Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 167 projectsSparkhouse is a video production company known for its comprehensive services in corporate video production, videography, and post-production. With a near-perfect satisfaction rate, clients frequently commend their professionalism, responsiveness, and ability to capture the client's vision effectively. Approximately 100% of reviewers mention timely delivery and high-quality production, while 70% highlight their effective communication and project management skills.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Happy Films Media is a video production company. Their services include Video Production.
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UndisclosedUndisclosed50 - 249
Services provided
Frames Tv and Film Production Services is a video production company. The team is headquartered in Colombo, Sri Lanka, and their services include Video Production and Broadcast Video.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
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$250,000+$300+ / hr2 - 9Austin, TX
Services provided
Launched in 1997, Andeco Films is a video production company. Headquartered in Austin, Texas, the team specializes in Video Production.
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UndisclosedUndisclosed2 - 9Secunderabad, India
Services provided
Vfxstudios is a video production company. The Houston, Texas-based company provides Video Production.
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$5,000+$25 - $49 / hr50 - 249Tallinn, Estonia
Services provided
Artik media, a video production company, was launched in 2020. The agency provides Video Production and Advertising, and is midsize.
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UndisclosedUndisclosed10 - 49Secunderabad, India
Services provided
In Secunderabad, India, Sancio VFX Studios is a video production agency. Their services include Video Production and Audio Production.
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$1,000+$150 - $199 / hr2 - 9Metairie, LA
Services provided
Video production company Video Productions USA is located in Metairie, Louisiana. Their services include Video Production and Corporate Photography.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 14 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
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$1,000+Undisclosed2 - 9Amsterdam, Netherlands
Services provided
Established in 2021, Kip Media, a small video production company, is based in Amsterdam, Netherlands. Their team focuses on Video Production and Digital Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
Alisby, a video production company, was founded in 2007. The small team specializes in Video Production and Corporate Photography.
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Featured
What are Featured Providers?
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$10,000+Undisclosed2 - 9Deerfield, IL
Services provided
Flying House Media is a video production agency. Their team is in Deerfield, Illinois and offers Video Production and Corporate Photography.
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$1,000+Undisclosed2 - 9Houston, TX
Services provided
Memory Mill Media is a video production agency based in Houston, Texas. Their services include Video Production.
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$1,000+$25 - $49 / hr2 - 9Barcelona, Spain
Services provided
Strawberry Films is a video production company. The Barcelona, Spain-based team specializes in Video Production and Advertising.
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UndisclosedUndisclosed2 - 9Split, Croatia
Services provided
Small video production agency Croatian Creative Casting, is headquartered in Split, Croatia and Dubrovnik, Croatia. Their services include Video Production.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
Yellow Filter Productions, a video production company, is located in Ahmedabad, India. They focus on Video Production and Corporate Photography and were founded in 2014.
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$1,000+$100 - $149 / hr2 - 9Jerusalem, Israel
Services provided
CHUCHI CREATIVE is a video production company. They are located in Jerusalem, Israel and Tel Aviv-Yafo, Israel. Their team specializes in Video Production.
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$1,000+$50 - $99 / hr50 - 249
Services provided
Established in 2021, Rava Documentary Films is a midsize video production agency. Their team specializes in Video Production.
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$25,000+Undisclosed10 - 49Ho Chi Minh, Vietnam
Services provided
Vantage Pictures is a video production company. They are in Ho Chi Minh, Vietnam and have small team of experts. Their services include Video Production.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Video Production Company Las Vegas is a video production agency founded in 2017. Their team specializes in Video Production.
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$1,000+Undisclosed2 - 9
Services provided
Dashti Media is a small video production company. Founded in 2021, the team provides Video Production.
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$1,000+$50 - $99 / hr2 - 9Nelson, Canada
Services provided
Loca Media is a video production company. The firm is located in Nelson, Canada. Their team provides Video Production.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Founded in 2023, Beliv8 Motion Studios is a video production agency. The team provides Video Production and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Ellerbek, Germany
Services provided
Codex Agency GmbH is a video production agency. They are based in Ellerbek, Germany, and their services include Video Production.
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$1,000+$300+ / hr50 - 249
Services provided
Video production agency Video Animation focuses on Video Production. They were founded in 2018.
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$1,000+$50 - $99 / hr10 - 49Mumbai, India
Services provided
Launched in 2021, RedRagaa is a video production agency. The team focuses on Video Production and Graphic Design.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Can Communicate is a video production company. Their team is in Mumbai, India. The agency provides Video Production.
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UndisclosedUndisclosed2 - 9
Services provided
Ecah Film, a video production company, was founded in 2014. The team focuses on Video Production and is headquartered in Santo Domingo, Dominican Republic.
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$1,000+$150 - $199 / hrFreelancerTulsa, OK
Services provided
Wick Media, a video production agency, is in Tulsa, Oklahoma. They offer Video Production and were launched in 2020.
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$1,000+< $25 / hr50 - 249Karachi, Pakistan
Services provided
BlueSky Production is a Karachi, Pakistan-based video production company and Corporate Photography company. Established in 2022, the team focuses on Video Production and Corporate Photography.
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$1,000+$150 - $199 / hr2 - 9London, Canada
Services provided
D'Alessandro Films is a video production company. They offer Video Production and Video Marketing and were founded in 2017.
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UndisclosedUndisclosed2 - 9Boston, MA
Services provided
Headquartered in Boston, Massachusetts, East Coast Content is a video production agency. The team offers Video Production.
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UndisclosedUndisclosed2 - 9Jonesboro, GA
Services provided
MIC STUDIOS LLC is a video production agency located in Jonesboro, Georgia and Jonesboro, Georgia. They offer Video Production and Event Marketing.
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Undisclosed$25 - $49 / hr2 - 9Ernakulam, India
Services provided
Video production company applebox.media is based in Ernakulam, India and Dubai, United Arab Emirates. The team provides Video Production and Document Digitization & Management.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Launched in 2010, Arkens Films is a small Dartmouth NS, Canada-based video production company. Their team provides Video Production and Corporate Photography.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Explainer Videos UK, a video production agency, is located in London, England. Their services include Video Production.
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$5,000+$50 - $99 / hr2 - 9București, Romania
Services provided
Video production company Rabbit Studio was founded in 2021. The team focuses on Video Production.
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$10,000+$300+ / hr2 - 9São José, Brazil
Services provided
Super 35 Filmes, a video production agency, is located in São José, Brazil. They focus on Video Production and were launched in 2018.
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$1,000+$25 - $49 / hr2 - 9Amsterdam, Netherlands
Services provided
Video production agency Rocket Videos was founded in 2017. Based in Amsterdam, Netherlands, the team focuses on Video Production.
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Undisclosed$25 - $49 / hr10 - 49Jamshedpur, India
Services provided
GR8DESIGNS is a video production agency. The Jamshedpur, India-based firm was launched in 2007. Their services include Video Production and Web Design.
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$1,000+$100 - $149 / hrFreelancer
Services provided
Artis Film is a video production agency. They offer Video Production and were launched in 2006.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Belgium Fixer is a video production company. Headquartered in Brussels, Belgium, their team specializes in Video Production.
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$5,000+Undisclosed10 - 49
Services provided
SNAP14 Production is a video production company located in Cairo, Egypt. The team provides Video Production and Branding.
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$1,000+$100 - $149 / hr10 - 49Mumbai, India
Services provided
Night Wolves Studio is a video production company launched in 2022. Their team provides Video Production.
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$5,000+$100 - $149 / hr2 - 9
Services provided
DFS Productions, a video production agency, is based in Osaka, Japan. The team focuses on Video Production and Corporate Photography.
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$1,000+$50 - $99 / hrFreelancerNorwich, England
Services provided
Milk and Peppers is a video production agency. The Norwich, England-based firm focuses on Video Production.
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$1,000+< $25 / hr50 - 249
Services provided
Kriek Productions is a video production company. Based in Pretoria, South Africa, their team focuses on Video Production and Audio Production.
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Undisclosed$100 - $149 / hr10 - 49
Services provided
Video production company Uvisuals Studios is headquartered in Lagos, Nigeria. The team provides Video Production.
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$5,000+Undisclosed2 - 9
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Revelstoke Films is a video production agency launched in 2020. Their services include Video Production.
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$1,000+$100 - $149 / hrFreelancerHuntsville, AL
Services provided
Faithful Bull Productions is a video production agency. Their team is located in Huntsville, Alabama. The agency provides Video Production.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Located in Kornwestheim, Germany, Lighting and Thunder GmbH is a video production agency. Founded in 2021, the team focuses on Video Production and Branding.
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UndisclosedUndisclosed2 - 9Edmonton, Canada
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Ravenok Media is a small Edmonton, Canada-based video production company. Their services include Video Production.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.9/40.018/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.7/40.017.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.6/40.017.4/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.