Top Google Ads PPC Agencies
-
Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
Focus Areas
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$1,000+$100 - $149 / hr2 - 9Vancouver, CanadaServices provided
Focus Areas
See all 23 projectsKeepers Digital Keepers Digital is a digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on optimizing Google Ads and paid search campaigns. They have received overwhelmingly positive feedback, with 100% of reviewers praising their expertise in PPC and project management. Clients consistently highlight their rapid response times, detailed reporting, and effective ad strategies, including cost-per-click optimization and improving ROI.
$5,000+$150 - $199 / hr10 - 49Chicago, ILServices provided
Focus Areas
See all 30 projectsAccelerated Digital Media is a specialized digital advertising agency focusing on PPC, Paid Search, and Google Ads management. Reviews highlight their strong project management, timely delivery, and tailored strategies, with over 90% of feedback emphasizing their expertise and responsiveness. Clients appreciate their ability to reduce customer acquisition costs and increase marketing efficiency, reflecting their commitment to client success.
-
$1,000+$100 - $149 / hr10 - 49Fort Lee, NJ
Services provided
Focus Areas
Digital Strategy company Vertical Guru is in Fort Lee, New Jersey. Founded in 2014, the team provides Digital Strategy and Social Media Marketing.
Read more -
$1,000+$25 - $49 / hr2 - 9
Services provided
Focus Areas
Branding company Protolab Agency was established in 2019. The team specializes in Branding and Social Media Marketing.
Read more -
Undisclosed< $25 / hr10 - 49Chesterfield, England
Services provided
Focus Areas
EStore Factory is a social media marketing agency established in 2014. Their services include Social Media Marketing and Pay Per Click.
Read more -
UndisclosedUndisclosed10 - 49Jerusalem, Israel
Services provided
Focus Areas
See all 1 projectsMarketing66 is a marketing firm that was engaged to support growth initiatives. However, their reviews reveal a consistently negative experience, with 100% of feedback highlighting significant dissatisfaction. Clients noted severe shortcomings in project management and communication, with no positive aspects mentioned. The firm is described as untrustworthy and not recommended for collaboration.
-
$5,000+$25 - $49 / hr10 - 49Bengaluru, India
Services provided
Focus Areas
Bright Ads Digital India Pvt. Ltd. Is an e-commerce development firm. The firm is based in Bengaluru, India. Their team offers E-Commerce Development and Pay Per Click.
Read more -
$1,000+< $25 / hr2 - 9
Services provided
Focus Areas
Tech2morrow is a small SEO agency in Thiruvananthapuram, India. Their services include Search Engine Optimization and Pay Per Click.
Read more -
$1,000+$50 - $99 / hr2 - 9Bengaluru, India
Services provided
Focus Areas
Invincible Lion, a small Other Digital Marketing company, is based in Bengaluru, India. The team offers Other Digital Marketing and Pay Per Click.
Read more -
$1,000+$25 - $49 / hr10 - 49
Services provided
Focus Areas
Abstract Infosys is a SEO company in Kathmandu, Nepal. They focus on Search Engine Optimization and Social Media Marketing and were founded in 2023.
Read more -
Undisclosed$25 - $49 / hr2 - 9
Services provided
Focus Areas
Established in 2015, Tixo Creative is a website development company. Their services include Web Development and Search Engine Optimization.
Read more -
$5,000+$50 - $99 / hr2 - 9Tampa, FL
Services provided
Focus Areas
Farmore Marketing is a Tampa, Florida-based branding agency. Their services include Branding and Content Marketing.
Read more -
$1,000+$50 - $99 / hr2 - 9Hollywood, FL
Services provided
Focus Areas
Addiction Web Marketing Pros is a small Hollywood, Florida-based Advertising company. Their services include Advertising and UX/UI Design.
Read more -
$5,000+$100 - $149 / hr2 - 9Neptune Beach, FL
Services provided
Focus Areas
Launched in 2011, Lifestyle Marketing is a small SEO agency headquartered in Neptune Beach, Florida. Their team specializes in Search Engine Optimization and Web Design.
Read more -
$1,000+< $25 / hr2 - 9Indore, India
Services provided
Focus Areas
Digital Magus, a SEO company, is located in Indore, India and Narre Warren South, Australia. The team provides Search Engine Optimization and Content Marketing.
Read more -
UndisclosedUndisclosed2 - 9St. Louis, MO
Services provided
Focus Areas
Farfetched Studios LLC is an Email Marketing company founded in 2010. In St. Louis, Missouri, the team focuses on Email Marketing and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Madison, WI
Services provided
Focus Areas
Red Comma Media Inc. Is a Market Research company. They are based in Madison, Wisconsin, and their services include Market Research and Media Planning & Buying.
Read more -
UndisclosedUndisclosed2 - 9Jerusalem, Israel
Services provided
Focus Areas
Established in 2017, Smart Web - Jerusalem is a small web design company. Their team provides Web Design and Mobile App Development.
Read more -
$1,000+$150 - $199 / hr2 - 9North Coogee, Australia
Services provided
Focus Areas
In North Coogee, Australia, Scott Shorter PTY LTD is a social media marketing company. They specialize in Social Media Marketing and Email Marketing.
Read more -
$1,000+$25 - $49 / hr2 - 9Jaipur, India
Services provided
Focus Areas
Founded in 2019, Zero One Infinity Makers is a small Content Marketing company. Their services include Content Marketing and Conversion Optimization.
Read more -
$1,000+$25 - $49 / hr2 - 9Stockholm, Sweden
Services provided
Focus Areas
Just Value is a Content Marketing company. Their small team is located in Stockholm, Sweden and offers Content Marketing and Search Engine Optimization. The agency was founded in 2015.
Read more -
$5,000+$100 - $149 / hr2 - 9Uskudar, Türkiye
Services provided
Focus Areas
Digital Strategy company Thelega Business Solutions was founded in 2015. The team provides Digital Strategy and Content Marketing and is based in Uskudar, Türkiye.
Read more -
$1,000+$25 - $49 / hr2 - 9Kolkata, India
Services provided
Focus Areas
Established in 2018, JN Infosystem is a PPC agency. Their services include Pay Per Click and Search Engine Optimization.
Read more -
$5,000+Undisclosed2 - 9Lamia, Greece
Services provided
Focus Areas
Social media marketing company lv8 Consulting was founded in 2020. Based in Lamia, Greece, the team offers Social Media Marketing and Conversion Optimization.
Read more -
$5,000+Undisclosed2 - 9Seaford, Australia
Services provided
Focus Areas
Your IT Guy is an IT managed services company. They are headquartered in Seaford, Australia, and their services include IT managed services and Pay Per Click.
Read more -
$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
Focus Areas
In New Delhi, India, Digitaleralab is a social media marketing agency. They offer Social Media Marketing and Content Marketing.
Read more -
Undisclosed$50 - $99 / hr2 - 9
Services provided
Focus Areas
Upraise, a SEO company, provides Search Engine Optimization and Digital Strategy. The company is located in London, England and Alexandria, Egypt.
Read more -
UndisclosedUndisclosed2 - 9Capalaba, Australia
Services provided
Focus Areas
Mate4tech is a Digital Strategy company. In Capalaba, Australia, the agency was launched in 2018. Their services include Digital Strategy and Social Media Marketing.
Read more -
$1,000+$100 - $149 / hr2 - 9Alstonville, Australia
Services provided
Focus Areas
WEB Dynamic is a SEO company. Based in Alstonville, Australia and Byron Bay, Australia, their team offers Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Visalia, CA
Services provided
Focus Areas
Established in 1990, On the Horizon Communications is an Advertising company. Their services include Advertising and Public Relations.
Read more -
$5,000+$50 - $99 / hr2 - 9Boulder, CO
Services provided
Focus Areas
Small social media marketing agency Dev2host, is based in Boulder, Colorado. Their services include Social Media Marketing and Search Engine Optimization.
Read more -
$1,000+$100 - $149 / hr2 - 9London, England
Services provided
Focus Areas
Forward Slash is a London, England-based Digital Strategy company. The team offers Digital Strategy and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9St. Cloud, MN
Services provided
Focus Areas
Moxie Creative is an Advertising company. Their team is based in St. Cloud, Minnesota and offers Advertising and Branding.
Read more -
$1,000+Undisclosed2 - 9New Delhi, India
Services provided
Focus Areas
Rigveda Ads Agency is a social media marketing company. They are based in New Delhi, India, and their services include Social Media Marketing and Search Engine Optimization.
Read more -
$1,000+< $25 / hrFreelancerHargeisa, Somalia
Services provided
Focus Areas
Dhibic Digital Marketing Consultancy is a social media marketing agency. They specialize in Social Media Marketing and Pay Per Click and were established in 2019.
Read more -
$1,000+UndisclosedFreelancerOgden, UT
Services provided
Focus Areas
Empire Digital Marketing Agency, a social media marketing agency, was launched in 2019. They focuses on Social Media Marketing and Content Marketing.
Read more -
$25,000+< $25 / hr2 - 9Chennai, India
Services provided
Focus Areas
Jimmy's Digital is a SEO services firm. Their small team is in Chennai, India and focuses on Search Engine Optimization and Web Design. The firm was founded in 2015.
Read more -
$1,000+$100 - $149 / hr10 - 49Mombasa, Kenya
Services provided
Focus Areas
Located in Mombasa, Kenya, Tevama is an Advertising company. Their services include Advertising and Search Engine Optimization.
Read more -
$1,000+$25 - $49 / hr2 - 9Bengaluru, India
Services provided
Focus Areas
DJ (digital Journey ) Tech Sol , a pay per click company, was established in 2017. They focuses on Pay Per Click and Web Design.
Read more -
$1,000+$25 - $49 / hrFreelancer
Services provided
Focus Areas
Best Digital Marketing Expert in Bangladesh | Mahabobur Rahaman Pollob, a social media marketing agency, was established in 2015. The team provides Social Media Marketing and Branding.
Read more -
Undisclosed< $25 / hr10 - 49
Services provided
Focus Areas
Ecommerce Data Soution is a web development firm. They are located in New Delhi, India and have small team of experts. Their services include Web Development and Social Media Marketing.
Read more -
Undisclosed$50 - $99 / hr2 - 9Spencerport, NY
Services provided
Focus Areas
Londes Digital Marketing is a SEO company launched in 2011. The team specializes in Search Engine Optimization and Pay Per Click.
Read more -
$5,000+$100 - $149 / hr2 - 9Mesa, AZ
Services provided
Focus Areas
SEO Hermit is a social media marketing agency. They are based in Mesa, Arizona and have small team of experts. Their services include Social Media Marketing and Content Marketing.
Read more -
Undisclosed$25 - $49 / hr10 - 49Ahmedabad, India
Services provided
Focus Areas
See all 5 projectsSkylark SEO is an SEO agency renowned for its comprehensive digital marketing expertise, particularly in e-commerce platforms. Reviews highlight their exceptional communication and strategic approach, contributing to increased revenue and client engagement. Notably, 100% of the feedback emphasizes their profound understanding of digital marketing and successful project execution without areas for improvement noted.
-
$1,000+$25 - $49 / hr10 - 49Pune, India
Services provided
Focus Areas
BITS Private Limited is a Marketing Strategy company launched in 1992. Their team provides Marketing Strategy and Email Marketing.
Read more -
$1,000+$25 - $49 / hr10 - 49Laxmangarh, India
Services provided
Focus Areas
Vast Web India is a Logo company established in 2017. The team focuses on Logo and Web Design and is in Laxmangarh, India.
Read more -
$1,000+< $25 / hr10 - 49Bengaluru, India
Services provided
Focus Areas
Glowhopes is a social media marketing firm founded in 2022. The firm focuses on Social Media Marketing and Branding.
Read more -
$1,000+$25 - $49 / hr2 - 9Huddersfield, England
Services provided
Focus Areas
Launched in 2019, Drip Digital Commerce is a small Huddersfield, England-based Email Marketing company. Their services include Email Marketing and Affiliate Marketing.
Read more -
$5,000+$200 - $300 / hr2 - 9Raleigh, NC
Services provided
Focus Areas
The Efficacy Agency is a social media marketing firm. The team is headquartered in Raleigh, North Carolina, and their services include Social Media Marketing and Marketing Strategy.
Read more -
$1,000+$25 - $49 / hr2 - 9
Services provided
Focus Areas
See all 1 projectsWebitofy provides comprehensive web development services, including eCommerce website creation, payment gateway setup, and SEO, tailored to client needs. The reviews consistently highlight their professionalism, effective communication, and timely project completion. Clients appreciate their responsiveness, attention to detail, and the positive impact on sales post-project launch.
-
$1,000+$50 - $99 / hr50 - 249
Services provided
Focus Areas
Inflexion Technology Limited is a branding agency. They are based in Ruislip, England and have midsize team. Their team provides Branding and Social Media Marketing.
Read more -
$5,000+$150 - $199 / hr2 - 9Spring, TX
Services provided
Focus Areas
Digital Marketing Netic is a Marketing Strategy company established in 2018. Their services include Marketing Strategy and Search Engine Optimization.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of Top 15 Google Ads PPC Management Companies
-
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click60% Google Adwords40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click65% Google Adwords30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click50% Google Adwords40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
55% Pay Per Click75% Google Adwords45% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Google Adwords70% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click80% Google Adwords50% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Pay Per Click70% Google Adwords20% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click30% Google Adwords60% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
38.9/40.019.8/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click90% Google Adwords10% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click65% Google Adwords75% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click50% Google Adwords20% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
37.8/40.019/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click70% Google Adwords30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click90% Google Adwords -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click70% Google Adwords40% Other -
$1,000+$100 - $149 / hr250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
20% Pay Per Click50% Google Adwords80% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click55% Google Adwords70% Other -
$1,000+$50 - $99 / hr50 - 249Odesa, Ukraine
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click60% Google Adwords70% Other -
$10,000+$50 - $99 / hr10 - 49Sunnyvale, CA
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Pay Per Click95% Google Adwords30% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37/40.017/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click70% Google Adwords25% Other -
$1,000+< $25 / hr50 - 249Indore, India
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
30% Pay Per Click55% Google Adwords70% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click70% Google Adwords20% Other -
$1,000+$25 - $49 / hr250 - 999Lincoln, England
Ability to deliver
37.4/40.018/20 Reviews9.8/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click85% Google Adwords70% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
36.6/40.018.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click90% Google Adwords40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click60% Google Adwords35% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click65% Google Adwords55% Other -
$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.4/40.019.4/20 Reviews10/10 Clients & Experience7/10 Market PresenceService focus
70% Pay Per Click70% Google Adwords30% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
35% Pay Per Click70% Google Adwords65% Other -
$1,000+$100 - $149 / hr10 - 49Draper, UT
Ability to deliver
39/40.019.4/20 Reviews9.9/10 Clients & Experience9.7/10 Market PresenceService focus
35% Pay Per Click70% Google Adwords65% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36.2/40.019.4/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click85% Google Adwords20% Other -
$1,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
60% Pay Per Click80% Google Adwords40% Other
Google Ads Agency FAQs
Looking for a Google advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a Google advertising agency, from pricing and services to results and red flags.
Clutch recognizes firms that deliver exceptional ROI through Google Ads campaigns twice a year based on a proprietary methodology. The top-performing Google Ads companies for Fall 2025 include:
Google Ads PPC agencies offer a range of services aimed at helping clients achieve their unique objectives, from comprehensive PPC planning and execution to specialized keyword curation. Most full-service providers deliver the following:
- Account and goal setup
- Keyword research and negative-keyword curation
- Ad copywriting, design, and A/B testing
- Bid management and budget pacing
- Conversion-rate optimization (CRO) for landing pages
- Reporting dashboards and actionable insights
- Advanced options such as remarketing, Google Shopping feed, Performance Max, or AI-driven bidding
Pricing varies widely depending on several key factors, including the scope of the project, industry, and the number of competitors. Based on reviews gathered by Clutch, costs can be distinguished in two categories – agency fees and ad spend.
Based on our data, professional management fees typically range from $100 – $149 per hour, or a flat fee of 10%–20% of the ad spend. The total project budgets on the platform usually fall between $10,000 – $49,999, but aggressive e-commerce or enterprise campaigns can exceed six figures.
A Google Ads PPC agency plans, builds, and manages paid-search campaigns on Google’s ad network. The team researches keywords, writes ad copy, sets up bidding strategies, and continually optimizes campaigns to maximize conversions while controlling cost per click (CPC). In many cases, the agency also aligns landing-page design and analytics tracking so every click can be traced to revenue.
Many agencies build vertical expertise—e-commerce, SaaS, healthcare, legal, B2B tech—allowing them to leverage proven keyword sets and compliance knowledge. Use Clutch filters to locate firms with case studies in your specific niche.
Identifying the ideal Google Ads PPC partner is easier said than done considering the number of criteria to consider and steps to follow. Start your journey by matching agency strengths to your goals, requirements, and limitations. Look for a provider that ticks these boxes:
- Proven results in your industry (e.g., case studies, ROAS figures)
- Transparent reporting and KPI alignment
- Google Partner or Google Ads certification status
- Communication style that fits your workflow (i.e., weekly calls, Slack, reporting cadence)
Shortlist two or three agencies, request strategy outlines, and compare projected metrics before signing.
Failure to identify or deliberately ignoring warning signs when partnering with a Google Ads PPC company can do you more harm than good. Here are the red flags you need to be cautious of:
- Guarantees specific rankings or sales numbers—performance depends on many external factors
- Hides account ownership or refuses to share real-time data
- Lacks negative-keyword management (a quick way to waste budget)
- Offers prices far below market rate without explaining how quality is maintained
- How will you customize bidding strategies for my industry?
- Which metrics (e.g., CTR, CPC, ROAS) do you prioritize and why?
- What tools or AI platforms do you use for optimization?
- Do I retain ownership of the Google Ads account and historical data?
- How frequently will we review performance and adjust budget?
Agencies bring platform certifications, cross-account data, and seasoned specialists who can scale testing faster than most in-house teams. They also offset the overhead cost of hiring, training, and retaining multiple paid-search experts.