Can you share any outcomes from the project that demonstrate progress or success?
I of course see the basic numbers - website visits, search engine results, Facebook engagement and likes. What I really like, though, is that the industry sees my firm locally and regionally as an opinion leader, and we have been able to increase turnout to advertised events through social media as well as increase referrals based on top-of-mind awareness through our constant presence.
How effective was the workflow between your team and theirs?
Their team has always been accessible in the manner most convenient to my people. If anything I think they have had to navigate our communication (or lack thereof) most carefully and without getting frustrated on their part. Anytime we have an emergent issue or question it is really handled in a timely fashion (immediately if needed, timely if otherwise).
What did you find most impressive about this company?
I think this company has a unique commitment to getting to know its small business clients. Including what their strengths and weaknesses are, and how they can use current hot topics and the business's trajectory to market it most effectively on the web.
Are there any areas for improvement?
Copywriting quality is always something that requires constant attention. I am very picky with what I want sent out, and having a copywriter that knows not to give legal advice in an article is sometimes a problem. We can usually fix it without wholesale edits, though.