Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 166 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$1,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
Founded in 2012, Number29 is a small Las Vegas, Nevada-based branding company. Their services include Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Washington, DC
Services provided
Streetz Media is an Event Marketing company. They are located in Washington, District of Columbia. Their team offers Event Marketing and Corporate Photography.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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UndisclosedUndisclosed2 - 9Atlanta, GA
Services provided
AR/VR development company Ninja Multimedia provides AR/VR development and Corporate Photography. They were established in 2009.
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$5,000+$100 - $149 / hr2 - 9Glasgow, Scotland
Services provided
Five Percent is a Content Marketing company. The small Glasgow, Scotland-based team focuses on Content Marketing and Digital Strategy. The company was established in 2018.
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UndisclosedUndisclosed2 - 9Ljubljana, Slovenia
Services provided
Broadcast Video company AX Production is in Ljubljana, Slovenia. Their services include Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Lehi, UT
Services provided
ISSIMO - Store Agency is an Advertising company. In Lehi, Utah, the firm was established in 2006. Their team provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
Advertising company Witness Me is based in Los Angeles, California. Founded in 2017, the team offers Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
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UndisclosedUndisclosed2 - 9Charlotte, NC
Services provided
Launched in 2013, Nowsay is a social media marketing company. The team specializes in Social Media Marketing and Video Production.
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$1,000+Undisclosed2 - 9New Delhi, India
Services provided
MTM Agency is a Content Marketing company. The New Delhi, India-based company was established in 2014. Their team specializes in Content Marketing and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$5,000+Undisclosed2 - 9New Orleans, LA
Services provided
Established in 1994, Storyville-New Orleans, a small branding agency, is based in New Orleans, Louisiana and New Orleans, Louisiana. Their team offers Branding and Broadcast Video.
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$25,000+$50 - $99 / hr2 - 9Vaughan, Canada
Services provided
Founded in 2006, Pixelman LTD. Is a social media marketing company. The team provides Social Media Marketing and Web Design.
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$1,000+$50 - $99 / hr2 - 9Sacramento, CA
Services provided
Established in 2015, Picnic Productions is a small Sacramento, California-based web design agency. Their services include Web Design and Video Production.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
Digital Strategy company To The Point Productions was launched in 2005. The small team specializes in Digital Strategy and Graphic Design.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Anymal is an Advertising company headquartered in Québec, Canada. They specialize in Advertising and Graphic Design and were founded in 2018.
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UndisclosedUndisclosed2 - 9İstanbul, Türkiye
Services provided
BossyDigital is a small social media marketing firm headquartered in İstanbul, Türkiye. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Newport Beach, CA
Services provided
Toto Film production is a Content Marketing company founded in 2004. The small team focuses on Content Marketing and Video Production.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Small PPC agency Guerrilla Marketing, is headquartered in Paducah, Kentucky. The team offers Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9Kochi, India
Services provided
Aum Productions, a small branding agency, is based in Kochi, India and Kochi, India. The team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Ogden, UT
Services provided
Connection Publishing, an Advertising company, is based in Ogden, Utah. Their services include Advertising and Branding.
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Undisclosed< $25 / hr2 - 9
Services provided
Saguna Studio is a social media marketing firm. The small yogyakarta, Indonesia-based team specializes in Social Media Marketing and Logo. The firm was established in 2022.
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UndisclosedUndisclosed2 - 9Milton, Australia
Services provided
MarkMade, a branding company, provide Branding and Video Production. They were founded in 2013.
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$1,000+$150 - $199 / hr2 - 9Berlin, Germany
Services provided
Branding company Dokument Studio offers Branding and Digital Strategy. They were established in 2021.
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$1,000+$100 - $149 / hr2 - 9Fort Wayne, IN
Services provided
Gearhead Media Group is a web design company. They were launched in 2013 and focus on Web Design and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
Services provided
In London, England and St. Petersburg, Florida, Cubex Design is a branding agency. They focus on Branding and Web Design and were founded in 2020.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Launched in 2014, Febri Suryanto is an user experience company. The company provides UX/UI Design and Logo.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Craftaese Coffee Ltd is an Event Marketing company. They specialize in Event Marketing and Video Production and were founded in 2021.
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Undisclosed< $25 / hr2 - 9Cape Town, South Africa
Services provided
New Era Video Production and Media Services is a branding agency. Their small team is located in Cape Town, South Africa. Their services include Branding and Video Production.
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$5,000+$25 - $49 / hr2 - 9Noida, India
Services provided
Marketing Studio, an Advertising company, was established in 2020. The small team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Nashville, TN
Services provided
Industrial Studios, a branding agency, is based in Nashville, Tennessee. They offer Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Ada, OK
Services provided
Ada Media is a social media marketing agency. Founded in 2023, their team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
SWISS-SCAN is an Architectural Design company. They offer Architectural Design and Video Production and are located in Nyon, Switzerland.
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$5,000+$200 - $300 / hr2 - 9
Services provided
Launched in 2016, Tomiga is a small Advertising company based in San Antonio, Texas. Their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Cheltenham, England
Services provided
Alice Violet Creative is a social media marketing company founded in 2021. Their services include Social Media Marketing and Content Marketing.
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$10,000+$100 - $149 / hr2 - 9Evesham, England
Services provided
Marketing Strategy company Summit Seven Ltd was established in 2007. The company specializes in Marketing Strategy and Video Production.
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UndisclosedUndisclosed2 - 9
Services provided
Yaaron Studios - Video Editing and Dubbing Studio in Hyderabad, a graphic design agency, is based in hyderabad, India. Their services include Graphic Design and Logo.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Magnafire Media Ltd, an Advertising company, focus on Advertising and Marketing Strategy. They were launched in 2014.
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UndisclosedUndisclosed2 - 9
Services provided
EyeNAV 360 Multimedia is an Advertising company. Launched in 2015, the company specializes in Advertising and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Gmsvision GmbH, a graphic design company, was established in 2011. The team focuses on Graphic Design and Video Production and is based in Hannover, Germany.
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$10,000+$100 - $149 / hr2 - 9Covina, CA
Services provided
ANRK is a Covina, California-based video production company. They specialize in Video Production and AR/VR development.
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$5,000+$50 - $99 / hr2 - 9Poznań, Poland
Services provided
Calmday is an Event Marketing company in Poznań, Poland. They offer Event Marketing and Video Production and were established in 2023.
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Undisclosed$100 - $149 / hr2 - 9
Services provided
Alfiostudio is a Córdoba, Argentina-based UX company. Their services include UX/UI Design and Graphic Design.
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UndisclosedUndisclosed10 - 49Eugene, OR
Services provided
Founded in 2009, AHM Brands is a branding firm. Their services include Branding and Advertising.
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$10,000+$150 - $199 / hr10 - 49Bournemouth, England
Services provided
Located in Bournemouth, England, Greenwood Campbell is a web development firm. Established in 2009, the team specializes in Web Development and UX/UI Design.
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$10,000+$50 - $99 / hr50 - 249دبي, United Arab Emirates
Services provided
Socialize is a social media marketing company launched in 2010. In دبي, United Arab Emirates, the team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed50 - 249Mumbai, India
Services provided
Chimp&z Inc, a Digital Strategy company, was founded in 2013. The agency provides Digital Strategy and Mobile & App Marketing.
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UndisclosedUndisclosed50 - 249McAllen, TX
Services provided
Headquartered in McAllen, Texas, Digital AIM Media is an Advertising company. Established in 2015, the team focuses on Advertising and Social Media Marketing.
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$1,000+< $25 / hr10 - 49New York, NY
Services provided
Maestra is a Transcription company. They were founded in 2018, and their services include Transcription and Translation.
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$5,000+$150 - $199 / hr50 - 249Toronto, Canada
Services provided
Midsize UX design agency Relish Studios, is located in Toronto, Canada and Duncan, Canada. The team specializes in UX/UI Design and Video Production.
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$1,000+$25 - $49 / hr2 - 9Karachi, Pakistan
Services provided
Technicodes is a small branding firm based in Karachi, Pakistan. Their services include Branding and Search Engine Optimization.
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Undisclosed$100 - $149 / hr2 - 9Sarasota, FL
Services provided
Web design agency Rocket Booster is located in Sarasota, Florida and Johnson City, Tennessee. They offer Web Design and Social Media Marketing and were founded in 2015.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.6/40.017.4/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.