Top Adwords PPC Agencies in the United States
Related Directories
Explore the full list of Top PPC Companies
Compare city-specific experts from Adwords PPC agencies in New York, Adwords PPC firms in Los Angeles, and Adwords PPC companies in Chicago
V Need a niche partner? Browse PPC agencies for healthcare brands
-
Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
Focus Areas
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$1,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
Focus Areas
See all 24 projectsKeepers Digital Keepers Digital is a digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on optimizing Google Ads and paid search campaigns. They have received overwhelmingly positive feedback, with 100% of reviewers praising their expertise in PPC and project management. Clients consistently highlight their rapid response times, detailed reporting, and effective ad strategies, including cost-per-click optimization and improving ROI.
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
Focus Areas
See all 30 projectsAccelerated Digital Media is a specialized digital advertising agency focusing on PPC, Paid Search, and Google Ads management. Reviews highlight their strong project management, timely delivery, and tailored strategies, with over 90% of feedback emphasizing their expertise and responsiveness. Clients appreciate their ability to reduce customer acquisition costs and increase marketing efficiency, reflecting their commitment to client success.
-
UndisclosedUndisclosed10 - 49Jonesboro, AR
Services provided
Focus Areas
Advertising company The Polish Agency was established in 2016. The agency offers Advertising and Branding, and is small.
Read more -
UndisclosedUndisclosed10 - 49Atlanta, GA
Services provided
Focus Areas
CoxNext is a small Advertising company established in 2019. Their team offers Advertising and Market Research.
Read more -
UndisclosedUndisclosed10 - 49Santa Fe, NM
Services provided
Focus Areas
Hutton Broadcasting is an Advertising company. Headquartered in Santa Fe, New Mexico, the firm was launched in 2007. Their team specializes in Advertising and Digital Strategy.
Read more -
UndisclosedUndisclosed10 - 49Monroe, NJ
Services provided
Focus Areas
Founded in 2019, DigitalTechyx is an Advertising company. The firm focuses on Advertising and Public Relations.
Read more -
UndisclosedUndisclosed10 - 49West Hollywood, CA
Services provided
Focus Areas
Skylab X is an Advertising company. The team is headquartered in West Hollywood, California, and their services include Advertising and Social Media Marketing.
Read more -
UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
Focus Areas
In Los Angeles, California, AvatarLabs is an Advertising company. Founded in 2001, the team focuses on Advertising and Social Media Marketing.
Read more -
UndisclosedUndisclosed10 - 49Lauderhill, FL
Services provided
Focus Areas
Beyond Xposure is a social media marketing agency. Their small team is in Lauderhill, Florida. Their services include Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
Focus Areas
Founded in 1998, Professional Optimizer is a SEO company. The team provides Search Engine Optimization and Social Media Marketing.
Read more -
UndisclosedUndisclosed10 - 49Irvine, CA
Services provided
Focus Areas
Established in 2009, Local SEO Help is a SEO company. The team specializes in Search Engine Optimization and Social Media Marketing and is in Irvine, California.
Read more -
UndisclosedUndisclosed10 - 49Rogue River, OR
Services provided
Focus Areas
I7 Marketing is a SEO agency located in Rogue River, Oregon. They focus on Search Engine Optimization and Custom Software Development and were established in 2012.
Read more -
UndisclosedUndisclosed10 - 49Lynchburg, VA
Services provided
Focus Areas
Advertising company TinyBull, Inc. Was founded in 2017. The small team provides Advertising and Marketing Strategy.
Read more -
UndisclosedUndisclosed10 - 49Alpharetta, GA
Services provided
Focus Areas
Demand Machine, a social media marketing company, is located in Alpharetta, Georgia. They specialize in Social Media Marketing and Content Marketing.
Read more -
UndisclosedUndisclosed10 - 49St. Petersburg, FL
Services provided
Focus Areas
Social media marketing company Guerrilla Marketing Agency is headquartered in St. Petersburg, Florida. They offer Social Media Marketing and Search Engine Optimization and were launched in 2000.
Read more -
UndisclosedUndisclosed10 - 49Skokie, IL
Services provided
Focus Areas
Wizspeed is a social media marketing company. The Skokie, Illinois-based company specializes in Social Media Marketing and Email Marketing.
Read more -
UndisclosedUndisclosed10 - 49New York, NY
Services provided
Focus Areas
SoMad Partners is a branding agency. Their small team is based in New York, New York. Their team offers Branding and Fractional CMO Services.
Read more -
UndisclosedUndisclosed10 - 49Columbia, MO
Services provided
Focus Areas
COMO Marketing is a branding firm launched in 2017. The team specializes in Branding and Social Media Marketing and is located in Columbia, Missouri.
Read more -
UndisclosedUndisclosed10 - 49Cookeville, TN
Services provided
Focus Areas
Founded in 2015, Hometown Digital Marketing Agency is a social media marketing agency. The firm specializes in Social Media Marketing and Email Marketing, and is small.
Read more -
UndisclosedUndisclosed10 - 49New York, NY
Services provided
Focus Areas
New Standard Digital is a SEO company located in New York, New York. Their services include Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosed10 - 49Orlando, FL
Services provided
Focus Areas
Launched in 2020, Think Integrated LLC is a branding company. The team provides Branding and Social Media Marketing and is based in Orlando, Florida.
Read more -
UndisclosedUndisclosed10 - 49Leacock-Leola-Bareville, PA
Services provided
Focus Areas
Schweb Design, LLC, a branding company, was founded in 2007. The team specializes in Branding and Social Media Marketing.
Read more -
UndisclosedUndisclosed10 - 49Irvine, CA
Services provided
Focus Areas
Varga Marketing is an Advertising company. They are in Irvine, California. Their team focuses on Advertising and Branding.
Read more -
UndisclosedUndisclosed10 - 49Irvine, CA
Services provided
Focus Areas
Local SEO Sites is a social media marketing firm. Founded in 2010, the firm is located in Irvine, California. Their team offers Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49San Antonio, TX
Services provided
Focus Areas
Techy Ninjas is a SEO company. Located in San Antonio, Texas, their team specializes in Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosed10 - 49Cincinnati, OH
Services provided
Focus Areas
Bloomy Technologies is a social media marketing firm. They offer Social Media Marketing and Content Marketing and are in Cincinnati, Ohio.
Read more -
UndisclosedUndisclosed10 - 49Piscataway, NJ
Services provided
Focus Areas
Founded in 1998, Blazin Multimedia is a small Piscataway, New Jersey-based SEO company. Their services include Search Engine Optimization and Mobile App Development.
Read more -
UndisclosedUndisclosed10 - 49Greenwood Village, CO
Services provided
Focus Areas
Epic Web Results is a social media marketing agency. Headquartered in Greenwood Village, Colorado, the team offers Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49Grand Rapids, MI
Services provided
Focus Areas
PMAX Dental is a branding firm. The Grand Rapids, Michigan-based agency was launched in 2008. Their team offers Branding and Social Media Marketing.
Read more -
UndisclosedUndisclosed10 - 49Fishers, IN
Services provided
Focus Areas
Crimson Media Group, a social media marketing company, specialize in Social Media Marketing and Content Marketing. They were founded in 2016.
Read more -
UndisclosedUndisclosed10 - 49Overland Park, KS
Services provided
Focus Areas
Digital Lagoon is a branding firm founded in 1995. The team focuses on Branding and Social Media Marketing.
Read more -
UndisclosedUndisclosed10 - 49Tampa, FL
Services provided
Focus Areas
Small branding firm Brandtastic LLC, is located in Tampa, Florida. Their services include Branding and Event Marketing.
Read more -
UndisclosedUndisclosed10 - 49Houston, TX
Services provided
Focus Areas
Pool Marketing Site is a Houston, Texas-based social media marketing firm. They specialize in Social Media Marketing and Content Marketing.
Read more -
UndisclosedUndisclosed10 - 49Village of Clarkston, MI
Services provided
Focus Areas
Established in 2004, Aqaba Digital is a social media marketing agency. The company provides Social Media Marketing and Search Engine Optimization, and is small.
Read more -
UndisclosedUndisclosed50 - 249Great Neck, NY
Services provided
Focus Areas
Ventes B2B Technologies is a midsize Email Marketing company. They focus on Email Marketing and Pay Per Click and were launched in 2017.
Read more -
UndisclosedUndisclosed50 - 249Atlanta, GA
Services provided
Focus Areas
Launched in 2007, PureCars is an Advertising company. The team provides Advertising and Social Media Marketing.
Read more -
UndisclosedUndisclosed50 - 249Lake Forest, CA
Services provided
Focus Areas
Established in 2008, Over the Top is a social media marketing company. The team offers Social Media Marketing and Advertising.
Read more -
UndisclosedUndisclosed50 - 249Henderson, NV
Services provided
Focus Areas
Affiliate Marketing company Red Dog Media offers Affiliate Marketing and Conversion Optimization. They were established in 2007.
Read more -
UndisclosedUndisclosed50 - 249Indianapolis, IN
Services provided
Focus Areas
Founded in 2018, NapCloud is a PPC agency. Based in Indianapolis, Indiana, the team focuses on Pay Per Click and Web Development.
Read more -
$10,000+$100 - $149 / hr50 - 249Morristown, NJ
Services provided
Focus Areas
See all 7 projectsDotcomWeavers is a web development company known for building custom e-commerce solutions and providing strategic insights to enhance online business capabilities. Reviews emphasize their dedication to understanding clients' unique needs and delivering projects on time and within budget. Approximately 90% of reviews highlight their attention to detail and personalized approach, while some suggest improvements in quality control and communication. Overall, DotcomWeavers is praised for their client-centric service and technical expertise.
-
$1,000+$150 - $199 / hr2 - 9Colorado Springs, CO
Services provided
Focus Areas
MileHigh Digital Marketing, a Digital Strategy company, specialize in Digital Strategy and Social Media Marketing. They were launched in 2019.
Read more -
$1,000+$150 - $199 / hr10 - 49Lyndhurst, NJ
Services provided
Focus Areas
Open and Free Software Solutions LLC, an UX agency, was established in 2022. The firm provides UX/UI Design and Custom Software Development, and is small.
Read more -
$5,000+< $25 / hr50 - 249Princeton, NJ
Services provided
Focus Areas
See all 21 projects7 Eagles is a digital advertising company specializing in Pay-Per-Click Advertising and SEO services. They are praised for their cost-effective and tailored solutions, with 100% of reviewers noting their prompt responsiveness and professionalism. Clients consistently report improved search engine rankings and increased traffic, reflecting 7 Eagles' expertise in paid media and search engine marketing.
-
$1,000+$150 - $199 / hr2 - 9Midwest City, OK
Services provided
Focus Areas
See all 1 projectsOKC Digital Marketing Agency specializes in generating leads through platforms like Craigslist and HomeAdvisor and offers services such as social media profile management. Their clients, such as Jimmy the Plumber, report receiving significantly more business and praise the agency's smooth workflow and effective results, although they note the overwhelming volume of leads generated.
-
$1,000+$50 - $99 / hr2 - 9Norwalk, CT
Services provided
Focus Areas
Pay per click company Think Digital Agency was launched in 2017. The firm specializes in Pay Per Click and Conversion Optimization, and is small.
Read more -
$5,000+$100 - $149 / hr2 - 9Richardson, TX
Services provided
Focus Areas
Einstein's Eyes is a small e-commerce development firm. They specialize in E-Commerce Development and Web Design and were launched in 1999.
Read more -
UndisclosedUndisclosed2 - 9Coon Rapids, MN
Services provided
Focus Areas
Witty Work is a SEO agency. In Coon Rapids, Minnesota, the firm was founded in 2010. Their services include Search Engine Optimization and Web Design.
Read more -
UndisclosedUndisclosed2 - 9Cedar Park, TX
Services provided
Focus Areas
Internet Guru Girl is a SEO company. Headquartered in Cedar Park, Texas, the agency was founded in 2009. Their services include Search Engine Optimization and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Ammon, ID
Services provided
Focus Areas
Revivify Marketing And Design is a graphic design agency. They are located in Ammon, Idaho and have small team of experts. Their services include Graphic Design and Web Design.
Read more -
UndisclosedUndisclosed2 - 9Lake Mary, FL
Services provided
Focus Areas
SEO agency buildrr DIGITAL is based in Lake Mary, Florida. They specialize in Search Engine Optimization and Web Design and were launched in 2003.
Read more -
UndisclosedUndisclosed2 - 9Greensboro, NC
Services provided
Focus Areas
Headquartered in Greensboro, North Carolina, Biz Boost Pros is a small Advertising company. Their services include Advertising and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Norfolk, VA
Services provided
Focus Areas
Istoria is a Norfolk, Virginia-based Digital Strategy company. They specialize in Digital Strategy and Branding.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 United States Adwords PPC Management Companies
-
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click65% Google Adwords30% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click60% Google Adwords40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click50% Google Adwords40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click75% Google Adwords50% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Google Adwords70% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click80% Google Adwords50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click70% Google Adwords10% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click90% Google Adwords10% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click30% Google Adwords60% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
25% Pay Per Click60% Google Adwords75% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click65% Google Adwords75% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click50% Google Adwords20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click90% Google Adwords -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click70% Google Adwords40% Other -
$5,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click70% Google Adwords30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.3/40.018.8/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click65% Google Adwords55% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click70% Google Adwords20% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click60% Google Adwords35% Other -
$1,000+$100 - $149 / hr10 - 49Tampa, FL
Ability to deliver
39.5/40.019.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click90% Google Adwords70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click85% Google Adwords -
$1,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.7/40.017.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
60% Pay Per Click80% Google Adwords40% Other -
$5,000+$100 - $149 / hr50 - 249Scottsdale, AZ
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Pay Per Click90% Google Adwords -
$1,000+$100 - $149 / hr50 - 249Lehi, UT
Ability to deliver
38.9/40.019/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click80% Google Adwords75% Other -
$1,000+$100 - $149 / hr10 - 49South Jordan, UT
Ability to deliver
39.2/40.019.6/20 Reviews9.9/10 Clients & Experience9.7/10 Market PresenceService focus
25% Pay Per Click70% Google Adwords75% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Pay Per Click80% Google Adwords90% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
35.1/40.017.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Pay Per Click70% Google Adwords30% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
20% Pay Per Click50% Google Adwords80% Other -
$5,000+$200 - $300 / hr10 - 49Sarasota, FL
Ability to deliver
38.5/40.020/20 Reviews9.8/10 Clients & Experience8.7/10 Market PresenceService focus
25% Pay Per Click65% Google Adwords75% Other -
$1,000+$100 - $149 / hr50 - 249Chicago, IL
Ability to deliver
37.9/40.018/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click80% Google Adwords75% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Pay Per Click90% Google Adwords90% Other
Top Google Ads PPC Agencies in the United States
Working with a domestic partner delivers several advantages:
- Market familiarity: They understand seasonal trends like Black Friday or back-to-school and can localize campaigns for states or metro areas.
- Time-zone alignment: Real-time optimizations during U.S. business hours reduce wasted spend.
- Compliance: Agencies follow U.S. privacy laws such as CCPA and sector-specific rules (HIPAA for healthcare, FINRA for finance).
- Language nuance: Native English copywriters can craft high-converting ad text that aligns with regional slang or professional tone.
Budgets vary, but most Clutch-listed agencies charge:
- Monthly retainers: $2,000–$10,000 USD for small to mid-market accounts
- Percentage of ad spend:10%–20% is common for large budgets
- Hourly consulting: $150–$250 USD per hour for strategy or audits
Starter packages for local businesses can begin around \$1,000 USD per month, while enterprise e-commerce brands may invest well into five figures.
Start by following these guidelines:
- Define KPIs: Decide whether ROAS, CPL, or brand visibility is your main goal.
- Check certifications: Look for Google Premier Partner badges and case studies with hard metrics.
- Review Clutch feedback: Prioritize agencies with U.S. clients similar to your size and industry.
- Assess transparency: Ensure they provide regular reporting and own your ad accounts.
- Test communication: Schedule a discovery call to gauge cultural fit and strategic thinking.
Because the U.S. economy is diverse, agencies often specialize by vertical:
- Tech & SaaS (Silicon Valley, Boston)
- E-commerce & DTC retail (Los Angeles, Seattle)
- Healthcare & life sciences (Minnesota’s Medical Alley, Research Triangle Park)
- Financial services & fintech (New York, Charlotte)
- Manufacturing & logistics (Midwest hubs like Detroit and Indianapolis)
Niche expertise matters—healthcare ads, for instance, must comply with HIPAA and platform-specific policies.
Look out for companies that promise these:
- Guaranteed #1 rankings or unrealistic ROI promises
- Lack of access to the Google Ads account or real-time data
- One-size-fits-all strategies with no audience segmentation
- High setup fees without clear deliverables
- Vague reporting that focuses on vanity metrics instead of revenue impact