​New Jersey Small Business Digital Marketing

Silvernail Web Design Is a premier Digital Marketing firm located in New Jersey. We provide professional Digital Marketing services that include Custom WordPress Websites, Content Marketing, Search Engine Optimization, Social Media Management, and PPC Campaigns. We use your WordPress Website as a tool to market your business and generate Qualified Business Leads using our​ 4 step marketing process. Are You Ready To Take Action? Time For Your Business To Blast Off!

 
$5,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2009
Show all +
South Bound Brook, NJ
headquarters
  • 68 Noble St
    South Bound Brook, NJ 08880
    United States

Portfolio

Key clients: 

Archer Law Office, Somerset Orthopedic & Sports Medicine, RKS Schools, Deerpath Custom Builders, Riva Networks, Law Office of H. Benjamin Sharlin, Deanna Carell Acupuncture

Somerset Orthopedic and Sports Medicine Image

Somerset Orthopedic and Sports Medicine

After designing a WordPress website with key marketing essentials, we embarked on a content marketing campaign that would situate both Doctors as specialists and thought leaders in their skilled disciplines.

Archer Law Office Image

Archer Law Office

Starting with the website as the firm grew so did the content. Archer Law Office has put their trust in Silvernail Web Designs ability to combine a Custom WordPress design with Content Marketing, SEO optimization, and Social Media Management. Using our “4 Step Lead Generation Process” Mercer Elder Law has seen their leads form

online referrals sky rocket!

Reviews

Sort by

SEO & Content Marketing for Elder Law Firm

"I think this company has a unique commitment to getting to know its small business clients."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May 2013 - Ongoing
Project summary: 

Silvernail Web Design provides social media management for an elder law firm. The team is also responsible for content marketing services, SEO, copywriting, and video production.

The Reviewer
 
11-50 Employees
 
Hamilton, New Jersey
Carl Archer
Elder Law Attorney, Archer Law Office, LLC
 
Verified
The Review
Feedback summary: 

The engagement led to an increase in website visits, search engine results, Facebook engagement, and likes, as well as improved industry recognition. Silvernail Web Design is hard-working and creative, crafting solutions that fit the needs of the client.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the principal of an elder law boutique in central New Jersey.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Silvernail Web Design?

I contacted Don from the startup phase of the law firm, and have asked him to revise and adapt our strategy as time has passed and our firm has grown.

What were your goals for this project?

The idea was to develop a web presence that would both generate revenue independently and serve as a reinforcement to clients that were referred to us and were doing research online.

SOLUTION

How did you select this vendor?

I have spoken to a number of web hosting and digital marketing companies before I hired Silvernail Web Design, and since then in the course of my professional life. I considered factors such as price, experience, and personalization of the product to our needs.

Describe the scope of their work in detail.

Silvernail Web Design manages the firm's social media presence (including ad campaigns) and uses aggregators to post content to all of its outlets. The company also helps us create unique video content to drive additional traffic and views, as well as routine SEO services for the website and it's updates. Silvernail Web Design also has a copywriter that creates content customized to our firm and conversations we have regarding what's timely and important to us.

What was the team composition?

The team consisted of my primary contact, the principal of the firm, as well as a rotating series of copywriters. The copywriters were assigned on a task basis and it was not disruptive when they changed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I of course see the basic numbers - website visits, search engine results, Facebook engagement and likes. What I really like, though, is that the industry sees my firm locally and regionally as an opinion leader, and we have been able to increase turnout to advertised events through social media as well as increase referrals based on top-of-mind awareness through our constant presence.

How effective was the workflow between your team and theirs?

Their team has always been accessible in the manner most convenient to my people. If anything I think they have had to navigate our communication (or lack thereof) most carefully and without getting frustrated on their part. Anytime we have an emergent issue or question it is really handled in a timely fashion (immediately if needed, timely if otherwise).

What did you find most impressive about this company?

I think this company has a unique commitment to getting to know its small business clients. Including what their strengths and weaknesses are, and how they can use current hot topics and the business's trajectory to market it most effectively on the web.

Are there any areas for improvement?

Copywriting quality is always something that requires constant attention. I am very picky with what I want sent out, and having a copywriter that knows not to give legal advice in an article is sometimes a problem. We can usually fix it without wholesale edits, though.

5.0
Overall Score They have my highest recommendation.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Don makes himself available on terms that are convenient to me and my colleagues.
  • 5.0 Cost
    Value / within estimates
    I have found pricing to be at the very least consistent with other firms, and often much, much lower.
  • 5.0 Quality
    Service & deliverables
    I think Don cares as much or more about my business's image as I do - that means a tremendous amount to me.
  • 5.0 NPS
    Willing to refer
    I routinely refer Silvernail Web Design to friends.

Web Dev for Communications Company

"Silvernail Web Design understands what I’m saying and brings it to the screen."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. - Mar. 2019
Project summary: 

Silvernail Web Design redesigned a set of landing pages for a communications company. They made each site easier to manage and secure, and they also implemented SEO.

The Reviewer
 
1-10 Employees
 
South Brunswick, New Jersey
Executive, Communications Company
 
Verified
The Review
Feedback summary: 

The landing pages satisfied the client and their customers with their appearance, efficiency, and security. Silvernail Web Design managed a smooth collaboration thanks to their timely delivery, quick responses, and clear attention to detail. Their quality led to more work for the team.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a communications company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Silvernail Web Design?

We needed help with creating landing pages that work for informational purposes and let people research our products and our histories. Before, the way they were set up, they weren’t easily managed, updated, distributed, or secured.
 

SOLUTION

What was the scope of their involvement?

Silvernail Web Design overhauled our landing pages in terms of design and SEO. I spoke with Don (Owner, Silvernail Web Design) and had him evaluate our sites to start out with. For each page, I wrote and assembled content, including written content, images, animations, and videos. Silvernail Web Design then synthesized that into an informational website with calls to action and the ability to download certain pieces of information.

What is the team composition?

I only worked with Don. 

How did you come to work with Silvernail Web Design?

I was looking for a small, local company that could handle our projects. Because of the way I create and organize content, a lot of companies offer services like content development or public relations that we don’t need. I wanted a vendor that focused on SEO and being able to build secure websites.

How much have you invested with them?

We spent between $5,000–$7,500.

What is the status of this engagement?

This project lasted from March to May 2019. We still work together on other websites.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Each landing page works 100 times more efficiently than it did before. They’re also more secure. We definitely have seen more activity and gotten better feedback from customers when we’ve shown them the revamped web pages. Don is going to be who I use for future projects like this.

How did Silvernail Web Design perform from a project management standpoint?

It was a fairly collaborative effort. I would create content and float it to him and he’d go off and do this thing. We were certainly on time and within budget with everything we did. I don’t think he was as used to someone who had all their stuff together.

What did you find most impressive about them?

Their attention to detail and attention: those are two things I like. Silvernail Web Design understands what I’m saying and brings it to the screen.

Are there any areas they could improve?

No. I sometimes worried he was taking on too much, but nothing was ever late or incorrect. I never experienced that. 

Any advice for potential customers?

I have no experience with how he would be with a client who wasn’t organized.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    I’d give them a higher score if I could. I appreciate the discount I get as a local business.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I don’t usually do reviews like these.