Intensify

BACKGROUND

Please describe your company and your position there.

I'm the owner of a pet accessories company specializing in pet ID tags and pet collars.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Intensify, and what were your goals?

My wife and I built a small business and were looking to take a big step and hire a marketing firm to take over our online strategy in hope of becoming much more than we were. Dealing with the backend of social media marketing made no sense to me, which made it no surprise that my own efforts were not working. So we needed to hire a professional team to help get our business in front of people through digital marketing and SEO services.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose to work with Intensify after meeting with them and sharing our cost needs as well references from their past clients.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Intensify has totally taken over all of our digital marketing and has has an incredible impact on our online presence. They handle all of our ads, constantly tweaking audiences and content. With SEO they have helped reach the top page on google on some very competitive keywords. They are always looking for new ways to tweak the website to increase the conversion rate.

How many resources from the vendor's team worked with you, and what were their positions?

We work with the principal, director of operations, and an SEO/CRO Manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our business really only has pre-intensify and post-intensify. They have totally transformed, basically overnight from when we started with working together. We were doing a few thousand dollars a month in sales before, and now are doing 50k/month regularly.

How effective was the workflow between your team and theirs?

We speak twice a month and go over every aspect of the marketing and SEO work in detail. Communication has been outstanding.

What did you find most impressive or unique about this company?

They have allowed to be as hand-off as I was hoping to be and have welcomed me to be as hands-on when I please. The amount and quality of our communication has been great. They have also been extremely helpful sharing resources and connections to help grow my business.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the founder/ CEO an indie beauty brand, Skinesque.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Intensify?

I wanted to gain a wider audience for our brand through digital marketing using several different platforms.

What were your goals for this project?

We wanted to increase retargeting, focus on prospecting for new clients, and ultimately drive more sales with conversions.

SOLUTION

How did you select this vendor?

My social media team worked with Intensify in the past and saw success for other brands that they were in charge of. Intensify came highly recommended.

Describe the scope of their work in detail.

Before the officially started, they went through all of our existing content and storyline to best understand our brand. Then they focused on figuring out our audience and who to prospect based on multiple testing. We advertised via FB and IG.

And towards the end of our term, we added google shopping to the mix. I always knew what they were doing bc I had direct access to a real time report that was always updated.

What was the team composition?

Every Wednesday, I took a call with the principal and my main contact. They went over a report that showed my spends, conversions, and reviewed our success and what we needed to do more of.

Before any ads were sent out digitally, they would send over a draft to me and our social media team to ensure that all messaging going out from our brand would be cohesive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We increased traffic to our website, which also increased our email subscribers, which ultimately lead to more conversion and sales. We brought in a lot of sales through promotions that were digitally shared through IG and FB. We were able to prospect a lot of new customers.

How effective was the workflow between your team and theirs?

We had constant communication via emails and weekly calls - more than enough.

What did you find most impressive about this company?

I appreciated their willingness to pivot and change gears whenever something wasn't working as expected. We were able to do things without wasting time.

Are there any areas for improvement?

We were very satisfied with their work.

BACKGROUND

Please describe your company and your position there.

Keeping Current Matters helps real estate agents become trusted advisors with curated market insights and educational content. I am the Digital Marketing Manager and run our inbound and content marketing efforts that drive engagement, traffic, and free trials of our service.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Intensify?

To launch our paid search efforts with Google Ads, and later Bing Ads.

What were your goals for this project?

To diversify our ad platforms (and not just have to rely on Facebook) and decrease our overall cost per free trial.

SOLUTION

How did you select this vendor?

The vendor was selected before I joined the company, however they were recommended to us by another company and known for their great work in the industry.

Describe the project in detail.

Intensify launched Google Ads and Bing Ads for our company. We were excited to diversify our ad platforms (and not just have to rely on Facebook), but we were even more thrilled when Intensify exceeded our expectations, turning the platforms into one of our most lucrative sources of leads and revenue. Intensify also provided us with continuous new ideas to improve our growth and advise on SEO, conversion optimization, and Facebook ads. They also improved campaigns over time, driving more sales at a cheaper cost. We would definitely recommend them to other companies looking for help with paid ads and marketing strategy.

What was the team composition?

Alex was our main contact and managed our account. His team grew during the projects, but he remained our primary contact.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Google ads and Bing ads were launched and, over time, grew to become some of our most cost-effective ways of bringing in leads and free trials. Costs per free trial decreased during our time, but the overall number of free trials grew and, for us, that was the primary measurement of success.

How effective was the workflow between your team and theirs?

Bi-weekly phone calls with Alex were the main workflow, as well as checking in on progress and following up on new ideas through emails.

What did you find most impressive about this company?

Alex has an impressive knowledge of the platform and how to create different campaigns that will bring results.

Are there any areas for improvement?

At times our communication could have been better, but overall we were really happy with the service provided and owe Alex and his team everything for getting our paid search efforts off the ground.

BACKGROUND

Please describe your company and your position there.

I am the owner of The Gentle Pit, an online lifestyle brand that supports animal rescue

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Intensify?

I hired Intensify to create and manage social media ad's.

What were your goals for this project?

Our goal was to increase our consumer base, website traffic and purchase conversions

SOLUTION

How did you select this vendor?

Face to Face meeting and then a phone interview.

Describe the scope of their work in detail.

Intensify created ad's for Instagram and Facebook and managed these ad's for 90 days.

What was the team composition?

2-3 people. Alex managed our contract negotiation, Vanessa managed the ad's and updated me on progress every 2 weeks.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I had a fantastic experience with Intensify! They were comprehensive in their ad strategy and really took the time to understand our company's objectives. They did their best to maximize our budget and still be effective. And their regular updates were really informative. I will definitely hire Intensify again for our social media marketing needs! Towards the end of the 3 month mark, we were seeing a ROAS range of 1.75 to 4xHow effective was the workflow between your team and theirs?

Very effective. Ad's were set up and run in a timely manner and Vanessa was consistent with regular bi-weekly updates.

What did you find most impressive about this company?

Their speed combined with the quality of service blew us away!

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

I’m the director of marketing for Yoga Faith.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Intensify?

We hired Intensify to manage our digital marketing and Google Ads campaigns.

What were your goals for this project?

Our goal was to maximize the ROI of our advertising dollars.

SOLUTION

How did you select this vendor?

Intensify was a referral.

Describe the scope of their work in detail.

For almost a year now, Intensify has helped us plan and execute our digital marketing efforts. One of them was a Black Friday sale that resulted in $115,000 in revenue in two days.

What was the team composition?

Alex (Principal, Intensify) and Vanessa (Director of Operations, Intensify) are highly professional.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I’ve been incredibly impressed with the results. They are experts at marketing who work tirelessly to uncover every opportunity, allowing us to get a good return on our marketing dollar. Our business is up around 40% year over year, and our margins are up 8% even with our nominal fee to Intensify.

How effective was the workflow between your team and theirs?

It has been amazing. They are a pleasure to work with.

What did you find most impressive about this company?

I’m impressed with their knowledge of digital marketing and how to measure ROI. I would highly recommend Alex, Vanessa, and the rest of the Intensify Team. If you hire them, get ready to take your business to the next level.

Are there any areas for improvement?

Not really, as I’m extremely satisfied with their work.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a clothing brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Intensify?

I hired Intensify to grow our market base and sales volume.

SOLUTION

What was the scope of their involvement?

Intensify runs our paid advertising, helps with our Facebook and Instagram, and performs email campaigns for the brand.

What is the team composition?

We work directly with two people.

How did you come to work with Intensify?

I received several references from friends.

How much have you invested with them?

We’ve spent about $10,000.

What is the status of this engagement?

Our engagement began in February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Intensify quadrupled our sales.

How did Intensify perform from a project management standpoint?

Their team is organized and creative. Getting on the phone with them is easy. Sometimes we email. I’ve dealt with marketing firms that were a bit outdated and living the past. Intensify’s team is innovative and understands my market. It’s nice working with a team with members around my age.

What did you find most impressive about them?

They built a personalized dashboard that gives me complete access to see how the ads spend is performing daily. My previous marketing firm wouldn’t even tell me how the budget was being allocated. Their transparency is refreshing.

Are there any areas they could improve?

Our relationship is still unfolding, so who knows what could happen. But Intensify has done an excellent job so far.

Do you have any advice for potential customers?

It’s the same advice I would give about most marketing firms. Clients should know their market well to point them in the right direction, so their team can do their job.

BACKGROUND

Please describe your company and your position there.

I’m the marketing director of Darn Good Yarn and my main responsibility is to oversee digital strategy and ensure all channels are aligned. We’re a fast-growing company that offers a variety of consumer products including yarn, crafts, sustainable clothing, and jewelry. Our mission is to benefits others globally, and we employ over 500 female artisans in India and Nepal, giving them the opportunity to earn a stable living wage to support their families.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Intensify?

We hired them to help us build our Google Ads campaigns as well as our Google Shopping campaigns.

What were your goals for this project?

We wanted to improve our rankings for pre-defined keywords, identify new high-performing keywords, and improve our SEO strategy.

SOLUTION

How did you select this vendor?

We found Intensify via referral after vetting several other agencies.

Describe the project in detail.

To start our relationship, we supplied them with our best-selling products and then talked about our current customer base and who we would like to attract. We made progress through our bi-weekly strategy calls when we would discuss new products, opportunities, or changes within our account.

What was the team composition?

We started out working with Alex (Founder, Intensify) and then another point of contact was brought on to assist Alex.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

They successfully managed Google Ads and Google Shopping campaigns. They provided effective customer outreach consultation.

How did the Intensify perform from a project management standpoint?

We had bi-weekly calls to discuss the status of our account, and we had weekly updates from our internal team that provided actionable items. The team was readily available by email.

What impresses you about Intensify?

They did their due diligence to understand our brand and product offerings. They analyzed who our customer was and they provided great insights on how to find new audiences.

Are there any areas for improvement?

No, we’re completely satisfied.

BACKGROUND

Please describe your company and your position there.

I am the enrollment and program manager at the Institute for Field Research (IFR). We are a nonprofit that provides college students with the opportunity to participate in archeology field research projects around the world. My main responsibilities with the IFR include outreach efforts to prospective students, guidance will the enrollment process, website management, and general organizational operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Intensify?

We wanted to conduct a one-time SEO review for our website using Google AdWords.

What were your goals for this project?

We needed to optimize our online visibility because we receive the highest number of participants through digital inquiries.

SOLUTION

How did you select this vendor?

Our current social media marketing partner recommended Intensify’s services.

Describe the scope of their work in detail.

Intensify set up and managed the Google AdWords account used to conduct the review. They tracked the terms that generated the highest search volume and used this data to create targeted advertisements. They provided the copy for a couple versions of the same app and performed A/B testing to determine which performed better. After the review, they presented the results with page-by-page suggestions for improving our search ranking. We continue to call on them for any additional advice or guidance.

What was the team composition?

We worked with a representative, who managed the AdWords elements, and an SEO expert.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After publishing Intensify’s advertisements, we saw an increase in website clicks from higher-quality prospects coming from Google searches. The team’s ad targeting strategies helped us improve our outreach efforts for desired applicants.

How effective was the workflow between your team and theirs?

We scheduled biweekly calls to reflect on the ways we could improve the campaign.

What did you find most impressive about this company?

Intensify offered a number of creative ideas to improve our visibility. They never hesitated to offer additional advice to improve the scope of the work they initially agreed to provide.

BACKGROUND

Please describe your company and your position there.

I’m a partner at Kaliel PLLC, a class-action law firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Intensify?

We needed advertising and marketing help for a new law firm.

What were your goals for this project?

We wanted to bring in new leads and clients.

SOLUTION

How did you select this vendor?

They were referred to us.

Describe the scope of their work in detail.

They did SEO and managed Adwords for us.

What was the team composition?

I worked closely with Intensify’s principal and his team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we started in January 2018, we’ve received several clients and many more leads.

How effective was the workflow between your team and theirs?

We have open lines of communication and they're transparent with how they’re spending my money.

What did you find most impressive about this company?

They always respond to my emails quickly and efficiently. It was the best investment my firm could’ve made and I'm thrilled with the results.

Are there any areas for improvement?

There are none.

BACKGROUND

Please describe your company and your position there.

I'm the e-commerce manager for Moods of Norway, a global women's and men's apparel company with retail, wholesale, and online channels. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Intensify?

We hired Intensify to improve our SEM (search-engine marketing) strategy.

What were your goals for this project?

We wanted to increase traffic to and conversions from our online platform.

SOLUTION

How did you select this vendor?

After working with several mid- to large-scale ad agencies, a friend recommended I try working with Intensify, as they could offer a more detailed and tailored approach to our SEM.

Describe the scope of their work in detail.

Initially, we spoke with Alex [Principal, Intensify] about our previous experiences with ad agencies and where we felt they could have improved their strategies. Alex worked on a proposal to meet our goals within our budget.

What was the team composition?

Alex's team worked with our graphic designer to execute all necessary assets. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Intensify quickly improved our results after taking over our SEM and helped double our e-commerce sales within just six months. Intensify brought qualified customers to the site, which allowed me to turn them into loyal customers. I couldn't be more pleased with the results of our collaboration.

How effective was the workflow between your team and theirs?

I was really impressed with their communication skills. Intensify maintained weekly availability and scaled their involvement during busy periods.

What did you find most impressive about this company?

I appreciated the results of their campaigns as well as the speed at which they were able to reach our goals.

Are there any areas for improvement?

I really didn’t have any concerns.