Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 167 projectsSparkhouse is a video production company known for its comprehensive services in corporate video production, videography, and post-production. With a near-perfect satisfaction rate, clients frequently commend their professionalism, responsiveness, and ability to capture the client's vision effectively. Approximately 100% of reviewers mention timely delivery and high-quality production, while 70% highlight their effective communication and project management skills.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$10,000+$200 - $300 / hr2 - 9Brooklyn, NY
Services provided
CMYK, a web design agency, was launched in 2007. Headquartered in Brooklyn, New York, the team specializes in Web Design and Video Production.
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$50,000+Undisclosed10 - 49
Services provided
Founded in 2013, Entropico is a video production agency. Based in Los Angeles, California and Alexandria, Australia, the team focuses on Video Production and Video Marketing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
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$1,000+$50 - $99 / hr10 - 49Dar es Salaam, Tanzania
Services provided
JOEY GROUP INTERNATIONAL is a Corporate Photography company. Their team is in Dar es Salaam, Tanzania. The firm specializes in Corporate Photography and Social Media Marketing.
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$25,000+Undisclosed10 - 49San Francisco, CA
Services provided
Bonfire Labs is a video production company founded in 1991. In San Francisco, California, the team focuses on Video Production and Broadcast Video.
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$5,000+Undisclosed10 - 49Bishop's Stortford, England
Services provided
OnTrack International is a Corporate Training & Coaching company. Established in 1988, their team focuses on Corporate Training & Coaching and Video Production.
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$10,000+Undisclosed2 - 9Portland, OR
Services provided
Launched in 2014, 360 Labs is a small Portland, Oregon-based video production company and AR/VR development company. Their services include Video Production and AR/VR development.
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$1,000+< $25 / hr2 - 9
Services provided
Wave TV Production is a small Corporate Photography and video production company. Established in 2014, the team offers Corporate Photography and Video Production.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 14 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
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UndisclosedUndisclosed2 - 9Houston, TX
Services provided
Pixel Studio Productions is a video production company and Corporate Photography company. They were established in 2011, and their services include Video Production and Corporate Photography.
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$1,000+$100 - $149 / hr2 - 9Earley, England
Services provided
Kaffeine is a video production company. Launched in 2013, the firm offers Video Production and Video Marketing.
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Featured
What are Featured Providers?
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$1,000+$25 - $49 / hr2 - 9València, Spain
Services provided
Zootropo Studio is a graphic design company established in 2018. The small team focuses on Graphic Design and Video Production.
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$5,000+Undisclosed2 - 9Ho Chi Minh City, Vietnam
Services provided
Established in 2015, Halo Digital Media is a video production company. The team focuses on Video Production and Web Design.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
Spectrum Media is an Advertising company in Athina, Greece. They offer Advertising and Social Media Marketing and were launched in 2017.
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UndisclosedUndisclosed50 - 249
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Next Door Photos, a video production company, was founded in 2013. The team offers Video Production and Corporate Photography and is located in Michigan.
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$1,000+$100 - $149 / hr10 - 49Bengaluru, India
Services provided
Now Media is a branding agency. Headquartered in Bengaluru, India, their small team specializes in Branding and Web Design. The firm was founded in 2019.
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$5,000+$150 - $199 / hr10 - 49Baltimore, MD
Services provided
Gigawatt Group is a PPC company. Located in Washington, District of Columbia and Baltimore, Maryland, the company was established in 2013. Their services include Pay Per Click and Branding.
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UndisclosedUndisclosed2 - 9Boulder, CO
Services provided
IMPACT. Is a video production agency. The Boulder, Colorado-based team provides Video Production and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49Shanghai, China
Services provided
KANVID is a video production agency headquartered in Shanghai, China. They focus on Video Production and Corporate Photography.
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UndisclosedUndisclosed10 - 49Westlake Village, CA
Services provided
Launched in 2021, Logo Mansion is a Logo company. The firm provides Logo and Web Design, and is small.
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$10,000+Undisclosed10 - 49London, England
Services provided
Preen is a social media marketing company. Located in London, England and London, England, their team focuses on Social Media Marketing and Video Production.
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Undisclosed$25 - $49 / hrFreelancer
Services provided
Video production agency Sajid Ali was established in 2018. The agency provides Video Production and Interior Design.
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$1,000+$50 - $99 / hr2 - 9London, England
Services provided
Founded in 1989, Corporate Photography London is a Corporate Photography company. The team provides Corporate Photography and Video Production.
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$1,000+$25 - $49 / hr2 - 9Los Angeles, CA
Services provided
BLVCKĐEN is a video production company. The Los Angeles, California-based agency was established in 2022. Their services include Video Production and Advertising.
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$1,000+$25 - $49 / hr2 - 9
Services provided
SPINTHIRAS MEDIA is a small video production agency and Corporate Photography company. They offer Video Production and Corporate Photography and were launched in 2013.
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$1,000+$25 - $49 / hr10 - 49Mumbai, India
Services provided
See all 2 projectsThat PR Firm provides comprehensive PR services, including influencer marketing, online article placements, and offline promotions. Clients consistently praise the firm's excellent project management, prompt communication, and ability to achieve significant growth and meet quality standards. The agency is recognized for its value for cost and readiness to address client needs, even beyond the original scope of work.
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$5,000+$150 - $199 / hr10 - 49Chicago, IL
Services provided
Big Shoulders Digital Video, a Broadcast Video company, provide Broadcast Video and Graphic Design. They were launched in 1995.
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$5,000+$150 - $199 / hr50 - 249Beaconsfield, England
Services provided
Formative Content is a Content Marketing company. Founded in 2014, the team specializes in Content Marketing and Social Media Marketing.
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$10,000+Undisclosed2 - 9Leeds, England
Services provided
Little Motel Motion Studio LTD is a small video production company. Launched in 2015, the team provides Video Production and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Toronto, Canada
Services provided
Barking Mad Media, a video production company, was founded in 2011. They specializes in Video Production and Event Marketing.
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$1,000+$100 - $149 / hr2 - 9Doha, Qatar
Services provided
Strike Studio is a video production agency in Doha, Qatar. Founded in 2018, the team focuses on Video Production and Broadcast Video.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Robin Hood Studios is a video production company located in Clearfield, Utah. Their services include Video Production and Video Marketing.
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$1,000+$100 - $149 / hr2 - 9Sydney, Australia
Services provided
Launched in 2018, The Story Mill is a video production agency. The team specializes in Video Production and Broadcast Video.
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$1,000+$150 - $199 / hr2 - 9Sydney Olympic Park, Australia
Services provided
Reel Impact Media is a video production company founded in 2009. The small team offers Video Production and Broadcast Video.
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$1,000+$50 - $99 / hr10 - 49London, England
Services provided
AR/VR development company VisEngine Digital Solutions is in London, England and North Arlington, New Jersey. Founded in 2009, the team offers AR/VR development and Interior Design.
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$5,000+$100 - $149 / hr10 - 49San Ramon, CA
Services provided
CDA Creative Digital Agency is an Advertising company. They focus on Advertising and Branding and were founded in 2017.
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
Services provided
MediaOne Studios is a video production agency. Launched in 1987, the team provides Video Production and Broadcast Video. The agency is based in San Francisco, California.
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$10,000+Undisclosed2 - 9Los Angeles, CA
Services provided
Video production company Zookeeper is in Los Angeles, California. The team focuses on Video Production and Broadcast Video.
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UndisclosedUndisclosed2 - 9San Leandro, CA
Services provided
Direct Images Interactive is a video production agency. Headquartered in San Leandro, California, the company was founded in 1987. Their services include Video Production and Web Design.
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UndisclosedUndisclosed2 - 9Denver, CO
Services provided
SlideRabbit, LLC, an Other Design and video production company, was established in 2012. Based in Denver, Colorado, the team provides Other Design and Video Production.
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Undisclosed< $25 / hr2 - 9
Services provided
Annabel Law Productions is a Singapore, Singapore-based video production company and Corporate Photography company. Established in 2021, the team provides Video Production and Corporate Photography.
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$1,000+$100 - $149 / hrFreelancer
Services provided
Drones Monterrey is a small video production company founded in 2014. Their team specializes in Video Production and Corporate Photography.
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$10,000+$100 - $149 / hr10 - 49Leeds, England
Services provided
The Onlii is a branding company. They are based in Leeds, England, and their services include Branding and Product Design.
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$25,000+$300+ / hr250 - 999San Jose, CA
Services provided
See all 1 projectsWeb Developer LLC specializes in creating websites to enhance online presence for various businesses. Their clients commend the company's expertise, timely delivery, and effective project management, with reviews highlighting the positive impact on business visibility and overall satisfaction with the services provided.
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$100,000+$200 - $300 / hr50 - 249Ann Arbor, MI
Services provided
Hook is a video production company based in Ann Arbor, Michigan. The team focuses on Video Production and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Dextrous, a Product Design company, offer Product Design and Video Production. They were founded in 2019.
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Undisclosed$100 - $149 / hr2 - 9Calgary, Canada
Services provided
2Create Photography is a Corporate Photography company. Located in Calgary, Canada, the firm provides Corporate Photography and Video Production.
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$5,000+$25 - $49 / hr2 - 9Leeds, England
Services provided
Founded in 2018, Turtle and Hare Studio is a graphic design agency. The team specializes in Graphic Design and Video Production.
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$5,000+Undisclosed2 - 9Chattanooga, TN
Services provided
Griffin Road Media is a video production agency. They were launched in 2018, and their services include Video Production and Advertising.
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$1,000+$150 - $199 / hr2 - 9Maitland, FL
Services provided
See all 2 projectsAktion Productions, an Orlando video production company, was established since 2007 and leverages its decade-long video production expertise to craft creative stories for businesses through
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$10,000+Undisclosed2 - 9Kitchener, Canada
Services provided
Oak + Rumble is a video production company and Video Marketing company launched in 2014. The team offers Video Production and Video Marketing and is headquartered in Kitchener, Canada.
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$1,000+$25 - $49 / hr2 - 9Upplands Vasby, Sweden
Services provided
Zenloop Productions AB is a video production company based in Upplands Vasby, Sweden. Their services include Video Production and Corporate Photography.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.9/40.018/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.7/40.017.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.6/40.017.4/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.