Top Video Production Companies
Need related services? Explore postproduction agencies that can refine editing, enhance visuals, and elevate final video output for a more polished, high-impact result.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 172 projectsSparkhouse is a multimedia production company specializing in corporate video production, video editing, and post-production services. Their reviews highlight exceptional project management and communication skills, with 100% of clients noting their responsiveness and professionalism. Approximately 90% of clients appreciate their ability to deliver high-quality, cinematic results on time and within budget, making Sparkhouse a trusted partner in film production.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, cinematography, and post-production services, including video editing and motion graphics. Their clientele praises them for their adaptability, professionalism, and timely delivery of high-quality visual content. With 100% positive feedback, clients consistently highlight their exceptional project management and ability to meet client needs effectively.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 19 projectsGardner Productions Group is a multimedia production company specializing in video production services such as cinematography, videography, and video editing. The company receives overwhelmingly positive feedback, with 100% of reviewers noting their professionalism, creativity, and timely project delivery. Clients frequently commend their ability to handle projects from inception through post-production, highlighting their exceptional project management and adaptability to client needs.
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$10,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Services provided
Superhero Cheesecake, a website development firm, is located in Amsterdam, Netherlands. Established in 2010, the team offers Web Development and Digital Strategy.
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$10,000+$100 - $149 / hr10 - 49Los Angeles, CA
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BLT is an Advertising company. Established in 1992, the team provides Advertising and Branding. The firm is located in Los Angeles, California.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Dallas, TXServices provided
See all 12 projectsThink Branded Media is a video production company specializing in multimedia production, including videography, film production, and video editing. Across their reviews, 100% of clients praise their creativity and project management, with many highlighting their ability to deliver high-quality videos on time and within budget. Their collaborative approach and impressive cinematography skills are frequently noted, with several reviewers mentioning their willingness to go above and beyond project expectations.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Brooklyn, NYServices provided
See all 62 projectsCasual is a distinguished video production company specializing in services such as documentary creation, motion graphics, and multimedia production. With over 90% positive feedback from clients, reviews highlight their exceptional project management, creativity, and adaptability. Approximately 80% of reviewers emphasize their impressive professionalism and ability to deliver high-quality video products efficiently, with many commending their seamless communication and alignment with client visions.
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$10,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Services provided
Hype Group, a branding firm, was launched in 2009. The team provides Branding and Public Relations.
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$10,000+$150 - $199 / hr10 - 49Dallas, TX
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Established in 1994, The McCarthy Companies, a small Advertising company, is headquartered in Dallas, Texas. Their team offers Advertising and Graphic Design.
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$10,000+$100 - $149 / hr10 - 49Atlanta, GA
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Three, a small Market Research company, is based in Atlanta, Georgia. Their services include Market Research and Web Design.
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$5,000+$100 - $149 / hr10 - 49London, England
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Located in London, England, WePlay is a Digital Strategy company. They focus on Digital Strategy and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
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LRG, a public relations company, was launched in 1996. The firm provides Public Relations and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in various video production services, including videography, film production, video editing, and post-production services. Across their reviews, clients consistently praise their creativity, high production quality, and efficient project management. Approximately 90% of reviewers highlight their ability to effectively communicate and collaborate, ensuring that projects align with client visions and objectives. They are highly regarded for their adaptability and innovative approach in delivering engaging content.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished video production company specializing in Film Production, Video Editing, and Corporate Video Production. They consistently receive positive feedback, with over 90% of clients praising their creativity, attention to detail, and project management skills. Reviewers frequently highlight their ability to enhance brand visibility and audience engagement through compelling visual narratives. Despite minor suggestions for improvement, their work is highly regarded for its quality and alignment with client objectives.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in services such as videography, cinematography, and video post-production. Reviews indicate an impressive 100% satisfaction rate with their project management and collaborative approach, highlighting their effective communication and high standards. Clients appreciated their creativity, culture fit, and ability to deliver compelling videos on time and within budget.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
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McCabe Message Partners is a Washington, District of Columbia-based branding agency. Their services include Branding and Graphic Design.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
In Washington, District of Columbia, The Communications Agency (TCA) is a small branding agency. The team focuses on Branding and Graphic Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 43 projectsBrandefy is a multimedia production company offering comprehensive video production services, including motion graphics, videography, and post-production services. Across numerous client reviews, Brandefy is praised for its strong project management, timely delivery, and high-quality output, with 100% of reviews highlighting effective collaboration and professionalism. Clients consistently commend their ability to bring brand visions to life through compelling video content and creative expertise.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a distinguished video production company specializing in services such as Videography, Film Production, and Corporate Video Production. With approximately 95% positive feedback, clients commend their collaborative approach and high-quality Cinematography. Notably, 80% of reviewers highlight their project management skills, emphasizing responsiveness and flexibility. Zero One Digital Media is recognized for exceeding client expectations and cultivating successful partnerships.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 37 projectsFeel Right Inc. is a leading video production company specializing in high-quality film production, videography, and post-production services. They receive overwhelmingly positive feedback, with approximately 100% of reviews praising their professionalism, creative storytelling, and exceptional project management. Notably, 75% of reviewers highlight their ability to align with brand vision and deliver impressive, tailored video content.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
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Adam Shapiro Public Relations is a Market Research company. They are headquartered in Washington, District of Columbia and have small team. Their services include Market Research and Public
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$10,000+$100 - $149 / hr10 - 49Houston, TX
Services provided
KH Studio, a branding firm, is located in Houston, Texas. The team offers Branding and Graphic Design.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Toronto, CanadaServices provided
See all 15 projectsMinifridge Media is a video production company specializing in services such as cinematography, video editing, and corporate video production. Across their reviews, clients consistently praise their professionalism, creativity, and ability to manage projects efficiently. Notably, 100% of the reviews highlight strong project management and effective communication, and there are no negative feedbacks reported.
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$5,000+$100 - $149 / hr10 - 49Tampa, FL
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Connectivity Media Strategy, a media planning & buying company, was launched in 2008. The agency provides Media Planning & Buying and Social Media Marketing, and is small.
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$5,000+$100 - $149 / hr10 - 49Houston, TX
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Located in Houston, Texas, Swagger Media is a small Advertising company. The team offers Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49West Bridgford, England
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Video production agency The Media Group UK is based in West Bridgford, England. They focus on Video Production and Web Design.
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$10,000+$150 - $199 / hr10 - 49Radcliffe on Trent, England
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Founded in 1982, Michon is a small branding firm. Their team specializes in Branding and Graphic Design.
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$10,000+$150 - $199 / hr10 - 49Elland, England
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Virtual Resolution is an AR/VR development company. They focus on AR/VR development and Graphic Design and were founded in 2009. The company is in Elland, England.
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$10,000+$150 - $199 / hr10 - 49Hessle, England
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Classlane Media, a social media marketing agency, was founded in 1988. They provides Social Media Marketing and Web Design.
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$10,000+$150 - $199 / hr10 - 49East Sussex , England
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Sans Frontiere Marketing is a video production company. The agency is headquartered in East Sussex , England. Their services include Video Production and Web Design.
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$10,000+$150 - $199 / hr10 - 49London, England
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Maverick is an AR/VR development company. Based in London, England, the team focuses on AR/VR development and Branding.
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$10,000+$150 - $199 / hr10 - 49Cheltenham, England
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Advertising company Campfire Marketing was founded in 2014. The firm provides Advertising and Branding, and is small.
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$10,000+$150 - $199 / hr10 - 49Glasgow, Scotland
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Branding agency 29studios was established in 2009. The team specializes in Branding and Video Production.
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$10,000+$150 - $199 / hr10 - 49London, England
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Mainframe is an Advertising company located in London, England and Manchester, England. They offer Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Bristol , England
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Sounds Commercial is an Advertising company. Based in Bristol , England, the team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Manchester, England
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Democracy is a video production agency. The firm is headquartered in Manchester, England. Their services include Video Production and Public Relations.
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$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
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Emarketed is a small pay per click company. Founded in 1998, the team offers Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Lake Placid, NY
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Adworkshop is a Lake Placid, New York-based Digital Strategy company. Their services include Digital Strategy and Media Planning & Buying.
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$10,000+$150 - $199 / hr10 - 49Prenton, England
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Located in Prenton, England and Liverpool, England, Zircom is a small branding company. The team specializes in Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Chicago, IL
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The San Jose Group is a video production agency. They are in Chicago, Illinois and have small team. They offer Video Production and Web Design.
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$10,000+$100 - $149 / hr10 - 49Chicago, IL
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Advertising company The Distillery Project was established in 2012. The company focuses on Advertising and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49Ashton-Under-Lyne, Manchester, England
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Banter Media is an Ashton-Under-Lyne, Manchester, England-based branding agency. The team specializes in Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49Las Vegas, NV
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Expert Internet Marketing, an Advertising company, was founded in 2010. The small team specializes in Advertising and Digital Strategy.
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$5,000+$50 - $99 / hr10 - 49New York, NY
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TAG Creative is an Advertising company. Founded in 2001, the company is based in New York, New York and London, England. Their services include Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Los Angeles, CA
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CXC Marketing Agency is a Los Angeles, California-based branding firm. The team focuses on Branding and Graphic Design.
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$10,000+$150 - $199 / hr10 - 49Leeds, England
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Outside the Box, a branding firm, was launched in 1988. They provides Branding and Video Production.
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$10,000+$150 - $199 / hr10 - 49Aberdeen, Scotland
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DF Communications, a small Content Marketing company, is based in Aberdeen, Scotland. Their services include Content Marketing and Mobile & App Marketing.
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$5,000+$50 - $99 / hr10 - 49Roselle, IL
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Workspace Digital is a Digital Strategy company. Established in 2016, their team specializes in Digital Strategy and Graphic Design.
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$10,000+$150 - $199 / hr10 - 49London, England
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Speak Media, a branding firm, is headquartered in London, England. Launched in 2010, the team focuses on Branding and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Ciudad de México, Mexico
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Coco Digital Marketing, a social media marketing agency, specialize in Social Media Marketing and Web Design. They were launched in 2013.
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$5,000+$100 - $149 / hr10 - 49Los Angeles, CA
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BLKBX Creative Group, a graphic design agency, was launched in 2009. The small team offers Graphic Design and Public Relations.
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$5,000+$50 - $99 / hr10 - 49Houston, TX
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In Houston, Texas, Bullpen Marketing - Texas is a small graphic design agency. Their services include Graphic Design and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49
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High Rank Websites, Inc. Is a pay per click company. The company is based in San Diego, California. Their services include Pay Per Click and Web Design.
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$10,000+$150 - $199 / hr10 - 49Rhos on Sea, Wales
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View Creative Ltd is a graphic design company. Established in 1998, their team specializes in Graphic Design and Video Production.
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$10,000+$150 - $199 / hr10 - 49Salford, England
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Graphic design company BrightCarbon is in Salford, England and Bristol, England. Their services include Graphic Design and Product Design.
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$10,000+$150 - $199 / hr10 - 49Southampton, Hants, England
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Graphic design agency Idealogy is based in Southampton, Hants, England. Founded in 1989, the team offers Graphic Design and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Manchester, England
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UX design agency Refinery Photography Ltd is based in Manchester, England. They offer UX/UI Design and Branding.
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$10,000+$150 - $199 / hr10 - 49London, England
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ARM Direct Ltd is a media planning & buying agency. Based in London, England, their small team offers Media Planning & Buying and Video Production. The company was launched in 1984.
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$1,000+$50 - $99 / hr10 - 49Northbrook, IL
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Market JD, Inc., a SEO services firm, is located in Northbrook, Illinois. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49London , England
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The Online Studio is a London , England-based Digital Strategy company. Their services include Digital Strategy and Email Marketing.
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$5,000+$100 - $149 / hr10 - 49London, England
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Digital Natives Content is a small London, England-based Content Marketing company. Their services include Content Marketing and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Abbot, England
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Small Content Marketing company Creasis Studios, is located in Abbot, England. Their services include Content Marketing and Graphic Design.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.3/40.018.6/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$1,000+$25 - $49 / hr50 - 249San Francisco, CA
Ability to deliver
37/40.018.6/20 Reviews8.4/10 Clients & Experience10/10 Market PresenceService focus
75% Video Production25% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.4/40.017.2/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
36.2/40.017.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.1/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
35.9/40.017.2/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$25 - $49 / hr10 - 49Ho Chi Minh City, Vietnam
Ability to deliver
37.4/40.019.8/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.7/40.017.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
35.7/40.016/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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How UGC Video Ads Outperform Traditional Creative in Paid Social Campaigns (With Real Examples)
Learn why UGC video ads outperform traditional creative in paid social, with real examples, best practices, and proven strategies.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.