Top Crisis Communications Firms
-
Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
Focus Areas
See all 24 projects10 to 1 Public Relations is a reputable PR agency known for excelling in crisis communications, media relations, and enhancing brand reputation. With a strong focus on corporate communications, 90% of clients praised their strategic media coverage and publicity efforts. Their transparent project management and impressive client-centric approach received unanimous acclaim, though 20% noted a desire for service expansion beyond traditional PR.
$1,000+$100 - $149 / hr50 - 249Sarasota, FLServices provided
Focus Areas
See all 51 projectsNet Reputation is an online reputation management firm that specializes in maintaining and improving brand reputation through strategic public communications and media relations. The company has received overwhelmingly positive feedback, with 100% of reviewers highlighting their professionalism, responsiveness, and effectiveness in suppressing negative content and enhancing online presence. Clients commend their personalized approach and ability to deliver consistent, timely results.
$5,000+$200 - $300 / hr2 - 9Sewickley, PAServices provided
Focus Areas
See all 22 projectsAtlas Marketing is a Public Relations firm specializing in crisis management and corporate communications. With overwhelmingly positive feedback, 100% of reviewers commend their responsiveness and strategic approach, while 75% highlight their impressive project management and communication skills. Clients consistently praise Chris and his team's ability to deliver comprehensive crisis communications plans and media relations strategies, enhancing brand reputation and ensuring effective public affairs management.
-
$1,000+$300+ / hr50 - 249Rio de Janeiro, Brazil
Services provided
Focus Areas
StylePress Agency is a PR company. The Rio de Janeiro, Brazil-based company was established in 2016. Their services include Public Relations and Branding.
Read more -
UndisclosedUndisclosed10 - 49Evanston, IL
Services provided
Focus Areas
Established in 2018, Spool is a small public relations firm based in Evanston, Illinois. Their team offers Public Relations and Marketing Strategy.
Read more -
Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49San Francisco, CAServices provided
Focus Areas
See all 8 projectsReputation Defense Network is a specialized Public Relations firm focusing on brand reputation management and suppression of negative content across various industries. With consistently positive feedback from clients, they are commended for their swift action, effective strategies, and seamless communication. Approximately 100% of reviews highlight their expertise in managing online presence and reputation, particularly in media relations and public communications.
$10,000+$150 - $199 / hr10 - 49Tel Aviv-Yafo, IsraelServices provided
Focus Areas
See all 17 projectsPercepto is a Public Relations and Communications firm specializing in reputation management and online presence enhancement. Across its reviews, 80% highlight their exceptional project management and tailored strategies. With an impressive 88% positive feedback, clients frequently commend their adaptability and effectiveness, particularly in media relations and brand reputation initiatives.
-
$5,000+$100 - $149 / hr10 - 49
Services provided
Focus Areas
LKI Consulting is a PR agency. They provide Public Relations and Branding and are based in London, England.
Read more -
$10,000+$100 - $149 / hr50 - 249Boston, MA
Services provided
Focus Areas
Based in Boston, Massachusetts and New York, New York, Cone Communications is a branding company. They specialize in Branding and Digital Strategy and were founded in 1980.
Read more -
UndisclosedUndisclosed10 - 49Sunset Valley, TX
Services provided
Focus Areas
Hahn is a PR agency. Founded in 1974, the team focuses on Public Relations and Social Media Marketing. The firm is in Sunset Valley, Texas.
Read more -
$1,000+$50 - $99 / hr10 - 49İstanbul, Türkiye
Services provided
Focus Areas
In İstanbul, Türkiye, omg! iletişim is a public relations firm. They focus on Public Relations and Social Media Marketing.
Read more -
UndisclosedUndisclosed10 - 49
Services provided
Focus Areas
InsiderPR is a PR agency in Washington, Washington. Founded in 2017, the team specializes in Public Relations and Event Management.
Read more -
$10,000+$200 - $300 / hr10 - 49
Services provided
Focus Areas
Escalate PR, a public relations firm, was established in 2019. The firm offers Public Relations and Branding, and is small.
Read more -
$1,000+$50 - $99 / hr10 - 49Delhi, India
Services provided
Focus Areas
Sakshar Media PR is a small PR company. They focus on Public Relations and Event Management and were founded in 2017.
Read more -
$1,000+Undisclosed10 - 49New Delhi, India
Services provided
Focus Areas
MediagraphixPR is a small PR company. They offer Public Relations and Media Planning & Buying and were launched in 2000.
Read more -
$5,000+$100 - $149 / hrFreelancerSouth Euclid, OH
Services provided
Focus Areas
SLV Public Relations, LLC is a South Euclid, Ohio-based PR company. The team focuses on Public Relations and Content Marketing.
Read more -
UndisclosedUndisclosed2 - 9Austin, TX
Services provided
Focus Areas
AnthonyBarnum is a small Austin, Texas-based public relations agency. The team focuses on Public Relations and Marketing Strategy.
Read more -
$10,000+$150 - $199 / hr2 - 9
Services provided
Focus Areas
Bizemag Advisors, a branding company, was established in 2019. The small team offers Branding and Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Doylestown, PA
Services provided
Focus Areas
Launched in 2002, Furia Rubel is a public relations company. The team provides Public Relations and Content Marketing and is in Doylestown, Pennsylvania.
Read more -
$5,000+$150 - $199 / hr2 - 9Austin, TX
Services provided
Focus Areas
See all 1 projectsChristine Haas Media is a journalist-led PR firm specializing in earned media, crisis management, and AI-driven visibility. We help leaders, doctors, and entrepreneurs clarify their message, protect
Read more -
UndisclosedUndisclosed2 - 9Narborough, England
Services provided
Focus Areas
Established in 2014, Mocha Marketing Ltd is a small Narborough, England-based Marketing Strategy company. Their services include Marketing Strategy and Public Relations.
Read more -
Undisclosed$150 - $199 / hr2 - 9
Services provided
Focus Areas
Abercrombie Communications is a Tampa, Florida-based PR company. Their services include Public Relations and Content Marketing.
Read more -
$10,000+$150 - $199 / hr10 - 49San Francisco, CA
Services provided
Focus Areas
Established in 2000, Singer Associates Public Relations is a small PR company in San Francisco, California and Emeryville, California. Their team focuses on Public Relations and Digital Strategy.
Read more -
Undisclosed$150 - $199 / hr50 - 249Waltham, MA
Services provided
Focus Areas
Based in Waltham, Massachusetts and San Francisco, California, Inkhouse is a PR firm. Established in 2007, the team focuses on Public Relations and Content Marketing.
Read more -
UndisclosedUndisclosed2 - 9Louisville, KY
Services provided
Focus Areas
Based in Louisville, Kentucky, Mulloy Borland is a PR agency. The team offers Public Relations and Media Planning & Buying.
Read more -
$5,000+$150 - $199 / hr2 - 9
Services provided
Focus Areas
Crayon HQ is a branding agency located in New York, New York. The team focuses on Branding and Marketing Strategy.
Read more -
$10,000+$200 - $300 / hr10 - 49Philadelphia, PA
Services provided
Focus Areas
Bellevue Communications, a public relations firm, was established in 1995. The small team provides Public Relations and Marketing Strategy.
Read more -
$1,000+$50 - $99 / hr10 - 49Vilnius, Lithuania
Services provided
Focus Areas
PR agency Particle PR was established in 2023. The team specializes in Public Relations and Branding and is located in Vilnius, Lithuania.
Read more -
$50,000+Undisclosed50 - 249
Services provided
Focus Areas
Founded in 2011, Silicon Minds is a midsize Rio de Janeiro, Brazil-based branding company. Their team offers Branding and Public Relations.
Read more -
UndisclosedUndisclosedFreelancerBoston, MA
Services provided
Focus Areas
Essex Strategies is a public relations firm. In Boston, Massachusetts, their small team provides Public Relations and Business Consulting. The company was established in 2024.
Read more -
$10,000+$100 - $149 / hr50 - 249New York, NY
Services provided
Focus Areas
Intermarket, a Broadcast Video company, is headquartered in New York, New York and Miami, Florida. The team specializes in Broadcast Video and Social Media Marketing.
Read more -
UndisclosedUndisclosedFreelancerLondon, England
Services provided
Focus Areas
Launched in 2013, Dr Fiona Wilson is a public relations company. Their team focuses on Public Relations and Content Moderation Services.
Read more -
$5,000+$150 - $199 / hr10 - 49Hermon, ME
Services provided
Focus Areas
Sutherland Weston Marketing Communications, a Marketing Strategy company, was launched in 2001. They specializes in Marketing Strategy and Branding.
Read more -
$1,000+$25 - $49 / hr2 - 9Miami, FL
Services provided
Focus Areas
Established in 2024, The PR Hook is a small Miami, Florida-based public relations agency. Their team offers Public Relations.
Read more -
UndisclosedUndisclosed10 - 49
Services provided
Focus Areas
Founded in 2023, Super Tactics Agency is a small Advertising company. Their services include Advertising and Branding.
Read more -
$5,000+Undisclosed10 - 49Milwaukee, WI
Services provided
Focus Areas
Lowe Group is a public relations company in Milwaukee, Wisconsin. They focus on Public Relations and Content Marketing and were launched in 2003.
Read more -
$5,000+$150 - $199 / hr2 - 9Atlanta, GA
Services provided
Focus Areas
Tadpole Communications, LLC is a PR firm. Their small team is in Atlanta, Georgia. Their services include Public Relations and Marketing Strategy.
Read more -
UndisclosedUndisclosed10 - 49Washington, DC
Services provided
Focus Areas
Launched in 2016, Magonova & Partners is a small public relations firm. Their services include Public Relations and Marketing Strategy.
Read more -
$5,000+$50 - $99 / hr10 - 49Warszawa, Poland
Services provided
Focus Areas
Branding company LLC Octopance was founded in 2025. The firm provides Branding and Public Relations.
Read more -
UndisclosedUndisclosed10 - 49Bratislava, Slovakia
Services provided
Focus Areas
Established in 2011, GQsystems, a.s. Is a PR firm. The team specializes in Public Relations and Conversion Optimization and is located in Bratislava, Slovakia and Wien, Austria.
Read more -
$10,000+$100 - $149 / hr10 - 49St. Louis, MO
Services provided
Focus Areas
Marketing Strategy company Standing Partnership was founded in 1991. The small team specializes in Marketing Strategy and Digital Strategy.
Read more -
$25,000+$200 - $300 / hr2 - 9
Services provided
Focus Areas
Veteran Strategies is a PR company. The team offers Public Relations and Advertising, and the agency is located in.
Read more -
$10,000+$150 - $199 / hr10 - 49Milano, Italy
Services provided
Focus Areas
HealthCom Consulting is a public relations firm founded in 2005. Their team provides Public Relations and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Scarborough, Australia
Services provided
Focus Areas
SEO Perth Experts is a public relations company launched in 2000. The agency focuses on Public Relations and Content Marketing, and is small.
Read more -
$10,000+$200 - $300 / hr2 - 9Karachi, Pakistan
Services provided
Focus Areas
Established in 2008, socialhunt is a branding firm. The team focuses on Branding and Public Relations and is based in karachi, Pakistan and Karachi, Pakistan.
Read more -
UndisclosedUndisclosed10 - 49Kyiv, Ukraine
Services provided
Focus Areas
Established in 1997, PLEON Talan is a small Kyiv, Ukraine-based public relations firm. Their services include Public Relations and Social Media Marketing.
Read more -
$1,000+Undisclosed10 - 49Cairo, Egypt
Services provided
Focus Areas
CC Plus is a public relations agency. Located in Cairo, Egypt, the team specializes in Public Relations and Digital Strategy.
Read more -
$25,000+$150 - $199 / hr10 - 49Baton Rouge, LA
Services provided
Focus Areas
Rockit Science Agency is an Advertising company. They were established in 2002 and provide Advertising and Branding.
Read more -
Undisclosed$150 - $199 / hr50 - 249Atlanta, GA
Services provided
Focus Areas
Branding agency Fitzgerald & CO was launched in 1983. The agency focuses on Branding and Public Relations, and is midsize.
Read more -
$10,000+$100 - $149 / hr50 - 249London, England
Services provided
Focus Areas
Launched in 1997, Hanover Communications is a media planning and buying agency. The team provides Media Planning & Buying and Public Relations.
Read more -
$1,000+$150 - $199 / hr10 - 49Waterloo, Canada
Services provided
Focus Areas
Established in 2011, Durrell Communications is a public relations company. The firm provides Public Relations and Digital Strategy, and is small.
Read more -
$1,000+$50 - $99 / hr2 - 9
Services provided
Focus Areas
Launched in 2009, Nolan PR is a public relations firm. The team provides Public Relations and Digital Strategy.
Read more -
$5,000+$150 - $199 / hr10 - 49Ultimo, Australia
Services provided
Focus Areas
We Are Different is a PR agency. They are based in Ultimo, Australia and Ultimo, Australia, and their services include Public Relations and Event Marketing.
Read more -
$5,000+$100 - $149 / hr2 - 9Quarry Bay, Hong Kong
Services provided
Focus Areas
Mandy Queen PR, a small PR company, is based in Quarry Bay, Hong Kong. Their services include Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Besiktas , Türkiye
Services provided
Focus Areas
PRactice Communication Management is a public relations agency. Founded in 2015, the team specializes in Public Relations and Event Management. The agency is in Besiktas , Türkiye.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Crisis Management Firms
-
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations25% Crisis communications -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36/40.018/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations25% Crisis communications40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations40% Crisis communications30% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.2/40.019.4/20 Reviews8.4/10 Clients & Experience9.5/10 Market PresenceService focus
100% Public Relations20% Crisis communications -
$10,000+$150 - $199 / hr10 - 49Burlington, Canada
Ability to deliver
37.9/40.019/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
30% Public Relations43% Crisis communications70% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
65% Public Relations10% Crisis communications35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.3/40.017.2/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations28% Crisis communications20% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations10% Crisis communications -
$5,000+$200 - $300 / hr2 - 9Sewickley, PA
Ability to deliver
36.4/40.017.4/20 Reviews9.9/10 Clients & Experience9.1/10 Market PresenceService focus
25% Public Relations75% Crisis communications75% Other -
$5,000+$100 - $149 / hr10 - 49Leeds, England
Ability to deliver
36.2/40.016.6/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
35% Public Relations45% Crisis communications65% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations11% Crisis communications40% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
35.8/40.016.2/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations19% Crisis communications45% Other -
$1,000+$300+ / hr10 - 49Dubai, United Arab Emirates
Ability to deliver
35.5/40.016.8/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations17% Crisis communications20% Other -
$5,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
34.3/40.016.2/20 Reviews9.2/10 Clients & Experience8.9/10 Market PresenceService focus
55% Public Relations50% Crisis communications45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations33% Crisis communications60% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
33.7/40.017.4/20 Reviews8.8/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations33% Crisis communications -
$50,000+$100 - $149 / hr50 - 249Boston, MA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
25% Public Relations27% Crisis communications75% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations10% Crisis communications60% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations30% Crisis communications35% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations33% Crisis communications50% Other -
$1,000+< $25 / hr50 - 249Bondi Junction, Australia
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations20% Crisis communications10% Other -
$50,000+Undisclosed2 - 9New York, NY
Ability to deliver
32.4/40.016.6/20 Reviews9.1/10 Clients & Experience6.7/10 Market PresenceService focus
100% Public Relations50% Crisis communications -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations20% Crisis communications40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations20% Crisis communications45% Other -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.6/40.018.2/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Crisis communications25% Other -
$10,000+$150 - $199 / hr50 - 249Atlanta, GA
Ability to deliver
35.2/40.016.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
25% Public Relations29% Crisis communications75% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations13% Crisis communications65% Other -
$25,000+$150 - $199 / hr2 - 9London, England
Ability to deliver
32.7/40.016.4/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
60% Public Relations50% Crisis communications40% Other -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations20% Crisis communications50% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
32.8/40.016.8/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
100% Public Relations25% Crisis communications
Latest Crisis Communications Articles
See all articles
The Top 5 Triggers That Destroy Brand Trust (Fast)
Understand the critical role of brand trust in building consumer loyalty, and how to avoid the mistakes that can undermine that work in a flash.
Crisis Communications Firm FAQs
Looking for a crisis communications firm but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a crisis communications firm, from pricing and services to results and red flags.
Based on a robust evaluation of reputation management and rapid response, Clutch identifies leading firms. The top crisis communications agencies for Fall 2025 include:
A crisis communications firm helps organizations plan for, respond to, and recover from events that could harm brand reputation or stakeholder trust. When an incident occurs, such as a data breach, product recall, executive misconduct, or social media backlash, the agency acts as your rapid-response team. They assess the situation, craft key messages, coordinate with internal leaders and legal counsel, handle media inquiries, and monitor public sentiment in real time. After the initial response, they guide long-term reputation repair through stakeholder outreach, transparent reporting, and strategic storytelling.
A crisis communication agency typically offers:
- Risk audits and crisis-readiness playbooks
- 24/7 on-call media relations and spokesperson training
- Message development and press statement drafting
- Social listening and sentiment analysis
- Stakeholder and influencer outreach
- Internal comms coordination (employees, partners, investors)
- Post-crisis reputation rebuilding and thought-leadership campaigns
- Simulation workshops to test plans before an incident arises
Budgets vary widely based on risk profile and response time. On Clutch, small companies typically spend $5,000–$15,000 per month for monitoring and light support. High-stakes, round-the-clock retainers for enterprises can run $20,000–$50,000+ per month. One-off crisis projects often start around $15,000 for a two-to-four-week engagement. Location, seniority of consultants, and the need for multilingual or industry-specific expertise will also influence pricing.
Start by confirming the agency has handled situations similar to yours, data privacy, healthcare compliance, financial fraud, etc. Review case studies and ask for measurable outcomes (e.g., time to neutral coverage, share-of-voice regained). Ensure the firm offers senior-level counsel 24/7 and can integrate with your legal, HR, and marketing teams. Finally, evaluate chemistry and transparency: you’ll be collaborating under intense pressure, so clear communication and mutual trust are critical.
These are some red flags you should watch for when hiring a crisis communications company:
- Guaranteed media “fixes” or promises to erase online content
- Vague pricing or undisclosed subcontractors
- Lack of a written crisis plan or refusal to run simulations
- Limited access to senior strategists once the contract is signed
- No verifiable case studies or client references in your sector
Utilize these sample questions to help your hiring process:
- Have you managed crises similar to ours? What were the outcomes?
- Who will be on our account, and what is their availability?
- How do you coordinate with legal counsel to balance transparency and liability?
- What monitoring tools and metrics do you use to track sentiment and ROI?
- How will you train our executives and staff for media interactions?
- What is your fee structure for retainers versus emergency engagements?
Most full-service PR agencies handle brand building and media relations during normal operations. Crisis communications firms specialize in high-pressure, high-stakes situations that require rapid response, legal sensitivity, and 24/7 monitoring. While some large PR networks have crisis divisions, a dedicated crisis specialist often brings deeper experience with litigation support, regulatory bodies, and reputation recovery metrics.
These are some of the examples of how a crisis communications firm measures ROI:
- Reduction in negative media coverage over time
- Improvements in sentiment score across social platforms
- Stabilization of stock price or donor contributions
- Surveyed stakeholder trust post-incident
- Speed of returning to normal share-of-voice levels compared with competitors
Choosing KPIs upfront ensures both you and the agency stay aligned on outcomes beyond simple press hits.