Top PR Firms in the United States
Public relations earns coverage you can't buy and credibility paid advertising can't replicate — but only when the firm has the right relationships and the right instincts for your moment. The American PR industry spans major media markets from New York and Los Angeles to Chicago and Austin, with firms specializing across B2B tech, consumer brands, healthcare, financial services, nonprofits, and crisis communications.
U.S.-based PR firms typically handle media relations, executive thought leadership, analyst relations, social and content amplification, and increasingly the AI-search and citation environment reshaping how brands get discovered. Clutch verifies client reviews and surfaces pricing data so you can compare firms by industry focus, team size, and measurable results. Explore the global top PR firms directory, browse PR firms in New York City for access to the nation's deepest media relationships, or see how PR strategy connects to content marketing agencies for integrated earned-and-owned programs.
-
Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 49 projectsIdea Grove is a public relations and communications firm specializing in enhancing brand reputation through strategic media relations, corporate communications, and public media coverage. Across reviews, clients consistently highlight Idea Grove's excellent project management, with 100% praising their timely delivery and dedication to client success. Additionally, around 70% of reviewers commend their unique content development and PR strategies for elevating brand awareness and thought leadership.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 9 projectsChannel V Media is a Public Relations and Corporate Communications agency recognized for its expertise in media relations and brand reputation enhancement. Client feedback consistently highlights their strategic approach and deep understanding of diverse industries, achieving notable results such as a 400% increase in media coverage for one client. Approximately 90% of reviews emphasize their creativity, strategy, and ability to meet objectives, making them a highly recommended partner for PR and communications needs.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 314 projectsOtter Public Relations is a PR firm specializing in Media Relations and Public Communications, known for enhancing Brand Reputation through effective media coverage. With a focus on strategic content development and SEO, they have received overwhelmingly positive feedback, with clients praising their speedy delivery, strong writing, and effective project management. Approximately 100% of reviewers highlight their efficiency and quality of service.
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
See all 30 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They receive overwhelmingly positive feedback, with about 90% of reviews highlighting their effective communication, timely deliverables, and strategic approach. Approximately 80% of clients mention their adaptability and ability to align with company values, further emphasizing their strength in public media relations and brand awareness.
-
UndisclosedUndisclosed2 - 9Mission Viejo, CA
Services provided
Public relations company Integrity Public Relations, Inc. Specializes in Public Relations and Social Media Marketing. They were launched in 2000.
Read more -
UndisclosedUndisclosed50 - 249Boise, ID
Services provided
Veritas Advisors LLP is a public relations company. Their team is based in Boise, Idaho and provides Public Relations.
Read more -
Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 29 projectsTheBestReputation is a Public Relations and Media Communications firm renowned for its expertise in media relations and brand reputation management. Feedback from clients is overwhelmingly positive, with 100% of reviewers highlighting their strategic PR capabilities and 83% praising their responsiveness and execution. The firm excels in enhancing media coverage and brand visibility with a tailored approach, consistently delivering impressive outcomes for their clients.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 49 projectsIdea Grove is a public relations and communications firm specializing in enhancing brand reputation through strategic media relations, corporate communications, and public media coverage. Across reviews, clients consistently highlight Idea Grove's excellent project management, with 100% praising their timely delivery and dedication to client success. Additionally, around 70% of reviewers commend their unique content development and PR strategies for elevating brand awareness and thought leadership.
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
See all 17 projectsDISRUPT PR is a public relations firm that excels in media relations, brand reputation, and public communications. Across their reviews, 100% of clients praised their timely delivery, strategic approach, and creative solutions. They are noted for their strong communication skills and the ability to align with clients' values, consistently exceeding expectations and enhancing media coverage.
-
UndisclosedUndisclosed10 - 49Boise, ID
Services provided
Established in 1997, Experience Communications is a small PR firm. Their team offers Public Relations.
Read more -
UndisclosedUndisclosed10 - 49Meridian, ID
Services provided
PR firm True North Public Affairs provides Public Relations. They are based in Meridian, Idaho.
Read more -
UndisclosedUndisclosed2 - 9New Bedford, MA
Services provided
Unger LeBlanc Inc. Is a public relations agency. Their team is headquartered in New Bedford, Massachusetts. The agency offers Public Relations and Web Development.
Read more -
UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
PR agency Primo PR was established in 2016. Located in Los Angeles, California, the team specializes in Public Relations.
Read more -
UndisclosedUndisclosed10 - 49Denver, CO
Services provided
Cannabis Global Initiative is a public relations firm. They were launched in 2009, and their services include Public Relations.
Read more -
Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 7 projectsGateway Group is a Public Relations and Investor Relations firm renowned for its expertise in corporate communications, media relations, and brand reputation. Reviews indicate a high satisfaction rate, with approximately 90% of clients praising their strategic communication and project management skills. Clients consistently highlight Gateway Group's ability to enhance media coverage and investor confidence, as well as their professional, responsive, and results-oriented approach.
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
See all 4 projectsBrandSavor is a prominent public relations firm specializing in media relations, corporate communications, and public communications. The company has received predominantly positive feedback, with clients praising its expert project management and strategic media coverage efforts. Notably, 100% of the reviewers highlight BrandSavor's effective project execution, although one suggests enhanced transparency in media relations.
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 28 projects10 to 1 Public Relations is a reputable PR and communications agency specializing in media relations, brand reputation, and corporate communications. The company is lauded for its professionalism, reliability, and ability to effectively manage media coverage and brand positioning. According to reviews, approximately 90% of clients express satisfaction with the agency's proactive approach and results-driven strategies, highlighting its role in enhancing brand awareness and media presence across various industries.
-
UndisclosedUndisclosed50 - 249Los Angeles, CA
Services provided
Odd Republic is a public relations firm. They were established in 2016, and their services include Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Lehi, UT
Services provided
WE Codeword, a small public relations company, is headquartered in Lehi, Utah. Their services include Public Relations and Event Management.
Read more -
UndisclosedUndisclosed10 - 49Salt Lake City, UT
Services provided
Bremer Public Relations is a small Salt Lake City, Utah-based PR firm. Their services include Public Relations and Event Management.
Read more -
UndisclosedUndisclosed50 - 249Salt Lake City, UT
Services provided
Based in Salt Lake City, Utah, Method Communications is a public relations company. Established in 2010, the team provides Public Relations and Event Management.
Read more -
UndisclosedUndisclosed10 - 49Salt Lake City, UT
Services provided
Coltrin & Associates is a public relations agency. They are based in Salt Lake City, Utah and have small team. Their services include Public Relations and Event Management.
Read more -
UndisclosedUndisclosed10 - 49Miami, FL
Services provided
Founded in 2009, Impacten Media is a PR company. The small team specializes in Public Relations and Event Management.
Read more -
UndisclosedUndisclosed10 - 49Satellite Beach, FL
Services provided
It’s Cardinal is a public relations company. Located in Satellite Beach, Florida, their team provides Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Rockledge, FL
Services provided
DJ Public Relations, a PR company, was launched in 2006. The team provides Public Relations and Web Development and is located in Rockledge, Florida.
Read more -
UndisclosedUndisclosed10 - 49Orlando, FL
Services provided
Located in Orlando, Florida, Consensus Communications is a PR firm. They offer Public Relations and Video Production.
Read more -
UndisclosedUndisclosed10 - 49Oviedo, FL
Services provided
TJM Communications is a small PR firm located in Oviedo, Florida. The team provides Public Relations.
Read more -
UndisclosedUndisclosed10 - 49Norfolk, VA
Services provided
Established in 1967, Goldman & Associates Public Relations is a small Norfolk, Virginia-based public relations company. Their services include Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Lansing, MI
Services provided
Public Affairs Associates is a public relations company. Their small team of employees is in Lansing, Michigan. Their team provides Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Richmond, VA
Services provided
Gray Ryan Communications is a PR firm launched in 2009. The small team specializes in Public Relations and Content Marketing.
Read more -
UndisclosedUndisclosed2 - 9Winter Park, FL
Services provided
Sara Brady Public Relations, Inc. Is a small public relations agency based in Winter Park, Florida. The team offers Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Orlando, FL
Services provided
Rockaway, a small PR firm, is located in Orlando, Florida. Their services include Public Relations and Event Management.
Read more -
UndisclosedUndisclosed10 - 49Orlando, FL
Services provided
Inside Advantage PR, a public relations company, is based in Orlando, Florida. Launched in 2015, the team focuses on Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Winter Park, FL
Services provided
Headquartered in Winter Park, Florida, Larry Vershel Communications is a small PR agency. Their services include Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Charlottesville, VA
Services provided
Four Leaf Public Relations LLC, a PR agency, focus on Public Relations. They were established in 1999.
Read more -
UndisclosedUndisclosed2 - 9Richmond, VA
Services provided
Big Spoon Co. Is a public relations company launched in 2013. The team provides Public Relations and Event Marketing and is in Richmond, Virginia.
Read more -
UndisclosedUndisclosed10 - 49Winter Park, FL
Services provided
Publicly Related is a public relations company. Established in 2007, the firm is headquartered in Winter Park, Florida. Their services include Public Relations and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Orlando, FL
Services provided
Stephanie Christie Management and Publicity is a PR company. Their small team is headquartered in Orlando, Florida. Their team offers Public Relations and Event Management.
Read more -
UndisclosedUndisclosed10 - 49Alexandria, VA
Services provided
The Hawthorn Group, a public relations company, was established in 1992. The team specializes in Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Alexandria, VA
Services provided
Small public relations firm EPIC PR Group, is based in Alexandria, Virginia. The team focuses on Public Relations and Branding.
Read more -
UndisclosedUndisclosed2 - 9Alexandria, VA
Services provided
Strategic Action Public Affairs is a small PR firm launched in 2012. Their services include Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Alexandria, VA
Services provided
Sederholm Public Affairs is a small Alexandria, Virginia-based public relations agency. The team focuses on Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Alexandria, VA
Services provided
Anchor Consulting is a PR company. They are based in Alexandria, Virginia and have small team. Their services include Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Alexandria, VA
Services provided
PR company The Trailblazer Group was launched in 2008. The team specializes in Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Alexandria, VA
Services provided
The Hoffman Group, a PR agency, is in Alexandria, Virginia. The team provides Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Murray, UT
Services provided
Power Media, a PR company, was launched in 1994. The team focuses on Public Relations and Event Management and is based in Murray, Utah.
Read more -
UndisclosedUndisclosed10 - 49Walnut Creek, CA
Services provided
Keadjian is a small PR company. Established in 2005, the team focuses on Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Tallahassee, FL
Services provided
North Public Relations, a PR company, was established in 2011. They provides Public Relations and Event Marketing.
Read more -
UndisclosedUndisclosed2 - 9Tallahassee, FL
Services provided
Bulldog Strategy Group is a PR firm. They offer Public Relations and were founded in 2015. The firm is in Tallahassee, Florida.
Read more -
UndisclosedUndisclosed10 - 49Tallahassee, FL
Services provided
Geiger & Associates, a public relations firm, was launched in 1985. The company offers Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Asheville, NC
Services provided
Adapt Public Relations is a PR agency. Established in 2013, the company offers Public Relations.
Read more -
UndisclosedUndisclosed10 - 49Northbrook, IL
Services provided
Fishman Public Relations, Inc. Is a PR company. Established in 1991, the company is based in Northbrook, Illinois. Their team focuses on Public Relations.
Read more -
UndisclosedUndisclosed10 - 49Dallas, TX
Services provided
Sunwest Communications is a PR agency. They were launched in 1982, and their services include Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Gurnee, IL
Services provided
Martin Flory Group is a public relations agency. They specialize in Public Relations and were established in 1962.
Read more -
UndisclosedUndisclosed2 - 9Syracuse, NY
Services provided
Headquartered in Syracuse, New York, Strategic Communications - Syracuse is a public relations agency. Established in 2004, the team focuses on Public Relations and Event Management.
Read more -
UndisclosedUndisclosed50 - 249New York, NY
Services provided
Global Strategy Group, a public relations firm, is in New York, New York. They offer Public Relations.
Read more -
UndisclosedUndisclosed10 - 49Richmond, VA
Services provided
See all 1 projectsRhudy & Co. Strategic Communications offers strategic communication services, including website design and development. The reviews highlight their professional, iterative approach to projects, and strong community connection. Clients commend their ability to create attractive, effective websites and their superb attention to project details and stakeholder engagement, positioning Rhudy & Co. Strategic Communications as a top-tier design firm.
-
UndisclosedUndisclosed2 - 9Richmond, VA
Services provided
Golden Word, a public relations company, was launched in 2016. The firm focuses on Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Lynchburg, VA
Services provided
Public relations firm Liberty University PRSSA was founded in 1967. In Lynchburg, Virginia, the team provides Public Relations.
Read more -
UndisclosedUndisclosed10 - 49Anaheim, CA
Services provided
Curt Pringle & Associates is an Anaheim, California-based PR agency. They offer Public Relations and were established in 1999.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies and their real-time quotes in minutes.
Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best PR Firms in the United States
-
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
37.3/40.020/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
35.2/40.019/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
35.2/40.018.8/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
34.4/40.019.4/20 Reviews8.1/10 Clients & Experience6.9/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$100 - $149 / hr50 - 249Boston, MA
Ability to deliver
33.9/40.016.8/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
33.7/40.018.2/20 Reviews9.7/10 Clients & Experience5.9/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
32.9/40.017.6/20 Reviews9.2/10 Clients & Experience6.1/10 Market PresenceService focus
70% Public Relations30% Other -
$5,000+$150 - $199 / hr10 - 49Williamsburg, VA
Ability to deliver
32.6/40.016.8/20 Reviews9.3/10 Clients & Experience6.5/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
32.6/40.020/20 Reviews8.4/10 Clients & Experience4.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
31.8/40.017.8/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
31.8/40.017/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
32.5/40.016.6/20 Reviews9.8/10 Clients & Experience6.1/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
31.7/40.017.6/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
31.6/40.018.8/20 Reviews5.2/10 Clients & Experience7.6/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
31.1/40.016.2/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
31.1/40.016.4/20 Reviews9.1/10 Clients & Experience5.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$300+ / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.2/20 Reviews9.3/10 Clients & Experience7.6/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
31.2/40.016.2/20 Reviews9.2/10 Clients & Experience5.9/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49San Diego, CA
Ability to deliver
32.1/40.017.4/20 Reviews6.1/10 Clients & Experience8.6/10 Market PresenceService focus
50% Public Relations50% Other -
$50,000+Undisclosed2 - 9New York, NY
Ability to deliver
30.3/40.016.2/20 Reviews9.1/10 Clients & Experience5/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
31.1/40.016/20 Reviews9.5/10 Clients & Experience5.6/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
30.1/40.016.2/20 Reviews8.9/10 Clients & Experience5/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$300+ / hr2 - 9Austin, TX
Ability to deliver
30.1/40.019/20 Reviews5.3/10 Clients & Experience5.8/10 Market PresenceService focus
100% Public Relations -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
29.9/40.018.6/20 Reviews7/10 Clients & Experience4.3/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
29.8/40.017.4/20 Reviews6.2/10 Clients & Experience6.2/10 Market PresenceService focus
75% Public Relations25% Other -
$1,000+$100 - $149 / hr2 - 9Tampa, FL
Ability to deliver
31.2/40.016.8/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
60% Public Relations40% Other -
UndisclosedUndisclosed50 - 249New York, NY
Ability to deliver
32.7/40.017.4/20 Reviews8.3/10 Clients & Experience7.1/10 Market PresenceService focus
35% Public Relations65% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
29.7/40.016.4/20 Reviews9.1/10 Clients & Experience4.2/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
29.3/40.016.2/20 Reviews8.8/10 Clients & Experience4.3/10 Market PresenceService focus
100% Public Relations
Latest Public Relations Articles
See all articles
Only 15% Would Click an AI Assistant Ad. Here's Why You Should Use Brand Lift Measurement Instead
New Clutch data shows that only 15% of AI assistant users would click a relevant in-platform ad. Learn how brand lift measurement captures the impact of...
U.S. PR Services FAQs
A U.S.-based PR firm manages the relationship between your organization and its key audiences — journalists, analysts, investors, policymakers, and the public. Most of these dedicated agencies offer services such as:
- Media relations (pitching stories and securing earned coverage)
- Executive thought leadership (placing bylines and speaking opportunities)
- Crisis communications (preparing for and responding to reputational threats)
- Analyst relations
Many American PR firms now extend into digital PR — earning backlinks through news coverage — and AI-search optimization, helping brands appear in AI-generated answers on tools like ChatGPT and Perplexity.
American PR firms offer direct relationships with U.S. reporters, editors, podcast hosts, and broadcast producers — relationships that take years to build and can't be replicated by an overseas agency. Beyond access, U.S.-based firms understand the nuances of domestic news cycles, regulatory sensitivities, and cultural tone. They know which publications your B2B buyers actually read versus which ones just look impressive on a coverage report.
According to Clutch pricing data, most U.S. PR firms charge a monthly retainer. Smaller boutique firms typically start in the $3,000 – $5,000 per month range. Mid-size firms with sector specialization generally run $6,000 – $15,000 per month.
On the other hand, larger or nationally recognized agencies often start at $15,000 – $25,000 per month and up, and project-based engagements are typically scoped at $10,000 – $50,000. While several factors affect costs, the average hourly rates for senior PR professionals range from $150 – $350 per hour.
Define what success looks like — trade press or consumer press, national or regional, earned media or analyst influence. After that, filter by industry specialization and review verified client feedback on Clutch to help streamline your search.
Then, request a media map showing which reporters the firm has active relationships with in your space, and ask how they measure impact beyond impressions — i.e., share of voice, message pull-through, and coverage that drives traffic or pipeline.
Be cautious of firms that guarantee specific placements — earned media is inherently unpredictable, and guarantees usually signal pay-to-play advertorial. Watch out for logo-heavy rosters in unrelated industries; media relationships are vertical-specific. If a firm defaults to AVE (advertising value equivalency) as its primary measurement, that's a sign its reporting culture lags. Also avoid firms with high account team turnover — ask who manages your account day to day and how long they've been with the firm.