Top Yahoo PPC Agencies
2,277 Companies
List of the Top Yahoo PPC Management Companies
Sponsored
-
UndisclosedUndisclosedFreelancerBari, Italy
Services provided
10% Pay Per Click30% Search Engine Optimization10% AI Consulting +510% Content Marketing10% Ecommerce Marketing10% Generative AI10% Social Media Marketing10% Web DesignFocus Areas
30% Yahoo Advertising30% Baidu Advertising20% Bing Advertising +120% Google AdwordsLaunched in 2018, Piergiorgio Zotti is a SEO company. The agency provides Search Engine Optimization and Social Media Marketing, and is small.
Read more -
UndisclosedUndisclosedFreelancerNans, France
Services provided
10% Pay Per Click20% Web Design15% Search Engine Optimization +515% Social Media Marketing10% Content Marketing10% Ecommerce Marketing10% Email Marketing10% Video MarketingFocus Areas
30% Yahoo Advertising40% Google Adwords30% Bing AdvertisingSit-web.fr is a web design agency. Headquartered in Nans, France, the agency offers Web Design and Social Media Marketing.
Read more -
UndisclosedUndisclosedFreelancerRinggold, VA
Services provided
10% Pay Per Click20% Content Marketing20% Search Engine Optimization +320% Web Design20% Web Development10% E-Commerce DevelopmentFocus Areas
30% Yahoo Advertising40% Google Adwords30% Bing AdvertisingMcDarmont Web Design, a Content Marketing company, is headquartered in Ringgold, Virginia. Established in 2005, the team focuses on Content Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosedFreelancerBaltimore, MD
Services provided
10% Pay Per Click20% Web Design15% E-Commerce Development +515% Web Development10% Branding10% Content Marketing10% Content Writing Services10% Search Engine OptimizationFocus Areas
30% Yahoo Advertising40% Google Adwords30% Bing AdvertisingWeb Works Consulting LLC is a small web design company based in Baltimore, Maryland. Their services include Web Design and Web Development.
Read more -
UndisclosedUndisclosedFreelancerVancouver, WA
Services provided
20% Pay Per Click40% Search Engine Optimization10% Content Marketing +310% Conversion Optimization10% Social Media Marketing10% Web DesignFocus Areas
20% Yahoo Advertising40% Google Adwords20% Bing Advertising +120% YouTube AdvertisingEndurance Digital Marketing is a SEO company. Their small team is based in Vancouver, Washington. Their services include Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosedFreelancerPuyallup, WA
Services provided
10% Pay Per Click20% Search Engine Optimization20% Web Design +415% Graphic Design15% Social Media Marketing10% Content Marketing10% Email MarketingFocus Areas
30% Yahoo Advertising40% Google Adwords30% Bing AdvertisingZech Design is a SEO agency. The Puyallup, Washington-based team focuses on Search Engine Optimization and Web Design.
Read more -
UndisclosedUndisclosedFreelancerArganda del Rey, Spain
Services provided
10% Pay Per Click20% Digital Strategy20% Social Media Marketing +420% Web Design10% Branding10% Email Marketing10% Search Engine OptimizationFocus Areas
30% Yahoo Advertising40% Google Adwords30% Bing AdvertisingLaunched in 2019, Bogdan Biris is a small Arganda del Rey, Spain-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
Read more -
UndisclosedUndisclosedFreelancerRichmond, CA
Services provided
20% Pay Per Click20% Graphic Design20% Search Engine Optimization +220% Video Marketing20% Web DesignFocus Areas
20% Yahoo Advertising30% Google Adwords30% YouTube Advertising +120% Bing AdvertisingDigitalaxy Media, a SEO company, is located in Richmond, California. Their services include Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosedFreelancerMississauga, Canada
Services provided
20% Pay Per Click20% Conversion Optimization20% Digital Strategy +220% Search Engine Optimization20% Web DesignFocus Areas
20% Yahoo Advertising40% Google Adwords20% Bing Advertising +210% Display Advertising10% Retargeting AdvertisingDigitally Marketed ™ is a Digital Strategy company established in 2023. The team provides Digital Strategy and Conversion Optimization.
Read more -
UndisclosedUndisclosed2 - 9Cedar Park, TX
Services provided
15% Pay Per Click20% Search Engine Optimization20% Social Media Marketing +415% Business Consulting10% Logo10% UX/UI Design10% Video ProductionFocus Areas
10% Yahoo Advertising50% Google Adwords30% Bing Advertising +110% Amazon AdvertisingInternet Guru Girl is a SEO company. Headquartered in Cedar Park, Texas, the agency was founded in 2009. Their services include Search Engine Optimization and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Livonia, MI
Services provided
15% Pay Per Click25% Web Development20% Search Engine Optimization +410% Branding10% Logo10% Mobile App Development10% Social Media MarketingFocus Areas
10% Yahoo Advertising20% Amazon Advertising20% Bing Advertising +320% Google Adwords20% YouTube Advertising10% Baidu AdvertisingMedia Goals is a website development company. Their small team is in Livonia, Michigan and offers Web Development and Search Engine Optimization. The company was established in 2017.
Read more -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
10% Pay Per Click15% Search Engine Optimization15% Social Media Marketing +515% Web Design15% Web Development10% Conversion Optimization10% Email Marketing10% Graphic DesignFocus Areas
15% Yahoo Advertising20% Bing Advertising20% Google Adwords +315% Display Advertising15% Retargeting Advertising15% YouTube AdvertisingSocial media marketing company The Freeman Agency was founded in 2020. The agency provides Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Jordan, MN
Services provided
10% Pay Per Click10% Branding10% Broadcast Video +710% Content Marketing10% Graphic Design10% IT Managed Services10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web DesignFocus Areas
15% Yahoo Advertising20% Bing Advertising20% Google Adwords +315% Display Advertising15% Retargeting Advertising15% YouTube AdvertisingOmnisence Digital is a branding agency headquartered in Jordan, Minnesota. The team focuses on Branding and Social Media Marketing.
Read more -
UndisclosedUndisclosedFreelancerBucurești, Romania
Services provided
15% Pay Per Click35% Business Consulting15% Search Engine Optimization +315% Social Media Marketing10% Content Marketing10% Public RelationsFocus Areas
20% Yahoo Advertising25% Amazon Advertising25% Google Adwords +215% Baidu Advertising15% Bing AdvertisingEstablished in 2011, Bujorean & Co. Is a Business Consulting company. The firm focuses on Business Consulting and Pay Per Click, and is small.
Read more -
UndisclosedUndisclosedFreelancerNaples, FL
Services provided
15% Pay Per Click25% Search Engine Optimization10% Content Marketing +510% Digital Strategy10% Email Marketing10% Graphic Design10% Marketing Strategy10% Social Media MarketingFocus Areas
20% Yahoo Advertising40% Google Adwords20% Bing Advertising +120% YouTube AdvertisingNaples SEO Company is a SEO agency. They were founded in 2020, and their services include Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosedFreelancerPortland, OR
Services provided
10% Pay Per Click30% Search Engine Optimization30% Web Design +220% Web Development10% Social Media MarketingFocus Areas
25% Yahoo Advertising50% Google Adwords25% Bing AdvertisingSearch Commander, Inc. Is a SEO company. Headquartered in Portland, Oregon, the company specializes in Search Engine Optimization and Web Design.
Read more -
UndisclosedUndisclosedFreelancerLake Mary, FL
Services provided
15% Pay Per Click20% Search Engine Optimization20% Web Design +415% Social Media Marketing10% Branding10% Content Marketing10% Conversion OptimizationFocus Areas
20% Yahoo Advertising40% Google Adwords20% Bing Advertising +120% YouTube AdvertisingASCHE Corp is a SEO services firm. They were launched in 2021 and provide Search Engine Optimization and Web Design.
Read more -
UndisclosedUndisclosedFreelancerMillstadt, IL
Services provided
15% Pay Per Click15% Search Engine Optimization10% Branding +610% Content Marketing10% Email Marketing10% Graphic Design10% Social Media Marketing10% Video Production10% Web DesignFocus Areas
20% Yahoo Advertising20% Bing Advertising20% Google Adwords +220% Retargeting Advertising20% YouTube AdvertisingSEO company Whole Brain Digital LLC is based in Millstadt, Illinois. Launched in 2018, the team specializes in Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosedFreelancerFirenze, Italy
Services provided
10% Pay Per Click10% BI & Big Data Consulting & SI10% E-Commerce Development +710% Email Marketing10% IT Strategy Consulting10% Marketing Strategy10% Search Engine Optimization10% Social Media Marketing10% Video Marketing10% Web DesignFocus Areas
20% Yahoo Advertising20% Baidu Advertising20% Bing Advertising +220% Display Advertising20% Google AdwordsInSEO, a small Marketing Strategy company, is in Firenze, Italy. The team specializes in Marketing Strategy and Social Media Marketing.
Read more -
UndisclosedUndisclosedFreelancerMadrid, Spain
Services provided
10% Pay Per Click10% CRM Consulting and SI10% E-Commerce Development +710% ERP Consulting and SI10% Email Marketing10% Mobile App Development10% Search Engine Optimization10% Social Media Marketing10% Web Design10% Web DevelopmentFocus Areas
20% Yahoo Advertising20% Bing Advertising20% Display Advertising +220% Google Adwords20% YouTube AdvertisingMarketing Media Solutions is a social media marketing agency established in 2003. The team focuses on Social Media Marketing and Email Marketing.
Read more -
UndisclosedUndisclosedFreelancerDenver, CO
Services provided
10% Pay Per Click20% E-Commerce Development20% Web Design +420% Web Development10% Affiliate Marketing10% Search Engine Optimization10% Social Media MarketingFocus Areas
20% Yahoo Advertising30% Google Adwords30% YouTube Advertising +120% Bing AdvertisingEstablished in 2019, Latino Web Studio is a small web design agency in Denver, Colorado. Their team provides Web Design and Web Development.
Read more -
UndisclosedUndisclosedFreelancerFrederick, MD
Services provided
10% Pay Per Click10% Content Marketing10% Conversion Optimization +710% Ecommerce Marketing10% Email Marketing10% Mobile App Development10% Search Engine Optimization10% Social Media Marketing10% Web Design10% Web DevelopmentFocus Areas
20% Yahoo Advertising40% Google Adwords20% Bing Advertising +120% YouTube AdvertisingSmall social media marketing firm SEO Dentals, is based in Frederick, Maryland. Their services include Social Media Marketing and Content Marketing.
Read more -
UndisclosedUndisclosed2 - 9Pyrmont, Australia
Services provided
10% Pay Per Click20% Content Marketing20% Digital Strategy +320% Social Media Marketing20% Web Design10% Email MarketingFocus Areas
10% Yahoo Advertising30% Google Adwords20% Amazon Advertising +320% YouTube Advertising10% Baidu Advertising10% Bing AdvertisingContent Marketing company Hybrid Digital Marketing is in Pyrmont, Australia. They focus on Content Marketing and Digital Strategy and were established in 2016.
Read more -
UndisclosedUndisclosed2 - 9Sheffield, England
Services provided
10% Pay Per Click30% Search Engine Optimization20% Content Marketing +220% Social Media Marketing20% Web DesignFocus Areas
10% Yahoo Advertising50% Google Adwords20% Bing Advertising +120% YouTube AdvertisingDigital Impact Solutions is a SEO agency. Located in Sheffield, England, the company was established in 2015. Their services include Search Engine Optimization and Content Marketing.
Read more -
UndisclosedUndisclosed2 - 9Lewisville, TX
Services provided
10% Pay Per Click50% UX/UI Design10% Content Marketing +310% Email Marketing10% Search Engine Optimization10% Social Media MarketingFocus Areas
10% Yahoo Advertising35% Google Adwords35% YouTube Advertising +215% Amazon Advertising5% Baidu AdvertisingFounded in 2016, Creative Cave Marketing is an UX agency. Located in Lewisville, Texas, the team specializes in UX/UI Design and Content Marketing.
Read more -
UndisclosedUndisclosed2 - 9Salt Lake City, UT
Services provided
10% Pay Per Click10% Advertising10% Broadcast Video +710% Email Marketing10% Search Engine Optimization10% Social Media Marketing10% Video Marketing10% Video Production10% Web Design10% Web DevelopmentFocus Areas
10% Yahoo Advertising40% Google Adwords40% YouTube Advertising +110% Bing AdvertisingAdvertising company Indie SEM is located in Salt Lake City, Utah. They focus on Advertising and Social Media Marketing and were founded in 2016.
Read more -
UndisclosedUndisclosed2 - 9San Diego, CA
Services provided
10% Pay Per Click10% Advertising10% Audio Production +810% Branding10% Content Marketing10% Content Writing Services10% Print Design10% Search Engine Optimization10% Social Media Marketing5% Email Marketing5% Media Planning & BuyingFocus Areas
10% Yahoo Advertising50% Google Adwords20% YouTube Advertising +210% Amazon Advertising10% Bing AdvertisingMediascape Advertising, a small Advertising company, is in San Diego, California. Their services include Advertising and Branding.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My MatchesTell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
Rollover to see company insights or click a company below for more details.
A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Top 15 Yahoo PPC Management Companies
-
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click10% Yahoo Advertising40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click10% Yahoo Advertising20% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
25% Pay Per Click15% Yahoo Advertising75% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
35.4/40.016.6/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
80% Pay Per Click10% Yahoo Advertising20% Other -
$1,000+< $25 / hr50 - 249New Delhi, India
Ability to deliver
39.8/40.020/20 Reviews9.9/10 Clients & Experience9.8/10 Market PresenceService focus
15% Pay Per Click10% Yahoo Advertising85% Other -
$10,000+$150 - $199 / hr50 - 249Carlsbad, CA
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Pay Per Click10% Yahoo Advertising90% Other -
$1,000+$50 - $99 / hr10 - 49Sheridan, WY
Ability to deliver
34.5/40.016.6/20 Reviews7.9/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click10% Yahoo Advertising40% Other -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Pay Per Click10% Yahoo Advertising90% Other -
$1,000+$25 - $49 / hr50 - 249Kharkiv, Ukraine
Ability to deliver
35.6/40.017.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
35% Pay Per Click10% Yahoo Advertising65% Other -
$10,000+$150 - $199 / hr10 - 49Dublin 2, Ireland
Ability to deliver
38/40.019.6/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
20% Pay Per Click10% Yahoo Advertising80% Other -
$5,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
36.8/40.017.2/20 Reviews9.9/10 Clients & Experience9.7/10 Market PresenceService focus
20% Pay Per Click10% Yahoo Advertising80% Other -
$1,000+$25 - $49 / hr50 - 249Tampa, FL
Ability to deliver
36.1/40.017/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
15% Pay Per Click20% Yahoo Advertising85% Other -
$10,000+$100 - $149 / hr50 - 249Portsmouth, NH
Ability to deliver
33.5/40.017.8/20 Reviews8.3/10 Clients & Experience7.4/10 Market PresenceService focus
38% Pay Per Click15% Yahoo Advertising62% Other -
$1,000+$100 - $149 / hr10 - 49Arlington, TX
Ability to deliver
38.1/40.019.4/20 Reviews9.2/10 Clients & Experience9.4/10 Market PresenceService focus
10% Pay Per Click10% Yahoo Advertising90% Other -
$10,000+$50 - $99 / hr50 - 249Ahmedabad, India
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Pay Per Click10% Yahoo Advertising80% Other -
$5,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.018.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click20% Yahoo Advertising75% Other -
$1,000+$100 - $149 / hr2 - 9Edmonton, Canada
Ability to deliver
32.4/40.017/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
75% Pay Per Click10% Yahoo Advertising25% Other -
$1,000+$150 - $199 / hr10 - 49
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Pay Per Click10% Yahoo Advertising85% Other -
$5,000+$100 - $149 / hr10 - 49Warrington, England
Ability to deliver
37.1/40.018.4/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
15% Pay Per Click10% Yahoo Advertising85% Other -
$5,000+$100 - $149 / hr10 - 49Shibuya City, Japan
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Pay Per Click10% Yahoo Advertising90% Other -
Undisclosed$100 - $149 / hr50 - 249Bloomington, IN
Ability to deliver
31.7/40.016.2/20 Reviews8.2/10 Clients & Experience7.2/10 Market PresenceService focus
50% Pay Per Click10% Yahoo Advertising50% Other -
$1,000+$50 - $99 / hr10 - 49New Orleans, LA
Ability to deliver
36.9/40.017/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Pay Per Click10% Yahoo Advertising90% Other -
$1,000+$100 - $149 / hr2 - 9Dallas, TX
Ability to deliver
33.6/40.017/20 Reviews9.6/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click33% Yahoo Advertising75% Other -
$5,000+$100 - $149 / hr10 - 49Chiyoda City, Japan
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
10% Pay Per Click20% Yahoo Advertising90% Other -
UndisclosedUndisclosed10 - 49San Diego, CA
Ability to deliver
30.8/40.015.6/20 Reviews8.1/10 Clients & Experience7.1/10 Market PresenceService focus
100% Pay Per Click15% Yahoo Advertising -
$5,000+$150 - $199 / hr50 - 249Miami, FL
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
10% Pay Per Click10% Yahoo Advertising90% Other -
$5,000+$50 - $99 / hr250 - 999Port Alberni, Canada
Ability to deliver
32.7/40.018.4/20 Reviews7.7/10 Clients & Experience6.6/10 Market PresenceService focus
20% Pay Per Click10% Yahoo Advertising80% Other -
$1,000+$100 - $149 / hr10 - 49Los Angeles, CA
Ability to deliver
34/40.016.4/20 Reviews9.6/10 Clients & Experience8/10 Market PresenceService focus
33% Pay Per Click10% Yahoo Advertising67% Other -
$25,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
36/40.016.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Pay Per Click10% Yahoo Advertising90% Other -
$5,000+$150 - $199 / hr50 - 249
Ability to deliver
33.3/40.016.6/20 Reviews9.5/10 Clients & Experience7.2/10 Market PresenceService focus
20% Pay Per Click20% Yahoo Advertising80% Other
Yahoo PPC Agency FAQs
A Yahoo PPC agency manages pay-per-click advertising campaigns on Yahoo’s native ad network (currently powered by the Yahoo DSP and gemini placements). Their job is to make sure every click drives measurable value. Typical responsibilities include keyword research, competitor analysis, ad creation, bid management, and ongoing A/B testing. These professional agencies also track conversions in real time and adjust budgets to keep cost-per-acquisition (CPA) on target.
Most Yahoo PPC agencies bundle Yahoo Ads management into broader paid-media packages. Their core deliverables often include:
- Campaign strategy and account setup
- Keyword and audience research
- Ad copywriting and creative design
- Bid optimization and budget pacing
- Landing-page CRO (conversion-rate optimization)
- Tracking and analytics configuration
- Weekly or monthly performance reporting
Some agencies also provide complementary services like remarketing, display placements through the Yahoo DSP, and cross-platform attribution modeling.
Pricing for Yahoo PPC projects vary based on several key factors such as scope and ad spend. Based on data gathered by Clutch, most Yahoo PPC specialists charge:
- Hourly rates: $25 – $49
- Monthly retainers: $1,000 – $10,000 for midsize accounts
- Percentage of ad spend: 10% – 20% is common for large budgets
Expect to pay toward the higher end for agencies with deep vertical expertise, advanced analytics stacks, or integrated creative services.
Start by short-listing agencies with proven Yahoo experience—check case studies and client reviews on Clutch for evidence of platform-specific wins. Next, carefully assess the following:
- Strategic fit—Do they understand your industry and goals?
- Transparency—Will you receive detailed, third-party verified reporting?
- Communication—Ask about cadence, point-of-contact, and escalation paths.
- Pricing model—Flat fee vs. % of spend; choose what aligns with your cash-flow and performance expectations.
- Tech stack—Ensure they can integrate with your CRM or analytics tools for closed-loop attribution.
Interview at least three contenders and compare proposals side by side before signing a contract.
Ignoring or not knowing red flags can cause more harm to your Yahoo PPC efforts than good. Be cautious if an agency checks any of these boxes:
- Guarantees rankings or a specific number of conversions
- Refuses to grant you administrative access to the ad account
- Provides vague or infrequent reports
- Uses one-size-fits-all keyword lists without industry research
- Pushes spend increases without data-backed rationale
These signs often indicate poor transparency or misaligned incentives. It’s better to be meticulous than be paired with an unfit team.
- How many Yahoo Ads accounts have you managed in the past 12 months?
- Can you share a case study with metrics similar to my goals?
- What tools do you use for bid management and attribution?
- How will you measure ROI and communicate performance?
- Who owns the data and creative assets if we end the engagement?
- What is the timeline for launching and optimizing a new campaign?
Freelancers are often cost-effective for small, one-off campaigns. They typically specialize in execution and can ramp up quickly. Full-service Yahoo PPC agencies, on the other hand, offer multidisciplinary teams—strategists, copywriters, designers, and analysts—who collaborate to deliver full-funnel results. If you need integrated creative, consistent reporting, and scalable processes, an agency is usually the better long-term fit.
Most agencies track ROI through a combination of:
- Conversion tracking (e.g., form fills, sales, calls)
- Cost-per-acquisition (CPA) and return on ad spend (ROAS) metrics
- Multi-touch attribution models that connect Yahoo clicks to downstream revenue
- Incrementality tests to isolate Yahoo’s unique contribution within your broader media mix
Regular reporting cycles—weekly for active optimizations, monthly for strategic reviews—ensure transparency and continuous improvement.
Get matched with the 5 best-fit agencies for your project—in 4 minutes or less.