Top Adwords PPC Agencies in the United States
Related Directories
Explore the full list of Top PPC Companies
Compare city-specific experts from Adwords PPC agencies in New York, Adwords PPC firms in Los Angeles, and Adwords PPC companies in Chicago
V Need a niche partner? Browse PPC agencies for healthcare brands
-
Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
Focus Areas
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$1,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
Focus Areas
See all 24 projectsKeepers Digital Keepers Digital is a digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on optimizing Google Ads and paid search campaigns. They have received overwhelmingly positive feedback, with 100% of reviewers praising their expertise in PPC and project management. Clients consistently highlight their rapid response times, detailed reporting, and effective ad strategies, including cost-per-click optimization and improving ROI.
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
Focus Areas
See all 30 projectsAccelerated Digital Media is a specialized digital advertising agency focusing on PPC, Paid Search, and Google Ads management. Reviews highlight their strong project management, timely delivery, and tailored strategies, with over 90% of feedback emphasizing their expertise and responsiveness. Clients appreciate their ability to reduce customer acquisition costs and increase marketing efficiency, reflecting their commitment to client success.
-
UndisclosedUndisclosed2 - 9Waukesha, WI
Services provided
Focus Areas
RJL Web Marketing, a Content Marketing company, was founded in 2016. Located in Waukesha, Wisconsin, the team focuses on Content Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Greenwich, CT
Services provided
Focus Areas
Axia Plus Marketing, a social media marketing firm, is located in Greenwich, Connecticut. Launched in 2018, the team specializes in Social Media Marketing and Email Marketing.
Read more -
UndisclosedUndisclosed2 - 9Tampa, FL
Services provided
Focus Areas
The SEO Camelion, a SEO agency, was launched in 2019. Headquartered in Tampa, Florida, the team offers Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Ewa Beach, HI
Services provided
Focus Areas
G3 Innovations, LLC is a SEO agency. Their small team is located in Ewa Beach, Hawaii. Their services include Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Honolulu, HI
Services provided
Focus Areas
Of Value Marketing is a SEO company. Their small team is headquartered in Honolulu, Hawaii. Their services include Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Emmett, ID
Services provided
Focus Areas
Ace Seo Boise is a small social media marketing agency based in Emmett, Idaho. The team specializes in Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Las Vegas, NV
Services provided
Focus Areas
Bottleneck SEO is a SEO services firm based in Las Vegas, Nevada. They provide Search Engine Optimization and Pay Per Click and were launched in 2022.
Read more -
UndisclosedUndisclosed2 - 9Boston, MA
Services provided
Focus Areas
First Buzz Media is a Boston, Massachusetts-based social media marketing company. They specialize in Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Sanford, NC
Services provided
Focus Areas
Digital Force SEO LLC is a small social media marketing firm. They offer Social Media Marketing and Search Engine Optimization and were founded in 2020.
Read more -
UndisclosedUndisclosed2 - 9Raritan, NJ
Services provided
Focus Areas
Rank My Business, a small social media marketing firm, is headquartered in Raritan, New Jersey. The team focuses on Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Santa Rosa, CA
Services provided
Focus Areas
Santa Rosa Marketing & SEO Agency is a SEO agency. They are headquartered in Santa Rosa, California and have small team. Their team offers Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Orlando, FL
Services provided
Focus Areas
Spinlisting LLC is a SEO services firm. Their small team is based in Orlando, Florida. Their services include Search Engine Optimization and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Lebanon, TN
Services provided
Focus Areas
Small SEO services firm Motive Consulting Services, is based in Lebanon, Tennessee. Their services include Search Engine Optimization and Pay Per Click.
Read more -
$1,000+$25 - $49 / hrFreelancerAllen, TX
Services provided
Focus Areas
Jillion Digital Marketing is a Digital Strategy company. They are based in Allen, Texas, and their services include Digital Strategy and Social Media Marketing.
Read more -
$1,000+$25 - $49 / hr10 - 49Wilmington, DE
Services provided
Focus Areas
Krysta Solutions, a social media marketing company, was established in 2019. Based in Wilmington, Delaware and Faridabad, India, the team offers Social Media Marketing and Content Marketing.
Read more -
UndisclosedUndisclosed10 - 49Fort Lauderdale, FL
Services provided
Focus Areas
Evolved Office is a SEO agency located in Fort Lauderdale, Florida. They offer Search Engine Optimization and Social Media Marketing.
Read more -
UndisclosedUndisclosed10 - 49Deerfield Beach, FL
Services provided
Focus Areas
Pacific & Lord is a SEO services firm. Based in Deerfield Beach, Florida, the firm was launched in 2001. Their services include Search Engine Optimization and Web Design.
Read more -
UndisclosedUndisclosed10 - 49Brookline, MA
Services provided
Focus Areas
Small media planning & buying agency d50 Media, is located in Brookline, Massachusetts. Their services include Media Planning & Buying and Pay Per Click.
Read more -
UndisclosedUndisclosed10 - 49Overland Park, KS
Services provided
Focus Areas
Graphic design agency Kroma Marketing is located in Overland Park, Kansas. They focus on Graphic Design and Pay Per Click and were established in 2010.
Read more -
UndisclosedUndisclosed10 - 49Newtown, CT
Services provided
Focus Areas
Based in Newtown, Connecticut, One Web Source is a small Digital Strategy company. The team offers Digital Strategy and Web Design.
Read more -
UndisclosedUndisclosed10 - 49Waconia, MN
Services provided
Focus Areas
Search Engines MD is a SEO agency founded in 2010. Their services include Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosed10 - 49Raleigh, NC
Services provided
Focus Areas
PNA Resources is a Raleigh, North Carolina-based pay per click agency. Established in 2017, the team provides Pay Per Click and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49San Luis Obispo, CA
Services provided
Focus Areas
Central Coast Digital Design is an Advertising company. The small San Luis Obispo, California-based team offers Advertising and Branding. The agency was founded in 2012.
Read more -
UndisclosedUndisclosed10 - 49Deerfield Beach, FL
Services provided
Focus Areas
TEC Consulting, LLC is an Email Marketing company. The Deerfield Beach, Florida-based company was established in 2014. Their services include Email Marketing and Pay Per Click.
Read more -
UndisclosedUndisclosed10 - 49Miami, FL
Services provided
Focus Areas
ZenChange Marketing is a web design agency. They were founded in 2002 and focus on Web Design and Pay Per Click.
Read more -
$10,000+Undisclosed10 - 49Cohasset, MA
Services provided
Focus Areas
See all 2 projectsCompound Growth Marketing is a digital advertising agency specializing in Pay-Per-Click advertising and SEO services. Reviews highlight their effective management of PPC campaigns, achieving efficient cost per click and maintaining CPL and ROAS targets. Clients appreciate their expertise and organizational skills, with 100% positive feedback regarding their proactive and responsive project management.
-
UndisclosedUndisclosed10 - 49Hampton, GA
Services provided
Focus Areas
Established in 2009, T86 Marketing, a small social media marketing company, is headquartered in Hampton, Georgia. Their team specializes in Social Media Marketing and Email Marketing.
Read more -
UndisclosedUndisclosed10 - 49Princeton, NJ
Services provided
Focus Areas
J&M Marketing Communications, LLC is a SEO agency. In Princeton, New Jersey, the company focuses on Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosed10 - 49Tacoma, WA
Services provided
Focus Areas
Small SEO company AdverUp, is located in Tacoma, Washington. Their services include Search Engine Optimization and Web Design.
Read more -
UndisclosedUndisclosed10 - 49Nashville, TN
Services provided
Focus Areas
Social media marketing firm Digital Law Marketing, Inc. Offers Social Media Marketing and Content Marketing. They are headquartered in Nashville, Tennessee.
Read more -
UndisclosedUndisclosed10 - 49Miami, FL
Services provided
Focus Areas
Charlie Apps is an user experience agency. Headquartered in Miami, Florida, their team provides UX/UI Design and Custom Software Development.
Read more -
UndisclosedUndisclosed10 - 49Old Bridge, NJ
Services provided
Focus Areas
Based in Old Bridge, New Jersey, Simpler Digital Marketing is a small SEO company. Their services include Search Engine Optimization and Social Media Marketing.
Read more -
UndisclosedUndisclosed10 - 49Knoxville, TN
Services provided
Focus Areas
The Web Mavericks, a SEO services firm, was founded in 2008. The company provides Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosed10 - 49Alpharetta, GA
Services provided
Focus Areas
Reputation Sensei is a SEO services firm. The Alpharetta, Georgia-based firm focuses on Search Engine Optimization and Social Media Marketing.
Read more -
UndisclosedUndisclosed10 - 49Statesboro, GA
Services provided
Focus Areas
Digital Galaxy is a SEO services firm. Their small team is based in Statesboro, Georgia. Their team focuses on Search Engine Optimization and Social Media Marketing.
Read more -
$5,000+$100 - $149 / hrFreelancerAustin, TX
Services provided
Focus Areas
Digital Assets Factory is a SEO agency. They were launched in 2012 and specialize in Search Engine Optimization and Content Marketing.
Read more -
UndisclosedUndisclosed2 - 9Bedford, MA
Services provided
Focus Areas
Digital Marketing All, a social media marketing company, was launched in 2019. The firm focuses on Social Media Marketing and Search Engine Optimization.
Read more -
$1,000+$100 - $149 / hr2 - 9Nashville, TN
Services provided
Focus Areas
VAW Media, an Advertising company, is located in Nashville, Tennessee. Their services include Advertising and Marketing Strategy.
Read more -
$1,000+$50 - $99 / hr2 - 9Manassas, VA
Services provided
Focus Areas
Reef Digital is a Digital Strategy company. They are based in Manassas, Virginia and have small team. They focus on Digital Strategy and Social Media Marketing.
Read more -
Undisclosed$25 - $49 / hrFreelancerLas Vegas, NV
Services provided
Focus Areas
See all 1 projectsWe offer affordable business website design and online marketing for small businesses. We want to earn your business and honestly want to help your business grow to its full protentional. We
Read more -
UndisclosedUndisclosed50 - 249Baton Rouge, LA
Services provided
Focus Areas
Launched in 1968, Guaranty Media is an Advertising company. The team focuses on Advertising and Digital Strategy.
Read more -
UndisclosedUndisclosed50 - 249Cookeville, TN
Services provided
Focus Areas
Hometown Digital Solutions, an Email Marketing company, was founded in 2016. The company focuses on Email Marketing and E-Commerce Development.
Read more -
UndisclosedUndisclosedFreelancerBoothbay Harbor, ME
Services provided
Focus Areas
Launched in 1995, David H Boggs, MS is a SEO agency. The team offers Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosedFreelancerRichmond, VA
Services provided
Focus Areas
Brightlayer Digital is a Digital Strategy company. Founded in 2019, the company focuses on Digital Strategy and Conversion Optimization.
Read more -
$1,000+< $25 / hrFreelancerThe Woodlands, TX
Services provided
Focus Areas
Founded in 2012, Appendant is a SEO agency and pay per click company. The team focuses on Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosed10 - 49San Jose, CA
Services provided
Focus Areas
Elevate Digital Services, a web development firm, is located in Dubai, United Arab Emirates and San Jose, California. Their services include Web Development and Mobile App Development.
Read more -
UndisclosedUndisclosed2 - 9Annapolis, MD
Services provided
Focus Areas
PPC agency Monkey Fist Digital was founded in 2012. In Annapolis, Maryland, the team focuses on Pay Per Click and Advertising.
Read more -
UndisclosedUndisclosed2 - 9West Orange, NJ
Services provided
Focus Areas
Based in West Orange, New Jersey, Beverly's Webshop is a small social media marketing company. The team offers Social Media Marketing and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Houston, TX
Services provided
Focus Areas
Moveyourmetal.com is a social media marketing agency. Launched in 2013, the company offers Social Media Marketing and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Houston, TX
Services provided
Focus Areas
Techsentia Digital is a small Houston, Texas-based social media marketing agency. The team focuses on Social Media Marketing and Pay Per Click.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 United States Adwords PPC Management Companies
-
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click65% Google Adwords30% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click60% Google Adwords40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click50% Google Adwords40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click75% Google Adwords50% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Google Adwords70% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click80% Google Adwords50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click70% Google Adwords10% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click90% Google Adwords10% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click30% Google Adwords60% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
25% Pay Per Click60% Google Adwords75% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click65% Google Adwords75% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click50% Google Adwords20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click90% Google Adwords -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click70% Google Adwords40% Other -
$5,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click70% Google Adwords30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.3/40.018.8/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click65% Google Adwords55% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click70% Google Adwords20% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click60% Google Adwords35% Other -
$1,000+$100 - $149 / hr10 - 49Tampa, FL
Ability to deliver
39.5/40.019.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click90% Google Adwords70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click85% Google Adwords -
$1,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.7/40.017.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
60% Pay Per Click80% Google Adwords40% Other -
$5,000+$100 - $149 / hr50 - 249Scottsdale, AZ
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Pay Per Click90% Google Adwords -
$1,000+$100 - $149 / hr50 - 249Lehi, UT
Ability to deliver
38.9/40.019/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click80% Google Adwords75% Other -
$1,000+$100 - $149 / hr10 - 49South Jordan, UT
Ability to deliver
39.2/40.019.6/20 Reviews9.9/10 Clients & Experience9.7/10 Market PresenceService focus
25% Pay Per Click70% Google Adwords75% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Pay Per Click80% Google Adwords90% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
35.1/40.017.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Pay Per Click70% Google Adwords30% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
20% Pay Per Click50% Google Adwords80% Other -
$5,000+$200 - $300 / hr10 - 49Sarasota, FL
Ability to deliver
38.5/40.020/20 Reviews9.8/10 Clients & Experience8.7/10 Market PresenceService focus
25% Pay Per Click65% Google Adwords75% Other -
$1,000+$100 - $149 / hr50 - 249Chicago, IL
Ability to deliver
37.9/40.018/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click80% Google Adwords75% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Pay Per Click90% Google Adwords90% Other
Top Google Ads PPC Agencies in the United States
Working with a domestic partner delivers several advantages:
- Market familiarity: They understand seasonal trends like Black Friday or back-to-school and can localize campaigns for states or metro areas.
- Time-zone alignment: Real-time optimizations during U.S. business hours reduce wasted spend.
- Compliance: Agencies follow U.S. privacy laws such as CCPA and sector-specific rules (HIPAA for healthcare, FINRA for finance).
- Language nuance: Native English copywriters can craft high-converting ad text that aligns with regional slang or professional tone.
Budgets vary, but most Clutch-listed agencies charge:
- Monthly retainers: $2,000–$10,000 USD for small to mid-market accounts
- Percentage of ad spend:10%–20% is common for large budgets
- Hourly consulting: $150–$250 USD per hour for strategy or audits
Starter packages for local businesses can begin around \$1,000 USD per month, while enterprise e-commerce brands may invest well into five figures.
Start by following these guidelines:
- Define KPIs: Decide whether ROAS, CPL, or brand visibility is your main goal.
- Check certifications: Look for Google Premier Partner badges and case studies with hard metrics.
- Review Clutch feedback: Prioritize agencies with U.S. clients similar to your size and industry.
- Assess transparency: Ensure they provide regular reporting and own your ad accounts.
- Test communication: Schedule a discovery call to gauge cultural fit and strategic thinking.
Because the U.S. economy is diverse, agencies often specialize by vertical:
- Tech & SaaS (Silicon Valley, Boston)
- E-commerce & DTC retail (Los Angeles, Seattle)
- Healthcare & life sciences (Minnesota’s Medical Alley, Research Triangle Park)
- Financial services & fintech (New York, Charlotte)
- Manufacturing & logistics (Midwest hubs like Detroit and Indianapolis)
Niche expertise matters—healthcare ads, for instance, must comply with HIPAA and platform-specific policies.
Look out for companies that promise these:
- Guaranteed #1 rankings or unrealistic ROI promises
- Lack of access to the Google Ads account or real-time data
- One-size-fits-all strategies with no audience segmentation
- High setup fees without clear deliverables
- Vague reporting that focuses on vanity metrics instead of revenue impact