Foundry512

BACKGROUND

Introduce your business and what you do there.

I’m the owner of King & Rose Optical, a retailer for independent eyewear that also offers optometry services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Foundry512?

We needed to acquire high-quality clients for our independent eyewear. We wanted to identify the best way to market to them.

SOLUTION

What was the scope of their involvement?

We met with Foundry512 and went over our current marketing efforts and general business plan. They analyzed our website and SEO efforts to identify ways to improve and evaluated our current best customers to see what we were doing well. They also looked at how we were currently acquiring customers. They took all of their findings and made suggestions and recommendations for how we could do better.

They made sure all of our SEO listings were updated and highlighted ways we could integrate social media and local SEO. We created all of the content ourselves, basing it on Foundry512’s guidelines. They mainly provided strategy and a bit of backend work. They gave us a comprehensive look at the customers we’re trying to attract and how to formulate our messaging to best bring them in.

What is the team composition?

We work with two people from their team.

How did you come to work with Foundry512?

One of our managers had worked with them at a previous position.

How much have you invested with them?

We’ve spent between $2,000–$3,000.

What is the status of this engagement?

We began working together in February 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our current strategy is long-term, so it hasn’t translated into any huge revenue improvements. But the number’s we’re measuring are growing, and I’m confident that, over time, we’ll be successful.

How did Foundry512 perform from a project management standpoint?

They’re more responsive than anyone else I’ve ever worked with. They’ve done everything we’ve asked for, and it’s always been within budget.

What did you find most impressive about them?

They take a holistic approach to their work. Most other agencies I’ve worked with only focus on one aspect, but Foundry512 looks at how all the different marketing parts fit together to accomplish your goals.

Do you have any advice for future clients of theirs?

Figure out who your ideal client is and what you want to accomplish from working with Foundry512. If you understand that, then the early stages of your communication will go much better.

BACKGROUND

Introduce your business and what you do there.

I’m the administrator for the Rheumatic Disease Clinic of Houston, a private practice that does rheumatology, primary care, radiology, infusion, and research.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Foundry512?

We wanted to revamp our entire web marketing and social presence.

SOLUTION

What was the scope of their involvement?

The team did a market analysis prior redesigning the website and creating social media accounts for Facebook, Twitter, and Google. They also overhauled our SEO practices to maximize results. Foundry512 has advised on growth strategies and maintained our social media accounts. We provide weekly content and collaborate on marketing videos–we’ve taken over production responsibilities–which they upload to target specific audiences. Currently, we’re exploring different strategies to increase revenue.

What is the team composition?

I work primarily with two people. They occasionally travel to meet us in-person.

How did you come to work with Foundry512?

We researched a few companies and received a referral for Foundry512. We reviewed their work and met with the founding partner and project manager. I was comfortable with both resources and knew they could get the job done.

How much have you invested with them?

We’ve spent between $10,000–$49,999.

What is the status of this engagement?

We started working together in January 2015 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our Google rankings have risen to among the top results. We’ve also seen a huge spike in patient referrals and site-driven conversions.

How did Foundry512 perform from a project management standpoint?

They’re clear communicators and always keep us informed about trends or changes. The team is also very organized. In addition to virtual meetings, we communicate via Asana–primarily with writers–and in-person meetings, especially for the start of new projects.

What did you find most impressive about them?

No matter the project, they follow through and deliver results by being open and upfront. They’re not afraid to tell us what we need–or don’t need–to hear.

Do you have any advice for potential customers?

Have an open mind at the start of the engagement.