What was the scope of their involvement?
Initially, they designed our new website around our company’s strategy and overall mission, which involved changing our domain name and site management. After migrating content from our previous site into the new version, they revamped the pages with new ideas to ensure a user-friendly experience. They recommended showing real people on our site to let people know who we were and promote our services. Not only did they include our staff information, the conducted client interviews to get testimonials. Additionally, they optimized our verbiage, modifying our content to maximize our search rankings.
Beyond web development, they expanded our digital marketing efforts. Their strategy featured a marketing calendar to coordinate our outreach, a monthly email communications bulletin, and social media management. They used Constant Contact and Buffer, respectively, to handle our emails and social media accounts.
Over the course of the engagement, they’ve also designed press releases, ads, brochures, and business cards. They currently create all of our marketing collateral and communication pieces on an as-needed basis in addition to refining our site page by page. They plan to implement AdWords in the future.
What is the team composition?
We work primarily with their co-founder, who serves as our main contact, in addition to an SEO specialist and a person who manages our email bulletins. I know that, behind the scenes, they have other people who do their design work.
How did you come to work with CSTMR?
Their CEO reached out ours. At the time, we had interviewed several marketing firms but didn’t feel that any of them had any new, innovative strategies. We researched the company before setting up a conference call with their team and liked their originality. Soon, they sent us a proposal, which we fine-tuned until eventually engaging them.
How much have you invested with them?
We spend $10,000 per month for their services.
What is the status of this engagement?
Their work began in March 2017 and is ongoing. We're on a yearly contract with them.