Top Austin, TX Social Media Marketing Companies
Austin’s mix of tech unicorns, live-music venues, and the University of Texas creates a uniquely social-savvy market. Whether you’re launching a startup near South Congress or scaling a Fortune 500 brand in the Domain, the right social media marketing (SMM) partner can amplify your voice across Instagram, TikTok, LinkedIn, and beyond.
Clutch makes that search simple by vetting Austin agencies through in-depth client interviews, performance metrics, and verified reviews. Use directory filters to sort firms by budget, platform expertise, or industry niche, and connect with a team that matches your goals and Austin’s fast-moving culture.
Helpful internal resources:
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Serves Austin, TXServices provided
See all 14 projectsFresh Content Society is a social media management company specializing in social media marketing, online branding, and digital marketing services. They consistently receive high praise, with over 95% of reviews highlighting their efficiency, expertise in social media strategy, and ability to deliver positive results, such as increased engagement and follower growth. Reviewers frequently commend their understanding of client needs and adaptability to various industries.
$1,000+$100 - $149 / hr250 - 999Serves Austin, TXServices provided
See all 175 projectsIgnite Visibility is a digital marketing agency specializing in Social Media Management, Social Media Strategy, and Online Branding. The company has received predominantly positive feedback, with approximately 89% of reviews highlighting strong communication, strategic thinking, and timely execution of campaigns. Clients frequently praise their ability to drive engagement and improve brand visibility across social media platforms. However, there was one notable negative review citing issues with project management and communication.
$5,000+$100 - $149 / hr50 - 249Serves Austin, TXServices provided
See all 73 projectsSociallyin is a digital marketing agency specializing in social media marketing strategies, including social media management, advertising, and online branding. Across reviews, 100% of clients praised their project management and creative storytelling combined with data-driven optimizations. Approximately 50% noted improved engagement and conversions, highlighting Sociallyin's ability to effectively elevate brand presence and social media campaign efficiency.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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UndisclosedUndisclosed2 - 9Austin, TX
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Social Me Multimedia is an Austin, Texas-based social media marketing agency. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Austin, TX
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Virtual Group, a Fractional CMO Services company, is in Austin, Texas. They provide Fractional CMO Services and Social Media Marketing and were founded in 2013.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Serves Austin, TXServices provided
See all 374 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, social media strategy, and online branding. Clients consistently praise their professionalism and results-driven approach, noting improvements in lead generation and brand visibility. Approximately 90% of reviews highlight their responsiveness and effective communication, while some suggest enhancements in creative strategy. The agency is valued for its alignment with client values and ability to integrate seamlessly with clients' teams.
$10,000+$100 - $149 / hr10 - 49Serves Austin, TXServices provided
See all 13 projectsSocial House, Inc. is a social media marketing agency specializing in Social Media Strategy, Social Media Advertising, and Online Branding. Across various reviews, clients praise the company for its impressive content creation, strategic insights, and ability to drive engagement. 100% of the reviewers commend their project management, timely delivery, and responsiveness, highlighting their effective communication and creativity in producing on-brand, engaging content.
$50,000+$150 - $199 / hr10 - 49Serves Austin, TXServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in Social Media Marketing, providing services such as social media advertising, digital branding, and campaign management. Across reviews, 100% of clients express satisfaction, highlighting their strategic insight and project management excellence. A notable 60% commend their attention to detail and consultative approach, with multiple reviews praising the team's responsiveness and adaptability to client needs.
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UndisclosedUndisclosed2 - 9Austin, TX
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Dropkick Ads is a small Austin, Texas-based SEO services firm. The team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Austin, TX
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Overse is a branding firm in Austin, Texas. They offer Branding and Social Media Marketing and were established in 2020.
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$1,000+$200 - $300 / hr10 - 49Round Rock, TX
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PR by the Book, a PR company, is headquartered in Round Rock, Texas. The team focuses on Public Relations and Social Media Marketing.
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$1,000+Undisclosed2 - 9Austin, TX
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Social media marketing firm Insync Networking is in Austin, Texas. Founded in 2018, the team focuses on Social Media Marketing and Content Marketing.
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$10,000+$100 - $149 / hr2 - 9Austin, TX
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Endicott PR is a Digital Strategy company. They are in Dallas, Texas and Austin, Texas, and their services include Digital Strategy and Email Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves Austin, TXServices provided
See all 18 projectsOnline Optimism is a dynamic digital marketing agency with a focus on social media management, social marketing, and digital branding. The company is praised for its creativity, responsiveness, and adaptability, consistently delivering high-quality content and social media strategies that enhance brand recognition and audience engagement. Approximately 90% of reviewers highlight their professional and proactive communication, with many noting their ability to tailor campaigns to specific needs.
$50,000+$150 - $199 / hr50 - 249Serves Austin, TXServices provided
See all 10 projectsinBeat Agency is a digital marketing firm specializing in influencer marketing and user-generated content creation. Renowned for their seamless project management and professional communication, they have consistently delivered successful campaigns, with reviewers appreciating their timely execution and strategic approach. Approximately 85% of reviews highlight their effective use of micro-influencers, while 100% mention their professionalism and responsiveness, demonstrating strong client satisfaction and impactful social media strategies.
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$25,000+Undisclosed50 - 249Cedar Park, TX
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Cognic Systems is a social media marketing company. Their team is headquartered in Cedar Park, Texas. The company specializes in Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr50 - 249Austin, TX
Services provided
USDM is a midsize Advertising company. They focus on Advertising and Branding and were established in 1980.
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$10,000+$100 - $149 / hr50 - 249Austin, TX
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SandersWingo, a midsize Advertising company, is in Austin, Texas and El Paso, Texas. The team provides Advertising and Branding.
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UndisclosedUndisclosedFreelancerAustin, TX
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Creative Momentum is an Austin, Texas-based Marketing Strategy company. Launched in 2001, the team specializes in Marketing Strategy and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Austin, TX
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Advertising company N1 Tech Labs is in Austin, Texas. Their services include Advertising and Search Engine Optimization.
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$10,000+< $25 / hr10 - 49Hutto, TX
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Digieus eSolutions is a Digital Strategy company founded in 2020. The team provides Digital Strategy and Mobile & App Marketing.
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UndisclosedUndisclosed10 - 49Round Rock, TX
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Tech Insurance Agency is a Digital Strategy company based in Round Rock, Texas. Founded in 2016, the team focuses on Digital Strategy and Social Media Marketing.
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Undisclosed$25 - $49 / hr50 - 249Georgetown, TX
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See all 1 projectsWe Provide the Best Services For Your Digital ExcellenceDM Tech Labs is all about equipping businesses with the best tools for the ride ahead. We have empowered brands around the world in building
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$1,000+$100 - $149 / hr2 - 9Austin, TX
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Hang Ten SEO is a SEO company. They focus on Search Engine Optimization and Content Marketing and were established in 2015. The firm is based in Austin, Texas.
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$1,000+$50 - $99 / hr2 - 9Austin, TX
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Semantic Advantage, a SEO services firm, specialize in Search Engine Optimization and Pay Per Click. They were founded in 2008.
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$1,000+$50 - $99 / hrFreelancerAustin, TX
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Buzz Media Digital Marketing is a social media marketing agency. Based in Austin, Texas, the team provides Social Media Marketing and Web Design.
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$10,000+$150 - $199 / hr10 - 49Austin, TX
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Established in 2008, lookthinkmake, llc is a branding agency. The team specializes in Branding and Web Design.
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UndisclosedUndisclosed10 - 49Austin, TX
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SaleAMP is a web design company. Headquartered in Austin, Texas, the company was established in 2005. Their team offers Web Design and Advertising.
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$5,000+$100 - $149 / hr10 - 49Austin, TX
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In Austin, Texas, SpaceCraft is a small SEO services firm. The team provides Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Austin, TX
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Ascend Marketing is an Advertising company. Based in Grapevine, Texas and Austin, Texas, their small team offers Advertising and Branding. The company was founded in 2004.
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UndisclosedUndisclosed10 - 49Austin, TX
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The Automotive Advertising Agency, an Advertising company, is in Austin, Texas. Launched in 2013, the team offers Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Austin, TX
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Special Audience Marketing is a branding company. They focus on Branding and Marketing Strategy and are in Austin, Texas.
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UndisclosedUndisclosed10 - 49Austin, TX
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Mightier Content is a Content Writing Services company established in 2017. The team specializes in Content Writing Services and Content Marketing and is headquartered in Austin, Texas.
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UndisclosedUndisclosed10 - 49Austin, TX
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Social media marketing firm Webtek Digital Marketing was launched in 2008. The team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Austin, TX
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Founded in 2019, Levitate Foundry is a small Austin, Texas-based Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hrFreelancerAustin, TX
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Agave Design, a SEO company, was launched in 2002. The firm focuses on Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Austin, TX
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Zilker Media is a branding firm launched in 2017. The agency specializes in Branding and Content Marketing, and is small.
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$1,000+$100 - $149 / hr2 - 9Pflugerville, TX
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WR Digital Marketing is a Digital Strategy company. Based in Pflugerville, Texas, their team focuses on Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Round Rock, TX
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Scout7.ai is a SEO agency. The Round Rock, Texas-based firm specializes in Search Engine Optimization and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Austin, TX
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Launched in 1996, Pallasart Web Design is an Advertising company. The team focuses on Advertising and Branding and is located in Austin, Texas.
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$5,000+$100 - $149 / hr2 - 9Austin, TX
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Enter Media is a SEO company. They are in Austin, Texas and , and their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Austin, TX
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Fifo Studios LLC is a SEO company. They were launched in 2008 and offer Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Austin, TX
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Tahiti Blue Interactive is a SEO services firm. The team focuses on Search Engine Optimization and Web Design and is located in Austin, Texas.
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$5,000+$100 - $149 / hr2 - 9Austin, TX
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Upbeat Marketing is a branding company. Established in 2009, their team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Austin, TX
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CAMIO PR LLC is a small PR firm. They focus on Public Relations and Branding and were established in 2013.
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UndisclosedUndisclosed2 - 9Austin, TX
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Branding company Heresy, LLC was established in 2010. The team focuses on Branding and Digital Strategy and is in Austin, Texas.
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UndisclosedUndisclosed2 - 9Austin, TX
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Sommers Marketing + PR is a small Austin, Texas-based branding firm. The team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Bee Cave, TX
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Iridescent Media, an Advertising company, was established in 2018. The team offers Advertising and Corporate Photography and is based in Bee Cave, Texas.
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UndisclosedUndisclosed2 - 9Austin, TX
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Launch Commerce is a branding company. Founded in 1997, the team focuses on Branding and Email Marketing. The company is headquartered in Austin, Texas.
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UndisclosedUndisclosed2 - 9Austin, TX
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IY Technology Website Design and SEO Services is a Marketing Strategy company launched in 2016. In Austin, Texas, the team provides Marketing Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Austin, TX
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Excelevant, an IT staff augmentation company, was launched in 2014. The team offers IT staff augmentation and Custom Software Development.
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UndisclosedUndisclosed2 - 9Austin, TX
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Gladiator Consulting is a web development company. Their small team is in Austin, Texas. Their services include Web Development and Fractional CMO Services.
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UndisclosedUndisclosed2 - 9Austin, TX
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VinfoCorvus is a social media marketing agency. The Austin, Texas-based company was established in 2015. Their services include Social Media Marketing and Conversion Optimization.
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$1,000+$50 - $99 / hr2 - 9Round Rock, TX
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Hubsprint is a SEO company established in 2016. The team focuses on Search Engine Optimization and Advertising.
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$1,000+$150 - $199 / hrFreelancerAustin, TX
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Headquartered in Austin, Texas, Refine J, LLC is a small Digital Strategy company. Their services include Digital Strategy and Ecommerce Marketing.
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$1,000+$50 - $99 / hr2 - 9Manor, TX
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Gecko Location Media is a branding company launched in 2025. In Manor, Texas, the team focuses on Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Spicewood, TX
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Marketing Strategy company Tj Creative Agency is located in Spicewood, Texas. Established in 2019, the team focuses on Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Austin, TX
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Well+done DESIGN is an Advertising company. Located in Austin, Texas, their team focuses on Advertising and Email Marketing.
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Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Social Media Companies in Austin, Texas
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$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
30.1/40.017.2/20 Reviews8.4/10 Clients & Experience4.5/10 Market PresenceService focus
80% Social Media Marketing20% Other -
UndisclosedUndisclosed1,000 - 9,999Austin, TX
Ability to deliver
29.1/40.020/20 Reviews4.6/10 Clients & Experience4.5/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$1,000+Undisclosed10 - 49Austin, TX
Ability to deliver
26.6/40.019/20 Reviews3.4/10 Clients & Experience4.2/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
29.9/40.017.2/20 Reviews7.9/10 Clients & Experience4.8/10 Market PresenceService focus
30% Social Media Marketing70% Other -
$5,000+$100 - $149 / hr50 - 249Austin, TX
Ability to deliver
33.4/40.017.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
10% Social Media Marketing90% Other -
$1,000+$150 - $199 / hr50 - 249Austin, TX
Ability to deliver
29.1/40.017.8/20 Reviews6.1/10 Clients & Experience5.2/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
28.5/40.015.8/20 Reviews9/10 Clients & Experience3.7/10 Market PresenceService focus
32% Social Media Marketing68% Other -
$1,000+$150 - $199 / hr50 - 249Austin, TX
Ability to deliver
27.6/40.015.8/20 Reviews7.6/10 Clients & Experience4.2/10 Market PresenceService focus
30% Social Media Marketing70% Other -
$5,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
29.4/40.015.6/20 Reviews8.9/10 Clients & Experience5/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+Undisclosed10 - 49Austin, TX
Ability to deliver
32.5/40.016.6/20 Reviews9.8/10 Clients & Experience6.1/10 Market PresenceService focus
10% Social Media Marketing90% Other -
$5,000+$150 - $199 / hr50 - 249Austin, TX
Ability to deliver
30.7/40.015.6/20 Reviews9.2/10 Clients & Experience5.8/10 Market PresenceService focus
15% Social Media Marketing85% Other -
Undisclosed$100 - $149 / hr50 - 249Austin, TX
Ability to deliver
28.8/40.016.2/20 Reviews8.3/10 Clients & Experience4.3/10 Market PresenceService focus
20% Social Media Marketing80% Other -
$5,000+$100 - $149 / hr10 - 49Austin, TX
Ability to deliver
30.5/40.015.2/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
15% Social Media Marketing85% Other -
$5,000+$200 - $300 / hr2 - 9Austin, TX
Ability to deliver
31.3/40.018/20 Reviews9.6/10 Clients & Experience3.7/10 Market PresenceService focus
10% Social Media Marketing90% Other -
$10,000+Undisclosed10 - 49Austin, TX
Ability to deliver
26.3/40.016.2/20 Reviews6.1/10 Clients & Experience4/10 Market PresenceService focus
30% Social Media Marketing70% Other -
$50,000+$200 - $300 / hr10 - 49Bee Cave, TX
Ability to deliver
30.5/40.016.4/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
10% Social Media Marketing90% Other -
$1,000+$50 - $99 / hr50 - 249Austin, TX
Ability to deliver
29.9/40.020/20 Reviews5.7/10 Clients & Experience4.2/10 Market PresenceService focus
10% Social Media Marketing90% Other -
$5,000+$100 - $149 / hr2 - 9Austin, TX
Ability to deliver
28.6/40.016/20 Reviews8.4/10 Clients & Experience4.2/10 Market PresenceService focus
20% Social Media Marketing80% Other -
$5,000+$100 - $149 / hr2 - 9Austin, TX
Ability to deliver
22.6/40.016.2/20 Reviews2.4/10 Clients & Experience4/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$1,000+< $25 / hr10 - 49Austin, TX
Ability to deliver
28.5/40.016.2/20 Reviews9.3/10 Clients & Experience3/10 Market PresenceService focus
15% Social Media Marketing85% Other -
$50,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
28.4/40.016.2/20 Reviews8/10 Clients & Experience4.2/10 Market PresenceService focus
15% Social Media Marketing85% Other -
$5,000+Undisclosed2 - 9Austin, TX
Ability to deliver
29.8/40.016.8/20 Reviews10/10 Clients & Experience3/10 Market PresenceService focus
10% Social Media Marketing90% Other -
Undisclosed$100 - $149 / hr10 - 49Austin, TX
Ability to deliver
28.4/40.015.8/20 Reviews8.3/10 Clients & Experience4.3/10 Market PresenceService focus
10% Social Media Marketing90% Other -
$1,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
27.2/40.016.2/20 Reviews6.8/10 Clients & Experience4.2/10 Market PresenceService focus
15% Social Media Marketing85% Other -
$1,000+$150 - $199 / hr2 - 9Austin, TX
Ability to deliver
28.5/40.016.8/20 Reviews8/10 Clients & Experience3.7/10 Market PresenceService focus
10% Social Media Marketing90% Other -
$1,000+$100 - $149 / hr2 - 9Austin, TX
Ability to deliver
28.1/40.016.2/20 Reviews8.2/10 Clients & Experience3.7/10 Market PresenceService focus
10% Social Media Marketing90% Other -
$1,000+< $25 / hr10 - 49Austin, TX
Ability to deliver
27.6/40.017.2/20 Reviews6.5/10 Clients & Experience3.9/10 Market PresenceService focus
10% Social Media Marketing90% Other -
$5,000+Undisclosed10 - 49Austin, TX
Ability to deliver
27.2/40.017/20 Reviews5.4/10 Clients & Experience4.8/10 Market PresenceService focus
10% Social Media Marketing90% Other -
$5,000+$100 - $149 / hr10 - 49Austin, TX
Ability to deliver
25.2/40.016.2/20 Reviews5.6/10 Clients & Experience3.4/10 Market PresenceService focus
15% Social Media Marketing85% Other -
$5,000+$100 - $149 / hr2 - 9Austin, TX
Ability to deliver
24/40.016.2/20 Reviews4.2/10 Clients & Experience3.7/10 Market PresenceService focus
20% Social Media Marketing80% Other
Latest Social Media Marketing Articles
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Austin Social Media Marketing FAQs
Local firms understand the nuances of the city’s culture of innovation and community better than anyone. Thanks to their in-depth understanding and proximity, these teams can:
- Tap into Austin events like SXSW for real-time content opportunities.
- Leverage connections with local influencers and media outlets such as Austin Business Journal.
- Align campaigns with regional trends (think “Keep Austin Weird” creativity) while staying in sync with bigger Texas markets.
For brands targeting Central Texas or recruiting talent from UT, that on-the-ground insight often translates into faster engagement and higher ROAS.
Most Austin-based agencies charge $100 – $200 per hour, with monthly retainers ranging from $3,000 – $15,000. Based on Clutch’s pricing data, clients can expect:
- Startups often begin around $3,000 for community management and basic content production.
- Mid-market firms targeting paid social plus influencer outreach typically invest $7,000 – $10,000.
- Enterprise campaigns that blend creative video production, advanced analytics, and multi-channel ad spend can exceed $15,000 per month.
Prices may be 10–15% lower than comparable San Francisco rates, offering strong value without sacrificing quality.
Thanks to Austin’s diverse business landscape, local social media marketing agencies commonly support sectors such as:
- SaaS and cybersecurity startups in the “Silicon Hills” corridor
- Consumer brands in food & beverage (Tex-Mex, craft beer, CPG)
- Music, entertainment, and events tied to ACL and SXSW
- Healthcare and biotech clusters emerging in North Austin
- Real estate and prop-tech responding to rapid population growth
Many firms offer niche practices (e.g., B2B LinkedIn demand gen for SaaS) alongside broad B2C expertise.
- Define your brand’s goals and specific requirements—brand awareness, lead gen, community building, etc.
- Review promising Clutch profiles for relevant client ratings and case studies with KPIs that mirror your objectives.
- Ask about platform specialties—some excel at TikTok short-form, others at LinkedIn thought leadership.
- Confirm the reporting cadence and tools (Sprout, Hootsuite, proprietary dashboards).
- Meet the actual account team; Austin shops vary from boutique two-person studios to 50-person agencies.
Shortlist 3–5 partners, request proposals, and compare strategy clarity plus cultural fit. Navigate the market better with Clutch. Find trusted firms on our directories and leverage the resources available to make an informed agency choice.
- Guaranteed follower counts or viral promises (algorithm changes make absolutes impossible).
- One-size-fits-all packages with no local market nuance.
- Lack of transparent billing for ad spend versus management fees.
- Minimal in-house creative talent—outsourcing every asset can slow turnarounds during events like SXSW.
- No performance dashboards or refusal to share raw data.
If you spot these issues, keep looking—Austin’s competitive scene offers plenty of transparent, results-driven alternatives.