WebiMax

BACKGROUND

Please describe your company and your position there.

I own and operate my own production company Shane Farley Productions. I am the president and executive producer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebiMax, and what were your goals?

I had created a gorgeous streaming television show that toured some of the most beautiful homes in the world. I needed a website that not just mirrored the show but elevated it. The type of people who would be coming to this site were used to the best of everything. I needed a site that impressed the customer that has everything.

SOLUTION

How did you select this vendor and what were the deciding factors?

I looked around at several companies. Webimax has a strong reputation and I was between two companies. After speaking with people from both I instantly knew that Webimax was the better choice for me. They understood what I was trying to do. They even suggested things that I didn't think of that made my site even better than I had hoped for.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a couple initial phone calls to really make sure we were on the same page. They promised they would show me where they were every few days so I could make sure that it was running smoothly and they did just that. We zoomed a few times and they had everybody on their side that needed to be on so I got answers immediately. No wasting time.

How many people from the vendor's team worked with you, and what were their positions?

They had a manager that spearheaded the whole thing from top to bottom. They also had a couple designers involved. A tech guy came in at one point to teach me how to do things on my end moving forward which I guess I never thought of but has been a life saver.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I can tell that the site is delivering for me from what my customers say. Sometimes the site brings in the customer and other times if the customer comes to me a different way, than the site closes the customer.

Describe their project management style, including communication tools and timeliness.

WebiMax moves quickly but none of the quality is compromised.

What did you find most impressive or unique about this company?

Everyone I dealt with at Webimax not only did great work, they seemed to love what they were doing. The entire experience was refreshing.

Are there any areas for improvement or something they could have done differently?

I can't think of anything they should do differently. Maybe they can expand to the West Coast so in the future we can meet in person rather than zoom.

BACKGROUND

Please describe your company and your position there.

The College Tour is a TV series and website telling the story of colleges and universities through the lens of real current students. The website is a place to watch episodes, tour colleges, take classes, and much more. I am the founder and executive producer of The College Tour.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebiMax, and what were your goals?

WebiMax has built our website from top to bottom. We work with them on an ongoing basis to make sure users have the best experience possible.

SOLUTION

How did you select this vendor and what were the deciding factors?

WebiMax listens to everything you want before building out a clear roadmap and strategy. We reviewed numerous companies to fulfill this work. Our final decision came down to WebiMax due to its leadership and reputation.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had to build a very robust website from scratch. From video players to classes to blogs, etc, everything was conceptualized, road mapped, and built out. This can be overwhelming, but with WebiMax they make the experience enjoyable!

How many people from the vendor's team worked with you, and what were their positions?

I'm not sure how many staff members work on TheCollegeTour.com, but I would bet it is a lot. We primarily work with their leadership team and tech developers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our business is thriving, and never has our website had any issues.

Describe their project management style, including communication tools and timeliness.

They are for sure on time with everything. WebiMax built out wireframes so we could conceptualize everything. Then the building was done, and of course, there is always fine-tuning. Each step of the process was seamless.

What did you find most impressive or unique about this company?

Their communication skills are impressive — everything's clear and always on track.

Are there any areas for improvement or something they could have done differently?

None that I could think of. We continue to work with WebiMax on TheCollegeTour.com and any future needs in this area.

BACKGROUND

Please describe your company and your position there.

My company (HomeJab) provides real estate marketing for listing agents nationwide. I am the COO and a partner in our company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebiMax, and what were your goals?

We hired WebiMax to generate leads for our real estate agent clients. Our goal was to refer potential listings to our existing group of agent clients and in return we would receive a referral commission on each listing that closed.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected WebiMax due to their impressive reputation and ability to get results in this specific sector. They created a landing page exactly for listing agents and it was very effective.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The landing page they created captured the 3 best real estate agents in a specific search area. People would search for the best agents in their area and their form would pop up either in their search or as an ad. They were very effective at striking the right balance of key words and budgeting. When people came to the landing page, they would complete the form and automatically would receive information on 3 top agents in their area of interest. Since we have a large existing agent network, Webimax was able to integrate our agent coverage with their landing page, to automatically send people actual top agents in their area... It was automatic, and it was high quality... the service was amazing, and worked very well.

How many people from the vendor's team worked with you, and what were their positions?

We worked with one team member in particular (Jim). He is the head of their lead generation department, and personally developed & handled all aspects, start to finish... making sure everything went smoothly.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Over a 3 - 6 month period, we spent approximately $10,000 on lead generation with Webimax, and received back approximately $24,000 in referral sales commissions from our agents. All hands free, automatically built in (once established).

Describe their project management style, including communication tools and timeliness.

They are very hands on and available to go over any and all aspects of your campaign. With lead generation there is a lot of trial and error, constant tweaking. Webimax not only understands this, but they anticipate it and proactively approach different styling of the page, or different key word budgeting, long form vs short form, etc. They were in constant communication with us presenting ideas of what to try not to constantly improve the functionality of the lead generation page... we spoke almost daily.

What did you find most impressive or unique about this company?

Everything to be honest. From start to finish, they were extremely hands-on, efficient, and productive. Their lead generation worked... we more than doubled our investment!

Are there any areas for improvement or something they could have done differently?

Nothing in particularly. I guess the only thing I would want differently is more of what they did... I wish I had a larger agent network and could have utilized their lead generation at an even larger scale... I would want more!

BACKGROUND

Introduce your business and what you do there.

Introduce your business and what you do there.

I’m the CEO of Unique Venues, an online director of unique meeting and event venues in the U.S. and Canada. We connect meeting and event planners with unique spaces.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebiMax?

Since most professional meeting and event planners find and select venues online, we needed to make sure we were organically present in every major market in keyword searches.

SOLUTION

What was the scope of their involvement?

WebiMax helped us develop a real integrated digital content marketing plan that was very multi-faceted. We built up our blog content and made sure we were doing press releases. We were developing infographics and being guest writers on other blogs. 

The team gave us a really comprehensive approach to building our organic presence and helped us to develop paid ad campaign content as a secondary approach. They helped us also gain our presence on social media platforms as well. 

We manage our social platforms but they helped us develop a content plan that we then implemented. They also assisted with some of the writing of the content and provided a contracted amount of content every month that we used on our social. 

Finally, WebiMax helped us to improve our social presence just like really developing a better online presence through our social channels.

What is the team composition?

We contracted with Ed (Director of Business Development). Even Ken (CEO) showed concern which I find interesting because they’re not a small company compared to us. If we ever needed something, he would jump in and help us out too. 

There was always a client manager who was our point of contact as well as someone assigned to us for consistency purposes. In some cases, they worked directly on the deliverables for our contract and other times were using others within WebiMax but managing those people.

How did you come to work with WebiMax?

We did a very thorough search. It was a three-month process for us. We read reviews for different companies and scoured their websites before sending an RFP. 

We interviewed 10 companies and had five of them do presentations. What I really like about WebiMax’s approach is that Ed didn’t just get us to sign onto the contract and renew our contracts. He has always been available to us.

How much have you invested with them?

We’ve spent $350,000.

What is the status of this engagement?

We started working together in January 2014 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

WebiMax was fast out of the gate to help us. We started seeing a serious decline in our traffic which was one of the other reasons that led us to go on a search and get rid of our last company.

Within six months, they were able to get us back to where we had been prior to the decline. We identified, through score carding, the marketplaces where we felt we had an opportunity to grow or where we needed to have first-page presence organically. 

In our top 25 markets, in our keyword searches, we are on the first page organically of all searches. Our leads were growing on average significantly. Pre-COVID, our searches increased by about 20% year over year. That would correlate with the lead growth as well. It was because of a higher, greater presence.

How did WebiMax perform from a project management standpoint?

I felt they were really responsive to ideas and concerns. Nothing is ever perfect. There were times we weren’t necessarily getting the results we needed and they’d work to pivot with us and that was fantastic. We used email and received very thorough reports from them through Basecamp.

What did you find most impressive about them?

I can’t think of a time where we brought up a concern where they didn’t solve the issue for us. That means a lot to me. Sometimes companies have a very scripted way of working with each and every client and they’re not individualized to the needs of a client. 

What I liked about WebiMax is I felt like they treated us uniquely. They listened to me when I said we have to be different because we’re this way. I feel they honored and respected that.

Are there any areas they could improve?

Nobody is perfect. I feel they always accomplished what was set out to be accomplished. They always got the job done. Sometimes I felt it could have been a little bit more timely.

Do you have any advice for potential customers?

They’re really relationship-oriented as a company. What drives success for WebiMax is the actual relationship they have with the client. You have to be open to shipbuilding with them as opposed to them being a contractor and just getting the work done. They look at it as a partnership.

BACKGROUND

Introduce your business and what you do there.

Cruise America RV Rental and Sales is the largest North American RV rental company. We have 130 locations in Canada and the US, and we cater primarily to the international market. However, the business has been fully domestic in 2020 and 2021. We rent motorhomes for camping and all other sorts of purposes.

I’m the national customer care manager for the company. I oversee traveler assistance, the online reputation management department, the customer relations department, and anything and everything related to customer experience.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebiMax?

We needed software that would allow us to survey customers and respond to them on one platform. We’re present on over 400 websites that aggregate reviews and allow us to interact with customers, including Google, Square, and so on. It was time-consuming for employees to log into these portals one at a time and address reviews.

We have an in-house IT department, but it was less costly and more effective for us to partner with someone than build the software ourselves.

SOLUTION

What was the scope of their involvement?

WebiMax helps us aggregate customer feedback. They have a technology that allows us to aggregate all reviews on one platform and push responses to the correct website, which saves us a lot of time. 

For a company of our size, customers typically post organically when they’re not happy, but they won’t tell us that they’ve had a great trip unless we ask them. This is what WebiMax’s drip campaign is for. They tailored a campaign solely for us on their platform, and they’ve changed a few features for us.

We provide them with a data table of our clients, including email addresses and so on, and they push emails and texts, which can include QR codes. They also provide competition analysis, so we can know what our competitors are doing on the same platform.

What is the team composition?

We’ve chatted a few times with Ken (Founder & CEO). Stan (Business Development Manager) set up our account, and Ed (Director of Business Development) is our primary contact there. We’re working with a few other individuals — mainly account managers — in their organization.

How did you come to work with WebiMax?

We spent time with a lot of other companies to see what they had to offer, and we picked WebiMax because of their relatively small size and customer focus. WebiMax also offered a lot of automation, which we thought was neat.

I did online research to educate myself on the process of review aggregation. I discovered multiple ways of requesting Google reviews, such as by using CRMs like HubSpot that could do the push for us. There are also companies that offer the use of their platforms for a monthly fee, but we’d have to do pushes and take care of everything else.

Other platforms we looked at would own our content; if we left, the reviews wouldn’t be ours, and we wouldn’t be able to interact with anything new that got posted on the platform. Also, other platforms only allow a certain number of responses per day, which would’ve been impractical for a company of our size — we get a lot of reviews, even organically. WebiMax didn’t pose those types of restrictions. Also, any review we get through the WebiMax platform is ours to own forever. We can leave the partnership with a 30-day notice, so no harm done.

How much have you invested with them?

WebiMax offers custom-made services, and there’s no contract, which is great. We've paid $4,000 a month at times; in other months, we paid $1,000. I think we’re paying $1,650 at the moment.

The cost depends on what we want to do. Online reputation is like marketing; it’s always a moving target. The total cost so far has been $100,000–$125,000.

What is the status of this engagement?

We started working with WebiMax in April 2019. The campaign is growing, and we’ve augmented our partnership in January 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our average online score on Google was previously 3.2, and it’s now 3.9. Our review count has skyrocketed. For our Phoenix location, we had 130 Google reviews, with a star rating of 3.6. As of today, we have 509 reviews and a 4.4 average rating — we’re up by almost a full star. 

The important factor is the number of reviews, because that directly influences the purchasing behavior of the customer. An overwhelming number of decisions are made based on peer review, and it’s all online now. People determine a company’s trustworthiness based on their review count and star rating, so what WebiMax has done for us is huge.

How did WebiMax perform from a project management standpoint?

We have regular calls, weekly meets, and monthly updates. They’re not corporate robots; they’re very personable. When we have a business call with them, we get a sense of fellowship. There’s good chemistry between our two companies.

We communicate through text, email, and phone. They’re always available, even on holidays; I can even talk to them at 9 p.m. on Sundays.

What did you find most impressive about them?

Compared to the other companies we looked at, WebiMax is a smaller entity and fits our business better. We’re a mid-sized company, and so is WebiMax.

They’ve expressed a desire to use our product, which is always a plus. Doing business with a company that’s not using the partner’s product isn’t ideal. The flexibility of their agreement is also worth mentioning. We can walk away within 30 days if things change.

Are there any areas they could improve?

There are some handicaps because of their size. The platform is fantastic, but WebiMax’s competitors have more capital. WebiMax’s platform is a bit more user-friendly, and, for the cost, this partnership is optimal.

We’ve looked elsewhere now and then, because we have to keep costs in mind and see what the next best thing is, but WebiMax is very flexible with us, even on pricing. They understood our situation during the pandemic, and they helped us out in terms of cost for a few months, in return for longevity on the agreement. It was a handshake agreement.

Do you have any advice for future clients of theirs?

Each company is different, and each need is different. I understand that WebiMax is more of an SEO and PPC type of company, and there are a lot of companies that provide those services. We handle SEO and PPC in-house. 

Clients should see if their needs are compatible with WebiMax’s online reputation services. I’d recommend doing their homework.

BACKGROUND

Introduce your business and what you do there.

I’m the chief design officer of a custom window covering and treatment company. We service a 35-mile radius in and around Washington, DC. Customers can call to schedule in-home consultations with one of our designers. Then, we custom-make the blinds or shades and install them.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebiMax?

We needed help with small, local business marketing. Our target audience is people in the Washington, DC area who need window coverings.

SOLUTION

What was the scope of their involvement?

WebiMax helps with SEO. They also do Google Ads. The team has created a strategy that outlines how much we’re going to invest in advertising to get the results we want. They focus on lead generation and targeting a specific audience. They also create content.

What is the team composition?

We work with four people. One person just does the SEO; he’s very detailed. Another person does the advertising and creates landing pages. John (Business Development Manager) oversees the whole project. Finally, another person helps us with the CRM and provides support. 

How did you come to work with WebiMax?

We weren’t happy with the marketing company that we had, so I did research on Google and started reading reviews. I interviewed three different companies, and on my first call with WebiMax, I just felt really confident in them. 

They sounded like they knew what they were doing, and they explained their services really well. I’m not very familiar with some marketing terms, but they were very patient and helped me understand what they’d actually be doing. They had a proposal within a day or two. Everything just felt very professional, and I knew what to expect. 

How much have you invested with them?

We’ve spent $15,000–$18,000.

What is the status of this engagement?

We began working together in January 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We just started working with them two weeks ago, but we’re really happy. We previously worked with a different marketing company, and we only got six leads through Google or social media over a three-month period. Additionally, most of those leads were nonqualified.

Within the first week of working with WebiMax, we received six qualified leads. They’re qualified leads because we’ve scheduled consultations or sold our services to all six of them. We were shocked that WebiMax delivered results as soon as we turned on marketing. We paid the same amount of money to our previous marketing company, if not a bit more, and they didn't deliver.

WebiMax helped us determine that we shouldn’t use Facebook as a marketing tool because it wasn’t delivering the quality leads we wanted. It was initially a bit daunting to move away from using Facebook, but it makes a lot of sense now, and we’re a lot happier. We’re not spending our time with nonqualified leads. Receiving more qualified leads tells me that WebiMax’s services are working.

How did WebiMax perform from a project management standpoint?

We have meetings on a weekly or as-needed basis to clarify questions, go over how things are going, or review our budget and strategy. We also communicate via email or phone call — they’re very involved. 

WebiMax provides access to a web portal, on which we can see how our ads are performing and how much we’re spending. We also have access to Google My Business. We weren't privy to any of the analytics or accounts with our previous provider, so I couldn’t see what was happening.

What did you find most impressive about them?

Their transparency and communication distinguish them. Anyone can do advertising or provide SEO solutions, but if they can’t communicate, it’s difficult to see the value in those services. WebiMax is great at delivering what they tell you they will deliver.

Are there any areas they could improve?

It’s only been a couple of weeks, so I don’t have anything that I feel they could improve on yet.

Any advice for potential customers?

Be transparent about what your business does and communicate that to WebiMax. We’ve given them a lot of information about what we do so that they can better understand us. Once they can see the value in your business, they can maximize their advertising efforts, from targeting certain audiences to creating specific types of content.

BACKGROUND

Introduce your business and what you do there.

I’m a manager of regional propane company just outside Philadelphia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebiMax?

WebiMax was brought on to help with our website’s SEO. Prior to them, we were working with another company and initially saw some okay results. Then after a few years, those results were declining.

SOLUTION

What was the scope of their involvement?

They’re strictly for SEO portion of our web presence. They did keyword research, managed metatags and metadata, and created a backlink strategy. They also had to do a lot of clean up for what the previous channel had done. For example, we had some invalid backlinks from our previous engagement.  Here and there, they helped on little projects like updating our web pages.

They’ve worked hand in hand with our development company to make sure the site is optimized properly.

We’ve tried advertising products as well.

What is the team composition?

We’ve always had contact with a project manager, and at times, other members of the team were brought on to make sure we were on the same page.

How did you come to work with WebiMax?

They came to us as a referral. We talked to them and gave them a bit of a trial run.  

How much have you invested with them?

The average monthly fee has ranged between $2,500–$3,000 (approximately $250,000 total).

What is the status of this engagement?

We started working together sometime around November 2013 and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We rank nationally in a few good terms. We also rank regionally.

We’re in a tough industry because our products are very priced-drive. WebiMax had helped us get phone calls into the office so we can have conversations with customers and convince them to do business with us.

Our territory has grown over the years, in part to their help on the website. As a result, we’ve expanded our reach.

The ads we tried didn’t attract the best clients, but that wasn’t WebiMax’s fault. I think that mostly had to do with the industry we’re in so we didn’t get a return on our investment. We’ve also tried PPC with other firms and it didn’t work then either.

How did WebiMax perform from a project management standpoint?

They do the job well. We’re pretty critical here, so there’s always room for improvement. If you were to ask me on a scale of 1–10, I’d give them a nine.

What did you find most impressive about them?

They’ve taken our website, which had really stalled, and were able to turn it around. They offer various products and a trial period, and they’re very upfront with us. When we tried PPC with them, they were transparent that it probably wasn’t a good fit, rather than pressuring us to continue testing.

Are there any areas they could improve?

No. Any growing concerns we’ve had, we’ve been able to have a conversation with them and they’ve addressed it.

Do you have any advice for potential customers?

Work with them and put the effort tin on your side. They do a good job, but you will know your business better than they do.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Director for a national medical supply company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebiMax?

SEO

What were your goals for this project?

Have a partner to help us with search rankings, link building, and help our overall presence online.

SOLUTION

How did you select this vendor?

Found online. It was so long ago I have no idea but I am pretty sure it was a website that listed "top SEO companies" or something similar.

Describe the project in detail.

Ongoing SEO work

What was the team composition?

I have always had a project manager that has guided me along the process. The project manager worked with different teams to get the monthly work completed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It has taken time and patience, but over the years our rankings have increased dramatically. We spend a significant amount on paid ads and our organic traffic is double our paid traffic consistently. We're on the first page of Google on all our top terms, most in the top 3 spots.

How effective was the workflow between your team and theirs?

The team has been extremely helpful. My account managers have always been very responsive and knowledgeable. They are patient and able to talk through any of the technical stuff with ease. I have a monthly call with the account manager but email throughout the month - usually at least once a week on different topics. They never make me feel like I'm bugging them or asking a dumb question.

What did you find most impressive about this company?

They have followed through with all of the expectations that they have laid out. Webimax acts as an extension of my team and I appreciate their guidance.

Are there any areas for improvement?

They are reliable and I'm getting results. Keep doing what you're doing.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director of a handicap experience company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebiMax?

We needed SEO and PPC services to increase our visibility online.

SOLUTION

What was the scope of their involvement?

WebiMax helped us with SEO and PPC efforts in conjunction with the launch of our new website. They continue to help with keyword research and Google Ads. They write articles for us to get backlinks and additional page rankings. We’re always making changes to our campaigns.

What is the team composition?

We have a main point of contact, which is nice. There are about six people including a staff writer on their team.

How did you come to work with WebiMax?

I found them on Clutch. We interviewed 4–5 different companies but felt that WebiMax was the best fit for us based on their performance and campaign skills.

How much have you invested with them?

We’ve spent between $10,000–$49,999 on their services.

What is the status of this engagement?

We started our partnership in April 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re rebuilding our ranking since relaunching our website. We’re not back to where we were with our old website, but we’re getting closer.

How did WebiMax perform from a project management standpoint?

WebiMax provides monthly reports but provided weekly reports in the beginning. We speak with our point of contact often—sometimes on a daily basis. Their team’s always free to answer our questions and quick to reply to us. They’re great with organization and communication. With everyone working remotely, everything’s difficult right now. I’m pleased that WebiMax still communicates openly and quickly.

What did you find most impressive about them?

WebiMax is a trustworthy company. I can see the results of their efforts on our website traffic.

Are there any areas they could improve?

No, I don't think so.

Do you have any advice for potential customers?

I trust them.