321 Web Marketing

BACKGROUND

OPPORTUNITY / CHALLENGE

• Achieve a consistent source of qualified, inbound leads from Google.
• Acquire organic search engine visibility through Google.
• Rebuild our website to be SEO friendly, complete with updated content within three months
• Achieve competitive keyword rankings to position our firm as a leader in the industry.

SOLUTION

• Online Search
• Referral

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

RESULTS & FEEDBACK

• Virtual Meeting
• Email or Messaging App

BACKGROUND

Please describe your company and position.

I am the SVP/Chief Marketing Officer of FVCbank

Describe what your company does in a single sentence.

FVCbank offers comprehensive lending and banking solutions with an emphasis on serving business clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 321 Web Marketing to accomplish?

• Overhaul our website to be optimized for search engines, with refreshed content completed within a quarter.
• Increase our online visibility on prominent search engines like Google.
• Increase our online visibility on prominent social media platforms like LinkedIn and Facebook.
• Secure top-tier keyword rankings to establish FVCbank as a leader in the banking sector.

SOLUTION

How did you find 321 Web Marketing?

Referral

Why did you select 321 Web Marketing over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from 321 Web Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

During the initial phase, they revamped our website on the WordPress platform, giving it a contemporary design and enhancing its search engine discoverability. Post-launch, they pivoted to website maintenance for optimized speed and security while simultaneously kickstarting a tailored SEO campaign. This included content marketing, social media support, ticketing support, and advertisements on social platforms. Their approach encompassed targeted SEO methods, such as niche-specific keyword identification and on-site SEO modifications. 

Our monthly reports were detailed, covering everything from site traffic analytics to keyword rankings. An aggressive content plan was also implemented, covering blogs, fresh web pages, and link-building efforts. Key deliverables comprised monthly quartets of blog posts, keyword analysis, on-site SEO, link creation, periodic reporting, and regular consultations to keep our team in sync with their methodology.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After the website's revamp, we observed a steady rise in leads from search engines, resulting in additional traffic that perfectly matched our target audience. Moreover, FVCbank secured dominant positions on Google Maps and Search for high-yield keywords relevant to our sector and geographical location.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their adherence to project schedules was impeccable, with continuous communication via email updates, virtual consultations, and in-depth monthly summaries. The entire project flow is systematically structured, ensuring transparent tracking of crucial milestones and deliverables.

What was your primary form of communication with 321 Web Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their unique strength lies in their ability to combine analytical insights with visionary strategy seamlessly. They provided support based on data-driven evidence and then consistently delivered on those commitments.

Are there any areas for improvement or something 321 Web Marketing could have done differently?

None, they have been an excellent partner who is very adaptable.

BACKGROUND

Please describe your company and position.

I am the Operations Assistant of Paw Pals Pet Sitting

Describe what your company does in a single sentence.

Paw Pals offers premium in-home pet care services, which encompass expert dog walking and pet sitting, all provided by our top-tier, pet first-aid certified team.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 321 Web Marketing to accomplish?

• To rebuild our website based on a design from our graphic designer.

SOLUTION

How did you find 321 Web Marketing?

• Referral
• Previous Client

Why did you select 321 Web Marketing over others?

• Great culture fit
• Company values aligned
• Previously worked with them

How many teammates from 321 Web Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

While we had an existing SEO contract with 321 Web Marketing, the focus of this project was a comprehensive website redesign. The project's scope entailed a 50-hour commitment to revamping our website. We worked with our in-house designer who delivered a fresh design and associated assets for the project. 321 Web Marketing took the design and assets provided to transform them into a new website. They also formed a project timeline and executed the design for each page.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our metric for success was centered on the end result of our website. Our primary objective was to translate the provided design into a stunning, refreshed website while ensuring seamless functionality across all dynamic views.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Once we worked with the project manager to get the entire project outlined and expectations set for the timeline, the project's timelines were maintained. This was a critical part of our development that helped us and the 321 team get on the same page and stay organized going forward. We were in the loop through email updates and virtual meetings. Once we had the project outlines the project management was organized, making it easy to track milestones and key deliverables.

What was your primary form of communication with 321 Web Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Collaborating closely with them to formulate a strategic plan, we successfully achieved the desired outcome. They provided guidance on the SEO front, combined with their active involvement throughout the development process, greatly contributed to our success.

Are there any areas for improvement or something 321 Web Marketing could have done differently?

Working to provide a true understanding of expectations and timelines from the start of the project in order to have a seamless outcome as we did.

BACKGROUND

Please describe your company and position.

I am a Marketer at Atlas Insurance Agency, Inc.

Describe what your company does in a single sentence.

We provide comprehensive insurance solutions for both personal and business needs, serving the local community of Hawai'i.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 321 Web Marketing to accomplish?

• To improve our search engine optimization (SEO) efforts for increased visibility and online traffic.
• To create a new, user-friendly website that enhances our online presence

SOLUTION

How did you find 321 Web Marketing?

• Online Search
• Other

Why did you select 321 Web Marketing over others?

• High ratings
• Good value for cost

How many teammates from 321 Web Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our partnership with 321 Web Marketing involved two primary objectives. First, they crafted a new website that looks good, works smoothly on all devices, and has content that matches our brand while being engaging for visitors. They also made sure Google and other search engines noticed our website more. In the SEO department, they researched and picked the right words for our site, improved the way it's set up for Google, and got us more links from other websites.

Additionally, they regularly checked our website's performance and shared monthly reports. In essence, 321 Web Marketing provided us with a fresh and effective website, boosted our visibility on Google, and kept tabs on our progress. This was all aimed at strengthening our online presence and driving more business through our website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our monthly SEO meetings with 321 Marketing have been quite revealing. They've shown us how the health score of our website has improved significantly since they began implementing their blog and content strategy. Additionally, we've witnessed a boost in our Google search engine rankings for a variety of insurance and Hawaii-related topics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

321 Marketing consistently meets our deadlines and maintains prompt email communication, even with the challenging 6-hour time difference between Hawaii and the East Coast.

What was your primary form of communication with 321 Web Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their dedication to exceeding client expectations is truly remarkable. Recently, they informed our team about their plan to undertake new initiatives aimed at driving additional traffic to our site. This initiative was not a direct request from us; they decided to implement it independently, leveraging innovative methods they had discovered to increase website traffic.

Are there any areas for improvement or something 321 Web Marketing could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the President of Advantage Technology

Describe what your company does in a single sentence.

Advantage Technology offers managed IT services tailored for businesses across the Mid-Atlantic region, with a strong presence in West Virginia and Maryland.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 321 Web Marketing to accomplish?

• To revamp our existing website, ensuring SEO optimization and refreshing the content within three months.
• Boost our online visibility, especially on Google's organic search.
• Consistently generate qualified, inbound leads through Google.
• Secure competitive keyword rankings, reinforcing our standing as a leader in the IT services sector.

SOLUTION

How did you find 321 Web Marketing?

• Referral

Why did you select 321 Web Marketing over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from 321 Web Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

During the initial two months, 321 Web Marketing revamped our WordPress website, giving it a contemporary look and optimizing it for search visibility. Subsequently, they shifted to maintaining our site, ensuring its speed, security, and initiating an extensive SEO campaign with content marketing and link-building strategies.

Their approach comprised specialized SEO tactics, encompassing keyword research and nuanced on-page SEO elements, particularly for our domain. Their monthly reports were meticulous, covering a spectrum from web traffic metrics to search engine positions. They also upheld a dynamic content strategy, which included regular blog posts, new web pages, and robust link-building efforts.

 Deliverables were over forty new pages, keyword analysis, on-page SEO, backlink generation, WordPress development using custom graphic design, comprehensive monthly reports, and frequent meetings with leadership to bridge any knowledge gaps.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Upon launching the new website, we observed a steady upsurge in rankings and traffic from search engines. Additionally, our business secured prominent positions on Google Maps and Search for industry-relevant, profitable keywords within our geographical focus.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was impeccable. They adhered to set timelines and kept us informed at every juncture through emails, virtual meet-ups, and thorough monthly summaries. It was easy to monitor progress and upcoming deliverables thanks to their structured approach.

What was your primary form of communication with 321 Web Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their standout quality was an exceptional blend of data analytics with strategic vision. Their commitments were data-driven, and they consistently delivered on them.

Are there any areas for improvement or something 321 Web Marketing could have done differently?

While we are mostly satisfied with their stellar performance, there's always room for generating even more leads.

BACKGROUND

Please describe your company and position.

I am the CEO of Masten Pools

Describe what your company does in a single sentence.

Masten Pools specializes in the installation and renovation of concrete and vinyl inground swimming pools.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 321 Web Marketing to accomplish?

• Complete a website rebrand with new content within 2 months
• Increase organic traffic from Google
• Increase PPC traffic from Google
• Increase inbound qualified leads from search engines

SOLUTION

How did you find 321 Web Marketing?

• Online Search
• Referral

Why did you select 321 Web Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from 321 Web Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In the first two months, they totally redid my WordPress website, making it look modern and ensuring people could find it when they Googled related services. Once that was set up, they switched to maintaining my site to keep it fast and secure. They also took care of my Google Ads, making sure I showed up in the right searches, all managed by a dedicated team.

Every month, they sent me detailed reports on how many people visited my site and how many leads were generated. They also provided link-building services to improve my site's reputation and wrote expert blogs to keep my content fresh and engaging. I was always in the loop with regular updates and had the option to make a website change each month.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In just five months after the website was deployed, search engine leads increased from zero to 53 per month. Additionally, the local SEO efforts paid off impressively, leading to a top-ranking position on Google Maps and making the site the number one result for several local service keywords. My sales team was very happy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They provided great ticketing support over email, sent over reports, did virtual meetings, and were very responsive to any questions I had. I think their ticketing support is exceptional. Very personable PMs. They helped me understand their strategy. They delivered and a lot and delivered it on time.

What was your primary form of communication with 321 Web Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were surprisingly accurate about the timing of results, and were very numbers oriented. That's why I went with them. They delivered.

Are there any areas for improvement or something 321 Web Marketing could have done differently?

Considering their strong performance, it's hard to find significant gaps. I really enjoyed it when they began consulting a little with our sales team to make sure they knew the marketing team, so perhaps doing that sooner?

BACKGROUND

Introduce your business and what you do there.

I’m the president of a software development company based here in the USA.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 321 Web Marketing?

We hired 321 Web Marketing to develop our website, create our content, and manage our SEO efforts.

SOLUTION

What was the scope of their involvement?

321 Web Marketing developed our new website from scratch. They now create the content on our platform and implements SEO strategies.

What is the team composition?

We’re working with Jonathan (CEO), Elijah (Director of Digital Marketing), Anthony (Web Developer), and Dash (Web Developer).

How did you come to work with 321 Web Marketing?

I found 321 Web Marketing on Google. I selected them based on the fact that they had good SEO visibility.

How much have you invested with them?

We’ve spent $250,000.

What is the status of this engagement?

We started working together in January 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Previously, we were getting roughly one lead per quarter on our website. However, with 321 Web Marketing’s support, we’re now closing around 20 website leads per month.

How did 321 Web Marketing perform from a project management standpoint?

They have a great project management workflow; they use Wrike as their project management tool and utilize custom tools to approve content and other things. Then, we communicate with them over phone calls.

What did you find most impressive about them?

321 Web Marketing understands the science of SEO, which allows them to be very adaptable. More importantly, they’re willing to do a lot of research on our behalf to make sure that we get the best results possible.

Are there any areas they could improve?

No, but I hope that they'd continue to keep the quality of their work.

Do you have any advice for potential customers?

SEO is a long-term commitment so you have to set clear metrics before you engage with them. SEO has ups and downs, but you only have to power through the downs to get the most out of the ups.

BACKGROUND

Please describe your company and your position there.

My company provides services, hardware, and software to the Government and Military. I'm a project manager in software development at this company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 321 Web Marketing?

Develop websites and complex customer Portal.

SOLUTION

How did you select this vendor?

Review of competitive bids in local market.

Describe the project and the services they provided in detail.

Contemporary looking, modern functioning website that reflected the size of our organization and the quality of our products and services. One of the websites has a sophisticated backend customer portal for customer servicing and software.

What was the team composition?

Anthony and Jonathan lead the project and were supported by several of their team members.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We frequently get positive feedback on our websites and all of our customers pass through our customer portal. Customers love how simple and intuitive the portal is.

How was project management arranged and how effective was it?

I am a project manager at VAE. We are currently a small/medium (200+ person) government contractor. I have extensive experience working with 321 Web Marketing on web based projects including our website, webapps and SEO consulting.

I like working with Anthony and Jonathan because I will bring problems from our team to them that we would like solved, and they will help us fill in the gaps for what is needed for the solution.

What did you find most impressive about this company?

They are collaborative and operate very well in “the grey” where the problems and solutions are not always obvious. I recommend them to other companies who have marketing and technical requirements, and are looking for a more consultative and collaborative approach.

Are there any areas for improvement?

I don't have any notable areas to point out that require improvement.

BACKGROUND

Please describe your company and your position there.

I am one of the owners at Monumental Contractors. We are a class A general contractor serving Northern Virginia, and DC. We have about 25 employees and are based out of Chantilly,VA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 321 Web Marketing?

We hired 321 Web Marketing to redesign our website and generate content for it. We also have SEO with them as well and they advise us on Social Media and other marketing techniques.

What were your goals for this project?

We wanted to improve our online presence and give our company a brand. We wanted to also start generating more organic leads for each of our divisions.

SOLUTION

How did you select this vendor?

We found them through a lead we received from one of our neighbors in our office park.

Describe the project in detail.

We asked 321 to redesign our website, write all our content and continue to post blogs for us.

What was the team composition?

We have an account admin assigned to us and she manages everything for us but the team is all very unified and involved.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have had an increase in people visiting our website and more call ins.

How effective was the workflow between your team and theirs?

The team works really well with gathering our ideas and making them happen. They are easy to communicate with and are knowledgeable.

What did you find most impressive about this company?

Their attention to detail and responsiveness was impressive.

Are there any areas for improvement?

N/A

BACKGROUND

OPPORTUNITY / CHALLENGE

• Web Marketing
• SEO
• Content Creation

SOLUTION

• Close to my geographic location
• Pricing fit our budget
• Referred to me

RESULTS & FEEDBACK