Creativos RD

BACKGROUND

I am a project manager at Color Me Rad Mexico, a race management company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creativos RD?

We hired Creativos RD to coordinate aspects of race management including the handling of permits, location, and overall event planning. Their team also handles our digital marketing campaigns.

SOLUTION

What was the scope of their involvement?

Creativos RD is in charge of planning events and creating the designs of the events. Their team also manages our social networks including Facebook, Instagram, and Twitter. In general Creativos RD handles all of our event planning.

What is the team composition?

We worked with a team of 10 members.

How did you come to work with Creativos RD?

I found them online through their website. When I spoke to their team, I liked the attention they gave me and my project. I presented my project to their team in-person and I liked the plan they pitched, so I decided to work with them.

How much have you invested in them?

I do not know the exact amount, but around $2,500 to $3,000.

What is the status of this engagement?

We started working with the four years ago, and we are still working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have a good response to our events. A multitude of people participated in our races and engaged with our social media accounts.

How did Creativos RD perform from a project management standpoint?

We did not use any specific tools to communicate, but we did not have any issues with deadlines being met. They always communicated with our team and mended any doubts our comments I had.

What did you find most impressive about them?

They are very organized and everything was right on time and we never had any inconveniences.

BACKGROUND

Introduce your business and what you do there.

Our company is dedicated to the bottling, expansion, distribution, and production of beverages. I am the head of marketing for the west region of Mexico.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creativos RD?

We wanted to expand product awareness and broaden our market reach in our area.

SOLUTION

What was the scope of their involvement?

They provide advice and support for our local efforts for campaign development in our region. They have worked with us on several projects. One is marketing for a sports beverage, which was a brand activation project, providing sampling and tasting of the product to participants at races and sports events. In other projects, they worked on communications and development of our campaigns in social networks, media, and web advertising. On the technology side, they use social media and have provided equipment for events.

What is the team composition?

We’ve had support from their specialists in social media management, networks, and websites.

How did you come to work with Creativos RD?

We got to know them well in the in the sports marketing project, and they became familiar with our brands and communications policies. After that, they participated in more bids with us.

What is the status of this engagement?

We started working with them around the end of 2015. Thanks to their good work, we have chosen to continue working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Locally, we have had great results, especially on the brand activation projects. We have heard excellent comments and received positive feedback internally as well.

How did Creativos RD perform from a project management standpoint?

We communicate via meetings, calls, emails, and video calls. We have had very close and continuous communication, and they provide excellent follow-up.

What did you find most impressive about them?

They have been a great support for us. They are always very punctual, provide great clarity on budgets, and always communicate very clearly. That is very important to us and is why continue working with them.

Are there any areas they could improve?

The renderings they use to present proposals could improve.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and director of La Casa del Reloj. We have been developing and selling watches for 15 years and we have our own brand. We design in Guadalajara, Mexico and manufacture in China.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creativos RD?

We needed help positioning our brand online. They’ve been working with us to give identity to our products, social media, designs, and e-commerce site.

SOLUTION

What was the scope of their involvement?

They redesigned and revamped our online sales platform. They’ve also worked a lot with social media tools, using AdWords, Facebook, Instagram, and others.

What is the team dynamic?

Their marketing and positioning team works with our internal product development team.

How did you come to work with Creativos RD?

We started to assign projects to them and grew together. They showed good development related to our sales so the relationship has continued to evolve.

How much have you invested in them?

We’ve invested around $14,000.

What is the status of this engagement?

We’ve worked with them for over 10 years.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

During this whole time, we’ve both learned about brand positioning. We’ve had good and bad projects, but their reaction time and collaboration have been great and we’ve learned from what has worked well for us, dropping projects that didn’t. Our work together has evolved, which is why the collaboration has been ongoing for so many years.

How did Creativos RD perform from a project management standpoint?

Sometimes personnel or project leaders change but they’re pretty good at meet deadlines. If I set a date, they meet it. There is a need for a project management system, though.

What did you find most impressive about them?

The key is that we have achieved brand recognition. Their creative and visual accomplishments and implementations should be highlighted; they’ve played an important role as our agency. Our brand is recognizable in the market and even though it’s a tough process, they have the necessary knowledge of the watch sales industry thanks to all the years we’ve worked together.

Are there any areas they could improve?

We would’ve liked for them to be faster at times, but their processes have been good in general.

BACKGROUND

Please describe your company and position.

I am the Directora General of Francisco Gonzalez Quesada y Cia., S.C

Describe what your company does in a single sentence.

We are Customs House Broker. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creativos RD to accomplish?

• New logo
• New identity

SOLUTION

How did you find Creativos RD?

Online Search

Why did you select Creativos RD over others?

High ratings

How many teammates from Creativos RD were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The rebranded our image, buy creating a new logo and our anniversary logo. We are currently working on website and company video. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Documentes of images sent at a reasonable time frame. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Evaerything was sent on time and would respond to my needs. 

What was your primary form of communication with Creativos RD?

Virtual Meeting

What did you find most impressive or unique about this company?

Creativos RD has delivered an impressive identity manual.

Are there any areas for improvement or something Creativos RD could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

I’m the director of operations of Nidet. We’re a platform that allows people to view short videos and launch themselves with any object in the video. Our system recognizes the object, whether it’s a painting, a glass, a flower, shoes, jewelry, or anything.

The company is in Mexico and is still in the startup process. We have less than 30 employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Creativos RD?

We needed help creating our name, logo, and color palette.

SOLUTION

What was the scope of their involvement?

Initially, Creativos RD shared what was within their scope of services. They asked us a series of questions to see if we met their expectations to be their client. We saw their portfolio with all the clients and different campaigns they’ve handled. Ultimately, we had a series of interviews and meetings so they could continue to service our request.

What is the team composition?

At least four people were working on the project, including Roberto (Owner). Teammates entered the project depending on the deliverables. For example, someone helped us with our marketing skills.

How did you come to work with Creativos RD?

I read an online article that included several internationally-recognized agencies. We contacted 3–5 companies that were the best for our needs. Creativos RD had a branch in Guadalajara, which benefited us.

What is the status of this engagement?

We began the project in February 2024; we finished the first phase in April 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We finished the project a week ago, so the public isn’t involved yet. We only have internal marketing metrics. Nonetheless, Creativos RD met our marketing director’s expectations. He has worked with strong, global brands and considered Creativos RD’s work was worth a million dollars. Overall, it was worth every peso we paid.

How did Creativos RD perform from a project management standpoint?

They established the budget and time, and it was exactly what they predicted. Usually, that is difficult to achieve because there’s a lot of back and forth. However, Creativos RD did very well. They did well on their follow-up, communication, and response time. Moreover, they offered personalized customer service.

We communicated through Google Meet, emails, and links to download articles or any other document they sent, but mostly everything was through email and video meetings.

What did you find most impressive about them?

Their direction was impressive. They brought us peace and tranquility; we didn’t have to worry about anything.

Are there any areas they could improve?

They could suggest proposals or improvements. We might want something, but they’re the experts in the area. I think they don’t do it so they don’t go out of budget, but we would’ve appreciated it.

Do you have any advice for potential customers?

You must dare to establish a budget with an experienced team. Creativos RD works with global companies, which is why we dared to work with them.

BACKGROUND

Please describe your company and your position there.

I am the fund manager of a new Venture capital

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Creativos RD?

My agency did the design and creation of the identity of my venture capital called Latino rockstar México.

SOLUTION

How did you select this vendor?

For prestige and recommendations

Describe the scope of their work in detail.

Brand identity design website creation

What was the team composition?

CreativoCR CEO Cueta manager Designers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The logo design is incredible and the commercial presentation is efficient, great design, and an excellent and simple communication message.

How effective was the workflow between your team and theirs?

Their team communicates promptly and frequently, and they're clear with their delivery timelines.

What did you find most impressive about this company?

Simplicity in communication and design message.

Is there any area for improvement or anything that could have been done differently?

Everything is OK.

BACKGROUND

Please describe your company and your position there.

I work at a glass printing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Creativos RD?

We hired Creativos RD to develop a website, create a brochure, perform photography, and provide advertising services.

SOLUTION

How did you select this vendor?

I felt they were trustworthy as I received a recommendation for them.

Describe the project and the services they provided in detail.

They created an edition of our website from scratch. They also provided professional photography services and helped us with advertising.

What was the team composition?

The team consisted of five people.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We will be able to share the impact in a few months.

How was project management arranged and how effective was it?

The project management was great!

What did you find most impressive about this company?

The team was knowledgeable.

Are there any areas for improvement?

The timeline could have been better.