CSTMR

partner with other major brands.The Solution

We helped the Goji team define and expand the brand identity, launch a new website and mobile experience, and design their new consumer insurance quote engine product. We also lead the launch of the paid search and display channels and helped to establish a strategic partner channels with some major brands.

The Results

CSTMR designed, launched, and optimized the new website and consumer insurance quote engine to establish a foundation for growth.

• Defined and expanded brand identity
• Launched v1 and v2 of their website and mobile optimized experience
• Launched paid media channels—paid search, display and social media

“CSTMR helped us design, develop and launch four phases of our online and mobile experience, including a new rate quoting engine – in an incredibly short amount of time. They are a vital extension of our team.”
– Blair Baldwin, CMO at Goji

They knew they were in a good position to increasing revenue and improving engagement, but didn’t have the in-house expertise to make it happen.The Solution

Redesign and test ad placements as well as high-traffic areas of the site to optimize user experience, maximize engagement, build community and improve monetization. Create high value tools and content that support the experience of researching and finding great banking options. In parallel, create compelling advertising packages and establish direct, long-term relationships through systematic outreach to major banks and credit unions to grow ad revenues.

The Results

• Redesigned key elements, pages and tools on the site to optimize engagement and performance.
• Increased engagement and on-page conversions with significant revenue and SEO growth.
• Facilitated usability experiments, click tracking and a/b testing to improve user experience and maximize advertising clicks.
• Established and managed direct relationships with major banks and credit unions.

“As a direct result of CSTMR, our key performance metrics  have materially improved many times over.  The CSTMR team is a pleasure to work with and we look forward to continuing our longstanding relationship with this excellent group.  I commend them to any organization seeking to enhance the effectiveness of its online product.”
– Frank Dixon, CEO

Problem

With limited internal resources in-house, Nav needed an agency partner who could help them quickly and efficiently plan, execute, and optimize their user acquisition programs. In addition to acquiring new users, Nav needed a partner who could measure and improve user acquisition costs, user engagement, and customer lifetime value.

The Solution

The solution was a full funnel plan, design, and implementation. We opened paid media channels including SEM, Adwords, Bing, retargeting and Facebook, designed new landing pages, created email campaigns, and optimized performance throughout the program.

The Results

User signups and conversions increased while acquisition costs decreased.

• Helped generate first 100k business customers
• Increased landing page conversions by 37.27%
• Reduced user acquisition costs
• Established scalable conversion rate optimization process

“…they’ve helped us both execute the programs we’ve wanted to more quickly and develop better ones, as well as uncover new programs that we wouldn’t have otherwise known ourselves. I would recommend them to any company that is looking to grow.”
– Gregg Ott, CMO at Nav

Marin came to CSTMR for a brand refresh, website redesign, and the activation of digital media channels. The goal was to differentiate the bank with a fresh identity and to discover if select digital media channels could efficiently acquire customers for business banking products.The Solution

A complete website redesign branded Bank of Marin as the go-to business bank in the area, and a thoughtfully designed UI/UX positioned the bank as a trustworthy financial partner. Paid media campaigns through Google Adwords campaigns and the Google display network drove thousands of geo-targeted visitors who were looking for the specific services the bank offers.

The Results

Bank of Marin upgraded its brand identity and began acquiring new customers through untapped paid media channels.

• Repositioned Bank of Marin as a business bank
• Refreshed the brand’s visual identity with a new website and style
• Built product-specific landing pages for paid media campaigns
• Set baseline metrics with Google Analytics and call tracking