Branding | Advertising | Public Relations

GOLD VERIFIED

At Neff, we use integrated strategies to tell your story and expand your brand.

We are an award-winning full-service marketing agency founded in 1987 that specializes in branding for B2C, B2B, hospitality, real estate and other consumer-based accounts. Our team collaborates across Branding, Public Relations, Advertising, Social Media, Website Development, Media Buying, Photography and Videography.

With our wide range of capabilities all under one roof, we are able to create custom and dynamic integrated campaigns tailored to each client. This also enables you to save time and resources by receiving all your marketing needs from one place. We are a results-driven agency, and we will work closely with you from day one to create a personalized experience based on your specific goals and objectives. We put our attention to detail, commitment and creative spark into every project in order to come up with an innovative strategy that generates quantitative and qualitative results for your brand.

 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
1987
Show all +
Philadelphia, PA
headquarters
  • 13 S. 3rd Street 4th Floor
    Philadelphia, PA 19106
    United States

Portfolio

Key clients: 

21st Century Cyber Charter School, Alterra Property Group, Arena Football League, DNB First, Oliver Heating Plumbing and Cooling, Geno's Steaks, Tuna Bar, Boyds Philadelphia, Philadelphia Distilling, Del Frisco's Double Eagle Steak House, Make The World Better, Philadelphia Union, BELFOR Property Restoration, Independence Visitor Center Corporation, Ardent Credit Union, Omnia Group Architects, Rittenhouse Psychiatric Associates

Reviews

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Brand & Logo Design for Architecture Design Firm

"I was most impressed with their ability to adapt their designs based upon our feedback."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2019 - Ongoing
Project summary: 

Neff provided brand and logo design. Their team supplied case studies and boards to narrow down ideas. They then presented final suggestions.

The Reviewer
 
11-50 Employees
 
Berwyn, Pennsylvania
Principal, Peter Zimmerman Architects, Inc.
 
Verified
The Review
Feedback summary: 

Neff has successfully guided the process. They were in constant contact and very accommodating. They adapted designs based on feedback very well. They were highly flexible and had experienced team members. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am one of the Principals of a full service residential Architecture design firm based in the Philadelphia area. Our design philosophy is based upon the historic traditions of the local architecture.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Neff?

We engaged Neff to update our company brand with a new logo in addition to an updated website design.

What were your goals for this project?

We wanted an updated brand that spoke to how we approach our design philosophy. The new brand would require a fresh approach while maintaining a classic, timeless, and luxurious feeling. We also wanted to update our website to allow for increased lead generation and exposure both locally and nationally.

SOLUTION

How did you select this vendor?

We selected Neff based upon an initial google search and positive reviews. We also interviewed several firms in person and had them submit full proposals and case studies. We felt that Neff had the experience and design credentials that fit best with our goals. Since we are in the design industry as well we felt it was important to work with a firm that was strong in this area and understood the design process.

Describe the scope of their work in detail.

Neff began with providing us with both case studies and mood boards to help us in narrowing down our designs ideas including what we liked and disliked. Mood boards are other firms logos and brands that allow us to pinpoint the feel that we are looking for. After that they presented many initial designs for us to comment on and narrow down.

What was the team composition?

We worked directly with the company President and company principal. We were also assigned a logo manager for the branding and web designer manager for the website design. I worked directly with each manager for quick feedback but when we had meetings and presentations, the entire team was present.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This is an ongoing project. Although I feel very confident in where we are headed in the process.

How effective was the workflow between your team and theirs?

We were in constant contact with the team via slack and email. This was helpful in making quick decisions. When a major presentation was required, they were very accommodating. We would meet either in person, or when necessary, over video conferencing.

What did you find most impressive about this company?

I was most impressed about their ability to adapt their designs based upon our feedback. They also listened to our concerns and provided alternate options that responded to our needs. Flexibility is an important design quality and Neff knows how to be flexible.

Are there any areas for improvement?

I think they have a great diverse team with new, fresh, designers and experienced and thoughtful managers.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Marketing for Residential Design Firm

"Neff has done a great job in understanding who we are as a company and how we'd like to market ourselves to the public."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May 2020 - Ongoing
Project summary: 

Neff provided branding services for a residential design firm. The team refreshed the client's visual identity and updated their marketing strategy.

The Reviewer
 
11-50 Employees
 
Spring House, Pennsylvania
Kathryn Petruzzo, CKBR
Marketing & Social Media Officer, Harth Builders
 
Verified
The Review
Feedback summary: 

While the rebranding phase is still in its early stages, the results thus far have been met with a positive response. Neff responds positively to feedback and establishes a smooth workflow. The team is dedicated, creative, and professional.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Harth Builders is a Residential Design-Build firm serving the Greater Philadelphia suburbs. I assist Harth as their Marketing and Social Media Officer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Neff?

We turned to Neff to help us establish an updated marketing plan and a brand "refresh".

What were your goals for this project?

Harth Builders has been around for almost 25 years now and it was time to bring the brand up to the current times. We wanted to establish specific goals of how to properly market the company, and have a clear direction of how to achieve those goals provided to us.

SOLUTION

How did you select this vendor?

Our President, Greg and Neff's President, David have known each other for quite some time so this has been in the works for a bit. However if you check out Neff's website you'll be able to see their list of awards and accreditations for yourself!

Describe the scope of their work in detail.

Our process started with a "kick-off" meeting to discuss who Harth is as a company as well as who Neff is and who we would be working with (I personally love that we always have an agenda for every meeting to see what we'll be discussing as well).

The following was discussed: Foundation Messaging, Brand Analysis, Web Competitive Analysis, Our Website Analysis, Social Media Analysis, PR Strategy, Marketing Materials Analysis and Media Recommendations. As the meetings have continued to move forward we have narrowed in a bit on each topic and discussed in detail. Currently we are working on recreating our company's logo and website.

What was the team composition?

We've actually worked with a good amount of their departments so far. I've seen individuals from Creative, PR, Social Media, etc. David always makes sure to hop on the calls as does Adam their Creative Director. I was really impressed by the number of employees that joined the first few calls and which departments they represented.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're still in the early stages of re-branding Harth Builders, however every interaction thus far has been nothing but constructive and positive. Neff has presented ideas that would have never been able to think of. I'm sure working with them will have nothing but a great outcome in the future for us.

How effective was the workflow between your team and theirs?

So far we meet with Neff about every other week to discuss new progress and address additional questions. I find our meetings very productive and we typically schedule our next meeting before signing off which is very effective.

What did you find most impressive about this company?

Neff has done a great job in understanding who we are as a company and how we'd like to market ourselves to the public.

Are there any areas for improvement?

Currently no, we've really enjoyed our process so far.

5.0
Overall Score Excellent!
  • 4.5 Scheduling
    ON TIME / DEADLINES
    We typically know our next meeting date within a day or so of our previous meeting
  • 4.5 Cost
    Value / within estimates
    We feel their cost reflects their great work
  • 5.0 Quality
    Service & deliverables
    Excellent service and ideas!
  • 5.0 NPS
    Willing to refer
    We would be happy to refer anyone to Neff

Logo Creation & Website Design for Hospitality Association

"Their team was creative, compassionate, focused, and professional."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - June 2020
Project summary: 

Neff developed a website for a hospitality trade association. The team also provided branding services, including a full logo suite, and applied the visual identity to the new site.

The Reviewer
 
1-10 Employees
 
Harrisburg, Pennsylvania
Stephanie Otterson
Director of Comm., Pennsylvania Restaurant & Lodging Assoc.
 
Verified
The Review
Feedback summary: 

The new brand identity has recieved positive internal feedback and connects seamlessly with the client's corporate identity. Neff utilizes open and transparent communication to ensure an effective workflow. They provide a high level of customer service and support.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the director of communications for a hospitality trade association and responsible for managing all branding, marketing, social media, website, and internal/external communication.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Neff?

We launched a charitable fund for hospitality employees laid off due to the COVID-19 pandemic. The fund provides one-time grants to frontline hospitality employees (servers, bartenders, housekeeping, etc.).

We needed branding and a website for the fund. The Neff team worked with us to develop a full logo suite (primary, secondary, seal, icons) and a website.

What were your goals for this project?

Our goal for this project was to create a logo that represented the fund and a website that was easy to navigate, effectively communicated the purpose of the fund, and looked great.

SOLUTION

How did you select this vendor?

The COVID-19 pandemic has hit the hospitality industry especially hard, both nationally and specifically in our state. Neff has a long history with the Philadelphia restaurant community and came to us looking for ways to use their expertise to help our industry.

It just so happened that we had recently established this fund and needed professional help on its branding. After an exploratory call with their creative team and the team behind our fund, we mutually decided working together would be a good fit.

Describe the scope of their work in detail.

Neff expedited their usual timeline due to urgency on our end to establish a logo and website. The pandemic was devastating the industry and it was critical that we raise awareness of the fund. We also wanted to ensure that the fund branding was consistent with our corporate branding so we provided our current branding guidelines for a frame of reference.

We held an initial Zoom call to discuss our thoughts about how the fund branding should look. Neff's team quickly turned around logo boards to direct our conversation and ideas. Taking our feedback, Neff provided logo mock-ups and website templates for the fund. Since our timeline was significantly condensed, we quickly narrowed the logo boards down to a few options and ran with them to get to the final product.

We identified a Word Press template that we liked after one round of template reviews. We provided most of the content for the website and reviewed everything thoroughly prior to going live. Once the website was live, they provided step-by-step written instructions and video tutorials on how to update the website.

What was the team composition?

The initial call hosted all of the Neff departments, including the owner, creative director, branding, web development, video, and social teams to see which departments would work with us on this project. As the project progressed, we worked directly with the creative director, project manager, and website developers (but all departments were looped in our email conversations).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

While the metrics are not available yet, our team is pleased with the results of our collaboration with the Neff team. The logo/branding/website connect the fund back to our corporate brand seamlessly and the finished products exceeded our expectations.

How effective was the workflow between your team and theirs?

Their project management was outstanding, especially considering this project would normally take months to complete and they completed it in weeks. Outside of Zoom, we didn't use tools to manage the workflow because there wasn't time for them. (I'm sure they had their own internal systems in place to stay on track, though.) They listened to our feedback and integrated our ideas into the final project.

What did you find most impressive about this company?

Their team was creative, compassionate, focused, and professional. We felt like they prioritized our project, understood what we wanted to accomplish, and guided us to the final results.

Are there any areas for improvement?

They delivered exactly what we wanted and we are 100% satisfied with the results. The only thing they lacked was time to let ideas truly blossom.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding and Logo Design for Medical Group

If I ever had a question or sent an email, they’d typically respond in 20 minutes.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Apr. 2019
Project summary: 

Neff completed a full brand overhaul for a mental health center, complete with a logo, business cards, letterheads, and envelopes.

The Reviewer
 
1-10 Employees
 
Philadelphia, Pennsylvania
Medical Director & Founder, Rittenhouse Psychiatric Associates
 
Verified
The Review
Feedback summary: 

Neff’s efforts were met with positive acclaim. The team was collaborative, professional, and willing to go the extra mile at no extra cost.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and a physician at a mental health center in Philadelphia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Neff?

I wanted to create a new logo and business identity for my practice.

SOLUTION

What was the scope of their involvement?

Neff created a brand-new logo and corporate identity from scratch. They created one primary logo and different versions of it for use on business cards, letterheads, envelopes too. From there, they released our new corporate identity on social media.

What is the team composition?

There were six people involved in the process. The owner of Neff was present for most meetings and there were several designers. There were also two project managers.

How did you come to work with Neff?

I found a pool of 3-4 companies online and viewed their portfolios and websites. After meeting with 2-3 of them, I felt that Neff was a good fit. I was comfortable with the owner, and once we discussed pricing and the process, I felt comfortable moving forward.

How much have you invested with them?

We’ve invested $10,000­–$25,000.

What is the status of this engagement?

We began working together in January 2019 and wrapped up in August 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were very satisfied and thought they did an excellent job. The other providers are also happy with their work and clients always mention how nice the new branding is.

How did Neff perform from a project management standpoint?          

They were excellent. We had frequent communication, not just in weekly meetings, but anytime. If I ever had a question or sent an email, they’d typically respond in 20 minutes. They did a really great job working with me and were available and responsive.  It was nice to have a local company and it made me feel more comfortable to meet in person every 1-2 weeks. It felt like we were always on the same page.

What did you find most impressive about them?

I liked that they were available and always went out of their way to help with small changes that other companies would have charged more for. I never felt like I was nickel-and-dimed or taken advantage of.

Are there any areas they could improve?      

No, I don’t have any thoughts for improvement. I’m happy with their service and look forward to using them in the future.  

Do you have any advice for potential customers?

I would definitely recommend meeting face-to-face. Visits to discuss the project every couple of weeks are very useful and helped me feel very comfortable.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Public Space Revitalization Nonprofit

"They do anything and everything we need and they're really responsive."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Ongoing
Project summary: 

Neff created a WordPress site and designed marketing collateral as part of a branding partnership. They also shot a promotional video and created a logo reel.

The Reviewer
 
1-10 Employees
 
Philadelphia, Pennsylvania
Sydney Taylor
Office Manager, Make the World Better Foundation
 
Verified
The Review
Feedback summary: 

They’ve fostered a reliable marketing partnership thanks to their friendly and accommodating style of work. Neff works hard to meet expectations and they consistently deliver on time.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m an office manager for a nonprofit organization that focuses on public space revitalization, in particular spaces such as playgrounds.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Neff?

We needed a branding partner.

SOLUTION

What was the scope of their involvement?

They set up our WordPress website along with flyer and poster design. They designed our business card and created our logos and our color palette. They actually have a logo reel for any creative production needs that we have, and they’ll use Photoshop to tailor anything as requested.

We had a benefit concert and they shot a promo video for our organization that was played on a large screen.

How did you come to work with Neff?

They were hired before I started, but I'm sure our firm was looking for somebody who could help with marketing materials.

What is the status of this engagement?

They’ve been working with us since at least July 2019 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They have a great team and they always get it right. They work up until the last minute and they're very accommodating. Sometimes I might not have all the information that they need and it's contingent upon somebody else, but as soon as I give it to them, the ball gets rolling.

How did Neff perform from a project management standpoint?

They're very timely. We communicate mostly through email but I can call them if needed.

What did you find most impressive about them?

They do anything and everything we need and they're really responsive.

Are there any areas they could improve?

No, we’re completely satisfied.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebranding, Website, Marketing Materials & PR for Nonprofit

"They created a beautiful website that feels unique to us and is easy to navigate."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2017 - Ongoing
Project summary: 

Neff Associates did a complete company rebrand, including a new logo, colors, and website. They also created organizational marketing materials and continue to help with marketing related items.

The Reviewer
 
2-10 Employees
 
Philadelphia, Pennsylvania
Claire Laver
Executive Director, Make the World Better Foundation
 
Verified
The Review
Feedback summary: 

Neff Associates maintains consistent communication and proactively builds a positive and effective working relationship. The team is incredibly creative and dedicated to providing excellent service. Their work is high-quality and has helped improve communication with various stakeholders.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the executive director of Make the World Better Foundation. We're a nonprofit that works with communities to redesign and rebuild public parks.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Neff Associates?

We initially needed a partner to help rebrand our organization, which included building a new website. That has since expanded into other marketing-related projects.

SOLUTION

What was the scope of their involvement?

Neff Associates’s first task was to reinvent our company logo and other branding components, like our company colors. That naturally led to the custom-built website, which they built entirely from scratch. We wanted a site that would speak to various visitors (e.g. funders, community members, and partners) and convey our work and culture in a clear and visual way. They conducted research to see what similar organizations were doing and then suggested what we might replicate or do differently. They developed a guidebook that outlines how to edit the website, which we use to train new team members.

Once the website project was complete, we then engaged Neff Associates to develop supporting brand documents, such as letterhead and other communication materials. They’re currently working on video and still photo collateral along with social media engagement guidelines. They provide ongoing management of our account and have also done some PR work, such as public outreach for our annual benefit concert.

What is the team composition?

We’ve worked with 5–8 people across creative design, account management, and web development. Their creative director is our main point of contact.

How did you come to work with Neff Associates?

We’d known the Creative Director for a long time, and he’d helped with some previous tasks. That relationship eventually became more formal, and we now work with a larger team at Neff Associates. 

How much have you invested with them?

We’ve spent between $25,000–$50,000.

What is the status of this engagement?

We partnered in January 2017, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They created a beautiful website that feels unique to us and is easy to navigate. It’s been nearly two years, and we’re still using the website without any desire to change much about it. They helped us figure out how to properly communicate with our external partners, and the strength of our brand shows through in a number of the visual components they designed.

How did Neff Associates perform from a project management standpoint?

They’re organized and responsive, consistently bringing on the right team members for specific portions of a larger job.

What did you find most impressive about them?

They’re highly creative and went well above what we were expecting in terms of creative materials and client communications. They ensured we were happy with their work and built a positive working relationship between our teams. We’re comfortable with their entire staff, which is committed to producing high-quality work and providing superb customer service.

Are there any areas they could improve?

Nothing comes to mind.

Do you have any advice for future clients of theirs?

They’re good at helping you determine project goals, but do your best to come prepared with what you want to accomplish. It’ll help the process be more efficient and effective.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re extremely responsive and willing to work on new projects.
  • 5.0 Cost
    Value / within estimates
    They've been really flexible in working within our budget.
  • 5.0 Quality
    Service & deliverables
    The quality of their work is excellent.
  • 5.0 NPS
    Willing to refer
    I’d certainly recommend them.

Digital & Traditional Marketing for HVAC Company

“They give good alternatives when things aren't working, and almost all of our projects turn out well.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
 
Apr. 2018 - Ongoing
Project summary: 

Neff Associates is the primary marketing agency for an HVAC company. They manage social media and traditional advertising campaigns, and they support creative strategy and brand development.

The Reviewer
 
201 - 500 Employees
 
Morton, Pennsylvania
Ashley Dennon
Executive Marketing Assistant, Oliver Heating, Cooling, Plumbing & Electrical
 
Verified
The Review
Feedback summary: 

Impressions, page visitors, and user comments have all increased since the start of the collaboration. Neff Associates provide clarity in their designs and is easy to work with. They are honest when strategies need improvement, and they always deliver their work quickly.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a heating and cooling company. I'm the marketing executive assistant.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Neff Associates?

We previously had all of our marketing in different locations. Our website provider and design team were spread out. We wanted to work with a marketing agency who could do our vendor buys, design work, and social media.

SOLUTION

What was the scope of their involvement?

We do direct mailing campaigns, and they also handle our accounts on Facebook, LinkedIn, Twitter, and YouTube. As of now, they're not doing our website, but they do everything else, including our marketing on billboards, television, and radio.

We work with them on creative strategy and are discussing some of the best ways to tackle campaigns for all of our services. We know how we want to be presented, so we go back and forth to set the look and make sure everything is in line with our brand guidelines.

They help us with our brand development as well. Our old branding was outdated, and we're currently converting our marketing over to one specific look. Now that everything is under one roof, our image looks the same across all our materials.

They oversee user comments on social media, but we are involved in the responses to those comments. Sometimes, our owner reaches out to commenters directly.

What is the team composition?

We have one main point of contact, and their team works well together. In all, the team includes about nine individuals.

How did you come to work with Neff Associates?

One of our competitors mentioned them. Based upon their recommendation, we met with them to discuss our campaigns. They made suggestions and made us feel more comfortable than the other company we considered for this project. They were a one-stop shop, and we felt they could handle our needs.

How much have you invested with them?

We've spent close to $150,000 so far.

What is the status of this engagement?

We started working together in April 2018, and the collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our social media has grown, and impressions, comments, and page visitors have all improved significantly. Our newsletter gets us more phone calls, thanks to the look and clarity of their design. We've seen growth across all the campaigns they're involved in.

How did Neff Associates perform from a project management standpoint?

We meet once a month and have a regular phone call between meetings. They're easy to work with. They're always supportive, and they tell us whenever something is working or not working. They turn projects around within a couple of days, which is crucial to our work. We're heavily reliant on the weather, so that speed is necessary to our operations.

What did you find most impressive about them?

The whole team is creative and outspoken about their opinions. They give good alternatives when things aren't working, and almost all of our projects turn out well.

Are there any areas they could improve?

I don't have anything negative to say about them.

Do you have any advice for potential customers?

Be straightforward and give them your honest opinions. They have a lot of experience in the industry, and they are willing to tell you what isn't working and where they can help. They want their clients to succeed.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Digital Marketing & Website Dev for Real Estate Co

“Our teams collaborated effectively and efficiently.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2018 - Mar. 2019
Project summary: 

Neff Associates developed a name and brand identity for a large city property to create interest in residential and commercial spaces. Services included digital media marketing, PR, and website development.

The Reviewer
 
51-200 Employees
 
Philadelphia Metro Area
Leo Addimando
Founder & Managing Partner, Alterra Property Group, LLC
 
Verified
The Review
Feedback summary: 

They successfully established a brand that has generated sales and opportunities in a competitive real estate market; rents were 10% higher than the pro forma. Neff Associates maintained a deep understanding of the naming and brand identity processes.  

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the founder and managing partner of Alterra Property Group, LLC, a real estate development, investment, and management company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Neff Associates?

My company needed to name and brand an entire city block. We hired Neff Associates to do digital media marketing and website development.

What were your goals for this project?

We wanted to create a property name and brand identity that would drive traffic—both physical and digital—to our new property, where we were developing residential and commercial spaces.

SOLUTION

How did you select this vendor?

My team selected Neff Associates after a thorough interview process with advertising, marketing, and PR firms spanning Washington, D.C., to New York City.

Describe the project in detail.

Neff Associates developed our brand identity, incorporating certain historical aspects of the location. They did social media marketing and PR, created digital and physical marketing materials, and developed our website.

What was the team composition?

My team worked with the owner of Neff Associates and an account executive, creative director, social media director, and PR director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are ahead of pace in a very competitive apartment leasing market, with rents 10% higher than our pro forma.

How effective was the workflow between your team and theirs?

Our teams collaborated effectively and efficiently.

What did you find most impressive about this company?

Neff Associates understood how to weave the historical nature of the site and other important contextual information, such as an existing train shed, into the naming and brand identity process.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design for Architecture Planning Firm

"The project has been a tremendous success, and we're very happy with the new website."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2015 - Ongoing
Project summary: 

Neff Associates completed a website upgrade with a new design and marketing angle. They also provided limited SEO services, and are now working on a second website for a sister company.

The Reviewer
 
201-500 Employees
 
Philadelphia Metro Area
COO, Architecture Planning Firm
 
Verified
The Review
Feedback summary: 

The new design has been adapted to internal marketing and signatures. Neff Associates excelled at navigating multiple views and delivered a design that accurately conveys a broad range of engineering disciplines. The team was talented, professional, open to feedback, and responsive to demands.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

We are an engineering company with locations throughout the United States. We work in many different markets, building structures that range from gas stations to high-end restaurants.

What is your position?

I am the chief operating officer.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Neff Associates?

We needed a website upgrade. We hadn't worked on our site in years while, at the same time, our business had grown. We wanted to do something more than just a touch-up. Our aim was to have a new design and marketing angle for our company's image and direction. Our company offers a broad range of disciplines in-house. We needed a way to present that and to market to the different areas in which we work better. We didn't want to discourage a high-end restaurant from hiring us because of our gas station work and vice versa.

SOLUTION

Please describe the scope of your work with Neff Associates.

They developed our website and worked on our SEO [search engine optimization]. We don't generate many leads from our website, so there was no real need for online marketing. Our page is important for people who already know about us.

How did you come to work with Neff Associates?

I knew the owner [Daniel Neff] personally. The way in which we wanted to present very different architectural examples within the same space was an important issue for us, so we did consider two other companies and talked with them about our project. Ultimately, Neff Associates had the edge.

Could you provide a sense of the size of this initiative in financial terms?

The total cost of the project has been around $15,000.

What is the status of this engagement?

We started working together at the beginning of 2015. The website has been launched, and we're now working on a second one for a sister company.

RESULTS & FEEDBACK

Could you share any statistics, metrics, or other feedback from this engagement?

Beauty is in the eye of the beholder. It's a difficult thing to achieve, and we have an internal list of stakeholders, each with their own opinions. Neff Associates excelled in navigating differing views and coming up with a design that solved many problems. We've taken the design of the website and adapted it to our internal marketing, signatures, and everything else. The project has been a tremendous success, and we're very happy with the new website.

What distinguishes Neff Associates from other providers?

Their team was very professional and easy to work with and talented. Whenever we met with them, either in person or on the phone, every member was present, including the actual coders. I thought this was very helpful because there wasn't much information lost in translation. Everyone heard feedback directly from us, the client.

I don't know if we were the easiest client to work with, so perhaps Neff Associates wouldn't give us the same type of positive review. We were very needy and demanding regarding what we considered a unique issue. They handled the job very well.

Is there anything Neff Associates could have improved or done differently?

Cost is always an issue. Short of this, there isn't anything.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design for Community Non-Profit Organization

"The website is a beautiful brochure for our company."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
2014 - Ongoing
Project summary: 

Neff Associates completed a website redesign that included a photo shoot and a large amount of content. They are also working on a rebranding effort.

The Reviewer
 
1-10 Employees
 
Philadelphia Metro Area
Rebecca Gerber
Communications Manager, Entrepreneur Works
 
Verified
The Review
Feedback summary: 

The new website is an attractive, accurate representation. Neff Associates is responsive and open in discussing the details and timeframe required to complete tasks. They are engaged with a vested interest in success and deliver results on par with their standards, despite working at a lowered rate.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your organization.

We are a non-profit organization serving the greater Philadelphia region. We operate as a small business development agency, specifically aimed at micro-enterprises with fewer than five employees. We offer small business training through classes, workshops, and one-on-one guidance. We are also certified as a community development financial institution. We offer loans ranging from $500 to $50,000, mostly for underserved entrepreneurs who have been turned down by banks, either because of credit issues or the loan size.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Neff Associates?

We were looking to undergo a website redesign and rebranding of our company.

SOLUTION

Please describe the scope of their involvement in greater detail.

We hired Neff Associates both for the rebranding project and also for developing our website. Their work also included a photo shoot for the website, which was a new experience for us.

How did you come to work with Neff Associates?

One of our clients connected us to them. Their work was great and they were willing to work within our budget, which was a concern for us as a small non-profit. Neff Associates liked our project and also wanted the experience of working with an organization like ours.

We did put out a request for proposal, getting five or six bids for it. Most of them came way outside of our budget.

Could you provide a sense of the size of this initiative in financial terms?

The total cost of the project was between $15,000-20,000. This included their rebranding work.

What is the status of this engagement?

We started working with them in the fall of 2014. The website should be live within a month.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

The collaboration with Neff Associates has been excellent. The rebranding is a harder and much longer process on which we'll continue to work.

The website is a beautiful brochure for our company. We've received a great value, both in terms of price and quality of work.

How did Neff Associates perform from a project management standpoint?

Their creative director and lead designer have been excellent in working with us for every step of the way. They've been very responsive and open to discussing how long certain things would take, explaining to us what they would entail.

We have a content-heavy website, which involved more attention than usual on their part.

What distinguishes Neff Associates from other providers?

They were willing to work with us for much less than what their normal pricing would be. The process overall has been excellent. They've been invested in the project, especially considering what they are being paid for it. The quality of work has been on par with their standards.

Is there anything Neff Associates could have improved or done differently?

Our website acts as a resource for our clients and is very content-heavy as a result. Initially, we didn't have a clear idea of how long the website development would take, which lead to pushing back our schedule to an extent. This is more a fault of ours.

When starting out the rebranding process, we worked with people that have since left the agency. This led to a lack of responsiveness at the time. We discussed this with their leadership, and they assured us that it would not affect the website project, which has proven true.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer
Verification

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GOLD VERIFIED
Business Entity
Business Entity Name
Neff and Associates Inc.
Status
Active
Jurisdiction of Formation
Pennsylvania
Id
968029
Date of Formation
Mar 9, 1987
Last updated
Jul 29, 2020
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last updated
Jul 29, 2020
Client Reviews
VERIFIED CLIENT REVIEWS
11
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
July 7, 2020