Codedesign

BACKGROUND

Please describe your company and position.

I am the Marketing manager of Watchers

Describe what your company does in a single sentence.

Watchers is a distributor of high watchmaking and jewelry brands in Portugal

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Codedesign to accomplish?

• Increase the visibility of the brands we represent in Portugal

SOLUTION

How did you find Codedesign?

Former company

Why did you select Codedesign over others?

• Good value for cost
• Company values aligned
• Other

How many teammates from Codedesign were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Codedesign is our digital media agency - for all brands within our portfolio. Every year, after the definition of the anual marketing investment, Codedesing help us to design a digital media strategy - including target audience definition, content strategy and choosing the channels. Throughout the year we implement the campaigns with the following key deliverables:

• Increase the brand awareness
• Drive traffic to stores
• Boost and convert sales

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Every year we've been increasing the presence of our brands online, the sales are showing it. Working for more than 3 years now with the same team got us to optimize and get effective. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management and teams are the biggest reason why we work with Codedesign. The communication is fluid and easy - every request from our side gets an answer on time and effective.

What was your primary form of communication with Codedesign?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Besides the regular request and scoop of work, Codedesing team always goed the extra mile for our company—helping us to thrive and develop the business. 

Are there any areas for improvement or something Codedesign could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CFDO of a financial services company 

Describe what your company does in a single sentence.

We're a dynamic holding company with multiple businesses in various sectors, focused on sustainable growth and innovation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Codedesign to accomplish?

• The project involved creating websites and SEO strategies for several companies within the group, ensuring a strong digital presence aligned with each business’s goals.

SOLUTION

How did you find Codedesign?

Referral

Why did you select Codedesign over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Codedesign were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved creating websites and SEO strategies for several companies within the group, ensuring a strong digital presence aligned with each business’s goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. SEO Performance Metrics
Increase in Organic Traffic: Growth in website visits from search engines
Keyword Rankings: Improvement in rankings for targeted industry-specific keywords.
CTR: Higher percentage of users clicking on search results.
Bounce Rate Reduction: Improved user engagement by keeping visitors on the site longer.

2. Website Performance Metrics
Page Load Speed: Improved website speed for better user experience.
Mobile Responsiveness: Higher engagement from mobile users.
CRO: Increase in actions such as lead form submissions, newsletter sign-ups, or product/service inquiries.
More time spent on pages and lower exit rates.

3. Business Impact Metrics
Increase in quality leads coming from organic search and website forms.
More conversions attributed to SEO and website improvements.
Positive feedback from users navigating the new sites.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Top

What was your primary form of communication with Codedesign?

In-Person Meeting

What did you find most impressive or unique about this company?

The quality of work was excellent – modern and effective websites, well-structured SEO, and a visible impact on results. They go highly recommended!

Are there any areas for improvement or something Codedesign could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Sales rep. of an other industry company

Describe what your company does in a single sentence.

Bringing us laughter and happiness, felines can be 100% evil while 100% adorable at the same time. As the most curious creatures, scratching and sabotaging the furniture are their habits, which are simply their natural behaviors. To solve the conflicts and fulfill the needs of cat lovers, we design and create furniture pieces that are functional and cat-friendly so you and your feline friend can live together happily.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Codedesign to accomplish?

• Increase CVR
• Increase brand awareness

SOLUTION

How did you find Codedesign?

Online Search

Why did you select Codedesign over others?

• Pricing fits our budget
• Good value for cost

How many teammates from Codedesign were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work provided by Codedesign was comprehensive and tailored to meet the specific needs of my marketing campaign. Their approach was well-structured and encompassed various aspects to ensure the success of the campaign. Here's a detailed breakdown of the scope of work, along with a summary of the key deliverables: 

1. Campaign Strategy and Planning: 
   1. Codedesign started by conducting an in-depth analysis of my business goals, target audience, and industry landscape. They collaborated with me to outline a clear and effective marketing strategy that aligned with my objectives. 
   2. Key Deliverable: A comprehensive campaign strategy document outlining the approach, goals, target audience, messaging, and channels to be utilized. 
2. Creative Content Development: 
   1. The team at Codedesign crafted engaging and relevant content for various platforms, including social media, advertisements, and website. They ensured that the messaging was consistent with the brand identity and resonated well with the target audience. 
   2. Key Deliverable: High-quality content assets, such as social media posts, ad copies, and website banners. 
3. Advertisement Management: 
   1. Codedesign managed the creation, placement, and monitoring of advertisements across different channels, such as social media, search engines, and display networks. They continuously optimized ad performance based on real-time data analysis. 
   2. Key Deliverable: A well-organized and optimized ad campaign with regular performance reports. 
4. Dashboard Implementation and Management: 
   1. Codedesign provided access to their user-friendly dashboard, which offered real-time insights into the performance of the marketing campaign. The dashboard allowed me to monitor key metrics, track conversions, and adjust strategies as needed. 
   2. Key Deliverable: Access to a robust dashboard for monitoring campaign performance. 
5. Performance Tracking and Analysis: 
   1. The team at Codedesign tracked and analyzed the campaign's performance using advanced analytics tools. They provided detailed reports on key performance indicators (KPIs) and interpreted the data to offer actionable insights. 
   2. Key Deliverable: Regular performance reports with insights and recommendations for improvements. 
6. Client Collaboration and Support: 
   1. Throughout the campaign, Codedesign maintained open communication with me, seeking input and feedback on the ongoing work. They were responsive to my queries and adjustments, ensuring that the campaign aligned with any evolving requirements. 
   2. Key Deliverable: Ongoing collaboration and support for a seamless campaign experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Click-Through Rates (CTR) 
• Enhanced Conversion Rates 
• Higher Return on Investment (ROI) 
• Improved Cost per Acquisition (CPA) 
• Dashboard Utilization 
• Satisfaction

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Codedesign exhibited excellent project management throughout our collaboration, ensuring a smooth and effective execution of the marketing campaign. Their commitment to delivering quality work was evident in various aspects of their project management approach. 

In instances where they indicated being busy and expected slower response times, they still managed to maintain a level of communication that enabled progress. This demonstrated their dedication to maintaining a supportive partnership, even during peak periods. Their ability to juggle multiple tasks while accommodating my needs underscored their professionalism and commitment to client satisfaction.

What was your primary form of communication with Codedesign?

Email or Messaging App

What did you find most impressive or unique about this company?

Their most impressive aspect was their seamless fusion of personalized human interaction and advanced technology. Their team's genuine friendliness made me feel valued, and their intuitive dashboard offered real-time insights into my campaign's performance. 

What truly sets them apart is their adaptability – even during busy times, they remained responsive and accommodated my preferences. This blend of human touch and cutting-edge tools is a rarity in the industry, making Codedesign a truly exceptional marketing partner.

Are there any areas for improvement or something Codedesign could have done differently?

While my experience with Codedesign was overwhelmingly positive, there were instances when their response time to emails was slower during busier periods. While they communicated this beforehand and still managed to accommodate my needs, slightly faster responses during these times could have further enhanced the experience. 

Additionally, although their dashboard was user-friendly, providing more detailed tutorials or guides for newcomers would have been beneficial. Despite these minor areas, Codedesign's overall performance and dedication to client satisfaction remain commendable.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of (a/an) Manufacturing

Describe what your company does in a single sentence.

A Portuguese company that conceives, produces and sells power generators from 3 to 3500kVA, as well as lighting towers and engineering solutions to support a wide range of applications.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Codedesign to accomplish?

• Increase nº of leads per month
• Improve leads quality
• Increase brand awareness

SOLUTION

How did you find Codedesign?

Referral

Why did you select Codedesign over others?

Referred to me

What was the size of Codedesign’s team?

27

Describe the scope of work in detail. Please include a summary of key deliverables.

• Custom strategy
• Dedicated account manager
• Google Analytics integration
• Strategic bid management
• Lead tracking
• Return on investment tracking
• Monthly performance and analysis performance
• Rule based bidding setup and management
• International campaign management
• Conversion analysis reporting
• Professional banner ad design
• Landing page design
• Landing page performance testing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Nº of leads
• CPL
• ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Codedesign's team was very accessible, dedicated, and helpful. They did a complete analysis of our campaigns, considering the main goal to achieve, and helped us to redesign all existing campaigns and create new ones in order to get more qualified leads, in our strategic markets. This is a continuous work still in development and with constant improvements.

What was your primary form of communication with Codedesign?

Email or Messaging App

What did you find most impressive or unique about this company?

The proximity to the team and availability to discuss different approaches to our work.

Are there any areas for improvement or something Codedesign could have done differently?

Give more inputs from a quantitative / statistical point of view on the results (specially considering competition) and axes of action; be more assertive in proposing new approaches to lead generation actions.

BACKGROUND

Please describe your company and your position there.

Director of Growth Marketing at a SaaS company that sells into transit agencies and operators around the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Codedesign?

We needed to test digital channels as growth levers for our international sales team. We were unable to build this muscle on our own and wanted to invest more in giving this a shot.

SOLUTION

How did you select this vendor?

We found a few european based agencies with experience doing B2B SaaS demand generation using digital channels. Codedesign had the best prior experience and most responsive team.

Describe the scope of their work in detail.

They helped us structure a research project around our European market. Then they used those findings to build an integrated digital demand gen campaign, including target audiences/lists, landing pages, and ads across a variety of ad channels. Our goal was to generate pipeline using these channels.

What was the team composition?

I worked closely with Anatolio and Filipe - the project manager and digital lead, respectively. They managed workflow with a team behind the scenes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Unfortunately we were unable to generate pipeline returns from the program as cost per lead was prohibitively high. However, we learned a lot about our market and their iterative approach made me confident that we did our best to test this channel for our market.

How effective was the workflow between your team and theirs?

The Codedesign team was very proactive and owned their side of the project. They also held me and the rest of our team accountable to our deliverables.

What did you find most impressive about this company?

Their positivity and willingness to try new things. This project was frustrating for everyone at times due to our target market's limited online presence. Nevertheless, the team dug team to try and prove value of digital channels.

Is there any area for improvement or anything that could have been done differently?

Towards the end of the project, we realized that we were getting lower cost per lead with local language-based ads. Maybe we could have invested more in that approach from the get go to see if it helped us generate better results.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director for a biotechnology company that designs and manufactures PCR reagents, master mixes and kits for Life Science Research and Clinical Diagnostics. Our solutions in Molecular Biology and Molecular Diagnostics include select products in both liquid and lyophilized formulations and range from qPCR to One-Step RT-qPCR Master Mixes, as well as Key Components for qPCR Assays such as Reverse Transcriptases, RNase Inhibitors and Polymerases.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Codedesign, and what were your goals?

Codedesign was hired to strategize and manage the overall PPC campaign inciatives whose objectives were targeted to both lead generation and e-commerce growth.

SOLUTION

How did you select this vendor and what were the deciding factors?

Codedesign's PPC strategy proposal and considerable know-how in how to leverage our PPC budget to its full extent were the key deciding factors.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

An initial strategy was laid out in accordance with our key objectives, followed by detailed iterations of the implementation according to objectives and products details. After a top-line evaluation there was a more tactical and detailed oriented approach around keyword selection, which involved a back and forth between Codedesign's PPC campaign manager and our technical evaluation of keywords.

Once the initial keyword list and campaigns were determined per key objective, there campaigns were place live. A dashboard with key metrics for campaigns and website engagement was developed to keep track of all relevant objectives. A weekly meeting is set after initial setup so all campaigns are discussed and improved consistently every time, as well as the implementation of any additional campaigns.

How many people from the vendor's team worked with you, and what were their positions?

2 team members - A PPC campaign manager and a key account manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Ecommerce conversion metrics were consistently met with a monthly average of 650% ROAS - meaning a considerable increase in revenue attributed to paid media efforts. Campaign improvements and dashboard adaptations were also delivered every week. On top of that, overall website metrics improved month after month. Unique users increased, Bounce rate decreased, pages per session increased.

Describe their project management style, including communication tools and timeliness.

They have a flexible and adaptable project management style, being able to quickly overcome initial hurdles and quickly understand key obstacles in our industry. Data Studio dashboard for metric evaluations were critical. MS Teams was the standard tool of choice for meetings and they were always a phonecall away for emergencies. Overall, they’ve always been helpful, empathetic, and approachable.

What did you find most impressive or unique about this company?

The level of professionalism and can-do attitude, as well as their abillity to provide solutions for any digital obstacle or objective. Their perception and knowledge of the digital realm and the paid media landscape were paramount in achieving our objectives.

Are there any areas for improvement or something they could have done differently?

Due to peak work times, ocasionally communication would slow down and ability to provide a solution would take longer than expected.

BACKGROUND

Please describe your company and your position there.

We are an international boutique Real Estate investment and family-office sized company, acting mainly in the Portuguese real estate residential market, focused specially on the development of ultra-luxury residential projects for high-end buyers from allover the world. I was acting as a Sales & Marketing director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Codedesign, and what were your goals?

The strategy was always based on 2 main golas:

Bringing the brand into the digital arena:

• Make the brand visible and #1 on main keywords and strategic content areas (Organic and payed search);
• Transforme Mexto into one of the main references as a luxury developer in Lisbon
• Achieve the position of opinion maker on luxury residential segment
• Collect good reviews from main targets
• keep the luxury positioning on the top of mind of our potential clients

Generating potential leads for our residential developments:

• Collecting qualified leads
• Converting into sales processes
• Feeding our sales team on a day-to-day basis (phone calls, email enquiries, site visiting, meetings with prospects, etc)

SOLUTION

How did you select this vendor and what were the deciding factors?

Code Design was always a breath of fresh air! We have approached several companies in the market and Code Design brought us, from day one, a very differentiated and straight to the point strategy, apart from a very elucidative speech and a strong know how and track record.

It was a no-brainer... An example of this approach:

On the first meeting, Code Design made a deep list of questions about Mexto, in order to fully understand the challenge that I was suggesting and the result of their proposal was quite relevant and accurate.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Step by step, they where taking care of all digital tools from the company, conquering our trust and therefore a becoming #1 partner for this area. We have stated with the main basic review and implementing best practices on all brand and product websites, in order to work first on the organic search.

For this, we have also created youtube channels, facebook/ Instagram/LInkedin pages, etc. Secondly, we have integrated a differentiated strategy, based on each project (product = residential developments) and specific targets.

Although we are always talking about residential buildings, the fact is that they are quite different and it was fundamental to treat all of them as single / independent strategies. This was the main key of success.

For this, we have used, in some cases, landing page strategies and quite dynamic Facebook/Instagram advertising, content strategies, video, etc... Code Design was producing it all. The campaigns where rolling in different countries and, therefore, with the necessary adaptations and specifications.

How many resources from the vendor's team worked with you, and what were their positions?

Never more than 2, usually just myself and their team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The best results was, obviously, the conversion into sales and this was a constant within the product campaigns. Some of our developments sold out easily and, the main goal was fully achieved, with was to make Mexto's direct sales channels top #1 on sales, since we where also adding brokers with further bigger budgets and digital strategies.

On a second level, not so measurable but highly effective was the fact that Mexto become an opinion maker on the national market and this was also due to the constant visibility that we where able to bring into the brand.

How effective was the workflow between your team and theirs?

Very professional and clear and with quite interesting online tools to share all information, such as Trello, etc. We usually had a meeting per week but WhatsApp was always on for any doubt.

What did you find most impressive or unique about this company?

The first approach and way they understand the challenge was quite significant and distinctive. They were, for sure, a one-stop shop for all digital affairs and with a great capacity to solve problems.

Are there any areas for improvement or something they could have done differently?

Time to times, communication tends to slow down probably due to, peak work phases, and this may cause some entropy in the work-flow.

BACKGROUND

Please describe your company and your position there.

Gecko Yoga makes Cork Yoga Mays & sustainable yoga accessories. I am the founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Codedesign?

As a new brand launching during the pandemic, we needed guidance understanding exactly who we were selling to, and how we were going to effectively communicate with them digitally. Since our product is innovate and not designed for mass-market, we needed a sales strategy that was highly targeted and resonated with our niche audience.

SOLUTION

How did you select this vendor and what were the deciding factors?

I chose Codedesign because they’re one of top agencies in Lisbon, which is where I launched my company. I had worked with Bruno in the past, and I know he has a lot of experiencing launching new brands and bringing ideas to market, and so I immediately considered working with him. But I spoke with some other agencies as well, and their approach was too tactical. I have experience in digital marketing so I didn’t want a templated proposal for a PPC campaign- I wanted a strategic and longterm vision for my project, and I knew this was something I could trust with the Codedesign team.

Describe the project in detail and walk through the stages of the project.

They started by creating data-driven customer personas, and identified and researched the specific locations that would be the best for my initial market entry. They helped me fine tune my communication strategy based on the personas and their different stage of the customer journey. They also laid out an action plan for me which included sales channels, investment per channel, and ROI per channel.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with Bruno, Patricia, Filipe, Gonçalo, and Francisco. After signing on, Bruno passed me onto Patricia who was my account manager. Filipe, Gonçalo, and Francisco collectively worked on all the data driven parts of the project, which included organic and paid media research.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We launched our company shortly following working with Codedesign. Their strategy was a great jumping off point for us and we’re starting to see steady growth.

How effective was the workflow between your team and theirs?

We had weekly check ins to make sure we were reaching all the important project milestones. I was also able to speak directly and freely with Patricia, which made it easy to give immediate feedback, add in some new ideas, and course correct when necessary.

What did you find most impressive or unique about this company?

Their ability to think strategically. A lot of agencies tend to suggest throwing money at problems. When you work with CD, you know you have a team of people actually putting their thinking caps on and trying to solve your problem, not just look for the easy answer.

Are there any areas for improvement or something they could have done differently?

They use Microsoft Teams for their project management which I personally find a bit clunky.

BACKGROUND

Introduce your business and what you do there.

We’re a manufacturing organization, so we work with many retailers in Portugal. We sell household and food products, and we’re currently launching new cosmetic products via e-commerce.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Codedesign?

We needed help on the e-commerce side, so we brought in Codedesign. They’re a company specializing in online sales.

SOLUTION

What was the scope of their involvement?

Codedesign helps us with our marketing strategy to approach e-commerce, a new distribution channel for us. Initially, we presented them with our brands, our products, the technical advantages of our products, and our target audience.

After that, they made a market study for us to help us analyze the market and the opportunity that our products would have. Then, they created a strategy for communicating our brands effectively in that market.

They also designed our online store and helped us implement all of the intelligence needed behind it. This included setting up our Google Ads account and creating a dashboard to see our store’s statistics.

Codedesign has worked with us on many phases of this project and many different areas of our business, not just sales. For example, they also support us in creating marketing strategies for our e-commerce site.

Currently, they also help us improve our site as needed. For example, they can implement new drop-out menus and banners to attract potential clients. 

What is the team composition?

I usually work directly with two people from Codedesign, but we have a total of five people from their team working on our project. Their team includes two of their managers and an online marketing designer and specialist.

How did you come to work with Codedesign?

We met them through a mutual point of contact. We were searching for an e-commerce-focused company, and this point of contact recommended us to Codedesign.

We chose them because we loved their presentation, and they were very professional. From the start, we knew that they understood about e-commerce and the online market. They demonstrated their expertise by providing us with their insight during that first presentation by just knowing a bit about our brands.

How much have you invested with them?

We’ve spent around €50,000 (approximately $58,000 USD).

What is the status of this engagement?

We started working together around the last quarter of 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been preparing our whole strategy to launch the site in December 2021. Thus, as we haven’t gone live, we don’t have any results yet. We will be monitoring our sales, traffic, and impressions over the first two months after launch. Of course, as we’re launching a new brand, we don’t expect a lot of sales, but we definitely hope to see a gradual increase.

How did Codedesign perform from a project management standpoint?

Codedesign has performed very well, and they’re very organized. They keep documents with the timelines and objectives, and we have meetings where they inform us about the status of the project in detail. Our meetings are both in-person and via video conference.

What did you find most impressive about them?

Codedesign’s professionalism distinguishes them from other providers. They’re very professional and straightforward. For example, if they don’t see any potential in a particular effort or strategy, they tell us. They don’t want to sell anything that they know is not going to work — not everyone does that.

Are there any areas they could improve?

No. As we were mainly an offline company, they’ve helped us with everything related to e-commerce. This project wouldn’t have been possible without them.

Do you have any advice for potential customers?

Be honest to them; they’re trustworthy. Show them your whole project and your objectives so that they can be transparent and tell you where you can find success.