Brill Media

BACKGROUND

Introduce your business and what you do there.

I am the former co-founder, co-owner and CFO of Waterford Companies, a website and marketing services provider specifically for local florists. I sold my interest in the company in May 2024.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brill Media?

Waterford Companies was overspending on Google Advertising (PPC), resulting in net losses month over month. We engaged Brill Media for their expertise in paid media to help us turn the campaigns around and make them (and our business) profitable.

SOLUTION

What was the scope of their involvement?

We engaged Brill Media to take over the hands-on and active management of the Google Ad (PPC) campaigns we were running for our clients. The goal was to lower both the cost per click and, ultimately, the cost per conversion in order to enhance our clients' success and make our business profitable.

Once formally under contract, we had an onboarding with the Brill team to discuss the campaigns' goals, the clients we were running campaigns for, where our profit and losses were, and where we needed to be to become profitable. After we explained all of those elements, Brill Media was able to make recommendations and actively manage our PPC efforts, both refining exisiting campaigns and implementing new ones. At any given time, they were managing up to 100+ campaigns across ~50 of our clients.

In short, Brill Media changed the profitability direction of our campaigns to help us lower our cost per click and cost per conversion. When they came on board, we were regularly spending more than $200K/month on Google PPC advertising, and our monthly net losses were around $60K. In just four months, Brill was able to cut our Google PPC advertising costs down to $100K/month, and the company net a profit of $57k. 

That's a $117K net to company swing in just four months! As a small business, that is huge.

What is the team composition?

We had two main leads: one for the client management side and one for the advertising side. Other teammates supported the project, and we mainly worked with Robert (CEO), Lynda (Director of Accounts), and Chaitanya (Media Manager), who were the three people I worked with most. 

How did you come to work with Brill Media?

Brill Media was recommended in a Facebook group focused on marketing professionals and best practices.

How much have you invested with them?

We spent around $100,000.

What is the status of this engagement?

We signed an engagement agreement with Brill Media in August 2023, and they started actively managing our PPC efforts at the beginning of September 2023. When I sold my interest in the company in May 2024, the enagement between Waterford Companies and Brill Media was ongoing. My understanding is it ended in June or July 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Brill Media's work significantly improved our cost per conversion. We went from losing money to becoming profitable. When Brill Media started working with us in August 2023, our company's monthly profit was actually a net loss of $58,000. In September, we saw residuals from the campaigns we had been running and had a net loss of $63,000. Those losses decreased significantly, and we started improving significantly. 

One month after Brill Media took over, the company had only lost $26,000, which was a significant change in how much we were able to bill back to end clients, which speaks to the profitability and effectiveness of campaigns. 

For instance, in July 2023, before we engaged with Brill Media, the company's net loss not only from conversions was $22,00. By December 2023, after Brill Media took over, the company became profitable, with almost $34,000 in profit after expenses—a huge swing in just four months.
How did your relationship with your partner evolve?
Brill Media was a wonderful service provider right out of the gate. They demonstrated expertise and professionalism without fail, and proved themselves to be true partners invested in the success of my business.

How did Brill Media perform from a project management standpoint?

Brill Media delivered work on time and on budget. We used Slack for instant communications and also held regular Zoom calls. Brill Media was incredibly responsive on Slack, and we didn't have the need to use other communication channels like phone calls. In addition, Brill Media set up a comprehensive and impressive dashboard that we could access, and that helped us track what was happening with the campaigns in real time. 

What did you find most impressive about them?
The entire team was phenomenal, and Brill Media was a standout agency. Robert was hands-on, engaged, and available. He surrounded himself with an impressive team of professionals who were all at the top of their game in their industry. If I have an opportunity to work with Brill Media again in the future, I certainly will. I would highly recommend Brill Media to anybody. 

Are there any areas they could improve?

I can't come up with any room for improvement because Brill Media was at the top of their game. 

Do you have any advice for potential customers?

Allow Brill Media to work as your trusted teammate. In my experience, the Brill team demonstrated a true partnership from the beginning of our engagement. They were demonstrably invested in the success of my company and held our goals up as a golden standard to chase. 

When you partner with Brill Media, they come in with a partnership attitude. The team is there to enahnce your success, and if you trust them to do that, they can take you really far.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a branding and advertising agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brill Media?

We needed support with digital media buying in general, including paid social media advertising and out-of-home media. We wanted to elevate our services for our end clients and prospects to deepen our relationship with them and drive their business.

SOLUTION

What was the scope of their involvement?

Brill Media helps us with paid social advertising, out-of-home media, and digital media buying and planning. Typically, we secure a customer and go through the scope of work with them, which often includes digital media buying. Once the end client engages us, we bring Brill Media to our service team and platform. We work with them on multiple end clients' projects.

What is the team composition?

We've worked with Brill Media on about 6–7 different projects, so we've worked with a few of their team members, including Robert (CEO) and Chetan (Associate Account Director).

How did you come to work with Brill Media?

We found Brill Media through a referral.

How much have you invested with them?

We've spent around $400,000 on paid social advertising, and Brill Media receives a commission on that plus a fee. The fee is generally between 15%–20%.

What is the status of this engagement?

We started working with Brill Media in February 2022, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've enjoyed success with several clients. For example, we have a rugby client, and working with Brill Media, we launched a ticket purchase program. We saw an ROI of $2.25 for every $1 spent on digital media, so there was a clear ROI relative to that program.

How did Brill Media perform from a project management standpoint?

Brill Media delivers the work on time and within budget. The team is an attentive group, and beyond project management, they have a strong will to excel and a strong commitment to our growth. Our communication with Brill Media depends on each client's preference, and we've used text messages, email, and Google Docs.
Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Chetan has been our account manager for most of our end clients' projects. I want to commend Chetan on his immersion in our end clients' businesses and his attentiveness to helping us achieve their goals.

What did you find most impressive about them?

One of Brill Media's greatest strengths is their adaptive quality. The team understands our specific needs and current situation, responding quickly and effectively. I look at Brill Media as a very important partner in our growth and journey. The fluid nature of the team's responses is quite essential. The more business Brill Media can refer to us, the more we can help each other grow. The team is a good group of people; they're confident and likable.

Are there any areas they could improve?

I can't think of anything Brill Media can improve.

Do you have any advice for potential customers?

My advice for Brill Media's clients is that they should work with us if they need branding and strategic support.

BACKGROUND

Introduce your business and what you do there.

I’m the director of business development at a media agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brill Media?

We were looking for a team that could help us with social media marketing and SEO.

SOLUTION

What was the scope of their involvement?

Brill Media provides us with social media marketing and SEO services. They do all the work themselves and then explain to us how everything works. Their team runs ad campaigns across Meta, Google, and LinkedIn.

What is the team composition?

We work with at least 5–6 people from Brill Media, including Chetan (Associate Account Director).

How did you come to work with Brill Media?

We knew about them from our industry.

How much have you invested with them?

We’ve spent about $21,000 on this project.

What is the status of this engagement?

We started working with Brill Media in May 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our KPI is built on getting people to a particular website and making them engage with it by requesting information. Brill Media has been knocking it out of the park in that regard. Since we started working with them, we’ve seen a 40% increase in inquiries.

How did Brill Media perform from a project management standpoint?

They always deliver everything on time; we’ve never had any issues. For communication, they usually just send us Microsoft Excel spreadsheets and Microsoft PowerPoint documents that show the success of our project.

What did you find most impressive about them?

Brill Media is fantastic at marketing small businesses — that’s their unique edge. Their team is also incredibly attentive, very informative, and always available. They always reach out to us with new information and ideas while ensuring everything is easy to understand.

Are there any areas they could improve?

No, I don’t think Brill Media needs to improve on anything.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of a restaurants company 

Describe what your company does in a single sentence.

Ghost Kitchen providing takeout and delivery food in LA and the OC.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brill Media to accomplish?

• Lead generation
• Online sales

SOLUTION

How did you find Brill Media?

Referral

Why did you select Brill Media over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Brill Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Manage paid ads on Meta (Facebook and Instagram) as well as Google. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our results were above-industry average return on investment.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were great at project management with weekly / bi weekly meetings and great follow up.

What was your primary form of communication with Brill Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their media buying model allowed for our leaner / start up to work with a media agency / buying team which was cost prohibitive with most other agencies.

Are there any areas for improvement or something Brill Media could have done differently?

No