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Top Yahoo PPC Agencies

Paid search on Yahoo can still deliver meaningful traffic—especially in niches where Google Ads costs keep climbing. The right Yahoo PPC agency will fine-tune bids, craft compelling ad copy, and optimize landing pages to help you reach untapped audiences at a lower cost per conversion. Clutch makes the search simple by collecting in-depth client reviews, performance data, and service details so you can evaluate providers with confidence. Use the filters on this page to narrow results by budget, location, industry focus, and more. Or jump straight to leading firms in major markets like the United States, United Kingdom, and Canada. Every listed company has been vetted through Clutch’s rigorous review process, ensuring you only see trusted, high-performing partners.

Ratings Updated: December 21, 2025

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Yahoo PPC Agency FAQs

A Yahoo PPC agency manages pay-per-click advertising campaigns on Yahoo’s native ad network (currently powered by the Yahoo DSP and gemini placements). Their job is to make sure every click drives measurable value. Typical responsibilities include keyword research, competitor analysis, ad creation, bid management, and ongoing A/B testing. These professional agencies also track conversions in real time and adjust budgets to keep cost-per-acquisition (CPA) on target.

Most Yahoo PPC agencies bundle Yahoo Ads management into broader paid-media packages. Their core deliverables often include:

Campaign strategy and account setup
Keyword and audience research
Ad copywriting and creative design
Bid optimization and budget pacing
Landing-page CRO (conversion-rate optimization)
Tracking and analytics configuration
Weekly or monthly performance reporting

Some agencies also provide complementary services like remarketing, display placements through the Yahoo DSP, and cross-platform attribution modeling.

Pricing for Yahoo PPC projects vary based on several key factors such as scope and ad spend. Based on data gathered by Clutch, most Yahoo PPC specialists charge:

Hourly rates: $25 – $49
Monthly retainers: $1,000 – $10,000 for midsize accounts
Percentage of ad spend: 10% – 20% is common for large budgets

Expect to pay toward the higher end for agencies with deep vertical expertise, advanced analytics stacks, or integrated creative services.

Start by short-listing agencies with proven Yahoo experience—check case studies and client reviews on Clutch for evidence of platform-specific wins. Next, carefully assess the following:

Strategic fit—Do they understand your industry and goals?
Transparency—Will you receive detailed, third-party verified reporting?
Communication—Ask about cadence, point-of-contact, and escalation paths.
Pricing model—Flat fee vs. % of spend; choose what aligns with your cash-flow and performance expectations.
Tech stack—Ensure they can integrate with your CRM or analytics tools for closed-loop attribution.

Interview at least three contenders and compare proposals side by side before signing a contract.

Ignoring or not knowing red flags can cause more harm to your Yahoo PPC efforts than good. Be cautious if an agency checks any of these boxes:

Guarantees rankings or a specific number of conversions
Refuses to grant you administrative access to the ad account
Provides vague or infrequent reports
Uses one-size-fits-all keyword lists without industry research
Pushes spend increases without data-backed rationale

These signs often indicate poor transparency or misaligned incentives. It’s better to be meticulous than be paired with an unfit team.

How many Yahoo Ads accounts have you managed in the past 12 months?
Can you share a case study with metrics similar to my goals?
What tools do you use for bid management and attribution?
How will you measure ROI and communicate performance?
Who owns the data and creative assets if we end the engagement?
What is the timeline for launching and optimizing a new campaign?

Freelancers are often cost-effective for small, one-off campaigns. They typically specialize in execution and can ramp up quickly. Full-service Yahoo PPC agencies, on the other hand, offer multidisciplinary teams—strategists, copywriters, designers, and analysts—who collaborate to deliver full-funnel results. If you need integrated creative, consistent reporting, and scalable processes, an agency is usually the better long-term fit.

Most agencies track ROI through a combination of:

Conversion tracking (e.g., form fills, sales, calls)
Cost-per-acquisition (CPA) and return on ad spend (ROAS) metrics
Multi-touch attribution models that connect Yahoo clicks to downstream revenue
Incrementality tests to isolate Yahoo’s unique contribution within your broader media mix

Regular reporting cycles—weekly for active optimizations, monthly for strategic reviews—ensure transparency and continuous improvement.

Top Yahoo PPC Agencies

List of the Top Yahoo PPC Management Companies

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List of the Top 15 Yahoo PPC Management Companies

Yahoo PPC Agency FAQs

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