Paragon Digital Marketing

BACKGROUND

Please describe your company and position.

I am the Senior Brand Marketing Analyst of a financial services firm.

Describe what your company does in a single sentence.

Financial Services Industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Paragon Digital Marketing to accomplish?

• Web Design & Hosting
• Digital Advertising
• Web Optimization and Monitoring

SOLUTION

How did you find Paragon Digital Marketing?

Referral

Why did you select Paragon Digital Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Paragon Digital Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Paragon provides comprehensive digital advertising campaign management, digital marketing services, website content updates, reporting, hosting, and consultation services. These tasks are aimed at optimizing website performance, enhancing user engagement, and supporting CNO’s marketing objectives. Below is a detailed breakdown of the scope of work and key deliverables:

Digital Advertising Campaign Management, Reporting & Analysis Key Deliverables:
Campaign setup and management.
Website and user journey analysis.
Landing page design and build.

Monthly reporting and status calls, including:
Key performance indicator (KPI) reporting and analysis.
Analysis of digital ad performance, visitor flow, content, shopping behavior, and key event activity.
User behavior analysis using heatmapping, form analysis, and visitor activity recording.

Digital Marketing Deliverables Key Deliverables:
Monthly measurement of outcomes and reporting.
Strategies to enhance online visibility and reputation.

Website Content Updates Key Deliverables:
ADA compliance reviews conducted quarterly.
A/B testing for conversion points and content suggestions.
Hourly estimates for development, testing, and maintenance work.

Website Reporting Key Deliverables:
Detailed Excel dashboards and new reporting dashboards as required.

Website Hosting Key Deliverables:
Secure hosting services with uninterrupted email service integration.
Regular security updates and disaster recovery backups.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved Ad Campaign Performance:
Higher click-through rates on digital advertisements.
Increased conversions or leads generated through targeted ad campaigns.
Enhanced demographic engagement metrics. 

Enhanced Website Analytics and User Experience:
Reduced bounce rates due to optimized landing pages and user journey improvements.
Increased average session duration and page views per visit.
Data-driven insights from heatmapping and form analysis to improve user flow.

SEO and Social Media Growth:
Improved search engine rankings for target keywords.
Growth in social media engagement metrics.
Increased organic traffic from search engines and social media platforms.

ADA Compliance and Accessibility Improvements:
Quarterly audits confirming adherence to ADA standards.
Enhanced usability for diverse audiences.

Robust Website Hosting and Security:
Zero downtime events due to reliable hosting services.
Successful disaster recovery tests or daily backups ensuring website integrity.

Reporting Insights:
Monthly reports showcasing measurable improvements in traffic, engagement, and tagging metrics.
Conversion rate improvements from A/B testing results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Paragon is consistent in delivering projects and tasks on time. They communicate clearly and efficiently while responding to requests and action items quickly. They're proactive in solving problems and have been a reliable partner for many years.

What was your primary form of communication with Paragon Digital Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Their attention to detail, professionalism, and response time. 

Are there any areas for improvement or something Paragon Digital Marketing could have done differently?

Nothing to note.