustworthy, reasonable, down to earth, and they deliver on their promises.

Digital Marketing for Math Club

"Brolik has a real sense of the needs of people who are trying to grow a business in the digital age."

Quality: 
4.5
Schedule: 
5.0
Cost: 
3.0
Willing to refer: 
4.0
The Project
 
$10,000 to $49,999
Project summary: 

Brolik first created a promotional video for the client and was then asked to create a series of training videos. They also developed a new website and have helped with various marketing efforts.

The Reviewer
 
Philadelphia, Pennsylvania
Owner, Trapezium Math Club
 
Verified
The Review
Feedback summary: 

Brolik's videos and marketing efforts have contributed to the client's growth as a company. They are in tune with the latest digital trends and are very easy to work with.

BACKGROUND

Introduce your business and what you do there.

I am the owner and CEO of the Trapezium Math Club.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brolik?

Initially, I approached Brolik because I needed to make promotional videos. We also wanted to improve the videos that were part of the learning resources on our website.

SOLUTION

What was the scope of their involvement?

Initially, Brolik produced a video about what our program does with children. At the time, I wasn't sure how I wanted to use the video. They did that, and we realized that we could use it to make some promotional ads. The video is now on our Facebook ad and our home page. We also made a longer one about the history of our company. I share that longer video when I work with schools. Brolik did such a great job that we went on from there. I had a number of training videos that needed to be remade so that I could offer them to teachers on our website. From those videos, Brolik made a series of videos on our website. Schools now use them in their classrooms when they work with kids. That's how we started – then it evolved.

Brolik developed our website and did marketing for us. They did digital marketing and some direct mail. I have a very specific clientele and demographic. These are parents who are interested in developing strong math skills in their elementary kids. We serve particular ZIP codes, so Brolik did some targeted direct mail and then Facebook ads for us.

How did you come to work with Brolik?

I did Google searches. Then, I interviewed companies to take on our video production. Brolik just seemed the most forward thinking and progressive in how they approached our projects. That's how I hired them.

How much have you invested with Brolik?

We've spent $50,000 to $200,000 on our projects with Brolik.

What is the status of this engagement?

We've had a relationship with Brolik for several years now, since 2011 or 2012. We're still working together, and their involvement has evolved quite a bit.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Our video and our advertisements were the most successful things that Brolik did for us. We just started running the ad, in fact. I wanted them to make a newer one on Facebook a few weeks ago, using content that they developed for us. We are getting some good metrics. It's been a very good relationship that has definitely resulted in our company's growth.

How did Brolik perform from a project management standpoint?

Brolik did very well in terms of project management. They have people on their team that handle different areas. I often send them a list – this is what we need or this is what's going on – and they're very quick to respond. They have the expertise in-house, so I know that it'll be taken care of. They're wonderful that way.

What did you find most impressive about Brolik?

Brolik has a real sense of the needs of people who are trying to grow a business in the digital age. They have their finger on the pulse of that. That was clear when I was interviewing companies to begin with. There were many companies that came up pre-social media, and they are now trying to adjust. I feel that because they were born around the same time as social media, they have a better understanding of the requirements. I think they're wonderful in that regard.

Are there any areas Brolik could improve?

I don't have any negative comments about them. 

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They meet them regularly.
  • 3.0 Cost
    Value / within estimates
    There are some things that I think are appropriate for the value. Then, some other things I think are a little bit high.
  • 4.5 Quality
    Service & deliverables
    Much of it is related to figuring our communication skills.
  • 4.0 NPS
    Willing to refer
    I’d say 4 only because cost is an issue. I always recommend them. I think they’re great.

Digital Strategy and Design for Website Overhaul

"The Brolik team is a collection of brilliant individuals. I'm grateful that they were able to work on that IA part of our project."

Quality: 
5.0
Schedule: 
5.0
Cost: 
n/a
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2016 - Ongoing
Project summary: 

Brolik performed user research and developed a comprehensive, personalized model of the client's website with accompanying wireframes.

The Reviewer
 
51-200 employees
 
Pennsylvania, United States
Content Developer, Hair Replacement Manufacturer
 
Verified
The Review
Feedback summary: 

Brolik's thorough research and investment in the project resulted in an extremely high-quality product. The client is grateful to have worked with such a talented, dedicated team.

BACKGROUND

Introduce your business and what you do there.

I am a senior content developer at a company that manufactures hair replacement systems for people suffering from hair loss.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brolik?

We're going through a complete overhaul of our branding and our website. Initially, we were looking for somebody to do the architecture for our website alone. It's a huge website, and there are hundreds of pages on it. Historically, people have a hard time navigating it because there's so much information. Just to give you a sense of that, right now we have 60 pages of educational content. That number's moving to 400 pages. That's just in addition to the other content on the site. It's pretty vast. We needed somebody to help us understand customers, user paths, and how to best navigate through our material. We came to them with the desire to do a lot of personalization and segmentation on the site. We wanted to utilize technology to do that. We were also torn about splitting our website into two: for men and for women. In the end, we decided not to do that. Brolik helped us make that decision, and we tried a different approach.

SOLUTION

What was the scope of their involvement?

Let me preface this by saying I wasn't involved in every single part of the project. I was involved in most of it, but I could miss a few things. Brolik originally handled target segment profiles for us. They did a lot of research on the male and female personas of our different customer types and fleshed them out. That gave us a better direction in our marketing efforts and how to best develop the site. We also moved into a new content management system that utilized a content API [application programming interface]. It also had personalization and segmentation. Also, we asked them to develop a comprehensive model and site map for all that content. Those were the major deliverables. In addition, they developed a number of wireframes for us. At this point, they've done more than 50 wireframes, and I think that there's quite a bit more that they have to do. They're not moving forward with us on the development of the site. The architecture stuff that they did was such a huge project in and of itself. It was a very deep project and very in-depth. We didn't start the development of the site.

How did you come to work with Brolik?

I can't speak about that because I wasn't involved in the selection process.

What is the status of this engagement?

I think it began at the end of January 2016. We're still not done with the project.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The biggest piece of the project that Brolik put together, the biggest deliverable, was the content model. I worked closely with them on that at times. There was so much content to deal with, but Brolik did an impressively thorough job on the content model. Brolik distilled it down to all the minutiae that we would need to create content effectively and efficiently. I've never seen anything like it. It's a very comprehensive document that I know took them many months, much research, and much revision to put together. I appreciate that as it's something that they've put much effort into. Many other companies would definitely have glazed over it quite a bit. Brolik used that content model to start building a wireframe so everything is consistent across the board.

How did Brolik perform from a project management standpoint?

I think that they did a great job from a project management standpoint. We fell short on our end because we had several project managers transition during that project. The Brolik team was able to keep tabs and manage things when we were struggling a little bit on our end. I worked with them quite a bit on that stuff. There are so many moving parts to this project. They didn't ever drop the ball as far as that goes. I think on that end, the project management was excellent.

What did you find most impressive about Brolik?

I was very impressed with their work on that content model. I told them that as well. I also think that the research that Brolik did on the target segment side – on the personas – was impressive. Our industry is complex and unique and not many people know about it. When we work with an agency, we have to educate them. Sometimes, it takes quite a bit of time to get them to understand things. Quite frankly, the other agencies we worked with just don't get it. In contrast, Brolik worked very hard to understand our industry and did a lot of research. When they came back to us with the personas, we were very impressed because they were so close. We just made a few minor edits. It made us feel good that they understand what we're going for, and they understand our customer. They did that pretty much at the beginning before they did anything else. That helped them to have a good understanding of our customer and our industry, which carried through the rest of the IA project.

I've worked with many agencies in my career. My background, initially, was in design. I really felt that I had never worked with an agency that was just so comprehensive in the work that they were doing. For us, it was a little bit hard to keep up because they were giving us so much stuff to review at such a deep level. It was awesome. They're very dedicated to understanding the project, who their customer is, and who the customer's customer is. They have a really dedicated team of professionals there. The Brolik team is a collection of brilliant individuals. I'm grateful that they were able to work on that IA part of our project.

Are there any areas Brolik could improve?

From my experience with them, there was only one think that they needed to improve. When we got into the wireframe phase, I wish they had collaborated with us a little bit more. I think that some assumptions were made. We've had to deal with the most revisions on that part of the project. I think that's common with most agencies. I think that's how most of them typically work. We wished we had a little bit more communication and collaboration in the wireframe phase. That would have helped things go a little bit more smoothly.

4.5
Overall Score I would only take off that little half a star because, like I said, the wireframes were a little frustrating. Overall, they're a great team to work with and I would highly recommend them for sure.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    To my knowledge, they never missed anything.
  • N/A Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    I think they're very conscientious. They gave 100 percent to everything that they do.
  • 5.0 NPS
    Willing to refer
    I would refer Brolik – for sure. I still have connections in the design industry in that area that I would definitely refer to them.
Verification

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Verification Level
Gold
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
Pennsylvania
ID
3193271
Date of Formation
Jan 14, 2004
Source
Commonwealth of Pennsylvania
Last Updated
Jan 19, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Jan 15, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
12
OVERALL REVIEW RATING
4.7
Source
Clutch
LAST UPDATED
March 5, 2019