Best Cloud Consulting Providers
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Featured
What are Featured Providers?
$25,000+$25 - $49 / hr1,000 - 9,999Orlando, FLServices provided
See all 82 projectsSimform is a Cloud Consulting and System Integration company that excels in cloud infrastructure solutions and software development. Reviews highlight their professionalism, technical expertise, and adaptability, with approximately 100% positive feedback. They are noted for effective project management and the ability to deliver solutions on time and within budget, enhancing cloud optimization and infrastructure for multiple clients.
$10,000+$50 - $99 / hr250 - 999Austin, TXServices provided
See all 61 projectsQubika is a Cloud Consulting and Cloud Integration company, praised for its exceptional expertise and seamless cloud solutions. Client reviews reflect 100% positive feedback, highlighting the company's impressive design skills and attention to detail. Their cloud strategy services enhance communication and reduce errors, showcasing a commitment to customer satisfaction.
$25,000+Undisclosed1,000 - 9,999Toronto, CanadaServices provided
See all 14 projectsAdastra is a Cloud Consulting firm specializing in Cloud Integration, Cloud Strategy Services, and Cloud Optimization. They have received overwhelmingly positive feedback from clients, with 100% of reviews highlighting their expertise in Microsoft technologies and data governance. Clients consistently praise their innovative solutions, increased efficiency, and seamless integration, with efficiency improvements of up to 80% and data quality enhancements by 95%.
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$50,000+$150 - $199 / hr50 - 249Seattle, WA
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Cloud consulting & SI company GenUI was launched in 2009. The midsize team focuses on cloud consulting & SI and Mobile App Development.
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Undisclosed$300+ / hr50 - 249Edinburgh, Scotland
Services provided
Based in Edinburgh, Scotland, Quorum Network Resources Ltd is a custom software development company. Their services include Custom Software Development and cloud consulting & SI.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr50 - 249Toronto, CanadaServices provided
See all 15 projectsDenologix is a Cloud Consulting and Integration company known for its expertise in cloud migration and infrastructure solutions. Reviewers highlight their technical expertise and ability to deliver projects on time, with 100% of feedback noting their effective project management and strong work ethic. No significant areas for improvement were identified, emphasizing their successful cloud migration capabilities.
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$1,000+$50 - $99 / hr50 - 249San Jose, CA
Services provided
InfoObjects Inc., a big data analytics company, offer BI & big data consulting & SI and Artificial Intelligence. They were founded in 2005.
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UndisclosedUndisclosed50 - 249
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FSi Strategies, Inc., a midsize IT managed services company, is located in Washington, District of Columbia. The team offers IT managed services and cloud consulting & SI.
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$10,000+< $25 / hr50 - 249
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Established in 2001, VC ERP Consulting Group is a midsize big data company. Their services include BI & big data consulting & SI and cloud consulting & SI.
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$10,000+$50 - $99 / hr50 - 249Lviv, Ukraine
Services provided
Keel Solution is a København, Denmark-based data analytics company. They focus on BI & big data consulting & SI and cloud consulting & SI.
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UndisclosedUndisclosed50 - 249Kochi, India
Services provided
Established in 1999, Digital Mesh is a midsize e-commerce development firm. Their services include E-Commerce Development and Search Engine Optimization.
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$25,000+Undisclosed50 - 249Dubai, United Arab Emirates
Services provided
Azdan is an ERP consulting and SI company. The midsize Dubai, United Arab Emirates-based team specializes in ERP consulting and SI and cloud consulting & SI. The company was established in 2010.
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UndisclosedUndisclosed50 - 249Medellín, Colombia
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Big data company Source Meridian was established in 2016. In Medellín, Colombia and Paoli, Pennsylvania, the team offers BI & big data consulting & SI and cloud consulting & SI.
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UndisclosedUndisclosed50 - 249Chennai, India
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TenthPlanet Technologies Pvt Ltd is a big data company. The team provides BI & big data consulting & SI and cloud consulting & SI and is based in Chennai, India.
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$5,000+Undisclosed50 - 249London, England
Services provided
OryxAlign is a midsize IT strategy consulting company. They provide IT strategy consulting and cloud consulting & SI and were founded in 2006.
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$5,000+$25 - $49 / hr50 - 249
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CloudVandana Solutions is an IT managed services company. Their team is located in New Delhi, India and offers IT managed services and IT staff augmentation.
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UndisclosedUndisclosedFreelancer
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Launched in 2021, libertybusiness is a cloud consulting & SI and Cybersecurity company. The team offers cloud consulting & SI and Cybersecurity.
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UndisclosedUndisclosed50 - 249Roodepoort, South Africa
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Numata Business IT is an IT strategy consulting company located in Roodepoort, South Africa and Limerick, Ireland. Launched in 2004, the team offers IT strategy consulting and cloud consulting & SI.
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UndisclosedUndisclosed50 - 249Port Melbourne, Australia
Services provided
IT managed services company Sharp EIT Solutions is headquartered in Port Melbourne, Australia. Their services include IT managed services and cloud consulting & SI.
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$25,000+$25 - $49 / hr50 - 249Hyderabad, India
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Located in London, England and Swords, Ireland, Winfo Solutions is a cloud consulting & SI company. Established in 2015, the team provides cloud consulting & SI and ERP consulting and SI.
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UndisclosedUndisclosed50 - 249
Services provided
IT strategy consulting company COMMWORLD is headquartered in Bakersfield, California. Their services include IT strategy consulting and cloud consulting & SI.
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UndisclosedUndisclosed50 - 249
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Launched in 2012, Intuitive.Cloud is an IT strategy consulting company. The midsize team provides IT strategy consulting and cloud consulting & SI.
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$5,000+$200 - $300 / hr50 - 249Cumming, GA
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IT strategy consulting company SP Tech was established in 2015. The agency offers IT strategy consulting and cloud consulting & SI, and is midsize.
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$1,000+< $25 / hr10 - 49McAllen, TX
Services provided
PI Solutions Consulting is a data analytics company. They are in McAllen, Texas and Karachi, Pakistan, and their services include BI & big data consulting & SI and cloud consulting & SI.
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$25,000+$100 - $149 / hr10 - 49
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In New York, New York and Philadelphia, Pennsylvania, Capstone Strategy Group is a small IT staff augmentation company. The team specializes in IT staff augmentation and CRM consulting and SI.
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$25,000+$50 - $99 / hr250 - 999Warszawa, Poland
Services provided
Transition Technologies MS is an IT managed services company. They are headquartered in Warszawa, Poland and Białystok, Poland. Their team provides IT managed services and IT staff augmentation.
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$25,000+Undisclosed250 - 999Frankfurt am Main, Germany
Services provided
See all 1 projectsPhoton Brains is an IT Infrastructure and Managed Services Provider, offering IT service operations, cloud and data center management, application and database management, and IT staff augmentation. Reviews highlight their innovative technology solutions, strong security measures, exceptional customer support, and cost-effective services. Clients appreciate their proven track record, timely delivery, and alignment with company values, resulting in renewed contracts.
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$75,000+$25 - $49 / hr250 - 999Istanbul, Türkiye
Services provided
Founded in 2013, adesso Turkey is a custom software development firm. The agency provides Custom Software Development and Mobile App Development.
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Undisclosed$100 - $149 / hr2 - 9
Services provided
Sansom IT is an IT managed services company. They are based in Rehill, England and have small team. They focus on IT managed services and cloud consulting & SI.
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$250,000+$100 - $149 / hr2 - 9Bengaluru, India
Services provided
CASCNET TECHNOLOGIES PRIVATE LIMITED is a cloud consulting & SI company established in 2018. The company provides cloud consulting & SI and IT managed services.
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$100,000+$50 - $99 / hr2 - 9Rajkot, India
Services provided
Arocom IT Solutions Pvt Ltd is a cloud consulting & SI company. They are in Rajkot, India and Vaughan, Canada and have small team. They offer cloud consulting & SI and BI & big data consulting & SI.
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$5,000+$100 - $149 / hr2 - 9Stafford, England
Services provided
Next2IT, a cloud consulting & SI company, is located in Stafford, England. They focus on cloud consulting & SI and IT strategy consulting.
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$1,000+$25 - $49 / hr2 - 9Navi Mumbai, India
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Cloud consulting & SI company Uniwish Technology Consultancy was launched in 2016. The agency specializes in cloud consulting & SI and IT strategy consulting.
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Undisclosed< $25 / hr2 - 9
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WinserversNET is a Warszawa, Poland-based IT managed services company. They provide IT managed services and cloud consulting & SI.
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Undisclosed$50 - $99 / hr2 - 9Roeser, Luxembourg
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Headquartered in Roeser, Luxembourg, LetzCode is a cloud consulting & SI company. They focus on cloud consulting & SI and IT staff augmentation and were established in 2017.
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$10,000+< $25 / hr2 - 9
Services provided
STARTsmall is a small DevOps Managed Services company. They focus on DevOps Managed Services and cloud consulting & SI and were established in 2017.
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Undisclosed$150 - $199 / hr10 - 49Minneapolis, MN
Services provided
LANhome TECHnologies is a cloud consulting & SI company. The Minneapolis, Minnesota-based firm provides cloud consulting & SI and IT managed services.
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$5,000+$100 - $149 / hr10 - 49New York, NY
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Cloud consulting & SI company Edison & Black was launched in 2017. Located in New York, New York, the team focuses on cloud consulting & SI and CRM consulting and SI.
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$50,000+Undisclosed250 - 999Irving, TX
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See all 1 projectsVeritis is a global IT consulting services provider based out of Texas, United States. We focus on delivering high value to clients through integrated, reliable, responsive and cost-effective
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UndisclosedUndisclosed250 - 999Lincoln, England
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Launched in 2001, GCI is a data analytics company. The team offers BI & big data consulting & SI and cloud consulting & SI and is in Lincoln, England and Calder Grove, England.
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UndisclosedUndisclosed250 - 999Noordwijk, Netherlands
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Founded in 1987, Decos Software is a midsize big data company in Noordwijk, Netherlands and Pune, India. Their team focuses on BI & big data consulting & SI and cloud consulting & SI.
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Undisclosed$150 - $199 / hr250 - 999Fort Lauderdale, FL
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Managed Cyber Solutions is a midsize Cybersecurity company launched in 1980. Their team offers Cybersecurity and IT managed services.
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$1,000+$25 - $49 / hr10 - 49L'viv, Ukraine
Services provided
Cloud consulting & SI company Softwarenetic is based in L'viv, Ukraine. They focus on cloud consulting & SI and Web Development and were launched in 2021.
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$5,000+$150 - $199 / hr10 - 49Waco, TX
Services provided
Unicom Technologies, an IT strategy consulting company, was launched in 1988. The firm focuses on IT strategy consulting and IT managed services.
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$1,000+$100 - $149 / hr2 - 9Huntsville, AL
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Based in Huntsville, Alabama, RPM Computing is an IT strategy consulting company. They offer IT strategy consulting and cloud consulting & SI.
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$10,000+$50 - $99 / hr50 - 249Ahmedabad, India
Services provided
See all 4 projectsInnovatics offers specialized services in Cloud Consulting and Cloud Integration, focusing on advanced data analytics, machine learning, and real-time tracking tools. Across their reviews, clients consistently praise Innovatics for their professionalism, timely delivery, and innovative problem-solving capabilities, making them a highly reliable partner for complex cloud solutions.
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$1,000+$50 - $99 / hr50 - 249Kolkata, India
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Gtech Web Solutions - NBFC Software Company is an IT strategy consulting company. They were founded in 2017, and their services include IT strategy consulting and cloud consulting & SI.
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UndisclosedUndisclosed10 - 49Naperville, IL
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SundogIT, Inc. Is a Back Office Outsourcing company. They are in Naperville, Illinois and have small team of experts. Their services include Back Office Outsourcing and Call Center Services.
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UndisclosedUndisclosed10 - 49New York, NY
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See all 1 projectsSibirtech builds cutting-edge information solutions for clients around the globe. Sibirtech creates reliable solutions that meet the changing needs of your business. We work with our partners to
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$10,000+Undisclosed2 - 9
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Alternative Partners is a Business Consulting company. Their team is headquartered in. The firm specializes in Business Consulting and CRM consulting and SI.
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$5,000+$100 - $149 / hr2 - 9Villebon-sur-Yvette, France
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Headquartered in Villebon-sur-Yvette, France, OSInet is a small Microservices Architecture Services company. Their services include Microservices Architecture Services and Web Development.
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$1,000+< $25 / hr10 - 49Hyderabad, India
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Established in 2018, Innomick Technologies is a mobile app development company. Their services include Mobile App Development and Custom Software Development.
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$1,000+Undisclosed50 - 249Singapore
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TurnKey Lender is an Enterprise App Modernization company. Established in 2014, the team focuses on Enterprise App Modernization and Artificial Intelligence. The firm is located in Singapore.
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$25,000+$25 - $49 / hr50 - 249Ahmedabad, India
Services provided
See all 1 projectsGrupdev offers extensive DevOps services, including cloud migration, server stack upgrades, and DNS management. Overall feedback highlights their timely delivery, deep technical expertise, and willingness to mentor clients, despite occasional communication issues. Their integration into client processes and dedication to meeting project timelines were noted as significant strengths.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Cloud Consulting Companies
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$25,000+$50 - $99 / hr50 - 249L'viv, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Cloud Consulting & SI30% Other -
$5,000+< $25 / hr250 - 999Ahmedabad, India
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Cloud Consulting & SI75% Other -
$5,000+$25 - $49 / hr1,000 - 9,999Dallas, TX
Ability to deliver
37.1/40.020/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
30% Cloud Consulting & SI70% Other -
$25,000+$50 - $99 / hr250 - 999Gliwice, Poland
Ability to deliver
39.3/40.019.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Cloud Consulting & SI75% Other -
$10,000+$50 - $99 / hr250 - 999Austin, TX
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Cloud Consulting & SI70% Other -
$10,000+$50 - $99 / hr10 - 49Limassol, Cyprus
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Cloud Consulting & SI40% Other -
$25,000+Undisclosed1,000 - 9,999Toronto, Canada
Ability to deliver
36.4/40.017.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
35% Cloud Consulting & SI65% Other -
$25,000+$50 - $99 / hr50 - 249Salford, England
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Cloud Consulting & SI60% Other -
$50,000+$50 - $99 / hr50 - 249Gliwice, Poland
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
30% Cloud Consulting & SI70% Other -
$10,000+$50 - $99 / hr50 - 249Sofia, Bulgaria
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
40% Cloud Consulting & SI60% Other -
$50,000+$50 - $99 / hr1,000 - 9,999Kraków, Poland
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Cloud Consulting & SI85% Other -
Undisclosed$50 - $99 / hr1,000 - 9,999Tampa, FL
Ability to deliver
36.9/40.019.2/20 Reviews7.9/10 Clients & Experience9.7/10 Market PresenceService focus
20% Cloud Consulting & SI80% Other -
$10,000+$25 - $49 / hr50 - 249Wilmington, DE
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Cloud Consulting & SI60% Other -
$75,000+Undisclosed250 - 999Oak Brook, IL
Ability to deliver
34.3/40.015/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Cloud Consulting & SI50% Other -
$25,000+$200 - $300 / hr1,000 - 9,999New York, NY
Ability to deliver
34.2/40.017/20 Reviews7.8/10 Clients & Experience9.4/10 Market PresenceService focus
25% Cloud Consulting & SI75% Other -
$25,000+$25 - $49 / hr1,000 - 9,999Orlando, FL
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Cloud Consulting & SI90% Other -
$50,000+$25 - $49 / hr50 - 249Montevideo, Uruguay
Ability to deliver
37.9/40.019/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
30% Cloud Consulting & SI70% Other -
$50,000+$100 - $149 / hr50 - 249Belfast, Northern Ireland
Ability to deliver
36.9/40.017.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
35% Cloud Consulting & SI65% Other -
$10,000+$100 - $149 / hr250 - 999London, England
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Cloud Consulting & SI80% Other -
$25,000+$25 - $49 / hr1,000 - 9,999Corte Madera, CA
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Cloud Consulting & SI85% Other -
$10,000+$50 - $99 / hr1,000 - 9,999Warszawa, Poland
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Cloud Consulting & SI90% Other -
$75,000+$50 - $99 / hr1,000 - 9,999London, England
Ability to deliver
35.5/40.016.4/20 Reviews9.8/10 Clients & Experience9.2/10 Market PresenceService focus
20% Cloud Consulting & SI80% Other -
$25,000+$50 - $99 / hr10 - 49Dover, DE
Ability to deliver
38.3/40.019.6/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
30% Cloud Consulting & SI70% Other -
$1,000+$25 - $49 / hr50 - 249Ho Chi Minh City, Vietnam
Ability to deliver
33.2/40.016.6/20 Reviews9/10 Clients & Experience7.6/10 Market PresenceService focus
75% Cloud Consulting & SI25% Other -
$25,000+$50 - $99 / hr1,000 - 9,999Irving, TX
Ability to deliver
33.2/40.015.8/20 Reviews9.9/10 Clients & Experience7.4/10 Market PresenceService focus
25% Cloud Consulting & SI75% Other -
$5,000+$50 - $99 / hr250 - 999East Brunswick, NJ
Ability to deliver
33.1/40.016.4/20 Reviews9.6/10 Clients & Experience7.1/10 Market PresenceService focus
35% Cloud Consulting & SI65% Other -
$5,000+$50 - $99 / hr50 - 249London, England
Ability to deliver
36.1/40.017.2/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
35% Cloud Consulting & SI65% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
33.1/40.016.2/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
50% Cloud Consulting & SI50% Other -
$50,000+$50 - $99 / hr250 - 999London, England
Ability to deliver
36.9/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Cloud Consulting & SI80% Other -
$10,000+$100 - $149 / hr10 - 49Princeton, NJ
Ability to deliver
32.7/40.016.2/20 Reviews9.4/10 Clients & Experience7.1/10 Market PresenceService focus
65% Cloud Consulting & SI35% Other
Latest Cloud Consulting Articles
See all articles
Why Manufacturing IT Strategy Drives Smart Factory Success
Your smart manufacturing ROI depends on IT infrastructure. Explore the 4 critical foundations, real case studies, and a practical 4-phase implementation...
Cloud Consulting Firm FAQs
Looking for a cloud consulting firm but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a cloud consulting firm, from pricing and services to results and red flags.
Clutch recognizes experts helping businesses migrate, manage, and optimize cloud infrastructure twice a year based on a proprietary methodology. The top cloud consulting companies for Fall 2025 include:
Budgets vary widely. Clutch data shows hourly rates between $100–$225 for seasoned specialists, while project engagements range from $25,000–$250,000+ depending on:
- Scope (simple lift-and-shift vs. complex re-architecture)
- Platform licensing and third-party tools
- Length of engagement and post-migration support
- Team size and seniority
For example, a small SaaS migration might cost $30K, whereas a multi-region enterprise overhaul can exceed $1M.
A cloud consulting company helps organizations plan, build, migrate, and optimize workloads on public, private, or hybrid cloud environments. Consultants assess current infrastructure, design target architectures, recommend the best platforms (AWS, Azure, Google Cloud, etc.), and oversee implementation. Post-launch, they monitor performance, manage costs, and introduce automation so your teams can focus on core business goals.
Start by aligning business objectives with provider strengths. Look for:
- Proven experience in your industry or tech stack
- Transparent methodology and clear success metrics
- Certifications (AWS Advanced Partner, Microsoft Solutions Partner, etc.)
- Positive, detailed client reviews highlighting measurable results
- A cultural fit that supports collaborative, ongoing engagement
Shortlist 3–5 vendors, request case studies, and compare proposals side-by-side.
Be cautious if a firm:
- Guarantees cost savings or migration timelines without auditing your environment
- Lacks third-party certifications or documented security practices
- Offers vague SOWs with limited accountability
- Relies on proprietary tooling that locks you in
- Provides minimal client references or outdated case studies
Transparency, detailed roadmaps, and measurable KPIs are non-negotiable.
Prepare a shortlist of questions to uncover expertise and fit:
- Which cloud platforms are you certified in, and at what partnership level?
- Can you share recent projects similar to ours—outcomes, challenges, and timelines?
- How do you structure governance, security, and cost-management?
- What is your escalation process and response time for critical issues?
- Will we retain full ownership of our cloud accounts and data?
- How do you transfer knowledge to our internal team post-engagement?
Document their answers to compare across vendors.
A seasoned consulting team speeds up migration, reduces risk, and ensures best-practice architectures. They bring specialized knowledge on scalability, compliance, and DevOps automation, expertise that may take years to build in-house, saving both time and operational overhead.
Freelancers are ideal for tactical tasks or short-term advice. Agencies provide multidisciplinary teams including architects, security engineers, and DevOps specialists capable of end-to-end delivery, 24/7 support, and enterprise-grade SLAs. Choose based on project complexity, risk tolerance, and required scale.
A cloud consulting company helps organizations plan, build, migrate, and optimize workloads on public, private, or hybrid cloud environments. Consultants assess current infrastructure, design target architectures, recommend the best platforms (AWS, Azure, Google Cloud, etc.), and oversee implementation. Post-launch, they monitor performance, manage costs, and introduce automation so your teams can focus on core business goals.