Top Link Building Companies
-
Featured
What are Featured Providers?
$1,000+$50 - $99 / hr10 - 49L'viv, UkraineServices provided
Focus Areas
See all 7 projectsGrowthMate is an SEO agency specializing in link-building and organic search optimization to enhance digital visibility and website ranking. With a consistent track record of timely delivery and proactive communication, 100% of reviewers praise GrowthMate's ability to increase organic traffic and improve search rankings, highlighting their impressive results in domain authority and visibility enhancements.
-
UndisclosedUndisclosed2 - 9Miami, FL
Services provided
Focus Areas
Digital Group Marketing is a social media marketing agency. Their small team is based in Miami, Florida. Their team offers Social Media Marketing and Content Marketing.
Read more -
$1,000+$25 - $49 / hr2 - 9New York, NY
Services provided
Focus Areas
ITVDM - Digital Marketing is a Digital Strategy company. The New York, New York-based company was established in 2020. Their services include Digital Strategy and Search Engine Optimization.
Read more -
$1,000+$100 - $149 / hr2 - 9Penrith, Australia
Services provided
Focus Areas
SEO company Sygnify focuses on Search Engine Optimization and Web Design. They are located in Penrith, Australia.
Read more -
$1,000+$25 - $49 / hr2 - 9Oslo, Norway
Services provided
Focus Areas
Hatta Consulting AS is a web design company. Launched in 2023, the company is located in Oslo, Norway. Their team provides Web Design and Search Engine Optimization.
Read more -
$1,000+< $25 / hr2 - 9Overland Park, KS
Services provided
Focus Areas
Information Process Solutions and Services is a small Digital Strategy company launched in 2018. Their services include Digital Strategy and Search Engine Optimization.
Read more -
Undisclosed$100 - $149 / hr2 - 9Raleigh, NC
Services provided
Focus Areas
North Carolina SEO is a SEO agency. Their team is based in Raleigh, North Carolina and focuses on Search Engine Optimization and Pay Per Click.
Read more -
$1,000+$25 - $49 / hr10 - 49Noida, India
Services provided
Focus Areas
Getsvision Solutions Pvt. Ltd., an e-commerce development company, is based in Noida, India. Founded in 2014, the team focuses on E-Commerce Development and Email Marketing.
Read more -
$1,000+< $25 / hr10 - 49Chandigarh, India
Services provided
Focus Areas
Located in Chandigarh, India and Darien, Illinois, Leciel Technologies is a small SEO services firm. The team focuses on Search Engine Optimization and E-Commerce Development.
Read more -
Undisclosed< $25 / hr10 - 49Rustavi, Georgia
Services provided
Focus Areas
Founded in 2014, View.ge is a small Rustavi, Georgia-based Video Marketing company. Their team provides Video Marketing and Search Engine Optimization.
Read more -
$1,000+< $25 / hr10 - 49
Services provided
Focus Areas
In Reston, Virginia, AKW Brains is a small SEO agency. Their services include Search Engine Optimization and Digital Strategy.
Read more -
$1,000+$150 - $199 / hr10 - 49Phoenix, AZ
Services provided
Focus Areas
Triaza is a Phoenix, Arizona-based Digital Strategy company. They focus on Digital Strategy and Marketing Strategy.
Read more -
$1,000+$25 - $49 / hr10 - 49
Services provided
Focus Areas
Zonal Web is a social media marketing company. Their small team is located in Lahore, Pakistan. Their services include Social Media Marketing and Search Engine Optimization.
Read more -
$5,000+$50 - $99 / hr10 - 49Paris, France
Services provided
Focus Areas
Small Conversion Optimization company Zee Media, is located in Paris, France and Strasbourg, France. The team focuses on Conversion Optimization and Pay Per Click.
Read more -
$5,000+$50 - $99 / hr50 - 249دبي, United Arab Emirates
Services provided
Focus Areas
See all 9 projectsSEO Sherpa™ is a distinguished SEO agency praised for its expertise in Organic Search Optimization, Website SEO Services, and enhancing Digital Visibility. With 100% positive feedback across reviews, clients consistently commend their strategic approach, professionalism, and ability to deliver substantial improvements in website ranking and traffic. Their comprehensive SEO services have led to significant gains in online visibility and client satisfaction.
-
Undisclosed< $25 / hr50 - 249
Services provided
Focus Areas
See all 1 projectsDigipher Solutions is a trusted digital marketing partner that helps businesses grow online. Our expert team delivers tailored solutions in: - Search Engine Optimization (SEO) to boost your online
Read more -
$1,000+$25 - $49 / hr50 - 249New Castle, DE
Services provided
Focus Areas
See all 1 projectsEasyComm Innovations is a leading IT services company headquartered in New Castle, Delaware, delivering innovative digital solutions that empower businesses to grow and scale effectively in the
Read more -
UndisclosedUndisclosed50 - 249Noida, India
Services provided
Focus Areas
See all 25 projectsNettechnocrats is a multifaceted SEO agency offering services in Organic Search Optimization, On-Page SEO, and Digital Visibility Enhancement. Overall, feedback is predominantly positive, with approximately 80% of reviewers praising their communication and adaptability. However, 20% of reviews indicate dissatisfaction with project outcomes. Reviewers highlight their proficiency in enhancing online visibility and SERP optimization, although some clients have expressed concerns about transparency in deliverables.
-
UndisclosedUndisclosed50 - 249Millers Point, Australia
Services provided
Focus Areas
Columbus is a SEO company. Founded in 2006, the agency is located in Millers Point, Australia. Their team provides Search Engine Optimization and Content Marketing.
Read more -
UndisclosedUndisclosed50 - 249West Des Moines, IA
Services provided
Focus Areas
SEO Expert is a SEO company. Launched in 2013, the firm is headquartered in West Des Moines, Iowa. Their team offers Search Engine Optimization.
Read more -
UndisclosedUndisclosed50 - 249Roanoke, VA
Services provided
Focus Areas
Midsize SEO services firm Visual Creative Marketing, LLC, is based in Roanoke, Virginia. The team provides Search Engine Optimization and UX/UI Design.
Read more -
UndisclosedUndisclosed50 - 249Syracuse, NY
Services provided
Focus Areas
Midsize SEO company Virtucom Group, is located in Syracuse, New York. The team provides Search Engine Optimization and Content Marketing.
Read more -
UndisclosedUndisclosed50 - 249Nottingham , England
Services provided
Focus Areas
AlphaGraphics UK is a Content Marketing company. Established in 1993, the company is in Nottingham , England. Their team specializes in Content Marketing and Email Marketing.
Read more -
UndisclosedUndisclosed50 - 249São Paulo, Brazil
Services provided
Focus Areas
Midsize Digital Strategy company Blinks, is headquartered in São Paulo, Brazil. The team offers Digital Strategy and Graphic Design.
Read more -
$1,000+$100 - $149 / hr50 - 249Abu Dhabi, United Arab Emirates
Services provided
Focus Areas
Branding agency DON RITE Media Advertising was founded in 1996. In Abu Dhabi, United Arab Emirates and Dubai, United Arab Emirates, the team provides Branding and Search Engine Optimization.
Read more -
$1,000+< $25 / hrFreelancerAhmedabad, India
Services provided
Focus Areas
SEO services firm Blogger IT Solutions was founded in 2021. The company specializes in Search Engine Optimization and Social Media Marketing, and is small.
Read more -
Undisclosed$50 - $99 / hrFreelancerMünchen, Germany
Services provided
Focus Areas
Lis Qosja - SEO Freelancer aus München | Online Marketing | SEO & SEA is a SEO services firm established in 2022. The small team offers Search Engine Optimization and Content Marketing.
Read more -
$1,000+$25 - $49 / hr50 - 249Palo Alto, CA
Services provided
Focus Areas
Marketing Headquarter, a midsize Digital Strategy company, is located in Palo Alto, California. The team offers Digital Strategy and Social Media Marketing.
Read more -
$1,000+$50 - $99 / hr50 - 249Kolkata, India
Services provided
Focus Areas
Code Design Club is a Kolkata, India-based SEO company. Founded in 2022, the team provides Search Engine Optimization and Web Development.
Read more -
UndisclosedUndisclosed50 - 249Dublin 8, Ireland
Services provided
Focus Areas
Social media marketing firm Hostaspot was launched in 2013. The team specializes in Social Media Marketing and Search Engine Optimization.
Read more -
$1,000+$25 - $49 / hr50 - 249Noida, India
Services provided
Focus Areas
Logicssphere, a branding firm, was established in 2017. The team offers Branding and Search Engine Optimization and is based in Noida, India.
Read more -
UndisclosedUndisclosed50 - 249Massapequa Park, NY
Services provided
Focus Areas
Codea Technologies Inc. Qatar is a midsize social media marketing agency established in 2007. Their team offers Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed50 - 249Kolkata, India
Services provided
Focus Areas
Soft Tech Digi Media is a social media marketing company established in 2018. In Kolkata, India, the team focuses on Social Media Marketing and Email Marketing.
Read more -
$1,000+$50 - $99 / hr50 - 249
Services provided
Focus Areas
Let Dev is a midsize website development company. They specialize in Web Development and E-Commerce Development and were launched in 2015.
Read more -
UndisclosedUndisclosed50 - 249Charlotte, NC
Services provided
Focus Areas
Launched in 2021, Web Rank Digital is a midsize Charlotte, North Carolina-based SEO company. Their team specializes in Search Engine Optimization and Business Consulting.
Read more -
$1,000+$50 - $99 / hr50 - 249Chicago, IL
Services provided
Focus Areas
AMG Digital Solution LLC is a Chicago, Illinois-based social media marketing firm. They provide Social Media Marketing and Content Marketing and were founded in 2023.
Read more -
$1,000+$25 - $49 / hr50 - 249Delhi, India
Services provided
Focus Areas
Web and Digital Media Services is a social media marketing company. The team focuses on Social Media Marketing and Search Engine Optimization and is in Delhi, India.
Read more -
$1,000+< $25 / hr50 - 249Wilmington, DE
Services provided
Focus Areas
Hire eCom, a social media marketing company, is located in Wilmington, Delaware. Their services include Social Media Marketing and Conversion Optimization.
Read more -
UndisclosedUndisclosed50 - 249Clover, SC
Services provided
Focus Areas
Dsquare Service Inc., a social media marketing firm, is in Clover, South Carolina. They offer Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed50 - 249
Services provided
Focus Areas
PSM Digital Agency, a social media marketing agency, offers Social Media Marketing and Content Marketing. The company is located in Doreen, Australia.
Read more -
UndisclosedUndisclosed50 - 249South Bend, IN
Services provided
Focus Areas
Rio SEO is a SEO agency. The team provides Search Engine Optimization and Conversion Optimization and is based in South Bend, Indiana.
Read more -
UndisclosedUndisclosed50 - 249Jersey City, NJ
Services provided
Focus Areas
ProBookPublisher is a branding firm. The Jersey City, New Jersey-based agency was established in 2020. Their team offers Branding and Search Engine Optimization.
Read more -
UndisclosedUndisclosed50 - 249Toronto, Canada
Services provided
Focus Areas
BITBOLD IT, a branding company, is located in Toronto, Canada and Sheffield, England. Founded in 2011, the team provides Branding and Social Media Marketing.
Read more -
UndisclosedUndisclosed50 - 249Liverpool, England
Services provided
Focus Areas
Cheetah Media | SEO Agency, a Content Marketing company, offer Content Marketing and Search Engine Optimization. They were established in 2014.
Read more -
$5,000+$100 - $149 / hr50 - 249Lyon, France
Services provided
Focus Areas
Founded in 2024, LAD Solution | Agence SEO is a midsize social media marketing firm. Their team provides Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed50 - 249Idaho Falls, ID
Services provided
Focus Areas
Hot Fuego, LLC is a Market Research company. Located in Idaho Falls, Idaho, the team offers Market Research and Social Media Marketing.
Read more -
$1,000+$25 - $49 / hr50 - 249دبي, United Arab Emirates
Services provided
Focus Areas
Codvix Digital, a midsize SEO agency, is based in دبي, United Arab Emirates. Their services include Search Engine Optimization and Custom Software Development.
Read more -
$1,000+< $25 / hr50 - 249Hyderabad, India
Services provided
Focus Areas
Grownex is a branding company. Their midsize team is in Hyderabad, India and focuses on Branding and Social Media Marketing. The agency was founded in 2024.
Read more -
UndisclosedUndisclosed50 - 249Jacksonville, FL
Services provided
Focus Areas
Founded in 2019, Meta Web Pro is a social media marketing agency. Based in Jacksonville, Florida, the team offers Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed50 - 249Mumbai, India
Services provided
Focus Areas
OCDS is a branding firm based in Mumbai, India. The team provides Branding and Social Media Marketing.
Read more -
$1,000+$100 - $149 / hr50 - 249Helena, MT
Services provided
Focus Areas
DigiCon Web is a social media marketing company. Their midsize team is located in Helena, Montana and provides Social Media Marketing and Search Engine Optimization. The firm was founded in 2018.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Link Building Agencies
-
$1,000+$50 - $99 / hr50 - 249Odesa, Ukraine
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Search Engine Optimization50% Link earning & development40% Other -
$1,000+$25 - $49 / hr50 - 249
Ability to deliver
38.8/40.019.6/20 Reviews9.6/10 Clients & Experience9.6/10 Market PresenceService focus
100% Search Engine Optimization55% Link earning & development -
$10,000+$100 - $149 / hr10 - 49Nashville, TN
Ability to deliver
38.1/40.018.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Search Engine Optimization80% Link earning & development -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Search Engine Optimization30% Link earning & development60% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
45% Search Engine Optimization20% Link earning & development55% Other -
$10,000+Undisclosed50 - 249
Ability to deliver
37/40.017.4/20 Reviews9.8/10 Clients & Experience9.7/10 Market PresenceService focus
100% Search Engine Optimization85% Link earning & development -
$1,000+$50 - $99 / hr50 - 249Delhi, India
Ability to deliver
39.5/40.020/20 Reviews9.9/10 Clients & Experience9.6/10 Market PresenceService focus
50% Search Engine Optimization30% Link earning & development50% Other -
$1,000+$100 - $149 / hr10 - 49The Woodlands, TX
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
75% Search Engine Optimization60% Link earning & development25% Other -
$1,000+$100 - $149 / hr250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Search Engine Optimization15% Link earning & development30% Other -
$1,000+$25 - $49 / hr250 - 999Lincoln, England
Ability to deliver
37.4/40.018/20 Reviews9.8/10 Clients & Experience9.6/10 Market PresenceService focus
30% Search Engine Optimization30% Link earning & development70% Other -
$1,000+$100 - $149 / hr10 - 49Oklahoma City, OK
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
90% Search Engine Optimization25% Link earning & development10% Other -
$1,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
37.2/40.018.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
70% Search Engine Optimization50% Link earning & development30% Other -
$1,000+$100 - $149 / hr50 - 249Chicago, IL
Ability to deliver
38.7/40.018.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Search Engine Optimization30% Link earning & development30% Other -
$5,000+$100 - $149 / hr10 - 49New York, NY
Ability to deliver
39.3/40.020/20 Reviews9.6/10 Clients & Experience9.7/10 Market PresenceService focus
60% Search Engine Optimization30% Link earning & development40% Other -
$1,000+$150 - $199 / hr10 - 49
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Search Engine Optimization100% Link earning & development -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
70% Search Engine Optimization20% Link earning & development30% Other -
$1,000+$50 - $99 / hr1,000 - 9,999Ahmedabad, India
Ability to deliver
38.5/40.020/20 Reviews8.8/10 Clients & Experience9.6/10 Market PresenceService focus
25% Search Engine Optimization15% Link earning & development75% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Search Engine Optimization10% Link earning & development50% Other -
$1,000+$150 - $199 / hr50 - 249Toronto, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Search Engine Optimization15% Link earning & development30% Other -
$1,000+Undisclosed50 - 249Boise, ID
Ability to deliver
35.3/40.016/20 Reviews9.4/10 Clients & Experience9.9/10 Market PresenceService focus
50% Search Engine Optimization55% Link earning & development50% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Search Engine Optimization10% Link earning & development60% Other -
$50,000+$300+ / hr50 - 249San Francisco, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
75% Search Engine Optimization15% Link earning & development25% Other -
$1,000+Undisclosed10 - 49San Diego, CA
Ability to deliver
36.3/40.017.4/20 Reviews9.6/10 Clients & Experience9.3/10 Market PresenceService focus
50% Search Engine Optimization100% Link earning & development50% Other -
$5,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Search Engine Optimization20% Link earning & development30% Other -
$1,000+$25 - $49 / hr50 - 249Sahibzada Ajit Singh Nagar, India
Ability to deliver
38.4/40.019/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
55% Search Engine Optimization25% Link earning & development45% Other -
$5,000+$50 - $99 / hr10 - 49
Ability to deliver
37.2/40.018.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
80% Search Engine Optimization40% Link earning & development20% Other -
$1,000+$100 - $149 / hr10 - 49Bend, OR
Ability to deliver
37.5/40.019.4/20 Reviews9.3/10 Clients & Experience8.7/10 Market PresenceService focus
100% Search Engine Optimization35% Link earning & development -
$1,000+< $25 / hr2 - 9Sahibzada Ajit Singh Nagar, India
Ability to deliver
39.3/40.020/20 Reviews9.7/10 Clients & Experience9.6/10 Market PresenceService focus
100% Search Engine Optimization20% Link earning & development -
$1,000+< $25 / hr50 - 249New Delhi, India
Ability to deliver
39.8/40.020/20 Reviews9.9/10 Clients & Experience9.8/10 Market PresenceService focus
40% Search Engine Optimization20% Link earning & development60% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Search Engine Optimization25% Link earning & development40% Other
Latest Link Building Articles
See all articles
Clutch-Powered Growth: How Funnel Boost Media Leverages Clutch to Compete with the Biggest SEO Firms
Funnel Boost Media began in 2012 with Ryan Duncan running the show in San Antonio. In 2017, Jacob Dial joined as a partner, bringing the drive and hustle...
Link Building Company FAQs
Looking for a link building company but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a link building company, from pricing and services to results and red flags.
Clutch highlights companies with proven tactics for earning high-authority backlinks that drive search visibility twice a year based on a proprietary methodology. The top link-building companies for Fall 2025 include:
A link building company earns high-quality backlinks that point to your website. They research relevant publishers, craft personalized outreach, and negotiate placements on authoritative domains. By securing contextual links, they boost your site’s authority, improve keyword rankings, and drive referral traffic, all while ensuring each link aligns with Google’s quality guidelines.
Common offerings include:
- Blogger and journalist outreach
- Guest post ideation, writing, and placement
- Broken-link replacement and link reclamation
- Competitor backlink gap analysis
- Digital PR and sponsored content negotiations
- Anchor-text planning and on-page optimization
These can be delivered as one-off campaigns or ongoing link building services bundled with broader SEO link building strategies.
Clutch pricing data shows most link building projects fall under $10,000, with hourly rates averaging $25–$49. Costs rise when campaigns require premium publisher fees, large content volumes, or multi-language outreach. Always request a line-item quote that lists: number of links, target domain authorities, content production, and reporting cadence.
Start by reviewing case studies that match your industry and traffic goals. Look for:
- Proven results on relevant keywords
- Transparent reporting dashboards
- Publisher relationships in your niche
- Ethical, manual outreach and not automated spam
- Communication that fits your team’s workflow
Shortlist three agencies, interview them about strategy, and compare link quality, and not just quantity, before signing.
- Guaranteed rankings or link quantities (“100 DA-90 links in 30 days”)
- Private blog networks (PBNs) or other black-hat tactics
- Lack of sample reports or publisher lists
- Vague pricing with surprise “placement fees” later
- Thin, duplicate, or AI-generated guest posts
If you spot any of the above, keep searching.
- Which metrics define a “quality” backlink for you?
- How do you select anchor text and avoid over-optimization?
- What tools do you use for prospecting, outreach, and reporting?
- How do you ensure compliance with Google guidelines?
- Can you share recent examples in my industry, including results?
- How often will I receive progress reports and what will they include?
Specialized agencies have established publisher relationships, refined outreach processes, and the bandwidth to scale campaigns quickly. Compared with in-house hiring, you gain a full team, including strategists, writers, and PR specialists, at a predictable monthly cost, accelerating SEO link building without long onboarding cycles.
Freelancers can be cost-effective for small volumes or niche edits, but agencies offer diversified link sources, risk mitigation, and multi-person expertise. If you need consistent, large-scale link acquisition or require reporting across multiple markets, an agency is typically the safer choice.