Top Crisis Communications Firms
-
Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
Focus Areas
See all 23 projects10 to 1 Public Relations is a reputable PR agency known for excelling in crisis communications, media relations, and enhancing brand reputation. With a strong focus on corporate communications, 90% of clients praised their strategic media coverage and publicity efforts. Their transparent project management and impressive client-centric approach received unanimous acclaim, though 20% noted a desire for service expansion beyond traditional PR.
$1,000+$100 - $149 / hr50 - 249Sarasota, FLServices provided
Focus Areas
See all 51 projectsNet Reputation is an online reputation management firm that specializes in maintaining and improving brand reputation through strategic public communications and media relations. The company has received overwhelmingly positive feedback, with 100% of reviewers highlighting their professionalism, responsiveness, and effectiveness in suppressing negative content and enhancing online presence. Clients commend their personalized approach and ability to deliver consistent, timely results.
$5,000+$200 - $300 / hr2 - 9Sewickley, PAServices provided
Focus Areas
See all 22 projectsAtlas Marketing is a Public Relations firm specializing in crisis management and corporate communications. With overwhelmingly positive feedback, 100% of reviewers commend their responsiveness and strategic approach, while 75% highlight their impressive project management and communication skills. Clients consistently praise Chris and his team's ability to deliver comprehensive crisis communications plans and media relations strategies, enhancing brand reputation and ensuring effective public affairs management.
-
UndisclosedUndisclosed2 - 9Chagrin Falls, OH
Services provided
Focus Areas
Yopko Penhallurick is a public relations agency. They are in Chagrin Falls, Ohio. Their team provides Public Relations and Marketing Strategy.
Read more -
UndisclosedUndisclosed10 - 49London, England
Services provided
Focus Areas
Blackstock is a PR company. The team is located in London, England, and their services include Public Relations and Event Management.
Read more -
Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49San Francisco, CAServices provided
Focus Areas
See all 8 projectsReputation Defense Network is a specialized Public Relations firm focusing on brand reputation management and suppression of negative content across various industries. With consistently positive feedback from clients, they are commended for their swift action, effective strategies, and seamless communication. Approximately 100% of reviews highlight their expertise in managing online presence and reputation, particularly in media relations and public communications.
$10,000+$150 - $199 / hr10 - 49Tel Aviv-Yafo, IsraelServices provided
Focus Areas
See all 17 projectsPercepto is a Public Relations and Communications firm specializing in reputation management and online presence enhancement. Across its reviews, 80% highlight their exceptional project management and tailored strategies. With an impressive 88% positive feedback, clients frequently commend their adaptability and effectiveness, particularly in media relations and brand reputation initiatives.
-
UndisclosedUndisclosed10 - 49London, England
Services provided
Focus Areas
Public relations company Tyto PR offers Public Relations. They were established in 2017.
Read more -
UndisclosedUndisclosed2 - 9Harrisburg, PA
Services provided
Focus Areas
Shelly Lyons Public Affairs & Communications is a public relations company established in 2006. The small team offers Public Relations.
Read more -
UndisclosedUndisclosed10 - 49Hoboken, NJ
Services provided
Focus Areas
Litzky Public Relations, a public relations firm, is headquartered in Hoboken, New Jersey. They offer Public Relations.
Read more -
UndisclosedUndisclosed2 - 9West Orange, NJ
Services provided
Focus Areas
Newsmaker Group is a small PR firm. Established in 1999, the team offers Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Hoboken, NJ
Services provided
Focus Areas
Cahn Communications is a public relations company. Their small team is based in Hoboken, New Jersey and specializes in Public Relations. The company was launched in 1995.
Read more -
UndisclosedUndisclosed10 - 49Cranford, NJ
Services provided
Focus Areas
Jaffe Communications, a PR company, was launched in 2002. The team focuses on Public Relations and Branding.
Read more -
UndisclosedUndisclosed2 - 9Haddonfield, NJ
Services provided
Focus Areas
In Haddonfield, New Jersey, Media Friendly Public Relations is a small public relations agency. The team specializes in Public Relations.
Read more -
UndisclosedUndisclosedFreelancer
Services provided
Focus Areas
R.J. Walker & Co. Is a PR firm. Located in Bayonne, New Jersey, the team provides Public Relations.
Read more -
UndisclosedUndisclosed50 - 249Washington, DC
Services provided
Focus Areas
Barbaricum LLC is a midsize Cybersecurity and PR company launched in 2008. Their team specializes in Cybersecurity and Public Relations.
Read more -
UndisclosedUndisclosed50 - 249Washington, DC
Services provided
Focus Areas
Cornerstone Government Affairs is a PR agency. They offer Public Relations and Event Management and are based in Washington, District of Columbia and Atlanta, Georgia.
Read more -
UndisclosedUndisclosed2 - 9Washington, DC
Services provided
Focus Areas
CapitalKeys, LLC, a public relations agency, specializes in Public Relations and Event Management. The agency is located in Washington, District of Columbia.
Read more -
UndisclosedUndisclosed50 - 249Washington, DC
Services provided
Focus Areas
DCI GROUP AZ, L.L.C. Is a Washington, District of Columbia-based PR firm. Their services include Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Minneapolis, MN
Services provided
Focus Areas
Schuler Publicity is a public relations agency. They provide Public Relations and Event Management and were established in 2010.
Read more -
UndisclosedUndisclosed10 - 49East Lansing, MI
Services provided
Focus Areas
Byrum & Fisk Advocacy Communications is a PR agency based in East Lansing, Michigan. The team provides Public Relations and Marketing Strategy.
Read more -
UndisclosedUndisclosed2 - 9Bloomfield Township, MI
Services provided
Focus Areas
Near Perfect Media, a PR agency, is located in Bloomfield Township, Michigan. The team specializes in Public Relations and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
Focus Areas
Located in Chicago, Illinois, TC Public Relations is a PR firm. They offer Public Relations and were founded in 2001.
Read more -
UndisclosedUndisclosed10 - 49Columbia, SC
Services provided
Focus Areas
NP Strategy, a PR agency, was launched in 2013. The firm focuses on Public Relations and Event Management, and is small.
Read more -
UndisclosedUndisclosed2 - 9Florianópolis, Brazil
Services provided
Focus Areas
Public relations agency All Press Comunicação is in Florianópolis, Brazil. They focus on Public Relations and Event Management and were founded in 2003.
Read more -
UndisclosedUndisclosed10 - 49Florianópolis, Brazil
Services provided
Focus Areas
Fábrica de Comunicação is a PR agency. In Florianópolis, Brazil, their small team offers Public Relations and Event Management. The firm was founded in 1998.
Read more -
UndisclosedUndisclosed10 - 49Florianópolis, Brazil
Services provided
Focus Areas
Based in Florianópolis, Brazil, Estrutura de Comunicação is a PR firm. They provide Public Relations and Event Management and were launched in 2012.
Read more -
UndisclosedUndisclosed10 - 49Arlington, VA
Services provided
Focus Areas
Headquartered in Arlington, Virginia, Comunicad is a small PR firm. Their services include Public Relations.
Read more -
UndisclosedUndisclosedFreelancerArlington, VA
Services provided
Focus Areas
PR agency Hettinger Strategy Group LLC was founded in 2014. The agency focuses on Public Relations, and is small.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Small public relations agency DK Harris Public Relations, is in Sheffield, Alabama. Their services include Public Relations.
Read more -
UndisclosedUndisclosed2 - 9New Bedford, MA
Services provided
Focus Areas
Unger LeBlanc Inc. Is a public relations agency. Their team is headquartered in New Bedford, Massachusetts. The agency offers Public Relations and Web Development.
Read more -
UndisclosedUndisclosed2 - 9Hamburg, Germany
Services provided
Focus Areas
TechnikPR is a public relations company. Established in 2011, the firm is in Hamburg, Germany. Their services include Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Alexandria, VA
Services provided
Focus Areas
Small public relations firm EPIC PR Group, is based in Alexandria, Virginia. The team focuses on Public Relations and Branding.
Read more -
UndisclosedUndisclosed2 - 9Tallahassee, FL
Services provided
Focus Areas
North Public Relations, a PR company, was established in 2011. They provides Public Relations and Event Marketing.
Read more -
UndisclosedUndisclosed10 - 49Tallahassee, FL
Services provided
Focus Areas
Geiger & Associates, a public relations firm, was launched in 1985. The company offers Public Relations.
Read more -
UndisclosedUndisclosed10 - 49Nottingham, England
Services provided
Focus Areas
Gemini PR & Marketing is a PR agency. The company is based in Nottingham, England. Their services include Public Relations and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49Nottingham, England
Services provided
Focus Areas
The Tonic Communications is a public relations firm. They focus on Public Relations and Social Media Marketing and were established in 2013. The agency is headquartered in Nottingham, England.
Read more -
UndisclosedUndisclosed10 - 49Nottingham , England
Services provided
Focus Areas
Eden Public Relations is a PR company. Based in Nottingham , England, their team offers Public Relations.
Read more -
UndisclosedUndisclosed10 - 49Nottingham, England
Services provided
Focus Areas
Public relations firm Macesport is based in Nottingham, England. Their services include Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9München, Germany
Services provided
Focus Areas
Piroth.kommunikation, a small public relations firm, is based in München, Germany. Their services include Public Relations and Event Management.
Read more -
UndisclosedUndisclosed10 - 49Castle Donington, England
Services provided
Focus Areas
Poppy PR is a Castle Donington, England-based public relations firm. They offer Public Relations and Email Marketing.
Read more -
UndisclosedUndisclosed10 - 49Nottingham, England
Services provided
Focus Areas
Sindy B Communications is a public relations company. The Nottingham, England-based agency was founded in 2010. Their team offers Public Relations and Branding.
Read more -
UndisclosedUndisclosedFreelancer
Services provided
Focus Areas
Sarah Matthews Communications is a PR agency. Located in Nottingham, England, the team provides Public Relations.
Read more -
UndisclosedUndisclosed1,000 - 9,999Warszawa, Poland
Services provided
Focus Areas
MSLGROUP, a PR agency, was founded in 2009. The team provides Public Relations.
Read more -
UndisclosedUndisclosed10 - 49Tel Aviv-Yafo, Israel
Services provided
Focus Areas
Small public relations firm Headline Media, is in Tel Aviv-Yafo, Israel. Their services include Public Relations.
Read more -
UndisclosedUndisclosed10 - 49Giv'at Shmuel, Israel
Services provided
Focus Areas
Launched in 1990, Shalmor Communication is a PR agency. Their services include Public Relations and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Şişli, Türkiye
Services provided
Focus Areas
Headquartered in Şişli, Türkiye, Dünya İşleri is a PR agency. They specialize in Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Levent, Türkiye
Services provided
Focus Areas
Bkz. Iletisim is a PR firm. Headquartered in Levent, Türkiye, their team offers Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Mecidiyekoy , Türkiye
Services provided
Focus Areas
Small public relations agency 3D İLETİŞİM, is located in Mecidiyekoy , Türkiye. Their services include Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Beşiktaş , Türkiye
Services provided
Focus Areas
Based in Beşiktaş , Türkiye, Media Point Communication is a public relations firm. Their services include Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Şişli , Türkiye
Services provided
Focus Areas
PRoaktif İletişim is a PR firm. The company is located in Şişli , Türkiye. Their team offers Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Montréal, Canada
Services provided
Focus Areas
Kilicom Relations publiques, a PR agency, was founded in 2006. The team specializes in Public Relations and Event Management and is headquartered in Montréal, Canada.
Read more -
UndisclosedUndisclosed2 - 9Montclair, NJ
Services provided
Focus Areas
Target Cue, a public relations agency, is in Montclair, New Jersey. They provide Public Relations.
Read more -
UndisclosedUndisclosedFreelancerKuala Lumpur, Malaysia
Services provided
Focus Areas
Located in Kuala Lumpur, Malaysia, COREPRO is a small public relations agency. The team specializes in Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Regina, Canada
Services provided
Focus Areas
Helium Communications is a public relations company. The Regina, Canada-based team specializes in Public Relations and Event Management.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Crisis Management Firms
-
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations25% Crisis communications -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations25% Crisis communications40% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
65% Public Relations10% Crisis communications35% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
36.1/40.017/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations40% Crisis communications30% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.2/40.019.4/20 Reviews8.4/10 Clients & Experience9.5/10 Market PresenceService focus
100% Public Relations20% Crisis communications -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.7/40.017.6/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations28% Crisis communications20% Other -
$10,000+$150 - $199 / hr10 - 49Burlington, Canada
Ability to deliver
37.7/40.018.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
30% Public Relations43% Crisis communications70% Other -
$5,000+$200 - $300 / hr2 - 9Sewickley, PA
Ability to deliver
36.8/40.017.8/20 Reviews9.9/10 Clients & Experience9.1/10 Market PresenceService focus
25% Public Relations75% Crisis communications75% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations10% Crisis communications -
$5,000+$100 - $149 / hr10 - 49Leeds, England
Ability to deliver
36.4/40.016.8/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
35% Public Relations45% Crisis communications65% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations11% Crisis communications40% Other -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
35.6/40.016.8/20 Reviews9.3/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations17% Crisis communications20% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
35.8/40.016.2/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations19% Crisis communications45% Other -
$5,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
34.3/40.016.2/20 Reviews9.2/10 Clients & Experience8.9/10 Market PresenceService focus
55% Public Relations50% Crisis communications45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations33% Crisis communications60% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
33.7/40.017.4/20 Reviews8.8/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations33% Crisis communications -
$5,000+$150 - $199 / hr50 - 249London, England
Ability to deliver
37.3/40.018.4/20 Reviews9.1/10 Clients & Experience9.7/10 Market PresenceService focus
25% Public Relations15% Crisis communications75% Other -
$25,000+$100 - $149 / hr50 - 249Boston, MA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
25% Public Relations27% Crisis communications75% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations10% Crisis communications60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations33% Crisis communications50% Other -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations20% Crisis communications10% Other -
$50,000+Undisclosed2 - 9New York, NY
Ability to deliver
32.4/40.016.6/20 Reviews9.1/10 Clients & Experience6.7/10 Market PresenceService focus
100% Public Relations50% Crisis communications -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations20% Crisis communications40% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.2/40.016.4/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations30% Crisis communications35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations20% Crisis communications45% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
33.2/40.017.2/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
100% Public Relations25% Crisis communications -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations13% Crisis communications65% Other -
$25,000+$150 - $199 / hr2 - 9London, England
Ability to deliver
32.7/40.016.4/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
60% Public Relations50% Crisis communications40% Other -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations20% Crisis communications50% Other -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.4/40.018/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Crisis communications25% Other
Latest Crisis Communications Articles
See all articles
The Internet’s 10 Worst Rebrands (And How To Avoid Being Next)
Rebranding is a delicate art. Discover the 10 worst rebrands of all time and where they went wrong, so you can avoid making the same errors.
Crisis Communications Firm FAQs
Looking for a crisis communications firm but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a crisis communications firm, from pricing and services to results and red flags.
Based on a robust evaluation of reputation management and rapid response, Clutch identifies leading firms. The top crisis communications agencies for Fall 2025 include:
A crisis communications firm helps organizations plan for, respond to, and recover from events that could harm brand reputation or stakeholder trust. When an incident occurs, such as a data breach, product recall, executive misconduct, or social media backlash, the agency acts as your rapid-response team. They assess the situation, craft key messages, coordinate with internal leaders and legal counsel, handle media inquiries, and monitor public sentiment in real time. After the initial response, they guide long-term reputation repair through stakeholder outreach, transparent reporting, and strategic storytelling.
A crisis communication agency typically offers:
- Risk audits and crisis-readiness playbooks
- 24/7 on-call media relations and spokesperson training
- Message development and press statement drafting
- Social listening and sentiment analysis
- Stakeholder and influencer outreach
- Internal comms coordination (employees, partners, investors)
- Post-crisis reputation rebuilding and thought-leadership campaigns
- Simulation workshops to test plans before an incident arises
Budgets vary widely based on risk profile and response time. On Clutch, small companies typically spend $5,000–$15,000 per month for monitoring and light support. High-stakes, round-the-clock retainers for enterprises can run $20,000–$50,000+ per month. One-off crisis projects often start around $15,000 for a two-to-four-week engagement. Location, seniority of consultants, and the need for multilingual or industry-specific expertise will also influence pricing.
Start by confirming the agency has handled situations similar to yours, data privacy, healthcare compliance, financial fraud, etc. Review case studies and ask for measurable outcomes (e.g., time to neutral coverage, share-of-voice regained). Ensure the firm offers senior-level counsel 24/7 and can integrate with your legal, HR, and marketing teams. Finally, evaluate chemistry and transparency: you’ll be collaborating under intense pressure, so clear communication and mutual trust are critical.
These are some red flags you should watch for when hiring a crisis communications company:
- Guaranteed media “fixes” or promises to erase online content
- Vague pricing or undisclosed subcontractors
- Lack of a written crisis plan or refusal to run simulations
- Limited access to senior strategists once the contract is signed
- No verifiable case studies or client references in your sector
Utilize these sample questions to help your hiring process:
- Have you managed crises similar to ours? What were the outcomes?
- Who will be on our account, and what is their availability?
- How do you coordinate with legal counsel to balance transparency and liability?
- What monitoring tools and metrics do you use to track sentiment and ROI?
- How will you train our executives and staff for media interactions?
- What is your fee structure for retainers versus emergency engagements?
Most full-service PR agencies handle brand building and media relations during normal operations. Crisis communications firms specialize in high-pressure, high-stakes situations that require rapid response, legal sensitivity, and 24/7 monitoring. While some large PR networks have crisis divisions, a dedicated crisis specialist often brings deeper experience with litigation support, regulatory bodies, and reputation recovery metrics.
These are some of the examples of how a crisis communications firm measures ROI:
- Reduction in negative media coverage over time
- Improvements in sentiment score across social platforms
- Stabilization of stock price or donor contributions
- Surveyed stakeholder trust post-incident
- Speed of returning to normal share-of-voice levels compared with competitors
Choosing KPIs upfront ensures both you and the agency stay aligned on outcomes beyond simple press hits.