What was the scope of their involvement?
As I’ve mentioned, we initially handled all of the social media ourselves but found it to be too inefficient. Our content wasn’t concise and didn’t align with what we wanted to present digitally. Citro Digital was able to streamline the process, develop a coherent image, and write posts for our social media channels (e.g., Twitter, LinkedIn, Facebook). Now, if we want to promote an event or recognize an employee, we give them the relevant information, and they develop the content for us.
Beyond social media, they’re also creating a voice app for Alexa and Google Home. Because our clients generally work in R&D and have long hours, they only have time to contact us when we’re not available. The app would allow our clients to pose frequently asked questions and receive answers during non-business hours. Furthermore, if a client has any inquiries about their studies, they’re able to set up an appointment with us without having to interrupt their workday.
On our side, we hope to utilize the app in our laboratories to streamline our processes. Currently, when we receive studies, a technician logs the project, and a scientist performs the tests on the pharmaceutical samples. If we need to update the client about the status of their samples, one of our staff has to take note of everything we’ve done for the day and then type out the emails. We don’t have time to do this within the lab itself. With the app, we could directly interact with Alexa or Google Home to send the client status updates about their studies. This includes progress reports, issue notification, and requests for information.
They currently continue to manage our social media and are developing the app for launch in the near future.
What is the team composition?
I work with an account manager and a specialist who does content creation.
How did you come to work with Citro Digital?
In the beginning, I wasn’t sure if we really needed an external agency to handle our social media. I reached out to three companies, including Citro Digital, to get quotes. Luckily, Citro Digital is located within our building, and they had an impressive portfolio showcasing their capabilities. They also showed me statistics on how they’ve changed other companies’ social media presence. Once they completed a trial period with us, we felt comfortable enough to expand the engagement.
How much have you invested with them?
We’ve spent about $20,000–$30,000 thus far, which includes both the app development and social media spend.
What is the status of this engagement?
Their work began in February 2018 and is ongoing.