Top Media Buying & Planning Agencies
The biggest challenge for businesses nowadays is reaching their audiences at the right time. Media buying can help brands expand their reach and connect with their target audience effectively, ensuring maximum return.
Essentially, media buying is a form of advertising that involves procuring advertising space on relevant media channels such as television, radio, print, and digital. It aims to secure those slots at the optimal time and cost for optimal exposure. The process requires extensive planning and strategic negotiations, requiring in-depth data on demographics and competition.
Media buying agencies are dedicated service providers that specialize in purchasing, managing, and optimizing ad placements for brands. They can handle everything from market research and audience targeting to negotiating ad placements and performance analysis. These agencies are also committed to building strong relationships with media providers, allowing them to secure premium ad spaces for competitive prices.
Before enlisting the services of a professional media buying agency, it’s important to understand price models and costs to avoid financial strain. Most media buying agencies follow one of five common structures — Cost Per Mille (CPM), Cost Per Click (CPC), Cost Per Acquisition (CPA), flat-rate pricing, and retainer model. Each of these has its advantages and disadvantages and which is the best will ultimately depend on the client’s goals and financial resources.
Media buying is a powerful solution when executed correctly. However, success ultimately depends on finding the right agency that understands your goals, offers the best package for your investment, and can guide you through the process.
15 Leaders 15 Contenders
6,354 Companies
List of the Top Media Buying & Planning Firms
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$5,000+$150 - $199 / hr50 - 249Miami, FLServices provided
10% Media Planning & Buying10% Advertising10% E-Commerce Development +7 services10% Market Research10% Marketing Strategy10% Pay Per Click10% Public Relations10% Video Production10% Web Design10% Web DevelopmentSee all 27 projectsAnderson Collaborative™ is a comprehensive media planning and buying agency known for its strategic media planning, ad purchasing, and media buying outsourcing services. The company has received overwhelmingly positive feedback, with clients praising their organization, strategic expertise, and impressive results, such as exceeding a 10-times ROAS. Approximately 100% of reviews highlight their effective communication and responsiveness, making them a reliable partner in advertising strategy and media audience segmentation.
Reviews mention Great team
Clients consistently highlight the exceptional quality of the team at Anderson Collaborative, emphasizing their strategic partnership and alignment with company values. One client noted their 'thoughtful' approach and 'talented subject-matter experts' who seamlessly support business goals. The team is described as 'curious and insightful problem solvers,' making collaboration not only effective but enjoyable. Overall, the sentiment reflects a strong appreciation for the team's collaborative spirit and expertise.-
Lead Gen Marketing Strategy for Coworking Spaces Provider
5.0 Aug 9, 2023Anderson Collaborative is a thoughtful strategic partner made up of talented subject-matter experts that are quick to jump in and support your business goals and marketing objectives. Anderson Collaborative is fueled by curious and insightful problem solvers and strategists. The team is so great to work with and our company cultures align well!
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Ad Campaigns & Web Development Services for Marketing Agency
5.0 Dec 13, 2022Their project managers are second to none, which is why we hired them. They’re organized and on top of their work, which makes our lives easy when working with our end clients. The intelligence of Anderson Collaborative’s team is second to none.
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3 of 3 Media Planning & Buying reviews are 5 stars$200,000 – $999,999 avg. project costRead 3 ReviewsMedia Planning & Buying PROJECT HIGHLIGHT
Lead Gen Marketing Strategy for Coworking Spaces Provider
5.0 — Anderson Collaborative has developed a marketing strategy focused on lead generation for a coworking spaces provider. Their work has included media buying, data analytics, web management, and CRM Read moreWas this helpful?
Industry Experience
Anderson Collaborative™ has demonstrated expertise across diverse industries, including financial services, arts and entertainment, advertising and marketing, real estate, and more. Clients commend their strong project management, effective communication, and ability to significantly increase leads and engagement through targeted digital strategies. Overall, the sentiment is highly positive, particularly in arts and entertainment, where measurable outcomes include substantial increases in audience reach and ticket sales. They are recognized for their innovative solutions, making them a solid choice for businesses seeking impactful marketing support.
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Advertising & marketing Consumer Products Real estate Motion Pictures & Film Software Retail Business services Energy & natural resources Nonprofit Financial services Arts, entertainment & musicWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Anderson Collaborative's strong value for money, noting their competitive pricing and effective results. One client praised their 'good value for cost,' while another mentioned a '5-fold increase in sales and profitability' attributed to their services. Many reviews emphasize the company's ability to deliver impressive returns on investment, with clients reporting high returns on ad spend. Overall, the sentiment is overwhelmingly positive, with clients appreciating both the cost-effectiveness and the quality of service provided.Was this helpful?
$25,000+$150 - $199 / hr2 - 9Incline Village, NVServices provided
50% Media Planning & Buying15% Marketing Strategy10% Conversion Optimization +3 services10% Pay Per Click10% Social Media Marketing5% Market ResearchSee all 18 projectsEXL Media excels as a media planning and buying firm, offering comprehensive services from audience segmentation to ad purchasing. Across various reviews, 100% of clients commend their strategic approach and professionalism, with notable achievements such as an 11x return on ad spend and a 311% increase in website sessions. Clients appreciate their proactive communication and deep industry insight, making them a trusted partner.
Reviews mention Well-executed projects
EXL Media has received positive feedback for their well-executed projects, demonstrating exceptional communication and project management. Clients noted their agility and responsiveness, with one managing director highlighting their ability to refine digital marketing strategies effectively. Monthly reports are valued for their insightful interpretation, and the team's strategic approach has led to increased qualified leads despite higher costs per click. Overall, clients express strong trust in EXL Media's expertise and commitment to exceeding expectations.-
SEO & Digital Marketing for Senior Living Community
5.0 Sep 23, 2020EXL Media is always on top of it. Google is consistently changing their analytics and formulas so we have to constantly adjust, and EXL Media does that for us. When I had a certain challenge, they identified the source and keywords of it. I receive monthly reports that are very valuable. However, the reports aren’t just numbers, EXL Media interprets them for me.
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SEO & Digital Marketing for Senior Living Community
5.0 Sep 23, 2020Their project management is top-notch. They’re agile because they have a small team. I don’t have to wait a long time to get an answer or resolution. When I ask to initiate a new project, they’re right on it. I get a timely response and that clearly shows that they’ve spent the time to give me the estimate.
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SEO & Digital Marketing for Senior Living Community
5.0 Sep 23, 2020Their communication and follow-through are excellent. There are never any dangling participles with them. They complete every task they’re given and offer candid advice. Sometimes, it’s not what I want to hear but they have my trust and the courage to state it.
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3 of 4 Media Planning & Buying reviews are 5 stars1 new review for Media Planning & Buying in past 6 months$200,000 – $999,999 avg. project costRead 4 ReviewsMedia Planning & Buying PROJECT HIGHLIGHT
Media Planning & Buying Services for Real Estate Group
5.0 — EXL Media provides media planning and buying services for a real estate company. The team supports the client's media strategy, manages paid media accounts, optimizes campaigns, and offers Read moreWas this helpful?
Industry Experience
EXL Media demonstrates strong expertise across various industries, notably non-profit, real estate, healthcare, entertainment, and hospitality. Clients commend their strategic media planning, campaign management, and ability to drive measurable results. In the non-profit sector, they excel at community engagement campaigns. In real estate, they optimize media budgets effectively. Overall, clients express high satisfaction, highlighting EXL Media's collaborative approach, in-depth industry knowledge, and adaptability, making them a suitable partner for organizations across diverse sectors.
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Transportation Real estate Healthcare Food & Beverages Agriculture Sports Financial services Arts, entertainment & music Non-profit Advertising & marketing Hospitality & leisureWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients of EXL Media consistently praise the company's value for money, noting their ability to deliver effective media strategies within budget. For instance, one client mentioned spending between $1.7 million and $2 million while achieving satisfactory results. Another emphasized their competitive cost per lead in outdoor campaigns. Overall, feedback reflects a strong sentiment of satisfaction regarding the return on investment, with many clients feeling that EXL Media's expertise justifies their pricing.Was this helpful?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
50% Media Planning & Buying20% Pay Per Click15% Social Media Marketing +2 services10% Advertising5% Marketing StrategySee all 16 projectsHotspex Media is a media planning and buying firm specializing in digital marketing and advertising strategy services. Reviews consistently highlight their responsive project management and expertise, with 100% of clients noting timely delivery and impressive insights. Clients appreciate their alignment with business values and successful campaign outcomes, enhancing return on investment and achieving project goals.
2 of 2 Media Planning & Buying reviews are 5 stars$50,000 – $199,999 avg. project costRead 2 ReviewsMedia Planning & Buying PROJECT HIGHLIGHT
Digital Marketing & Ad Planning Services for PR Agency
5.0 — Hotspex Media provides marketing services for a PR agency's end clients. Their tasks include digital marketing and advertising planning, buying, and strategy for multiple accounts within the Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently commend Hotspex Media for their exceptional value relative to cost. One marketing manager noted, "good value for cost" and highlighted their ability to stay on budget while delivering impactful results. Another client emphasized their responsiveness and ability to meet deadlines, stating, "they always make it work within our set budget." Overall sentiment reflects satisfaction with the company's pricing structure and the quality of service provided, reinforcing Hotspex Media as a favorable choice for digital marketing needs.Was this helpful?
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UndisclosedUndisclosedFreelancerSan Antonio, TX
Services provided
10% Media Planning & Buying10% Advertising10% Business Consulting +7 services10% Content Marketing10% Market Research10% Marketing Strategy10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Video ProductionGURUPRESARIO is a San Antonio, Texas-based Advertising company. The team specializes in Advertising and Market Research.
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UndisclosedUndisclosedFreelancerRuislip, England
Services provided
10% Media Planning & Buying20% Content Marketing20% Corporate Photography +4 services20% Video Production10% Branding10% Public Relations10% Social Media MarketingGCC Treasures is a Content Marketing company. The team is in Ruislip, England, and their services include Content Marketing and Video Production.
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$1,000+$25 - $49 / hrFreelancerDhaka, Bangladesh
Services provided
10% Media Planning & Buying20% Graphic Design20% Logo +5 services15% Print Design10% Advertising10% Branding10% Marketing Strategy5% Business ConsultingLocated in Dhaka, Bangladesh, Branding Broo is a graphic design agency. They offer Graphic Design and Logo and were launched in 2024.
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UndisclosedUndisclosedFreelancerAlor Setar, Malaysia
Services provided
10% Media Planning & Buying40% Pay Per Click20% Search Engine Optimization +3 services15% Demand Generation Marketing10% Advertising5% Ecommerce MarketingHeadquartered in Alor Setar, Malaysia, baqir.co is a PPC company. The team focuses on Pay Per Click and Search Engine Optimization.
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List of the Top 15 Media Buying & Planning Firms
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UndisclosedUndisclosed50 - 249San Francisco, CA
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
60% Media Planning & Buying40% Other -
$25,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
31.5/40.016.8/20 Reviews9.7/10 Clients & Experience5/10 Market PresenceService focus
50% Media Planning & Buying50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
30.5/40.016.4/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
50% Media Planning & Buying50% Other -
UndisclosedUndisclosed10 - 49Toronto, Canada
Ability to deliver
28.3/40.016.2/20 Reviews7.9/10 Clients & Experience4.2/10 Market PresenceService focus
100% Media Planning & Buying -
$1,000+$100 - $149 / hr1,000 - 9,999Las Vegas, NV
Ability to deliver
28/40.016.8/20 Reviews3.3/10 Clients & Experience7.9/10 Market PresenceService focus
35% Media Planning & Buying65% Other -
$1,000+$100 - $149 / hr10 - 49Los Angeles, CA
Ability to deliver
27.5/40.017/20 Reviews5/10 Clients & Experience5.5/10 Market PresenceService focus
70% Media Planning & Buying30% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
31.8/40.016/20 Reviews9.1/10 Clients & Experience6.7/10 Market PresenceService focus
40% Media Planning & Buying60% Other -
UndisclosedUndisclosed50 - 249New York, NY
Ability to deliver
35/40.017/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
30.2/40.016.2/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
45% Media Planning & Buying55% Other -
$50,000+$150 - $199 / hr10 - 49Thousand Oaks, CA
Ability to deliver
29/40.016.2/20 Reviews9.3/10 Clients & Experience3.4/10 Market PresenceService focus
50% Media Planning & Buying50% Other -
$50,000+Undisclosed10 - 49St. Charles, IL
Ability to deliver
28.6/40.016.2/20 Reviews7.2/10 Clients & Experience5.2/10 Market PresenceService focus
50% Media Planning & Buying50% Other -
$5,000+$100 - $149 / hr50 - 249Toronto, Canada
Ability to deliver
26.2/40.016.2/20 Reviews6/10 Clients & Experience4/10 Market PresenceService focus
60% Media Planning & Buying40% Other -
$25,000+Undisclosed250 - 999
Ability to deliver
31.4/40.015.8/20 Reviews7.9/10 Clients & Experience7.7/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
$1,000+$50 - $99 / hr2 - 9Sydney, Australia
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$1,000+$100 - $149 / hr2 - 9Warszawa, Poland
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Media Planning & Buying75% Other -
$25,000+$150 - $199 / hr2 - 9Incline Village, NV
Ability to deliver
29.8/40.017.4/20 Reviews8.5/10 Clients & Experience3.9/10 Market PresenceService focus
50% Media Planning & Buying50% Other -
$5,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
34.7/40.019/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
$50,000+$300+ / hr2 - 9
Ability to deliver
31.2/40.016.6/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
40% Media Planning & Buying60% Other -
$10,000+$100 - $149 / hr10 - 49North Sydney, Australia
Ability to deliver
32/40.016.8/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
30% Media Planning & Buying70% Other -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
25.2/40.017/20 Reviews4/10 Clients & Experience4.2/10 Market PresenceService focus
100% Media Planning & Buying -
$10,000+$100 - $149 / hr10 - 49Los Angeles, CA
Ability to deliver
32.8/40.017.8/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
25% Media Planning & Buying75% Other -
$50,000+$150 - $199 / hr50 - 249Toronto, Canada
Ability to deliver
35.5/40.019.4/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$5,000+$100 - $149 / hr10 - 49Miami Lakes, FL
Ability to deliver
31.3/40.017.6/20 Reviews9.7/10 Clients & Experience4/10 Market PresenceService focus
30% Media Planning & Buying70% Other -
$1,000+Undisclosed10 - 49London, England
Ability to deliver
24.6/40.016.2/20 Reviews2.6/10 Clients & Experience5.8/10 Market PresenceService focus
90% Media Planning & Buying10% Other -
$1,000+$100 - $149 / hr2 - 9Dallas, TX
Ability to deliver
34/40.017.4/20 Reviews9.6/10 Clients & Experience6.9/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
$10,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
29.7/40.016.8/20 Reviews9.1/10 Clients & Experience3.9/10 Market PresenceService focus
30% Media Planning & Buying70% Other -
$25,000+$150 - $199 / hr10 - 49Stuttgart, Germany
Ability to deliver
31/40.016.2/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
30% Media Planning & Buying70% Other -
$5,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
35/40.017.8/20 Reviews10/10 Clients & Experience7.2/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
29.7/40.016.2/20 Reviews8.4/10 Clients & Experience5/10 Market PresenceService focus
15% Media Planning & Buying85% Other -
$10,000+$100 - $149 / hr50 - 249Ashdod, Israel
Ability to deliver
32.1/40.016.4/20 Reviews8.4/10 Clients & Experience7.3/10 Market PresenceService focus
20% Media Planning & Buying80% Other
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