Could you share any statistics or metrics from this engagement?
They implemented a much more optimized pay per click campaign that allowed us to spend less while, at the same time, increasing the effectiveness of the conversions we obtained. Unique referral traffic has increased steadily while average page views and time spent per page has also risen fairly considerably. Improvements have occurred across the board but we're still on the upswing so things are very promising.
How did Leverage Marketing perform from a project management standpoint?
They provide monthly budget estimates and have always been able to stick to them. They never miss deadlines. We have weekly conference calls for assessing their progress as well.
We use an online virtual meeting system called Sococo, which helps us collaborate more easily. We also have an elaborate document sharing system set up. They share spreadsheets of upcoming work and details of how to implement it.
What distinguishes Leverage Marketing from other providers?
I have dealt with many shady companies over the years in this market. Leverage Marketing seemed truly interested in delivering results, which was what I found so appealing about them in the first place. They're not a huge company, but they employ experts in each of their areas, from social media to SEO and pay per click. They're not difficult to work with because they can translate information into something that their clients can easily grasp.
Is there anything Leverage Marketing could have improved or done differently?
There were a few instances when the results were limited, but that was due to the client's budget. As the client got more comfortable with what they were doing, they increased the budget, and received better results.