Top Crisis Communications Firms
-
Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
Focus Areas
See all 23 projects10 to 1 Public Relations is a reputable PR agency known for excelling in crisis communications, media relations, and enhancing brand reputation. With a strong focus on corporate communications, 90% of clients praised their strategic media coverage and publicity efforts. Their transparent project management and impressive client-centric approach received unanimous acclaim, though 20% noted a desire for service expansion beyond traditional PR.
$1,000+$100 - $149 / hr50 - 249Sarasota, FLServices provided
Focus Areas
See all 51 projectsNet Reputation is an online reputation management firm that specializes in maintaining and improving brand reputation through strategic public communications and media relations. The company has received overwhelmingly positive feedback, with 100% of reviewers highlighting their professionalism, responsiveness, and effectiveness in suppressing negative content and enhancing online presence. Clients commend their personalized approach and ability to deliver consistent, timely results.
$5,000+$200 - $300 / hr2 - 9Sewickley, PAServices provided
Focus Areas
See all 22 projectsAtlas Marketing is a Public Relations firm specializing in crisis management and corporate communications. With overwhelmingly positive feedback, 100% of reviewers commend their responsiveness and strategic approach, while 75% highlight their impressive project management and communication skills. Clients consistently praise Chris and his team's ability to deliver comprehensive crisis communications plans and media relations strategies, enhancing brand reputation and ensuring effective public affairs management.
-
UndisclosedUndisclosed10 - 49Little Rock, AR
Services provided
Focus Areas
The Markham Group, a PR firm, is in Little Rock, Arkansas. The team specializes in Public Relations and Branding.
Read more -
$1,000+$50 - $99 / hr2 - 9Mount Pleasant, SC
Services provided
Focus Areas
Social media marketing firm Polaris Agency was established in 2020. The agency focuses on Social Media Marketing and Branding, and is small.
Read more -
Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49San Francisco, CAServices provided
Focus Areas
See all 8 projectsReputation Defense Network is a specialized Public Relations firm focusing on brand reputation management and suppression of negative content across various industries. With consistently positive feedback from clients, they are commended for their swift action, effective strategies, and seamless communication. Approximately 100% of reviews highlight their expertise in managing online presence and reputation, particularly in media relations and public communications.
$10,000+$150 - $199 / hr10 - 49Tel Aviv-Yafo, IsraelServices provided
Focus Areas
See all 17 projectsPercepto is a Public Relations and Communications firm specializing in reputation management and online presence enhancement. Across its reviews, 80% highlight their exceptional project management and tailored strategies. With an impressive 88% positive feedback, clients frequently commend their adaptability and effectiveness, particularly in media relations and brand reputation initiatives.
-
UndisclosedUndisclosed2 - 9La Victoria, Peru
Services provided
Focus Areas
AGC Comunicaciones, a public relations agency, was launched in 2009. In La Victoria, Peru, the team offers Public Relations and Content Marketing.
Read more -
$10,000+$100 - $149 / hr50 - 249Chicago, IL
Services provided
Focus Areas
Established in 2002, Kivvit is an Advertising company. The agency focuses on Advertising and Branding, and is midsize.
Read more -
UndisclosedUndisclosed50 - 249București, Romania
Services provided
Focus Areas
Smartpoint is a public relations company. Established in 2005, their team focuses on Public Relations.
Read more -
UndisclosedUndisclosed50 - 249București, Romania
Services provided
Focus Areas
Public relations firm Graffiti PR is in București, Romania. The team specializes in Public Relations and Branding.
Read more -
UndisclosedUndisclosedFreelancer
Services provided
Focus Areas
PR firm Sherry Alpert Corporate Communications was founded in 1997. The firm focuses on Public Relations and Event Management.
Read more -
UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
Services provided
Focus Areas
Meirc Training and Consulting is a midsize public relations agency launched in 1958. Their team focuses on Public Relations and Business Consulting.
Read more -
UndisclosedUndisclosed50 - 249Bressanone, Italy
Services provided
Focus Areas
Advertising company Brandnamic was founded in 1996. The team focuses on Advertising and Branding.
Read more -
UndisclosedUndisclosed1,000 - 9,999Warszawa, Poland
Services provided
Focus Areas
FleishmanHillard is a Marketing Strategy company founded in 1946. The team offers Marketing Strategy and Social Media Marketing and is in Warszawa, Poland.
Read more -
UndisclosedUndisclosed50 - 249Johannesburg, South Africa
Services provided
Focus Areas
Midsize public relations agency Eclipse Communications, is based in Johannesburg, South Africa and Cape Town, South Africa. Their services include Public Relations and Advertising.
Read more -
UndisclosedUndisclosed50 - 249Farmington Hills, MI
Services provided
Focus Areas
Advancing Organizational Excellence (AOE) is a public relations firm established in 2018. The team provides Public Relations and Video Production.
Read more -
UndisclosedUndisclosed50 - 249London, England
Services provided
Focus Areas
Advertising company Madano was launched in 2004. The company focuses on Advertising and Branding.
Read more -
UndisclosedUndisclosedFreelancer
Services provided
Focus Areas
Established in 2021, Keep Cool Consulting, LLC is a small Helena, Montana-based public relations firm. Their services include Public Relations and Content Marketing.
Read more -
UndisclosedUndisclosed50 - 249Auderghem, Belgium
Services provided
Focus Areas
Whyte Corporate Affairs is a PR firm. Their midsize team is headquartered in Auderghem, Belgium. Their team focuses on Public Relations.
Read more -
UndisclosedUndisclosed50 - 249
Services provided
Focus Areas
Bigbeat Inc. Is a Tokyo, Japan-based PR firm. The team focuses on Public Relations and Media Planning & Buying.
Read more -
UndisclosedUndisclosed50 - 249Zagreb, Croatia
Services provided
Focus Areas
Established in 2000, Pro Media Group is an Advertising company. Their team provides Advertising and Branding.
Read more -
UndisclosedUndisclosed50 - 249New York, NY
Services provided
Focus Areas
Based in New York, New York, Forefront Communications Group Inc. Is a branding agency. They provide Branding and Public Relations.
Read more -
UndisclosedUndisclosed50 - 249Lisboa, Portugal
Services provided
Focus Areas
Republica is a branding company. They are located in Lisboa, Portugal and have midsize team. They offer Branding and Public Relations.
Read more -
$25,000+$50 - $99 / hr2 - 9Tallinn, Estonia
Services provided
Focus Areas
TOPOS, a branding agency, is based in Tallinn, Estonia. Their services include Branding and Public Relations.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Digital Strategy company The Vida Agency is based in. They provide Digital Strategy and Graphic Design.
Read more -
UndisclosedUndisclosed2 - 9New Bedford, MA
Services provided
Focus Areas
Litos Strategic Communication is a branding firm. Based in New Bedford, Massachusetts, their small team provides Branding and Public Relations. The agency was launched in 1984.
Read more -
UndisclosedUndisclosed10 - 49Kansas City, MO
Services provided
Focus Areas
Parris Communications is a PR company. Located in Kansas City, Missouri, the team offers Public Relations and Branding.
Read more -
UndisclosedUndisclosed10 - 49Manchester, NH
Services provided
Focus Areas
Montagne Communications is a public relations agency located in Manchester, New Hampshire. The team offers Public Relations and Branding.
Read more -
UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
Services provided
Focus Areas
Located in Ciudad de México, Mexico, Dickins & Asociados │ Relaciones Públicas is a small public relations firm. Their services include Public Relations and Branding.
Read more -
UndisclosedUndisclosed10 - 49Philadelphia, PA
Services provided
Focus Areas
Public relations agency Community Marketing Concepts, Inc. Offers Public Relations and Marketing Strategy. They are based in Philadelphia, Pennsylvania.
Read more -
UndisclosedUndisclosed10 - 49Pudsey, West Yorks, England
Services provided
Focus Areas
Founded in 2007, Punch Hospitality is a branding agency. The agency provides Branding and Public Relations.
Read more -
UndisclosedUndisclosed10 - 49Madrid, Spain
Services provided
Focus Areas
Iberia Consulting is a Business Consulting company. The team provides Business Consulting and Marketing Strategy, and the agency is in Madrid, Spain.
Read more -
$5,000+$25 - $49 / hr10 - 49Cairo, Egypt
Services provided
Focus Areas
Excellent Communications is an Advertising company. The team focuses on Advertising and Branding and is headquartered in Cairo, Egypt.
Read more -
$5,000+$100 - $149 / hr10 - 49Richmond, Canada
Services provided
Focus Areas
Rowschild Digital Inc is a branding firm. They provide Branding and Public Relations and were launched in 2023. The agency is headquartered in Richmond, Canada.
Read more -
$1,000+$300+ / hr10 - 49Little Rock, AR
Services provided
Focus Areas
Mashman Consulting Group is a branding agency. They provide Branding and Public Relations and are in Little Rock, Arkansas.
Read more -
$1,000+Undisclosed10 - 49Bengaluru, India
Services provided
Focus Areas
Marketing Strategy company Verbly Integrated Communications was established in 2015. The small team provides Marketing Strategy and Branding.
Read more -
$1,000+$50 - $99 / hr10 - 49
Services provided
Focus Areas
InspiringLADS- Digital PR and Marketing Agency is a SEO agency. In Adelaide, Australia, the company was launched in 2021. Their team focuses on Search Engine Optimization and Public Relations.
Read more -
$10,000+$150 - $199 / hr10 - 49Abuja, Nigeria
Services provided
Focus Areas
Small branding agency T-One Media Forge, is in Abuja, Nigeria. The team specializes in Branding and Social Media Marketing.
Read more -
Undisclosed$50 - $99 / hr10 - 49
Services provided
Focus Areas
Branding company Sahihi Media is based in Nairobi, Kenya. They focus on Branding and Public Relations and were launched in 2022.
Read more -
$10,000+$100 - $149 / hr2 - 9
Services provided
Focus Areas
Launched in 2017, DisPRuptive is an Advertising company. The small team offers Advertising and Branding.
Read more -
$1,000+Undisclosed10 - 49Aberdeen, Scotland
Services provided
Focus Areas
Aspect is a Business Consulting company. The agency is based in Aberdeen, Scotland. Their team focuses on Business Consulting and Public Relations.
Read more -
$1,000+$150 - $199 / hrFreelancer
Services provided
Focus Areas
SLH Communications is a branding agency. Established in 2018, the company is headquartered in San Diego, California. Their services include Branding and Public Relations.
Read more -
$5,000+$100 - $149 / hr50 - 249San Francisco, CA
Services provided
Focus Areas
In San Francisco, California and London, England, Clarity Public Relations is a PR firm. Launched in 2012, the team provides Public Relations and Content Marketing.
Read more -
$5,000+$100 - $149 / hr2 - 9Whitby, Canada
Services provided
Focus Areas
See all 1 projectsDill Society specializes in market research, strategic public relations campaigns, partnership development, brand positioning, and event management. Reviews highlight their creativity, strategic thinking, and exceptional project management. Clients praise their ability to deliver results, such as increased sales and brand recognition, while maintaining clear communication and demonstrating a strong commitment to client goals.
-
$1,000+$50 - $99 / hr2 - 9
Services provided
Focus Areas
MontiConsul Nederland B.V., a Business Consulting company, offers Business Consulting and Corporate Training & Coaching. The company is headquartered in Maassluis, Netherlands.
Read more -
$1,000+< $25 / hr2 - 9
Services provided
Focus Areas
Black Dot Limited, an Advertising company, is located in Nairobi, Kenya. The team provides Advertising and Public Relations.
Read more -
$1,000+$50 - $99 / hr2 - 9Lagos, Nigeria
Services provided
Focus Areas
Established in 2020, Outsource Marketing Agency is a small social media marketing firm. Their services include Social Media Marketing and Media Planning & Buying.
Read more -
$1,000+$25 - $49 / hr2 - 9Hyderabad, India
Services provided
Focus Areas
Beyond Virality is a branding company launched in 2020. In Hyderabad, India and Pune, India, the team provides Branding and Marketing Strategy.
Read more -
Undisclosed$50 - $99 / hr2 - 9
Services provided
Focus Areas
The Vibe is a small PR agency established in 2023. Their team offers Public Relations and Marketing Strategy.
Read more -
$5,000+$50 - $99 / hr2 - 9Hong Kong, Hong Kong
Services provided
Focus Areas
Founded in 2020, Market Hubs is a public relations company. The small team specializes in Public Relations and Event Management.
Read more -
$1,000+$50 - $99 / hr2 - 9Lakeland, FL
Services provided
Focus Areas
CypherSphere Consulting is a PR firm. The agency is based in Lakeland, Florida and Lakeland, Florida. Their team offers Public Relations and Social Media Marketing.
Read more -
$1,000+$150 - $199 / hr2 - 9Waldkirchen, Germany
Services provided
Focus Areas
ICC Marketing & Service GmbH is a branding agency. Their small team of employees is located in Waldkirchen, Germany and Regensburg, Germany. Their team specializes in Branding and Public Relations.
Read more -
$5,000+$150 - $199 / hr2 - 9
Services provided
Focus Areas
Bright Mojo is a small Sofia, Bulgaria-based branding agency. The team focuses on Branding and Public Relations.
Read more -
$5,000+Undisclosed2 - 9
Services provided
Focus Areas
Seagrove Marketing is a branding agency. The firm is headquartered in Santa Rosa Beach, Florida. Their team focuses on Branding and Public Relations.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Crisis Management Firms
-
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations25% Crisis communications -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations25% Crisis communications40% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
65% Public Relations10% Crisis communications35% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
36.1/40.017/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations40% Crisis communications30% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.2/40.019.4/20 Reviews8.4/10 Clients & Experience9.5/10 Market PresenceService focus
100% Public Relations20% Crisis communications -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.7/40.017.6/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations28% Crisis communications20% Other -
$10,000+$150 - $199 / hr10 - 49Burlington, Canada
Ability to deliver
37.7/40.018.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
30% Public Relations43% Crisis communications70% Other -
$5,000+$200 - $300 / hr2 - 9Sewickley, PA
Ability to deliver
36.8/40.017.8/20 Reviews9.9/10 Clients & Experience9.1/10 Market PresenceService focus
25% Public Relations75% Crisis communications75% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations10% Crisis communications -
$5,000+$100 - $149 / hr10 - 49Leeds, England
Ability to deliver
36.4/40.016.8/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
35% Public Relations45% Crisis communications65% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations11% Crisis communications40% Other -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
35.6/40.016.8/20 Reviews9.3/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations17% Crisis communications20% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
35.8/40.016.2/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations19% Crisis communications45% Other -
$5,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
34.3/40.016.2/20 Reviews9.2/10 Clients & Experience8.9/10 Market PresenceService focus
55% Public Relations50% Crisis communications45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations33% Crisis communications60% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
33.7/40.017.4/20 Reviews8.8/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations33% Crisis communications -
$5,000+$150 - $199 / hr50 - 249London, England
Ability to deliver
37.3/40.018.4/20 Reviews9.1/10 Clients & Experience9.7/10 Market PresenceService focus
25% Public Relations15% Crisis communications75% Other -
$25,000+$100 - $149 / hr50 - 249Boston, MA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
25% Public Relations27% Crisis communications75% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations10% Crisis communications60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations33% Crisis communications50% Other -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations20% Crisis communications10% Other -
$50,000+Undisclosed2 - 9New York, NY
Ability to deliver
32.4/40.016.6/20 Reviews9.1/10 Clients & Experience6.7/10 Market PresenceService focus
100% Public Relations50% Crisis communications -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations20% Crisis communications40% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.2/40.016.4/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations30% Crisis communications35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations20% Crisis communications45% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
33.2/40.017.2/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
100% Public Relations25% Crisis communications -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations13% Crisis communications65% Other -
$25,000+$150 - $199 / hr2 - 9London, England
Ability to deliver
32.7/40.016.4/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
60% Public Relations50% Crisis communications40% Other -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations20% Crisis communications50% Other -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.4/40.018/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Crisis communications25% Other
Latest Crisis Communications Articles
See all articles
The Internet’s 10 Worst Rebrands (And How To Avoid Being Next)
Rebranding is a delicate art. Discover the 10 worst rebrands of all time and where they went wrong, so you can avoid making the same errors.
Crisis Communications Firm FAQs
Looking for a crisis communications firm but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a crisis communications firm, from pricing and services to results and red flags.
Based on a robust evaluation of reputation management and rapid response, Clutch identifies leading firms. The top crisis communications agencies for Fall 2025 include:
A crisis communications firm helps organizations plan for, respond to, and recover from events that could harm brand reputation or stakeholder trust. When an incident occurs, such as a data breach, product recall, executive misconduct, or social media backlash, the agency acts as your rapid-response team. They assess the situation, craft key messages, coordinate with internal leaders and legal counsel, handle media inquiries, and monitor public sentiment in real time. After the initial response, they guide long-term reputation repair through stakeholder outreach, transparent reporting, and strategic storytelling.
A crisis communication agency typically offers:
- Risk audits and crisis-readiness playbooks
- 24/7 on-call media relations and spokesperson training
- Message development and press statement drafting
- Social listening and sentiment analysis
- Stakeholder and influencer outreach
- Internal comms coordination (employees, partners, investors)
- Post-crisis reputation rebuilding and thought-leadership campaigns
- Simulation workshops to test plans before an incident arises
Budgets vary widely based on risk profile and response time. On Clutch, small companies typically spend $5,000–$15,000 per month for monitoring and light support. High-stakes, round-the-clock retainers for enterprises can run $20,000–$50,000+ per month. One-off crisis projects often start around $15,000 for a two-to-four-week engagement. Location, seniority of consultants, and the need for multilingual or industry-specific expertise will also influence pricing.
Start by confirming the agency has handled situations similar to yours, data privacy, healthcare compliance, financial fraud, etc. Review case studies and ask for measurable outcomes (e.g., time to neutral coverage, share-of-voice regained). Ensure the firm offers senior-level counsel 24/7 and can integrate with your legal, HR, and marketing teams. Finally, evaluate chemistry and transparency: you’ll be collaborating under intense pressure, so clear communication and mutual trust are critical.
These are some red flags you should watch for when hiring a crisis communications company:
- Guaranteed media “fixes” or promises to erase online content
- Vague pricing or undisclosed subcontractors
- Lack of a written crisis plan or refusal to run simulations
- Limited access to senior strategists once the contract is signed
- No verifiable case studies or client references in your sector
Utilize these sample questions to help your hiring process:
- Have you managed crises similar to ours? What were the outcomes?
- Who will be on our account, and what is their availability?
- How do you coordinate with legal counsel to balance transparency and liability?
- What monitoring tools and metrics do you use to track sentiment and ROI?
- How will you train our executives and staff for media interactions?
- What is your fee structure for retainers versus emergency engagements?
Most full-service PR agencies handle brand building and media relations during normal operations. Crisis communications firms specialize in high-pressure, high-stakes situations that require rapid response, legal sensitivity, and 24/7 monitoring. While some large PR networks have crisis divisions, a dedicated crisis specialist often brings deeper experience with litigation support, regulatory bodies, and reputation recovery metrics.
These are some of the examples of how a crisis communications firm measures ROI:
- Reduction in negative media coverage over time
- Improvements in sentiment score across social platforms
- Stabilization of stock price or donor contributions
- Surveyed stakeholder trust post-incident
- Speed of returning to normal share-of-voice levels compared with competitors
Choosing KPIs upfront ensures both you and the agency stay aligned on outcomes beyond simple press hits.