Top Google Ads PPC Agencies
-
Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
Focus Areas
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$1,000+$100 - $149 / hr2 - 9Vancouver, CanadaServices provided
Focus Areas
See all 23 projectsKeepers Digital Keepers Digital is a digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on optimizing Google Ads and paid search campaigns. They have received overwhelmingly positive feedback, with 100% of reviewers praising their expertise in PPC and project management. Clients consistently highlight their rapid response times, detailed reporting, and effective ad strategies, including cost-per-click optimization and improving ROI.
$5,000+$150 - $199 / hr10 - 49Chicago, ILServices provided
Focus Areas
See all 30 projectsAccelerated Digital Media is a specialized digital advertising agency focusing on PPC, Paid Search, and Google Ads management. Reviews highlight their strong project management, timely delivery, and tailored strategies, with over 90% of feedback emphasizing their expertise and responsiveness. Clients appreciate their ability to reduce customer acquisition costs and increase marketing efficiency, reflecting their commitment to client success.
-
$1,000+$50 - $99 / hr2 - 9Delray Beach, FL
Services provided
Focus Areas
Established in 2024, EzRank Digital is a SEO agency. The team offers Search Engine Optimization and Pay Per Click.
Read more -
$1,000+$100 - $149 / hr2 - 9
Services provided
Focus Areas
Murtafi Digital is a SEO company. They are in Jakarta, Indonesia and have small team of experts. Their services include Search Engine Optimization and Pay Per Click.
Read more -
$1,000+< $25 / hr2 - 9Cimahi, Jawa Barat, Indonesia
Services provided
Focus Areas
Buat Website Pro is a SEO agency. Launched in 2024, the agency is located in Cimahi, Jawa Barat, Indonesia. Their team specializes in Search Engine Optimization and Pay Per Click.
Read more -
$1,000+$25 - $49 / hr50 - 249
Services provided
Focus Areas
7E Logics is a branding company. The firm is located in Darwen, England and Rawalpindi, Pakistan. Their services include Branding and Digital Strategy.
Read more -
$1,000+$50 - $99 / hrFreelancerDublin 3, Ireland
Services provided
Focus Areas
SEO company Hello Digital is located in Dublin 3, Ireland. Their services include Search Engine Optimization and Social Media Marketing.
Read more -
$5,000+$50 - $99 / hr2 - 9Orlando, FL
Services provided
Focus Areas
See all 1 projectsSteel Hive Digital delivers tailored digital marketing solutions for real estate businesses. Based in Florida, USA, we help brands stand out with innovative strategies, web design, SEO, and social
Read more -
$10,000+$50 - $99 / hr2 - 9Ho Chi Minh City, Vietnam
Services provided
Focus Areas
See all 1 projectsDigihelp specializes in digital marketing and international trading services, facilitating supplier connections and product quality verification. Reviews highlight their effective communication, strategic approach, and impressive leadership. Clients particularly appreciate the CEO's dedication and honesty, resulting in successful partnerships and high satisfaction.
-
UndisclosedUndisclosed2 - 9Boston, MA
Services provided
Focus Areas
Small Content Marketing company Bari Media, is headquartered in Boston, Massachusetts. Their services include Content Marketing and Social Media Marketing.
Read more -
$1,000+$50 - $99 / hr2 - 9New York, NY
Services provided
Focus Areas
Yawl Sourcing Inc is a New York, New York-based pay per click agency. Established in 2016, the team specializes in Pay Per Click and Search Engine Optimization.
Read more -
$1,000+$25 - $49 / hr2 - 9Guarulhos, Brazil
Services provided
Focus Areas
MKD Soluções is a Conversion Optimization company founded in 2012. The team specializes in Conversion Optimization and Email Marketing.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
K. Renee Business Solutions is a small SEO agency based in Miami, Florida. Their services include Search Engine Optimization and Social Media Marketing.
Read more -
$1,000+$100 - $149 / hr2 - 9Aalborg, Denmark
Services provided
Focus Areas
Alphaweb is a SEO company. They provide Search Engine Optimization and Other Digital Marketing and are in Aalborg, Denmark.
Read more -
UndisclosedUndisclosed2 - 9Atlanta, GA
Services provided
Focus Areas
SearchNom Agency is a Content Marketing company launched in 2006. Their services include Content Marketing and Email Marketing.
Read more -
$10,000+$50 - $99 / hr2 - 9Addis Ababa, Ethiopia
Services provided
Focus Areas
Addis Digital Consultancy is a Digital Strategy company. The agency is in Addis Ababa, Ethiopia and London, England. Their services include Digital Strategy and Pay Per Click.
Read more -
Undisclosed$100 - $149 / hr2 - 9
Services provided
Focus Areas
Founded in 2020, Section D Media, LLC is a small Rockville, Maryland-based PPC agency. Their services include Pay Per Click and Social Media Marketing.
Read more -
$1,000+$50 - $99 / hr2 - 9Methuen, MA
Services provided
Focus Areas
Br tactic marketing is a web design agency. Headquartered in Methuen, Massachusetts, the team focuses on Web Design and Digital Strategy.
Read more -
$1,000+< $25 / hr2 - 9Dnipro, Ukraine
Services provided
Focus Areas
Launched in 2011, BBGO - Marketing Agency is a Digital Strategy company. The team provides Digital Strategy and Marketing Strategy.
Read more -
$5,000+Undisclosed2 - 9Barcelona, Spain
Services provided
Focus Areas
Established in 2021, Mota Media is a small Barcelona, Spain-based Digital Strategy company. Their team focuses on Digital Strategy and Content Marketing.
Read more -
$1,000+$25 - $49 / hr2 - 9Ho Chi Minh City, Vietnam
Services provided
Focus Areas
Back-to-Back Agency is a Digital Strategy company. Founded in 2021, the firm specializes in Digital Strategy and Search Engine Optimization.
Read more -
$10,000+$150 - $199 / hr2 - 9St Kilda, Australia
Services provided
Focus Areas
DNGN, a small website development company, is headquartered in St Kilda, Australia. The team specializes in Web Development and Search Engine Optimization.
Read more -
$1,000+$50 - $99 / hr2 - 9Toronto, Canada
Services provided
Focus Areas
Questidea is a small media planning and buying agency in Toronto, Canada. Their services include Media Planning & Buying and Social Media Marketing.
Read more -
$1,000+$100 - $149 / hr2 - 9
Services provided
Focus Areas
Established in 2021, Mediajunkie is a pay per click agency. Their team focuses on Pay Per Click and Digital Strategy.
Read more -
$10,000+Undisclosed2 - 9Brisbane City, Australia
Services provided
Focus Areas
Blockchain company Dreamflex specializes in Blockchain and Search Engine Optimization. They are headquartered in Brisbane City, Australia.
Read more -
Undisclosed< $25 / hr2 - 9Burgas, Bulgaria
Services provided
Focus Areas
Founded in 2020, Bagriti , a small web design company, is in Burgas, Bulgaria. Their services include Web Design and Graphic Design.
Read more -
$1,000+$25 - $49 / hr2 - 9Kogarah, Australia
Services provided
Focus Areas
RankMyweb, a Digital Strategy company, was launched in 2022. Headquartered in Kogarah, Australia, the team focuses on Digital Strategy and Search Engine Optimization.
Read more -
$1,000+Undisclosed2 - 9Hartselle, AL
Services provided
Focus Areas
Rogue Business Marketing is a SEO services firm. Established in 2020, the team provides Search Engine Optimization and Social Media Marketing.
Read more -
$5,000+$100 - $149 / hr2 - 9Jerusalem, Israel
Services provided
Focus Areas
Alef Analytics is a Digital Strategy company established in 2020. The company provides Digital Strategy and Web Design, and is small.
Read more -
$1,000+$100 - $149 / hr2 - 9
Services provided
Focus Areas
Established in 2021, Underscore Lab is an Ecommerce Marketing company. Their services include Ecommerce Marketing and Digital Strategy.
Read more -
$1,000+< $25 / hr2 - 9Posadas, Argentina
Services provided
Focus Areas
ADN Digital - Growth Marketing for Startups is a Digital Strategy company. The company is based in Posadas, Argentina. Their team provides Digital Strategy and Social Media Marketing.
Read more -
$1,000+$50 - $99 / hr2 - 9Dubai, United Arab Emirates
Services provided
Focus Areas
Deimos Media is a web design company. In Dubai, United Arab Emirates, the firm was established in 2022. Their services include Web Design and Advertising.
Read more -
$5,000+$100 - $149 / hr2 - 9Glendale, CA
Services provided
Focus Areas
Founded in 2021, 7Rock Marketing is a small Email Marketing company. Their team specializes in Email Marketing and Search Engine Optimization.
Read more -
$1,000+$100 - $149 / hr2 - 9
Services provided
Focus Areas
FOX WEB DIGITALS is a SEO company. Their small team of employees is based in San Francisco, California. Their team specializes in Search Engine Optimization and Web Design.
Read more -
$1,000+$200 - $300 / hr2 - 9
Services provided
Focus Areas
Build Upon is a media planning & buying company. Founded in 2020, the team focuses on Media Planning & Buying and Digital Strategy.
Read more -
$1,000+$50 - $99 / hr2 - 9Dundee, Scotland
Services provided
Focus Areas
Headquartered in Dundee, Scotland, Salon DGTL is a SEO agency. Their services include Search Engine Optimization and Web Design.
Read more -
$5,000+$150 - $199 / hr2 - 9Greenville, SC
Services provided
Focus Areas
Established in 2023, Marsupial is a Digital Strategy company. The team provides Digital Strategy and Search Engine Optimization and is headquartered in Greenville, South Carolina.
Read more -
$1,000+$25 - $49 / hr2 - 9Petaling Jaya, Malaysia
Services provided
Focus Areas
Established in 2022, Bold Bear is a social media marketing agency. Their team offers Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Pioneer Digital, a SEO agency, was established in 2022. The small team specializes in Search Engine Optimization and Digital Strategy.
Read more -
$5,000+$150 - $199 / hr2 - 9
Services provided
Focus Areas
NeonScale is a small media planning & buying agency established in 2022. Their services include Media Planning & Buying and Social Media Marketing.
Read more -
$1,000+< $25 / hr2 - 9
Services provided
Focus Areas
Social media marketing agency USP Digital Media was established in 2019. The team offers Social Media Marketing and Pay Per Click and is in Pune, India.
Read more -
Undisclosed< $25 / hr2 - 9Ahmedabad, India
Services provided
Focus Areas
Ramiskon is a small SEO company. They provide Search Engine Optimization and Pay Per Click and were launched in 2023.
Read more -
$1,000+$50 - $99 / hr2 - 9Cape Town, South Africa
Services provided
Focus Areas
Sudoserv is a social media marketing agency. The firm is located in Cape Town, South Africa. Their services include Social Media Marketing and Conversion Optimization.
Read more -
$5,000+$25 - $49 / hr2 - 9Noida, India
Services provided
Focus Areas
SEO company Serp Technologies was launched in 2022. In Noida, India, the team offers Search Engine Optimization and Branding.
Read more -
$1,000+< $25 / hr2 - 9
Services provided
Focus Areas
Dignitive is a social media marketing firm. They offer Social Media Marketing and Content Marketing and were launched in 2019. The agency is based in Beograd, Serbia.
Read more -
UndisclosedUndisclosed2 - 9Brampton, Canada
Services provided
Focus Areas
Torona Link Ltd. Is a SEO company. The Brampton, Canada-based team provides Search Engine Optimization and Pay Per Click.
Read more -
$1,000+< $25 / hr2 - 9
Services provided
Focus Areas
Rudicon, a Marketing Strategy company, was launched in 2019. Located in Calgary, Canada, the team provides Marketing Strategy and Social Media Marketing.
Read more -
$1,000+Undisclosed2 - 9Chennai, India
Services provided
Focus Areas
Zastey is a Content Marketing company. Headquartered in Chennai, India, their team specializes in Content Marketing and Digital Strategy.
Read more -
Undisclosed$25 - $49 / hr2 - 9
Services provided
Focus Areas
Digital Marketing DZ, a social media marketing firm, is based in. Their services include Social Media Marketing and Search Engine Optimization.
Read more -
$5,000+Undisclosed2 - 9
Services provided
Focus Areas
SEO agency Nerd Town Marketing is based in Overland Park, Kansas. Established in 2020, the team focuses on Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Ibnesolution is a small SEO company. Launched in 2022, the team provides Search Engine Optimization and Branding.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Digital One Step, a SEO company, focus on Search Engine Optimization and Social Media Marketing. They were founded in 2020.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of Top 15 Google Ads PPC Management Companies
-
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click60% Google Adwords40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click65% Google Adwords30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click50% Google Adwords40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
55% Pay Per Click75% Google Adwords45% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Google Adwords70% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click80% Google Adwords50% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Pay Per Click70% Google Adwords20% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click30% Google Adwords60% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
38.9/40.019.8/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click90% Google Adwords10% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click65% Google Adwords75% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click50% Google Adwords20% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
37.8/40.019/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click70% Google Adwords30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click90% Google Adwords -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click70% Google Adwords40% Other -
$1,000+$100 - $149 / hr250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
20% Pay Per Click50% Google Adwords80% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click55% Google Adwords70% Other -
$1,000+$50 - $99 / hr50 - 249Odesa, Ukraine
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click60% Google Adwords70% Other -
$10,000+$50 - $99 / hr10 - 49Sunnyvale, CA
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Pay Per Click95% Google Adwords30% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37/40.017/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click70% Google Adwords25% Other -
$1,000+< $25 / hr50 - 249Indore, India
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
30% Pay Per Click55% Google Adwords70% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click70% Google Adwords20% Other -
$1,000+$25 - $49 / hr250 - 999Lincoln, England
Ability to deliver
37.4/40.018/20 Reviews9.8/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click85% Google Adwords70% Other -
$1,000+$100 - $149 / hr10 - 49Draper, UT
Ability to deliver
39.4/40.019.8/20 Reviews9.9/10 Clients & Experience9.7/10 Market PresenceService focus
35% Pay Per Click70% Google Adwords65% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
36.6/40.018.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click90% Google Adwords40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click60% Google Adwords35% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click65% Google Adwords55% Other -
$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.4/40.019.4/20 Reviews10/10 Clients & Experience7/10 Market PresenceService focus
70% Pay Per Click70% Google Adwords30% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
35% Pay Per Click70% Google Adwords65% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36.2/40.019.4/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click85% Google Adwords20% Other -
$1,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
60% Pay Per Click80% Google Adwords40% Other
Google Ads Agency FAQs
Looking for a Google advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a Google advertising agency, from pricing and services to results and red flags.
Clutch recognizes firms that deliver exceptional ROI through Google Ads campaigns twice a year based on a proprietary methodology. The top-performing Google Ads companies for Fall 2025 include:
Google Ads PPC agencies offer a range of services aimed at helping clients achieve their unique objectives, from comprehensive PPC planning and execution to specialized keyword curation. Most full-service providers deliver the following:
- Account and goal setup
- Keyword research and negative-keyword curation
- Ad copywriting, design, and A/B testing
- Bid management and budget pacing
- Conversion-rate optimization (CRO) for landing pages
- Reporting dashboards and actionable insights
- Advanced options such as remarketing, Google Shopping feed, Performance Max, or AI-driven bidding
Pricing varies widely depending on several key factors, including the scope of the project, industry, and the number of competitors. Based on reviews gathered by Clutch, costs can be distinguished in two categories – agency fees and ad spend.
Based on our data, professional management fees typically range from $100 – $149 per hour, or a flat fee of 10%–20% of the ad spend. The total project budgets on the platform usually fall between $10,000 – $49,999, but aggressive e-commerce or enterprise campaigns can exceed six figures.
A Google Ads PPC agency plans, builds, and manages paid-search campaigns on Google’s ad network. The team researches keywords, writes ad copy, sets up bidding strategies, and continually optimizes campaigns to maximize conversions while controlling cost per click (CPC). In many cases, the agency also aligns landing-page design and analytics tracking so every click can be traced to revenue.
Many agencies build vertical expertise—e-commerce, SaaS, healthcare, legal, B2B tech—allowing them to leverage proven keyword sets and compliance knowledge. Use Clutch filters to locate firms with case studies in your specific niche.
Identifying the ideal Google Ads PPC partner is easier said than done considering the number of criteria to consider and steps to follow. Start your journey by matching agency strengths to your goals, requirements, and limitations. Look for a provider that ticks these boxes:
- Proven results in your industry (e.g., case studies, ROAS figures)
- Transparent reporting and KPI alignment
- Google Partner or Google Ads certification status
- Communication style that fits your workflow (i.e., weekly calls, Slack, reporting cadence)
Shortlist two or three agencies, request strategy outlines, and compare projected metrics before signing.
Failure to identify or deliberately ignoring warning signs when partnering with a Google Ads PPC company can do you more harm than good. Here are the red flags you need to be cautious of:
- Guarantees specific rankings or sales numbers—performance depends on many external factors
- Hides account ownership or refuses to share real-time data
- Lacks negative-keyword management (a quick way to waste budget)
- Offers prices far below market rate without explaining how quality is maintained
- How will you customize bidding strategies for my industry?
- Which metrics (e.g., CTR, CPC, ROAS) do you prioritize and why?
- What tools or AI platforms do you use for optimization?
- Do I retain ownership of the Google Ads account and historical data?
- How frequently will we review performance and adjust budget?
Agencies bring platform certifications, cross-account data, and seasoned specialists who can scale testing faster than most in-house teams. They also offset the overhead cost of hiring, training, and retaining multiple paid-search experts.