Inflow

BACKGROUND

Please describe your company and position.

I am the Head of Email and Organic Growth of Gaia Inc.

Describe what your company does in a single sentence.

We are a subscription-video-on-demand platform with content that offers yoga classes, spiritual media, and alternative content.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Inflow to accomplish?

• Improve brand discoverability in organic search
• Help with site structure and SEO for international markets
• Improve SERP ranking for various landing pages

SOLUTION

How did you find Inflow?

Referral

Why did you select Inflow over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Inflow were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Inflow has helped us in countless ways over the many years we've worked with them. From ad hoc keyword research for content development to working with our developers to implement technical optimizations and infrastructure updates that allow our business to maintain high ranking for discoverability, Inflow has helped us. 

Our massive infrastructure of landing pages, blog content, and hub pages, in addition to their foreign language counterparts, requires constant upkeep and optimization, which Inflow has helped us manage and continue to grow.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable outcomes from the work Inflow has helped us with include: 

• Improved Google SERP ranking and improved SERP ranking of various landing pages 
• Back-end web infrastructure built to improve discoverability 
• Increased traffic (or sessions) to our website and various landing pages 
• Increased conversions (or sign-ups/subscriptions) from customers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Inflow is incredibly professional, and always provides deliverables on time. They are conscientious of our bandwidth and time and always willing to go the extra step to ensure a project comes to its intended fruition. They are always suggesting ways to optimize our SEO efforts in ways we wouldn't be able to execute on our own.

What was your primary form of communication with Inflow?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How personable, friendly and accommodating they've been!

Are there any areas for improvement or something Inflow could have done differently?

No, everything has met or exceeded our expectations!

BACKGROUND

Please describe your organization.

We are a graphic design and branding studio. We work with a wide variety of clients, helping with everything from naming their companies, to designing product labels, websites, advertising print, and so on. We work mainly with WordPress for website implementations.

What is your position?

I am a brand consultant and designer.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Inflow?

We needed help with inbound marketing strategy, pay-per-click campaigns, and organic SEO for our clients' websites as well as for our own.

SOLUTION

Please describe the scope of their involvement in greater detail.

Inflow handles the SEO strategy for initial site launches, site migrations for new clients, pay-per-click strategy, and account management, creating audience personas for inbound campaigns as well as content, distribution, and social strategies for content marketing.

How did you come to work with Inflow?

Their owner was referred to me by a marketing contact around 10 years ago. Inflow has been the only firm that has reliably and consistently shown results for the tasks we assign them.

Could you provide a sense of the size of this initiative in financial terms?

The annual cost for their services is around $24,000-80,000 per client.

What is the status of this engagement?

We've been working with Inflow for 8-10 years.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

One project that we worked on focused on revamping a website in order to make it mobile-friendly. It showed a 180% increase in mobile conversion rates.

We've seen customers go from having zero presence for a brand-new site to ranking within the first three positions organically for keywords on Google. Inflow has helped us establish strategies for Pinterest advertising when the service came out. They helped analyze various sites for conversion improvements, making minor tweaks and adjustments which resulted in more sales for the client. Pretty much everything they've touched has worked.

This is mostly due to the fact that Inflow is clear in terms of what they can and can't do. If a client comes to them with unrealistic goals, they will be honest by saying no matter how much money is spent, there won't be improvements going in that direction.

How did Inflow perform from a project management standpoint?

Everyone that works there is very friendly, giving great customer service. They care about their clients' business and are out to achieve results.

What distinguishes Inflow from other providers?

Inflow doesn’t simply aim to send monthly invoices. They stay up-to-date on current trends. If we have a question about something they haven't seen before, they will find the answer. Everything about Inflow is fabulous all around.

Is there anything Inflow could have improved or done differently?

I can't think of anything. Inflow has always addressed any concerns we've had.

BACKGROUND

Please describe your company and position.

I am the Chief Operating Officer of a consumer products & services company

Describe what your company does in a single sentence.

We provide families with an easy and safe way to digitally preserve their home movies and photos.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Inflow to accomplish?

• Grow organic revenue
• Improve branded search results

SOLUTION

How did you find Inflow?

Online Search

Why did you select Inflow over others?

• High ratings
• Company values aligned

How many teammates from Inflow were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Monthly SEO Consulting
• Content Development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

YoY organic traffic and revenue growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Extremely thorough. Timely. Educated.

What was your primary form of communication with Inflow?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their expertise is aligned with our company's needs. They're strong communicators and collaborative partners.

Are there any areas for improvement or something Inflow could have done differently?

Some account reps are more impressive than others but we've been generally pleased.

BACKGROUND

Please describe your company and position.

I am the President of Aviator Gear

Describe what your company does in a single sentence.

Custom products for military units and public safety organizations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Inflow to accomplish?

• Paid Social (Facebook and Instagram)
• Paid Search (Google and Bing)

SOLUTION

How did you find Inflow?

don't remember

Why did you select Inflow over others?

Company values aligned

How many teammates from Inflow were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Maintain current performance and drive incremental growth 
• Improve communication across all marketing channels 
• Increase testing of new audiences/tactics on Facebook 
• Monthly meeting and reporting with emphasis on spend, metrics and conversions

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Incremental increases in paid ad performance and spend efficiency

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent monthly reporting, ideas, and execution.

What was your primary form of communication with Inflow?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have great communication skills and consistency with the same agency ad buyer who has top-tier knowledge and experience with the paid digital marketing channel.

Are there any areas for improvement or something Inflow could have done differently?

We debrief adjustments and improvements monthly.

BACKGROUND

Please describe your company and position.

I am the VP, Marketing of Shore Excursions Group

Describe what your company does in a single sentence.

Shore Excursions Group is the largest independent shore excursions provider for cruise travelers looking for tours and activities to do on shore, in each destination they visit on their cruise vacation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Inflow to accomplish?

• Paid Digital Advertising - Generate incremental excursion bookings/purchases on our website
• SEO - drive incremental, qualified traffic to our website (cruise travelers interested in booking a shore excursion for their upcoming cruise vacation)
• CRO - increasing conversion (bookings/purchase) from visitors to our website

SOLUTION

How did you find Inflow?

• Online Search
• Referral
• Other

Why did you select Inflow over others?

Already in place when I joined company

How many teammates from Inflow were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've implemented a comprehensive digital marketing program with the InFlow team for our eCommerce brand over the past several years, designed to generate excursion bookings from our target audience of cruise travelers, optimize our site to drive qualified search traffic, and optimize conversion from visitors to our website. 

During the course of our agency engagement, this has included a comprehensive SEO campaign (onsite content strategy and implementation, onsite technical SEO, offsite SEO, integrated digital advertising campaigns (across multiple channels including paid search, display, video, and paid social - all with prospecting and retargeting initiatives), and CRO testing to improve conversion rate on our website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Revenue and more importantly profitability, has grown tremendously since our partnership with the InFlow team. As an example withing our paid digital ad campaign, profitability has increased 73% year to date (vs our benchmark data pre-pandemic. Within our SEO campaign, revenue has increased 82% year to date (vs our benchmark data pre-pandemic).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Having worked on the 'client' side (big corporate, small start-up and mid-sized companies) and 'agency' side (traditional ad agency, digital agency, marketing consultancy and more) over a long career in marketing, in my experience it's difficult to find an agency partner that consistently delivers like Inflow. 

The lead contact for each activity has deep expertise, they offer smart, strategic recommendations and then execute successfully on them, and utilize a data-driven approach and mindset to optimizing campaigns based on our KPIs. 

The Inflow team is highly-collaborative and results-oriented, they are able to clearly articulate campaign performance and how/when to adjust. They are also very quick to respond to questions and challenges that often arise and need to be addressed quickly, which should be the standard - but in my experience typically is not.

What was your primary form of communication with Inflow?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed with their combination of deep expertise and the ability to deliver consistently - I also appreciate the collaborative nature of the relationship when we meet to discuss campaign performance, review and understand data, and make decisions to continually improve our results towards our overall marketing & business objectives - in our case to generate more website purchases, with focus on efficiency and profitability.

Are there any areas for improvement or something Inflow could have done differently?

Bringing new opportunities and fresh ideas to the table in terms of emerging marketing channels, and how we can expand our target audience to reach more potential customers and ultimately grow our business.

BACKGROUND

Please describe your company and your position there.

Manufacturer with omni channel sales channels, owned and wholesale.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Inflow?

Onetime organic search audit and ongoing SEO consulting.

What were your goals for this project?

Prioritize site development project spend relative to maximizing organic traffic. Broaden keyword profile to drive traffic on a wider range of keywords.

SOLUTION

How did you select this vendor?

Ecommerce specialty was a huge plus.

Describe the project in detail.

One time audit and prioritization of action items by impact. Ongoing optimizaitons both technical and on-page content. For on-page, leveraging InFlow as implementation partners as they make changes directly into our CMS, Magento.

What was the team composition?

Project Lead and support.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Priortized mobile site speed and optimization in preparation for mobile first indexing. Since Google notified of mobile first indexing for our site, we have grown organic traffic steadily. Product Revenue increases YOY of 20% from organic traffic.

How effective was the workflow between your team and theirs?

Any obstacles were on our side in implementing rec's. Now we're using part of our bucket of hours for InFlow to implement their own changes on our site so we make steady progress.

What did you find most impressive about this company?

Depth of knowledge relative to ecommerce SEO, a specialty niche. Workflow tools are very well organized.

Are there any areas for improvement?

None. Free would be cool :)