Creativos RD

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Medicheck, a SaaS company specializing in healthcare. Our platform is used mainly for electronic health records and the administration of paperwork that hospitals and clinics use.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creativos RD?

While most of our clients use our app, a medical society hired us to create a custom branded platform. They wanted to launch the app for all of the members of their society. We don’t really have designers in-house, though our developers take care of our daily design needs. We hired Creativos RD to help us with the design process because we needed to create a brand.

SOLUTION

What was the scope of their involvement?

Creativos RD created the branding for our client and designed all the material around that. They designed the logo, made the identity manual, and helped us with the design that comes as an accessory to the main branding project.

I had a debriefing call with Roberto (Owner), where I gave him some ideas and the main needs we had. At the second meeting, there were more people from their side involved, and they gave me a questionnaire to see what I was looking for. I described the type of client; we were dealing with doctors used to traditional designs. They asked me what we were aiming for in the medium and long term for the brand. 

Then, we did some brainstorming, and they came back with a proposal that had different ideas for the name. When they first turned in the logo, they presented different options and explained the reasoning and story behind each one.

They created the branding to align with our goals. For example, we’re aiming to launch this project nationwide by the end of May, so Creativos RD has already presented designs that we could need for the launch in the proposal, like badges for a conference we’ll organize. Additionally, they created an identity manual, including electronic signatures, frameworks, and templates for keynotes and presentations.

The app we developed is a hybrid app; it comes with web and mobile versions, and we use Progressive apps. Creativos RD designed the web app and the screens for the mobile version. The team also created extra artwork that we needed, such as the app icon and the miniature that sends users to the home screen. Creativos RD has finished the first part of the branding, and the web app and mobile app are now live with their design.

Currently, we’re still working with Creativos RD to answer requests for changes. For example, some mobile phones require different sizes, so they’ve edited the images and icons to fit. They’re still finishing the library of designs, and they’ll help us with our final presentation for our nationwide launch event.

What is the team composition?

We mainly communicate with Roberto, and he requests some of the things that I ask for from his team. We also had one meeting with three other people, including a designer and a brand architect. 

How did you come to work with Creativos RD?

I found them through a referral from friends from a Mastermind group. I think that might be why Roberto has given us one-to-one attention. I don’t know if, in another scenario, a different teammate would be the one in charge.

How much have you invested with them?

So far, we’ve spent around $5,000.

What is the status of this engagement?

We started working together in January 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to Creativos RD’s work, we’ve been able to keep our contract with our client. The medical society had us on a trial contract because they wanted to see results before deciding to keep working with us. The branding Creativos RD created has been key for keeping this partnership. Right now, around 20 medical specialists are using the app with the branding. 

Creativos RD works fast; they gave me a timeline of 4–6 weeks for the branding, and they turned in everything in week two. Moreover, our clients like their work. I took their first presentation to our clients and asked for feedback. When we did a presentation with our internal branding and colors, the medical society wasn’t comfortable; they wanted to see the new branding and colors right away, which was a key turnaround for me. 

How did Creativos RD perform from a project management standpoint?

Most of our communication is via email, and we also use WhatsApp. They’ve requested that we share information on Google Drive, and they’ve also uploaded content there.

What did you find most impressive about them?

By the second meeting with Roberto, I hadn’t paid them a dime yet, and Creativos RD was already giving us useful insights. I’m usually skeptical about spending on design because I see other priorities and other places to spend the money. I appreciated that they weren’t aggressively looking to close the deal before opening their minds to us. 

I realized Creativos RD was already giving me value before we signed anything, which gave me the confidence to close the deal. This made me build trust with them, and I’m already looking forward to working on further projects with Creativos RD.

Are there any areas they could improve?

The fact that they gave me value before we were officially engaged made me sign with them. However, I had the urgency of my client. I don’t know if, with another client, this could slow down the process of closing a deal. Maybe they have the sensibility to realize when they can work like that and when not to, though.

Do you have any advice for potential customers?

Make the most out of the sales call. My initial call was more of a consultative sale; they gave me some value instead of talking about their prices. As someone external to the creative industry, I didn’t truly understand what they offered me before that call. Previous companies I’ve inquired about have led with their packages and pricing, and I couldn’t measure or understand the impact of working with them. 

For me, the first two calls were key; they helped me understand their work. Now, they’re our in-house ally on the creative side. I’ve sometimes felt afraid of asking or requesting something with other providers because it immediately meant I would get charged extra. Creativos RD gives me the confidence to ask.

BACKGROUND

Introduce your business and what you do there.

I’m the operations director at a health supplement company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creativos RD?

We needed their team to design labels for our products.

SOLUTION

What was the scope of their involvement?

We had a brainstorming session to discuss how we could creatively execute the design of our product labels. Creativos RD then incorporated our design preferences and requirements into their drafts, and they finalized the labels for printing upon securing our team’s approval.

What is the team composition?

We worked with three resources from their team.

How did you come to work with Creativos RD?

One of my friends referred Creativos RD’s team to me.

How much have you invested with them?

We spent $3,500.

What is the status of this engagement?

The design project ran from May 2019–February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Creativos RD refined our ideas and creatively brought those to life. We originally wanted to utilize basic design solutions, but their team stepped up and amplified our branding with their strategic and story-packed labels.

How did Creativos RD perform from a project management standpoint?

Creativos RD’s dedicated owner stayed on top of things and promptly responded to our questions, making sure we were in the loop at all times.

What did you find most impressive about them?

Creativos RD’s accommodation of our concerns and change requests mirrored their willingness to meet our standards with budget-oriented results.

Are there any areas they could improve?

We encountered minor delays that could’ve been handled better.

Do you have any advice for potential customers?

Any creative partnership’s success depends on both parties involved, so you have to do your part in providing thorough resources and feedback to their team.

BACKGROUND

Please describe your company and your position there.

I´m the company´s COO. I am in charge of monitoring the projects as well as the proper functioning of the company's positioning tools

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Creativos RD, and what were your goals?

We started from scratch in 2019 so we needed a company that could help us give the project an identity as well as a corporative image, website, e-mails, etc.

SOLUTION

How did you select this vendor and what were the deciding factors?

Creativos RD was located at the same building as us and we know the word that Creativos RD did for entrepreneurs recommendations.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started a conversation with the CEO to explain the meaning of the company. After this, he proposed a work plan to start with different teams which were presented mainly in 2 topics; Name and logo of the company and the second in the informative content. Once all this was approved, another team started to create the website and emails.

How many people from the vendor's team worked with you, and what were their positions?

The CEO was the main contact. 2 people more for each team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our traffic at the website it´s really amazing.

Describe their project management style, including communication tools and timeliness.

The most common communication was for email, WhatsApp, and meetings.

What did you find most impressive or unique about this company?

The personal attention and follow-up of the CEO was what surprised us the most.

Are there any areas for improvement or something they could have done differently?

They could have answered the emails a little faster

BACKGROUND

Introduce your business and what you do there.

I am a digital marketing manager at a tequila distillery.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Creativos RD?

They’re our digital marketing partner.

SOLUTION

What was the scope of their involvement?

We’ve had several different projects with them. During our last collaboration, they supported us in managing the company’s social media platforms. They have used Facebook, Instagram, and Twitter. 

What is the team composition?

We’ve worked with 4 people.

How did you come to work with Creativos RD?

They have been working with the company since before I started working here. I believe Creativos RD was introduced to the company’s general manager at an event and they started collaborating on small projects which gave good results so the collaboration started growing.

How much have you invested in them?

We typically spend between $1,500–2,000 per campaign.

What is the status of this engagement?

We’ve been working together since 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results have been excellent. With Creativos RD, we’ve had very innovative projects and dynamics that have boosted engagement and interaction with our brand. As a result, we have increased our traffic and following.

How did Creativos RD perform from a project management standpoint?

I am very happy with their work in every aspect. They’re always very precise with schedules and very flexible. Their services are just excellent.

We’ve also had a great follow up and evaluation of the campaigns and found ways to make continuous improvements on them. We have found a way to work very well together. 

What did you find most impressive about them?

They not only offer a service, they are always willing to find comprehensive approaches to make sure their project meets all of our expectations. 

Are there any areas they could improve?

I couldn’t say anything specific.

BACKGROUND

Introduce your business and what you do there.

I am a manager at a construction company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Creativos RD?

We needed digital marketing support.

SOLUTION

What was the scope of their involvement?

Creativos RD was brought on board to develop our company’s website. The team also manages our digital and social media marketing campaigns. 

What is the team composition?

It has changed over time, but I have worked with about 10 different people in total.

How did you come to work with Creativos RD?

When I started working here, Creativos RD was already collaborating with the company. I don’t know what the selection process was, though I do know they were referred to us. We asked for a proposal and from then on they’ve been working with the company.

How much have you invested in them?

We spend around 100,000 Mexican pesos (approximately $4,900 USD) per year.

What is the status of this engagement?

The collaboration started at least 5 years ago and it is continuous.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results have been very good. Creativos RD has helped us a lot in positioning the company and reaching new audiences and that has reflected in increased sales. 

How did Creativos RD  perform from a project management standpoint?

It is just very easy to work with them. The team is very open to hear the needs of the company and they make sure that we achieve all our goals. Their communication is very fluid, they are constantly sending us updates related to the campaigns, and they are open to attend to any requests very quickly. 

What did you find most impressive about them?

We’re impressed with Creativos RD’s willingness to really listen and understand the specific needs of their clients.

Are there any areas they could improve?

Whenever we encountered any setbacks they were ready to make the necessary adjustments, so I couldn’t say anything in that regard.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Step Up Learning Co. We use American teachers to teach English to kids in Mexico via an online virtual classroom.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creativos RD?

We're a brand new company. We have been building our curriculum and building our app over the last year, but we were closing in on time to launch our business. With our being based out of America and the COVID-19 pandemic, we were unable to travel to Mexico as we had hoped to.

So, we hired Creativos RD to help us with advertising and marketing to gain new students and to spread awareness of our company.

SOLUTION

What was the scope of their involvement?

We do a lot of video and social media strategy marketing, so Creativos RD has created a lot of our commercials. They’ve also created informative videos for our current and trial students. Additionally, they trained us on how to sell to our clientele. 

What is the team composition?

We work with a team of four. 

How did you come to work with Creativos RD?

We found them on Google and liked their page better than most we had seen. We interviewed three other companies and landed on Creativos RD. 

How much have you invested with them?

We’ve spent roughly $8,000.

What is the status of this engagement?

We began working with them in July 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve met and exceeded our expectations greatly. The biggest accomplishment that we've reached is the brand awareness of our company in Mexico. Creativos RD has done an excellent job of figuring out our market audience and capitalizing on that. 

Because of that, we’ve seen a huge increase in trial students signing up for trial classes. We've also seen a huge increase in turnover in terms of turning those trial students into paying students. 

How did Creativos RD perform from a project management standpoint?

They’re good at leveraging technology to make our customer experience as seamless as possible. We have a weekly meeting where we bring up problems,  review our numbers for the week, and create new goals for the following week.

What did you find most impressive about them?

The weekly meetings are phenomenal. They help me know exactly what I need to get done and push me to move quicker. Those meetings also ensure that all of us are on the same page, which is very helpful. Communication is one of their strengths.

Are there any areas they could improve?

It would be great to have a quicker response time and a solid form of communication, such as a project management tool. They respond quickly but take time to deliver the actual solution. 

BACKGROUND

Introduce your business and what you do there.

I’m a marketing manager at an office furniture company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Creativos RD?

We hired them to help us manage our websites.

SOLUTION

What was the scope of their involvement?

We have five different brands with different sites for each of them, each of which needed to be managed. Creativos RD also provided support with our mailing campaigns.  

What is the team composition?

We worked with about three people.

How did you come to work with  Creativos RD?

They were referred by a colleague.

How much have you invested in them?

We spent around 600,000 Mexican pesos (approximately $29,400 USD). 

What is the status of this engagement?

We started our collaboration in mid-2019 and finished the project in 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results were good. Creativos RD is efficient and has great customer service.

How did Creativos RD perform from a project management standpoint?

We did have a couple of setbacks with delivery times although it didn’t fall solely on them. we had some internal issues ourselves and that led to delays.

What did you find most impressive about them?

The most impressive aspect of working with Creativos RD was their attention and customer service. The project management’s attention was just flawless.

Are there any areas they could improve?

Their organization around deadlines could improve. Also, they changed our designer a couple of times, which impacted the brand’s image. I believe if they had a single designer assigned for a project it would be better.

BACKGROUND

Introduce your business and what you do there.

I’m the president and owner of a media company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creativos RD?

We had a health-related marketing campaign where we were trying to identify some influencers, primarily in Mexico City, and provide resources to those who might be affected by this health challenge.

SOLUTION

What was the scope of their involvement?

Creativos RD helped build a website. They do social media and bus advertising and billboards in the city. They also provide some insight in terms of potential influencers that we could recruit to best fit the campaign. 

What is the team composition?

We work with 4–5 people total, but we work with three primary people.

How did you come to work with Creativos RD?

We started looking for PR firms in Mexico City. I also used to work in PR in DC, so I asked some of the folks in our Mexico office if they knew any good, local boutique shops. We found 4–5 such agencies, and then we submitted an RFP for our project.

Creativos RD was one of three that responded. We had interviews with those companies, where they submitted proposals. We had virtual conversations to select the agency to do the work.

What is the status of this engagement?

We began our search for an agency at the beginning of the year, but due to COVID, we had to take a break.

We officially started in September of 2020, and it’s a tentative six-month campaign. We may renew — we’re just not sure yet.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They launched our website and our social media channels, and we’re starting the engagement process now. It’s still too early to determine results, but so far, so good in terms of what they’ve been able to build.

How did Creativos RD perform from a project management standpoint?

They’ve been excellent. We meet weekly via Google Meet, and they’ve been very responsive via email between those meetings. They’re also available through text messages when we have questions about the campaign or need to make decisions in order to execute properly.

What did you find most impressive about them?

Overall, they’re very professional, friendly, and creative. They’re also willing to work with our limited budget, which I know can pose challenges. We’ve been able to accomplish quite a bit within that margin.

Are there any areas they could improve?

No, I don’t think so. They’ve been an excellent partner, and I would certainly work with them again if I had the opportunity.

BACKGROUND

Introduce your business and what you do there.

I’m a project manager at an event planning company that organizes large-scale exhibitions. We mostly work with clients in the automotive sector.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creativos RD?

We needed support with social media engagement, event advertising, and web development. Specifically, we hired Creativos RD to promote our upcoming event in Guadalajara. 

SOLUTION

What was the scope of their involvement?

We put Creativos RD in charge of all our social media accounts. They run advertising to promote our events on a regular basis. Recently, they developed a website specifically for the next event we’re hosting. In preparation for this occasion, the team has been managing our marketing efforts and designing new assets like a print directory for attendees. 

What is the team composition?

We interface directly with one point of contact from Creativos RD. I’m not exactly sure how many people are on the team that supports him.

How did you come to work with Creativos RD?

My boss gave me their information directly. I assume that someone had been recommended Creativos RD to him.

How much have you invested in them?

We’ve spent around $190,000 MEX on their services (approximately $10,100 USD).

What is the status of this engagement?

We’ve been working with Creativos RD since March of this year. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

 Our collaboration has worked well so far. They respond almost immediately to all our communications and send a proposal to address our needs right away. As an added plus, we’ve never experienced any delays.

Since this is a new project for us, I don’t have much of a reference point for comparison.  They delivered exactly what we asked for. The website works well and is easy to use. From a design perspective, though, it looks basic. It doesn’t seem to have anything that stands out and could have been developed by any company.

How did Creativos RD perform from a project management standpoint?

They managed the project very well, and we never experienced any issues. We mainly corresponded through WhatsApp and email. Our communication with Creativos RD was always very fluid.

What did you find most impressive about them?

Creativos RD created an excellent directory for the guests who will attend our event.

Are there any areas they could improve?

Regarding the website development, they could always be more creative and proactive. I’d appreciate it if they offered different design options for us to choose from.