Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 167 projectsSparkhouse is a video production company known for its comprehensive services in corporate video production, videography, and post-production. With a near-perfect satisfaction rate, clients frequently commend their professionalism, responsiveness, and ability to capture the client's vision effectively. Approximately 100% of reviewers mention timely delivery and high-quality production, while 70% highlight their effective communication and project management skills.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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UndisclosedUndisclosed2 - 9Nairobi, Kenya
Services provided
In Nairobi, Kenya, aJab Pictures is a video production agency. Founded in 2015, the team specializes in Video Production and Broadcast Video.
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$1,000+$25 - $49 / hr2 - 9Jeddah, Saudi Arabia
Services provided
Elite Design Studio is a small Jeddah, Saudi Arabia-based video production company. Their services include Video Production and Call Center Services.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
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$100,000+$100 - $149 / hr2 - 9Bangkok, Thailand
Services provided
Production Services Asia is a Bangkok, Thailand-based video production company. They focus on Video Production and Advertising and were established in 2018.
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$1,000+$50 - $99 / hr2 - 9London, England
Services provided
Pocket Creatives is a Corporate Photography and video production company. They are headquartered in London, England. Their team focuses on Corporate Photography and Video Production.
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$5,000+$200 - $300 / hr2 - 9Fort Lauderdale, FL
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ShineTV Productions , a video production agency, was launched in 2020. Headquartered in Fort Lauderdale, Florida, the team offers Video Production and Social Media Marketing.
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$1,000+$100 - $149 / hrFreelancer
Services provided
Ember Productions is a video production agency. Located in St. Petersburg, Florida, the agency was launched in 2023. Their services include Video Production and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49Kalamazoo, MI
Services provided
RHINO, A Story Company is a video production agency. They are located in Kalamazoo, Michigan and have small team. They offer Video Production and Corporate Photography.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 14 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
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$5,000+$150 - $199 / hr2 - 9Long Beach, CA
Services provided
Digital Revolution is a video production agency established in 2013. The team offers Video Production.
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$50,000+Undisclosed2 - 9Bangkok, Thailand
Services provided
Umoon Productions is a small video production company headquartered in Bangkok, Thailand. The team offers Video Production.
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Featured
What are Featured Providers?
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$1,000+$150 - $199 / hr2 - 9Boise, ID
Services provided
Oh Show Productions Video is a Boise, Idaho-based video production agency. Founded in 2007, the team offers Video Production.
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$10,000+$100 - $149 / hr2 - 9Dallas, TX
Services provided
Byline Films & Advertising is a video production company founded in 2011. Their team focuses on Video Production and Other Digital Marketing.
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$5,000+$100 - $149 / hr2 - 9Dreieich, Germany
Services provided
Video production agency Vibrand Media UG is located in Dreieich, Germany. The team provides Video Production and Branding.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
Services provided
WE Entertainment LLC is a video production company located in Los Angeles, California. Established in 2020, the team offers Video Production.
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$1,000+$25 - $49 / hr2 - 9Istanbul, Türkiye
Services provided
Headquartered in Istanbul, Türkiye, VIDIMAX is a small video production company. The team specializes in Video Production.
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$25,000+$150 - $199 / hr2 - 9Dallas, TX
Services provided
Arrington Media is a video production company founded in 2012. Their team offers Video Production.
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$5,000+Undisclosed2 - 9Edenbridge, England
Services provided
Higham & Company is a video production company established in 2010. Their team offers Video Production and Broadcast Video.
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$5,000+Undisclosed2 - 9Chicago, IL
Services provided
MatchPoint Studio is a video production agency. In Chicago, Illinois and Indianapolis, Indiana, the company was founded in 2019. Their services include Video Production and Advertising.
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$1,000+$100 - $149 / hrFreelancerColfax, CA
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Martis Media House, a video production agency, is headquartered in Colfax, California. They offer Video Production.
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$1,000+Undisclosed2 - 9Cape Town, South Africa
Services provided
Lake Productions, a video production agency, is based in Cape Town, South Africa and València, Spain. They focus on Video Production and Social Media Marketing and were founded in 2016.
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$5,000+Undisclosed2 - 9New York, NY
Services provided
Purely Imagined Studio is a video production company. They were founded in 2020 and specialize in Video Production and Product Design.
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$5,000+$100 - $149 / hr2 - 9Wilmington, DE
Services provided
22 Pixels is a branding company headquartered in Wilmington, Delaware. They provide Branding and Pay Per Click and were launched in 2020.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Innovizual Motion Pictures is a video production company. They were established in 2013, and their services include Video Production and Digital Strategy.
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$10,000+$200 - $300 / hr10 - 49Ipoh, Malaysia
Services provided
BrokenEdge Studios is a video production company. The Ipoh, Malaysia-based company offers Video Production.
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$5,000+Undisclosed2 - 9Las Vegas, NV
Services provided
HUSTL Media Productions is a video production agency. They are based in Las Vegas, Nevada. Their team offers Video Production and Broadcast Video.
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$5,000+$150 - $199 / hr2 - 9Dallas, TX
Services provided
Stellar Optics is a video production company. The Dallas, Texas-based firm provides Video Production and Social Media Marketing.
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$25,000+$150 - $199 / hr10 - 49Brooklyn, NY
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Quirk Creative is a video production agency. The company is located in Brooklyn, New York and. Their services include Video Production and Advertising.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
321 Fast Draw Inc is a video production company. Launched in 2010, their team offers Video Production and AR/VR development.
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UndisclosedUndisclosed10 - 49Kyiv, Ukraine
Services provided
Mamahohotala Animation studio is a small Kyiv, Ukraine-based video production company. The team offers Video Production.
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$1,000+$50 - $99 / hr2 - 9Wien, Austria
Services provided
Touché Videoproduktion is a video production company. Established in 2016, the team focuses on Video Production and Broadcast Video. The firm is based in Wien, Austria.
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$1,000+$100 - $149 / hr2 - 9
Services provided
See all 1 projectsCYPHER VideoWeb offers services such as videography, video editing, and multimedia production. The overall feedback highlights their professionalism, timely delivery, responsiveness to client needs, and high-quality output at affordable rates. Clients particularly appreciate the team's dedication to customer satisfaction and the effectiveness of their video production in achieving marketing goals.
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$1,000+$50 - $99 / hr2 - 9
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AP Films Production is a video production company. They offer Video Production and were founded in 2011.
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$5,000+$300+ / hr2 - 9
Services provided
DuckPunk Productions, Inc. Is a Broadcast Video company. Their team is located in Los Angeles, California and provides Broadcast Video and Business Consulting.
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$25,000+$100 - $149 / hr10 - 49
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USA Logo Agency, a social media marketing firm, is based in Arlington, Virginia. Their services include Social Media Marketing and Search Engine Optimization.
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$50,000+$300+ / hr2 - 9Los Angeles, CA
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RabCup Corp. Is an UX design company based in Los Angeles, California and Los Angeles, California. Their services include UX/UI Design and Direct Marketing.
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$1,000+$50 - $99 / hr50 - 249Tallinn, Estonia
Services provided
See all 1 projectsENTRINE offers a range of services including interactive website development, custom Web3 minting experiences, animated visual art, and smart contract integration. Reviews highlight their skillful visual design, punctuality, and adaptability to client needs. While praised for their aesthetics and seamless project execution, some suggest they could enhance strategic leadership to optimize efficiency.
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$1,000+$100 - $149 / hr2 - 9
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Vast Whisper Productions, LLC is a small video production agency established in 2016. Their services include Video Production.
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$5,000+Undisclosed2 - 9
Services provided
Video production company Sourland Studios was founded in 2022. Located in Trenton, New Jersey, the team focuses on Video Production and Corporate Photography.
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$1,000+$25 - $49 / hr2 - 9Sofia, Bulgaria
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Media Trading Ltd., a video production agency, was founded in 2012. The team specializes in Video Production and Broadcast Video and is located in Sofia, Bulgaria.
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$1,000+< $25 / hr2 - 9Kolkata, India
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Video production company Pixelblue was established in 2015. The firm provides Video Production, and is small.
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UndisclosedUndisclosed10 - 49Lagos, Nigeria
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ZERO DEGREES, a Commercial Development and video production agency, was established in 2015. The agency provides Commercial Development and Video Production.
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$5,000+$200 - $300 / hr50 - 249Abbotsford, Australia
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Visual Domain is a video production company. Based in Abbotsford, Australia and Surry Hills, Australia, the company was established in 2008. Their services include Video Production.
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$1,000+$25 - $49 / hr2 - 9Montevideo, Uruguay
Services provided
Buenaventura Films is a small video production company founded in 2015. Their services include Video Production and Advertising.
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$5,000+$100 - $149 / hr2 - 9Juneau, AK
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Gemini Waltz Media is a video production agency. They are in Juneau, Alaska and have small team of experts. Their services include Video Production and Corporate Photography.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
Services provided
Digital Arabia is a social media marketing agency founded in 2016. The team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hrFreelancerWarszawa, Poland
Services provided
Kameleon VFX is a small video production company. They offer Video Production and Broadcast Video and were founded in 1996.
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$5,000+$100 - $149 / hr10 - 49Liberty Lake, WA
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Redfish is a media planning and buying agency and video production company. The team is located in Liberty Lake, Washington, and their services include Media Planning & Buying and Video Production.
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$5,000+$100 - $149 / hr2 - 9Miami, FL
Services provided
Merge Studios is a video production company. The company is located in Miami, Florida. Their services include Video Production.
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$1,000+$150 - $199 / hr2 - 9San Diego, CA
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Launched in 2006, CinemaViva Video Production in San Diego is a small video production agency based in San Diego, California. Their team provides Video Production.
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$5,000+Undisclosed2 - 9Pittsburgh, PA
Services provided
Video production agency Orionvega was established in 2008. The team specializes in Video Production and Broadcast Video and is headquartered in Pittsburgh, Pennsylvania.
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$5,000+$100 - $149 / hr50 - 249دبي, United Arab Emirates
Services provided
Established in 1995, Joy Films FZ LLC is a midsize video production company. Their team focuses on Video Production.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.9/40.018/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.7/40.017.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.6/40.017.4/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.1/40.017.4/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.