Top Facebook Advertising Agencies in the United States
Need to squeeze every impression out of your ad spend? Facebook remains the most powerful paid-social platform in the US, reaching over 240 million users from Seattle startups to Miami retailers.
Clutch makes finding a trusted partner easy: every agency on this list has been rigorously vetted through in-depth client interviews, transparent case studies, and quantitative performance metrics. From Madison Avenue veterans to data-driven boutiques in Austin’s Silicon Hills, you can filter results by budget, industry, or location to zero-in on the right fit. Use Clutch’s comparison tools, detailed profiles, and verified reviews to hire with confidence and turn clicks into revenue.
• Explore the broader Top Facebook Advertising Companies directory
• Looking for city-specific talent? Check out agencies in New York, Los Angeles, or Chicago
• Need HIPAA-aware support? Browse our US healthcare-focused Facebook ad agencies
-
Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
Focus Areas
See all 25 projectsSilverback Strategies is a digital marketing agency specializing in social media strategy, social media management, and digital branding. Clients praise their ability to effectively manage social media campaigns, with an 80% increase in leads reported by one client. Reviews highlight their strong project management skills, communication, and performance-driven approach. Clients appreciate their strategic expertise and adaptability, making them a reliable partner for enhancing online branding and generating leads.
-
UndisclosedUndisclosed2 - 9Augusta, GA
Services provided
Focus Areas
Founded in 2017, Omega Digital Web Design and SEO is a social media marketing agency. Located in Augusta, Georgia, the team specializes in Social Media Marketing and Conversion Optimization.
Read more -
UndisclosedUndisclosed2 - 9Daytona Beach, FL
Services provided
Focus Areas
Architechs for the Web, Inc. Is a social media marketing agency. Launched in 2000, the team provides Social Media Marketing and Content Marketing.
Read more -
$1,000+$50 - $99 / hrFreelancerRaleigh, NC
Services provided
Focus Areas
BTDesigns is a small Raleigh, North Carolina-based web design agency. The team specializes in Web Design and Advertising.
Read more -
UndisclosedUndisclosedFreelancerNew York, NY
Services provided
Focus Areas
Your Expert Marketing is a SEO services firm. Founded in 2014, their team specializes in Search Engine Optimization and Digital Strategy.
Read more -
Undisclosed$25 - $49 / hrFreelancerHorizon City, TX
Services provided
Focus Areas
Retomart LLC, a small graphic design agency, is in Horizon City, Texas. Their services include Graphic Design and Advertising.
Read more -
UndisclosedUndisclosedFreelancerHouston, TX
Services provided
Focus Areas
Public relations agency Nightwolf Productions was established in 2016. The small team focuses on Public Relations and Social Media Marketing.
Read more -
$1,000+$100 - $149 / hrFreelancerTaylor Mill, KY
Services provided
Focus Areas
Ambition Business Solutions, a SEO company, was launched in 2019. They provides Search Engine Optimization and Web Design.
Read more -
$5,000+$100 - $149 / hr2 - 9San Jose, CA
Services provided
Focus Areas
Located in San Jose, California and Chandigarh, India, Frisco Web Solutions is a small SEO agency. Their services include Search Engine Optimization and Web Design.
Read more -
$1,000+$25 - $49 / hrFreelancerTulsa, OK
Services provided
Focus Areas
AS6 Digital Agency, a branding firm, was established in 2016. Headquartered in Tulsa, Oklahoma, the team offers Branding and Public Relations.
Read more -
UndisclosedUndisclosedFreelancerMount Pleasant, SC
Services provided
Focus Areas
Seo Latte is a SEO services firm. The Mount Pleasant, South Carolina-based company was established in 2023. Their services include Search Engine Optimization and Advertising.
Read more -
$1,000+$100 - $149 / hrFreelancerAmarillo, TX
Services provided
Focus Areas
Jacob E. Lara | Independent Web Designer, a branding firm, provide Branding and Digital Strategy. They were founded in 2023.
Read more -
UndisclosedUndisclosedFreelancerCaldwell, ID
Services provided
Focus Areas
FyndrIQ Digital Marketing, a branding firm, is headquartered in Caldwell, Idaho. The team provides Branding and Digital Strategy.
Read more -
UndisclosedUndisclosed10 - 49Oklahoma City, OK
Services provided
Focus Areas
Ferocity, a small Advertising company, is in Oklahoma City, Oklahoma. Their services include Advertising and Pay Per Click.
Read more -
UndisclosedUndisclosed10 - 49Albuquerque, NM
Services provided
Focus Areas
Small branding agency Reactive Consulting, LLC, is in Albuquerque, New Mexico. The team specializes in Branding and Email Marketing.
Read more -
UndisclosedUndisclosed10 - 49Flower Mound, TX
Services provided
Focus Areas
Web design company Murray Media Group was founded in 2003. The company offers Web Design and Web Development, and is small.
Read more -
UndisclosedUndisclosed10 - 49West Palm Beach, FL
Services provided
Focus Areas
Internet Business Ideas and Marketing llc, a Digital Strategy company, is located in West Palm Beach, Florida. Their services include Digital Strategy and Mobile & App Marketing.
Read more -
UndisclosedUndisclosedFreelancerAnnandale, VA
Services provided
Focus Areas
Sozilla Digital, LLC. Is a small Annandale, Virginia-based Content Marketing company. The team provides Content Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosedFreelancerVictorville, CA
Services provided
Focus Areas
Launched in 2015, StraightHook Media is a small Victorville, California-based branding firm. Their services include Branding and Email Marketing.
Read more -
UndisclosedUndisclosedFreelancerDavis, CA
Services provided
Focus Areas
DigiSac is a PPC agency. Their small team is in Davis, California. Their team focuses on Pay Per Click and Search Engine Optimization.
Read more -
$1,000+$100 - $149 / hrFreelancerSan Francisco, CA
Services provided
Focus Areas
David Wabel is a Content Marketing company. They are headquartered in San Francisco, California and have small team of experts. Their services include Content Marketing and Digital Strategy.
Read more -
$1,000+$50 - $99 / hrFreelancerCharleston, SC
Services provided
Focus Areas
Primetyme Views is a video production agency. They are headquartered in Charleston, South Carolina and have small team. They provide Video Production and Content Marketing.
Read more -
$50,000+$100 - $149 / hrFreelancerAffton, MO
Services provided
Focus Areas
Saves the Day, LLC, a small branding agency, is in Affton, Missouri. The team specializes in Branding and Public Relations.
Read more -
$5,000+$50 - $99 / hrFreelancerNewport News, VA
Services provided
Focus Areas
Branded for Billions is a branding firm established in 2018. The agency specializes in Branding and Social Media Marketing.
Read more -
UndisclosedUndisclosedFreelancerReno, NV
Services provided
Focus Areas
Headquartered in Reno, Nevada, LocalDiGi is a social media marketing firm. The team focuses on Social Media Marketing and Search Engine Optimization.
Read more -
Undisclosed$25 - $49 / hrFreelancerLas Vegas, NV
Services provided
Focus Areas
See all 1 projectsWe offer affordable business website design and online marketing for small businesses. We want to earn your business and honestly want to help your business grow to its full protentional. We
Read more -
$5,000+$150 - $199 / hr2 - 9New York, NY
Services provided
Focus Areas
HERETIC is an user experience company. The team specializes in UX/UI Design and Branding, and the agency is located in New York, New York.
Read more -
$1,000+$50 - $99 / hr2 - 9Dublin, CA
Services provided
Focus Areas
Techisthan is a SEO company. They are based in Dublin, California, and their services include Search Engine Optimization and Digital Strategy.
Read more -
UndisclosedUndisclosed2 - 9Warrenton, VA
Services provided
Focus Areas
Atlantis Business Services Inc is a Business Consulting company. Founded in 2022, the team offers Business Consulting and Funding & Investment. The company is in Warrenton, Virginia.
Read more -
$1,000+$100 - $149 / hr2 - 9Wayne, NJ
Services provided
Focus Areas
See all 1 projectsCrestify Studio LLC specializes in designing and producing high-quality e-commerce packaging, offering a seamless unboxing experience. The reviews highlight their excellent project management, effective communication, and impressive design capabilities, making them a valuable partner for packaging needs. Clients appreciate their expertise and the good value they provide, though some note that project timelines are reasonable given the complexity involved.
-
$1,000+$150 - $199 / hr2 - 9Dover, DE
Services provided
Focus Areas
Based in Dover, Delaware, restauWant is an Advertising company. Founded in 2023, the team specializes in Advertising and Market Research.
Read more -
$1,000+Undisclosed2 - 9Stony Brook, NY
Services provided
Focus Areas
Volca is a branding company. They are based in Stony Brook, New York and have small team. They provide Branding and Advertising.
Read more -
$1,000+$50 - $99 / hr2 - 9new york, NY
Services provided
Focus Areas
Coseeks is a SEO company. The new york, New York-based company was launched in 2024. Their team offers Search Engine Optimization and Social Media Marketing.
Read more -
$1,000+Undisclosed2 - 9Chicago, IL
Services provided
Focus Areas
SEO services firm Arnos Digital was launched in 2024. The company offers Search Engine Optimization and Pay Per Click.
Read more -
Undisclosed$25 - $49 / hr10 - 49Laguna Beach, CA
Services provided
Focus Areas
See all 3 projectsVera Solutions provides account management and graphic design services, demonstrating efficiency and professionalism in delivering projects on time. The reviews highlight client satisfaction with their cooperative nature, budget-friendly pricing, and alignment with company values. Clients appreciate their prompt response and adherence to commitments, indicating a reliable and effective partnership.
-
UndisclosedUndisclosed2 - 9Gulfport, MS
Services provided
Focus Areas
Condor Marketing, a SEO services firm, was established in 2008. The agency specializes in Search Engine Optimization and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Tupelo, MS
Services provided
Focus Areas
Totally Digital Media is an Other Digital Marketing and social media marketing agency in Tupelo, Mississippi. They focus on Other Digital Marketing and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9New Providence, NJ
Services provided
Focus Areas
Marketing Plus One LLC is a SEO services firm. Their team is in New Providence, New Jersey and provides Search Engine Optimization and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Brandon, MS
Services provided
Focus Areas
My Media Marketing, LLC is a social media marketing agency and web design company. They are located in Brandon, Mississippi and have small team. They provide Social Media Marketing and Web Design.
Read more -
UndisclosedUndisclosed2 - 9Birmingham, AL
Services provided
Focus Areas
ThoughtJet, Inc. Is a Mobile & App Marketing company in Birmingham, Alabama. Their services include Mobile & App Marketing and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9McAllen, TX
Services provided
Focus Areas
Digitech RGV Marketing is a SEO company. The McAllen, Texas-based company was established in 2013. Their team offers Search Engine Optimization and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Warren, MI
Services provided
Focus Areas
Small SEO services firm Ideal Digital Marketing, is based in Warren, Michigan. The team focuses on Search Engine Optimization and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Lansing, MI
Services provided
Focus Areas
CE Marketing Optimizations is a branding firm and social media marketing company founded in 2017. The firm specializes in Branding and Social Media Marketing, and is small.
Read more -
UndisclosedUndisclosed2 - 9Edmond, OK
Services provided
Focus Areas
Small Advertising and social media marketing firm Digital Generator, LLC, is based in Edmond, Oklahoma. The team specializes in Advertising and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Elk Grove, CA
Services provided
Focus Areas
Located in Elk Grove, California, Re Invent Marketing is a small SEO company and social media marketing company. Their services include Search Engine Optimization and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Kendallville, IN
Services provided
Focus Areas
Hayden Digital is a small social media marketing firm established in 2018. Their services include Social Media Marketing and SMS Marketing.
Read more -
$10,000+$150 - $199 / hr2 - 9Newburyport, MA
Services provided
Focus Areas
Founded in 1994, Strand Marketing, a small Digital Strategy company, is headquartered in Newburyport, Massachusetts. Their services include Digital Strategy and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Des Moines, IA
Services provided
Focus Areas
TarpeyMedia Group is a small video production agency. Established in 2004, the team specializes in Video Production and Print Design.
Read more -
UndisclosedUndisclosed2 - 9West Palm Beach, FL
Services provided
Focus Areas
Advertising company Simple Digital Branding was launched in 2015. The team offers Advertising and Content Marketing.
Read more -
UndisclosedUndisclosed2 - 9Westland, MI
Services provided
Focus Areas
VR Metro is an e-commerce development firm. The small Westland, Michigan-based team specializes in E-Commerce Development and IT managed services. The firm was established in 1997.
Read more -
UndisclosedUndisclosed2 - 9Yakima, WA
Services provided
Focus Areas
Tony R White Marketing Consultant is a branding firm. The team specializes in Branding and Content Marketing, and the firm is in Yakima, Washington.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 United States Facebook Advertising Firms
-
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing50% Facebook Advertising30% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
25% Social Media Marketing70% Facebook Advertising75% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Social Media Marketing45% Facebook Advertising90% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.3/40.019.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing40% Facebook Advertising55% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing40% Facebook Advertising90% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Social Media Marketing50% Facebook Advertising -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Social Media Marketing50% Facebook Advertising90% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
10% Social Media Marketing95% Facebook Advertising90% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing25% Facebook Advertising75% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing40% Facebook Advertising90% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing40% Facebook Advertising60% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing50% Facebook Advertising -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing25% Facebook Advertising50% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Social Media Marketing30% Facebook Advertising90% Other -
$10,000+$150 - $199 / hr10 - 49Washington, DC
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing40% Facebook Advertising90% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
35.7/40.018/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing35% Facebook Advertising -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing35% Facebook Advertising90% Other -
$1,000+$100 - $149 / hr50 - 249Seattle, WA
Ability to deliver
37.5/40.018.6/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
20% Social Media Marketing40% Facebook Advertising80% Other -
$10,000+$50 - $99 / hr10 - 49Sunnyvale, CA
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
15% Social Media Marketing70% Facebook Advertising85% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing25% Facebook Advertising90% Other -
$1,000+$50 - $99 / hr10 - 49Reston, VA
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Social Media Marketing45% Facebook Advertising80% Other -
$5,000+$150 - $199 / hr10 - 49Irvine, CA
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
10% Social Media Marketing70% Facebook Advertising90% Other -
$5,000+$100 - $149 / hr10 - 49Jacksonville Beach, FL
Ability to deliver
38.8/40.020/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
10% Social Media Marketing40% Facebook Advertising90% Other -
$1,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Social Media Marketing100% Facebook Advertising90% Other -
$10,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Social Media Marketing50% Facebook Advertising90% Other -
$5,000+Undisclosed2 - 9Centennial, CO
Ability to deliver
34/40.017/20 Reviews9.9/10 Clients & Experience7.1/10 Market PresenceService focus
50% Social Media Marketing70% Facebook Advertising50% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
38.8/40.019.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Social Media Marketing25% Facebook Advertising80% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
35.9/40.018.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
15% Social Media Marketing70% Facebook Advertising85% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Social Media Marketing50% Facebook Advertising90% Other -
$1,000+$100 - $149 / hr10 - 49Arlington, TX
Ability to deliver
38.1/40.019.4/20 Reviews9.2/10 Clients & Experience9.4/10 Market PresenceService focus
10% Social Media Marketing40% Facebook Advertising90% Other
Latest Facebook Advertising Articles
See all articles
Instagram Stories: Perfecting "The Hook" and How To Get It Right
Instagram Stories play an essential role in connecting and strengthening relationships with audiences. Discover how you can maximize it to leverage your brand.
United States Facebook Advertising FAQs
• Cultural alignment: US agencies understand national holidays, slang, and purchasing habits that influence ad performance.
• Access to Meta reps: Top-tier partners often get beta features and faster support.
• Compliance: Domestic firms stay current on FTC guidelines, CCPA, and state-specific privacy laws.
• Time-zone convenience: Real-time Slack or Zoom check-ins keep optimizations nimble, especially during high-spend windows like Black Friday.
Budgets range widely due to several variables, including creative requirements, project scope, and timeline. However, based on Clutch pricing data, clients can expect:
- Small businesses: $2,000 – $5,000 per month in media spend with 15% – 20% management fees.
- Mid-market brands: $10,000 – $50,000 monthly, often on a sliding fee or flat retainer.
- Enterprise: Six-figure monthly spends with blended agency fees or performance bonuses.
One-time audits usually start around $1,500, while fully managed launches often bundle strategy, creative, and testing into a three-month sprint.
Facebook’s broad reach supports nearly every sector, but US-based agencies frequently focus on markets such as:
- DTC ecommerce (fashion, beauty, CPG)
- SaaS and fintech
- Healthcare and wellness (HIPAA-compliant remarketing)
- B2B manufacturing and industrial lead gen
- Non-profits and higher education fundraising
Specialized vertical knowledge can shorten onboarding and improve creative resonance. When searching for the ideal team, ensure they have strong portfolios or case studies working with clients in similar sectors or project types.
- Define the unique goals and requirements of your project—whether it’s ROAS, lead volume, or market expansion.
- Review relevant case studies and client reviews on Clutch for similar budgets and KPIs.
- Ask about their testing cadence and creative pipeline to ensure alignment.
- Confirm access to real-time dashboards and clear attribution models.
- Interview at least two agencies to compare strategic approaches and communication style.
Clutch makes it easier to match with the ideal service provider. Browse through our collection of thought industry resources, client reviews, and directories to make an informed agency choice.
- Guaranteed ROAS without auditing your funnel
- No mention of first-party data strategy post-iOS 14.5
- Opaque fee structures or bundled media spend
- Limited creative iterations (scaling in the US market usually demands fresh ads weekly)
- Reliance on vanity metrics—look for revenue or qualified leads, not just impressions