Top Google Ads PPC Agencies
-
Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
Focus Areas
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$1,000+$100 - $149 / hr2 - 9Vancouver, CanadaServices provided
Focus Areas
See all 23 projectsKeepers Digital Keepers Digital is a digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on optimizing Google Ads and paid search campaigns. They have received overwhelmingly positive feedback, with 100% of reviewers praising their expertise in PPC and project management. Clients consistently highlight their rapid response times, detailed reporting, and effective ad strategies, including cost-per-click optimization and improving ROI.
$5,000+$150 - $199 / hr10 - 49Chicago, ILServices provided
Focus Areas
See all 30 projectsAccelerated Digital Media is a specialized digital advertising agency focusing on PPC, Paid Search, and Google Ads management. Reviews highlight their strong project management, timely delivery, and tailored strategies, with over 90% of feedback emphasizing their expertise and responsiveness. Clients appreciate their ability to reduce customer acquisition costs and increase marketing efficiency, reflecting their commitment to client success.
-
$1,000+$100 - $149 / hr2 - 9Fulshear, TX
Services provided
Focus Areas
Shero Marketing is a SEO agency. Established in 2019, the firm focuses on Search Engine Optimization and Pay Per Click.
Read more -
$1,000+$100 - $149 / hr2 - 9Greensboro, NC
Services provided
Focus Areas
Magnetic Ideas is a SEO services firm established in 2012. The small team offers Search Engine Optimization and Social Media Marketing.
Read more -
$1,000+$200 - $300 / hr2 - 9
Services provided
Focus Areas
Doug Walker Consulting, LLC is a SEO agency. Established in 2015, the team focuses on Search Engine Optimization and Content Marketing.
Read more -
UndisclosedUndisclosed2 - 9Ventura, CA
Services provided
Focus Areas
Established in 1984, The Rico Group is a pay per click agency. The team provides Pay Per Click and Search Engine Optimization and is headquartered in Ventura, California.
Read more -
$1,000+$50 - $99 / hr2 - 9Monterrey, Mexico
Services provided
Focus Areas
Base 3, a Digital Strategy company, offers Digital Strategy and Pay Per Click. The agency is based in Monterrey, Mexico.
Read more -
UndisclosedUndisclosed2 - 9Dublin, Ireland
Services provided
Focus Areas
Leg Up Web Design is a small Dublin, Ireland-based web design company. The team specializes in Web Design and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Rio de Janeiro, Brazil
Services provided
Focus Areas
Gatts Digital Marketing is a small Rio de Janeiro, Brazil-based Digital Strategy company. Their services include Digital Strategy and Marketing Strategy.
Read more -
UndisclosedUndisclosed2 - 9Clearwater, FL
Services provided
Focus Areas
SERPWARS is a social media marketing agency launched in 2017. The team provides Social Media Marketing and Web Design and is headquartered in Clearwater, Florida.
Read more -
UndisclosedUndisclosed2 - 9Ahmedabad, India
Services provided
Focus Areas
Kaival Infotech, a SEO agency, was founded in 2016. The firm focuses on Search Engine Optimization and Social Media Marketing, and is small.
Read more -
$5,000+$50 - $99 / hr2 - 9Parramatta, Australia
Services provided
Focus Areas
Dsigns Australia is a Parramatta, Australia-based branding company. Their services include Branding and Logo.
Read more -
UndisclosedUndisclosed2 - 9Córdoba, Argentina
Services provided
Focus Areas
Karai Digital is a small Córdoba, Argentina-based SEO services firm. The team provides Search Engine Optimization and Email Marketing.
Read more -
$5,000+$100 - $149 / hr2 - 9
Services provided
Focus Areas
Adverb.Digital is a PPC company. The agency is in Auckland, New Zealand. Their services include Pay Per Click and Web Design.
Read more -
UndisclosedUndisclosed2 - 9Fullerton, CA
Services provided
Focus Areas
ClickMobile Solutions is a small Fullerton, California-based Content Marketing company. Their services include Content Marketing and Pay Per Click.
Read more -
$1,000+$100 - $149 / hr2 - 9Vancouver, Canada
Services provided
Focus Areas
DigitalMarketed.co is a SEO company. They offer Search Engine Optimization and Pay Per Click and are in Vancouver, Canada.
Read more -
$1,000+$50 - $99 / hr2 - 9Ataşehir, Türkiye
Services provided
Focus Areas
Dijital Kafa Dijital Pazarlama Ajansı is a Conversion Optimization company launched in 2016. The small team focuses on Conversion Optimization and Mobile & App Marketing.
Read more -
$5,000+$100 - $149 / hr2 - 9London, England
Services provided
Focus Areas
Digital City Agency is a pay per click agency. The team focuses on Pay Per Click and Search Engine Optimization, and the agency is located in London, England.
Read more -
$5,000+$50 - $99 / hr2 - 9Concord, CA
Services provided
Focus Areas
SEO LAW HUB is a Digital Strategy company. Launched in 2019, their team offers Digital Strategy and Pay Per Click.
Read more -
$1,000+$100 - $149 / hr2 - 9Philadelphia, PA
Services provided
Focus Areas
Revcarto is a PPC agency based in Philadelphia, Pennsylvania. Established in 2019, the team provides Pay Per Click and Content Marketing.
Read more -
$1,000+Undisclosed2 - 9Catonsville, MD
Services provided
Focus Areas
LUD Marketing LLC is an Other Digital Marketing company. Their team is headquartered in Catonsville, Maryland and specializes in Other Digital Marketing and Pay Per Click.
Read more -
$1,000+$100 - $149 / hr2 - 9Biel/Bienne, Switzerland
Services provided
Focus Areas
Marketing Strategy company davaii - let's grow digital is based in Biel/Bienne, Switzerland. Founded in 2018, the team focuses on Marketing Strategy and Digital Strategy.
Read more -
$1,000+$50 - $99 / hr2 - 9Mount Dora, FL
Services provided
Focus Areas
SEO services firm Digitally Found™ focuses on Search Engine Optimization and Pay Per Click. They are in Mount Dora, Florida.
Read more -
$1,000+< $25 / hr2 - 9Gurugram, India
Services provided
Focus Areas
PPC company Madan Digital is headquartered in Gurugram, India. Established in 2018, the team specializes in Pay Per Click and Search Engine Optimization.
Read more -
$1,000+$100 - $149 / hr2 - 9Eugene, OR
Services provided
Focus Areas
WebStrata is a web design company established in 1997. Based in Eugene, Oregon, the team focuses on Web Design and Branding.
Read more -
$1,000+$50 - $99 / hr2 - 9Apeldoorn, Netherlands
Services provided
Focus Areas
ADVISTA Design is a web design agency. They are in Apeldoorn, Netherlands and have small team. They focus on Web Design and Digital Strategy.
Read more -
$1,000+$50 - $99 / hr2 - 9Hyderabad, India
Services provided
Focus Areas
Digital Strategy company Webcares was founded in 2020. The company offers Digital Strategy and Pay Per Click, and is small.
Read more -
$5,000+$100 - $149 / hr2 - 9Rishon LeTsiyon, Israel
Services provided
Focus Areas
Pitango Digital Marketing is a small Digital Strategy company located in Rishon LeTsiyon, Israel. Their services include Digital Strategy and Pay Per Click.
Read more -
$1,000+$25 - $49 / hr2 - 9Oviedo, FL
Services provided
Focus Areas
Oviedo Web Design is a SEO agency. They are headquartered in Oviedo, Florida, and their services include Search Engine Optimization and Social Media Marketing.
Read more -
$1,000+$25 - $49 / hr2 - 9London, England
Services provided
Focus Areas
Digital Noddle, a Conversion Optimization company, offer Conversion Optimization and Digital Strategy. They were established in 2018.
Read more -
$1,000+$100 - $149 / hr2 - 9Fredericksburg, VA
Services provided
Focus Areas
Hive Marketing is a Digital Strategy company founded in 2021. Their team specializes in Digital Strategy and Content Marketing.
Read more -
$1,000+$50 - $99 / hr2 - 9Beit Dagan, Israel
Services provided
Focus Areas
Digital Effective is a Conversion Optimization company. They are headquartered in Beit Dagan, Israel. Their team specializes in Conversion Optimization and Pay Per Click.
Read more -
$1,000+$50 - $99 / hr2 - 9Edmonton, Canada
Services provided
Focus Areas
Selaris Web Media Inc., a web design agency, is headquartered in Edmonton, Canada. They specialize in Web Design and Search Engine Optimization.
Read more -
$1,000+$25 - $49 / hr2 - 9Knoxville, TN
Services provided
Focus Areas
930Tech is a social media marketing agency. Established in 2021, the agency is headquartered in Knoxville, Tennessee. Their team focuses on Social Media Marketing and Email Marketing.
Read more -
$1,000+$50 - $99 / hr2 - 9London, England
Services provided
Focus Areas
Polarize Ltd, a social media marketing company, was launched in 2020. The team provides Social Media Marketing and Pay Per Click and is headquartered in London, England.
Read more -
$1,000+$50 - $99 / hr2 - 9Kitchener, Canada
Services provided
Focus Areas
Layer Cake Digital is a PPC company. They specialize in Pay Per Click and Digital Strategy and were launched in 2019. The company is headquartered in Kitchener, Canada.
Read more -
$1,000+$25 - $49 / hr2 - 9Ludhiana, India
Services provided
Focus Areas
Bangaree Infotech Solutions is a SEO company. The Ludhiana, India-based team specializes in Search Engine Optimization and Pay Per Click.
Read more -
$1,000+< $25 / hr2 - 9Rehoboth Beach, DE
Services provided
Focus Areas
Caweem LLC, a social media marketing company, was established in 2019. They focuses on Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Tucson, AZ
Services provided
Focus Areas
Lieder Digital is a Content Marketing company based in Tucson, Arizona. They focus on Content Marketing and Search Engine Optimization and were launched in 2008.
Read more -
$1,000+$100 - $149 / hr2 - 9Hilversum, Netherlands
Services provided
Focus Areas
Interactive Monkey is a Digital Strategy company headquartered in Hilversum, Netherlands. They offer Digital Strategy and Social Media Marketing and were established in 2019.
Read more -
UndisclosedUndisclosed2 - 9Ahmedabad, India
Services provided
Focus Areas
Established in 2011, SMIT Digital Marketing Pvt Ltd is a social media marketing company. The firm offers Social Media Marketing and Digital Strategy.
Read more -
$1,000+$50 - $99 / hr2 - 9Galatsi, Greece
Services provided
Focus Areas
Disolt P.C. Is a Conversion Optimization company. The team is based in Galatsi, Greece, and their services include Conversion Optimization and Pay Per Click.
Read more -
$10,000+$100 - $149 / hr2 - 9Edmonton, Canada
Services provided
Focus Areas
Small SEO services firm Boost2Business Marketing, is based in Edmonton, Canada. Their services include Search Engine Optimization and Pay Per Click.
Read more -
$1,000+$50 - $99 / hr2 - 9Edmonton, Canada
Services provided
Focus Areas
Bullseye Digital Marketing is a small SEO services firm located in Edmonton, Canada. Their services include Search Engine Optimization and Social Media Marketing.
Read more -
$1,000+$100 - $149 / hr2 - 9Johannesburg, South Africa
Services provided
Focus Areas
Located in Johannesburg, South Africa, Bold Online Marketing (Pty) Ltd is a PPC agency. Their services include Pay Per Click and Digital Strategy.
Read more -
Undisclosed< $25 / hr2 - 9Mississauga, Canada
Services provided
Focus Areas
In Mississauga, Canada and Toronto, Canada, Visual dZign is a social media marketing agency. The team provides Social Media Marketing and Search Engine Optimization.
Read more -
Undisclosed$25 - $49 / hr2 - 9
Services provided
Focus Areas
Minabocks, an Advertising company, was established in 2022. The agency focuses on Advertising and Search Engine Optimization.
Read more -
$1,000+$50 - $99 / hr2 - 9Ciampino, Italy
Services provided
Focus Areas
Pay per click company Eccolo Digital Agency specializes in Pay Per Click and Digital Strategy. They are based in Ciampino, Italy.
Read more -
$1,000+$50 - $99 / hr2 - 9Port St. Lucie, FL
Services provided
Focus Areas
Founded in 2021, EMC Marketing Service is a small Port St. Lucie, Florida-based SEO agency. Their services include Search Engine Optimization and Social Media Marketing.
Read more -
$1,000+$25 - $49 / hr2 - 9Ikorodu, Nigeria
Services provided
Focus Areas
CPN Computer Consult is a SEO agency. They specialize in Search Engine Optimization and Pay Per Click and were founded in 2015. The agency is headquartered in Ikorodu, Nigeria.
Read more -
$1,000+$50 - $99 / hr2 - 9Tallinn, Estonia
Services provided
Focus Areas
Molivery Digital Agency is a Digital Strategy company. Launched in 2017, the company specializes in Digital Strategy and Social Media Marketing.
Read more -
$1,000+$25 - $49 / hr2 - 9Irvine, CA
Services provided
Focus Areas
Akorn Media LLC , an Advertising company, is in Irvine, California. They focus on Advertising and Search Engine Optimization.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of Top 15 Google Ads PPC Management Companies
-
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click60% Google Adwords40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click65% Google Adwords30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click50% Google Adwords40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
55% Pay Per Click75% Google Adwords45% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Google Adwords70% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click80% Google Adwords50% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Pay Per Click70% Google Adwords20% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click30% Google Adwords60% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
38.9/40.019.8/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click90% Google Adwords10% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click65% Google Adwords75% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click50% Google Adwords20% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
37.8/40.019/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click70% Google Adwords30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click90% Google Adwords -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click70% Google Adwords40% Other -
$1,000+$100 - $149 / hr250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
20% Pay Per Click50% Google Adwords80% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click55% Google Adwords70% Other -
$1,000+$50 - $99 / hr50 - 249Odesa, Ukraine
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click60% Google Adwords70% Other -
$10,000+$50 - $99 / hr10 - 49Sunnyvale, CA
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Pay Per Click95% Google Adwords30% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37/40.017/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click70% Google Adwords25% Other -
$1,000+< $25 / hr50 - 249Indore, India
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
30% Pay Per Click55% Google Adwords70% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click70% Google Adwords20% Other -
$1,000+$25 - $49 / hr250 - 999Lincoln, England
Ability to deliver
37.4/40.018/20 Reviews9.8/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click85% Google Adwords70% Other -
$1,000+$100 - $149 / hr10 - 49Draper, UT
Ability to deliver
39.4/40.019.8/20 Reviews9.9/10 Clients & Experience9.7/10 Market PresenceService focus
35% Pay Per Click70% Google Adwords65% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
36.6/40.018.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click90% Google Adwords40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click60% Google Adwords35% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click65% Google Adwords55% Other -
$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.4/40.019.4/20 Reviews10/10 Clients & Experience7/10 Market PresenceService focus
70% Pay Per Click70% Google Adwords30% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
35% Pay Per Click70% Google Adwords65% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36.2/40.019.4/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click85% Google Adwords20% Other -
$1,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
60% Pay Per Click80% Google Adwords40% Other
Google Ads Agency FAQs
Looking for a Google advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a Google advertising agency, from pricing and services to results and red flags.
Clutch recognizes firms that deliver exceptional ROI through Google Ads campaigns twice a year based on a proprietary methodology. The top-performing Google Ads companies for Fall 2025 include:
Google Ads PPC agencies offer a range of services aimed at helping clients achieve their unique objectives, from comprehensive PPC planning and execution to specialized keyword curation. Most full-service providers deliver the following:
- Account and goal setup
- Keyword research and negative-keyword curation
- Ad copywriting, design, and A/B testing
- Bid management and budget pacing
- Conversion-rate optimization (CRO) for landing pages
- Reporting dashboards and actionable insights
- Advanced options such as remarketing, Google Shopping feed, Performance Max, or AI-driven bidding
Pricing varies widely depending on several key factors, including the scope of the project, industry, and the number of competitors. Based on reviews gathered by Clutch, costs can be distinguished in two categories – agency fees and ad spend.
Based on our data, professional management fees typically range from $100 – $149 per hour, or a flat fee of 10%–20% of the ad spend. The total project budgets on the platform usually fall between $10,000 – $49,999, but aggressive e-commerce or enterprise campaigns can exceed six figures.
A Google Ads PPC agency plans, builds, and manages paid-search campaigns on Google’s ad network. The team researches keywords, writes ad copy, sets up bidding strategies, and continually optimizes campaigns to maximize conversions while controlling cost per click (CPC). In many cases, the agency also aligns landing-page design and analytics tracking so every click can be traced to revenue.
Many agencies build vertical expertise—e-commerce, SaaS, healthcare, legal, B2B tech—allowing them to leverage proven keyword sets and compliance knowledge. Use Clutch filters to locate firms with case studies in your specific niche.
Identifying the ideal Google Ads PPC partner is easier said than done considering the number of criteria to consider and steps to follow. Start your journey by matching agency strengths to your goals, requirements, and limitations. Look for a provider that ticks these boxes:
- Proven results in your industry (e.g., case studies, ROAS figures)
- Transparent reporting and KPI alignment
- Google Partner or Google Ads certification status
- Communication style that fits your workflow (i.e., weekly calls, Slack, reporting cadence)
Shortlist two or three agencies, request strategy outlines, and compare projected metrics before signing.
Failure to identify or deliberately ignoring warning signs when partnering with a Google Ads PPC company can do you more harm than good. Here are the red flags you need to be cautious of:
- Guarantees specific rankings or sales numbers—performance depends on many external factors
- Hides account ownership or refuses to share real-time data
- Lacks negative-keyword management (a quick way to waste budget)
- Offers prices far below market rate without explaining how quality is maintained
- How will you customize bidding strategies for my industry?
- Which metrics (e.g., CTR, CPC, ROAS) do you prioritize and why?
- What tools or AI platforms do you use for optimization?
- Do I retain ownership of the Google Ads account and historical data?
- How frequently will we review performance and adjust budget?
Agencies bring platform certifications, cross-account data, and seasoned specialists who can scale testing faster than most in-house teams. They also offset the overhead cost of hiring, training, and retaining multiple paid-search experts.