Metia

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of pi-top. We provide curriculum to schools around the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Metia, Inc.?

I’ve worked with them on a variety of projects for multiple companies. pi-top needed a firm to assist the digital marketing efforts surrounding a new product.

SOLUTION

What was the scope of their involvement?

We’re in the process of rolling out a new product for the U.S. market. Metia helped us define a launch strategy by researching viable marketing channels and data segmentation. They currently manage our social media marketing and PPC campaigns. Their team routinely optimizes our marketing spend to ensure they deliver the highest ROI possible. They’ve also done some design work to produce infographics, fliers, and e-books. Finally, they’ve provided both video and written case studies regarding sales enablement.

What is the team composition?

I primarily interact with their VP of performance marketing and our assigned account director. Overall, we work with 3–4 people from their team.

How did you come to work with Metia, Inc.?

They were referred to me by an internal colleague when I worked for another company. I spoke with them and we quickly developed a rapport. This was seven years ago and I’ve worked with them ever since.

How much have you invested with them?

We’ve spent £150,000 (approximately $190,000 USD) thus far.

What is the status of this engagement?

They started working for pi-top in December 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Metia produces excellent work and their campaigns receive glowing feedback from executive-level staff. Their team is proactive and provides a hands-on approach to the project. I consider them an extension of my marketing team.

How did Metia, Inc. perform from a project management standpoint?

They often help keep us on track and reliably meet deadlines. We’ve had to move the project schedule around somewhat, but they always provide adequate notice ahead of time when that becomes necessary. We communicate through email and face-to-face meetings.

What did you find most impressive about them?

They’ll often go the extra mile and offer valuable counsel on projects outside their scope of work. Also, the whole team is professional and approachable.

Are there any areas they could improve?

Every marketing campaign can be improved to some extent as nothing is perfect. But Metia has a vast portfolio of offerings and they do good work for us. Not everything has worked out as we would’ve hoped, but they make an effort to learn from their mistakes and improve.

Do you have any advice for potential customers?

Clearly communicate what you’re trying to achieve with the engagement. Additionally, spend time with them to drive the onboarding process forward. The better they understand your business and the marketplace it occupies, the better results they’ll be able to provide.