BrainPower, Inc.

BACKGROUND

Please describe your company and position.

I am the CEO of Organic Muscle

Describe what your company does in a single sentence.

We sell organic workout supplements

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BrainPower, Inc. to accomplish?

• Grow our sales and get new customers

SOLUTION

How did you find BrainPower, Inc.?

Referral

Why did you select BrainPower, Inc. over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

What was the size of BrainPower, Inc.’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for this digital marketing project includes creating and managing landing pages, ad creatives, ad management and optimization, conversion rate optimization, building an email list, and working with a monthly ad budget of $10k. The primary goals are to acquire 1,000 new customers and generate $50,000 in sales. We are pleased to report that these goals were successfully achieved.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Landing Page Creation: Developed high-converting landing pages optimized for desktop and mobile devices.
• Ad Creative Design: Created engaging ad creatives tailored to different target audiences and marketing channels.
• Ad Management and Optimization: Managed and optimized ad campaigns across Google Ads, Facebook, and Instagram to maximize results and minimize costs.
• Conversion Rate Optimization (CRO): Improved conversion rates through A/B testing, user behavior analysis, and data-driven decisions.
• Email List Building: Developed an email marketing strategy to build and nurture a potential customer email list.
• Ad Budget Management: Strategically allocated the $10k monthly ad budget across various marketing channels and ad formats to maximize ROI.
• Results: The project goals of acquiring 1,000 new customers and generating $50,000 in sales were successfully met.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I was impressed with their project management, communication and the setting of realistic timelines. Every item was delivered on time or ahead of schedule. They truly listened to and implemented our needs.

What was your primary form of communication with BrainPower, Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

The actually care about their clients, and are genuine honest, upstanding and hard working people.

Are there any areas for improvement or something BrainPower, Inc. could have done differently?

Not that I can think of!

BACKGROUND

Please describe your company and position.

I am the General Manager and Brand President

Describe what your company does in a single sentence.

Consumer electronics sales and product development focused in the outdoor space.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BrainPower, Inc. to accomplish?

• Website Redesign
• Pay per click advertising management
• Email and SMS marketing

SOLUTION

How did you find BrainPower, Inc.?

Referral

Why did you select BrainPower, Inc. over others?

• Pricing first our budget
• Great culture fit
• Good value for cost
• Referred to me
• Other

Describe the scope of work in detail. Please include a summary of key deliverables.

Redesign front and back end of website to increase conversion, average order value and traffic. Managed pay per click strategy and execution. Managed email and SMS strategy and execution. Deliverables were to increase key website sales metrics, deliver 2-3 times return on investment for pay per click Ad spend and warms up e-mail list and add customers to company email list.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Custom theme was built. Increased sales, AOV and conversion
• Saw 4 times ROI FY22 on a plan of 2-3 times.
• Grew SMS lost from zero to almost 4K users. Increased email revenue double digits year over year:

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered all items of time. The whole BrainPower team is proactive and no reactive. They are hard working with attention to detail. All needs were met and exceeded in most instances.

What was your primary form of communication with BrainPower, Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are not just a marketing agency but a technical one as well that can give your brand a strong, well thought out online presence.The ecosystem of pay per click and SEO then driven to a website built to convert and offer a seamless shopping experience makes them invaluable to any companies over all business.

Are there any areas for improvement or something BrainPower, Inc. could have done differently?

As they grow I hope the offer social media and affiliate marketing support.

BACKGROUND

Please describe your company and position.

I am the CEO of Ryder Toys

Describe what your company does in a single sentence.

Online retail

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BrainPower, Inc. to accomplish?

• Paid Media Buying
• Email Marketing
• CRO
• Website design

SOLUTION

How did you find BrainPower, Inc.?

• Online Search
• Other

Why did you select BrainPower, Inc. over others?

• Good value for cost
• Company values aligned

How many teammates from BrainPower, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Paid media buying with an emphasis on brand building.
• Assisting in UX/UI design and implementation.
• High level growth strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased revenue, increased brand awareness, increased conversion rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All items were delivered ahead of schedule. Extremely responsive at all times of the day.

What was your primary form of communication with BrainPower, Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have gone beyond the scope of work to provide additional services free of charge.

Are there any areas for improvement or something BrainPower, Inc. could have done differently?

N/A - One of the best marketing companies I have worked with so far.

BACKGROUND

Please describe your company and position.

I am a Director at The Nutritional Coaching Institute

Describe what your company does in a single sentence.

We certify and help nutrition coaches create impact in the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BrainPower, Inc. to accomplish?

• Update current website
• Deliver a better customer experience

SOLUTION

How did you find BrainPower, Inc.?

• Referral
• Other

Why did you select BrainPower, Inc. over others?

Referred to me

How many teammates from BrainPower, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were looking to rebrand and update our website to reflect our new services and branding.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Meeting timelines and excellent communication along the process helped push this project along as a success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, everything was delivered on time and with over communication. We often had virtual meetings to connect and be sure we were on the same page throughout the projects development.

What was your primary form of communication with BrainPower, Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

Meeting the timelines and transparency in the process.

Are there any areas for improvement or something BrainPower, Inc. could have done differently?

Nothing that I can think of, would highly recommend again.

BACKGROUND

Please describe your company and position.

I am the President of Mama Natural

Describe what your company does in a single sentence.

Provide education and health products for pregnant moms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BrainPower, Inc. to accomplish?

• Launch physical supplements and sell direct to consumer
• Build entire sales funnels including ads, creative, copy, sales pages, split test, and follow-up CRM automation

SOLUTION

How did you find BrainPower, Inc.?

• Referral

Why did you select BrainPower, Inc. over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from BrainPower, Inc. were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BrainPower will take a full funnel approach to transforming the performance of Mama Natural. Our team will develop a customer acquisition landing page with hero product/offers, front end email infrastructure, and media buying strategy built around specific avatars.

Once a scalable acquisition and media buying strategy has been implemented, our team will test and optimize the Mama Naturals ecosystem for a data driven approach to conversion rate optimization. The details of these tests are listed in the proposal below.

Additional areas to be built and optimized include traffic optimization, Average Order Value through implementation of upsells, testing of LTV/returning customers using retention Email + SMS marketing, and improved data collection using segmented, time delayed pop ups.

Acquisition and Brand Growth Business Growth Blueprint Strategy Session New product launch strategy Media On-boarding and tracking set-up Email infrastructure SMS infrastructure Meta/Instagram advertising Data Collection implementation via Pop-ups Copywriting for landing page, emails, and ads Ad Design (Video, Gif, compilation, and Static) On-Page + Traffic performance Optimization & CRO Bi-weekly Performance reporting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New product launches outperformed previous internal benchmarks. They increased the performance of our sitewide promo significantly. AOV and ROAS increase and decrease in acquisition cost. Every qualitative deliverable (landing pages, ad creative, email design, etc.) has met or far exceeded our creative standards and was delivered well in advance of our agreed upon deadlines.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Every project was extremely well organized, tracked and delivered far ahead of the agreed upon deadline. This gave our team extra time for review and feedback. Any feedback we had was discussed with their team, and once agreed upon, it was immediately incorporated and sent back to us for approval.

I also appreciate their professionalism and stewardship for our brand. They don't need an approval for minor change or creative roll out, and they consistently ship high quality work on our behalf. We're able to move at the speed of trust, and Brainpower has earned a high degree of trust from our team.

What was your primary form of communication with BrainPower, Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their communication and team is top notch. It truly feels like a win-win partnership and they continue to iterate and improve all aspects of our funnel, offer and optimization to hit our revenue and profit goals. They underpromise and overdeliver.

Are there any areas for improvement or something BrainPower, Inc. could have done differently?

No. They have exceeded our expectations and we're looking forward to an ongoing fruitful relationship.

BACKGROUND

Please describe your company and position.

I am the CEO of Blue Island Coffee

Describe what your company does in a single sentence.

We sell coffee

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BrainPower, Inc. to accomplish?

• E-commerce Sales Growth
• E-commerce Marketing
• E-commerce Management

SOLUTION

How did you find BrainPower, Inc.?

Referral

Why did you select BrainPower, Inc. over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Leadership and strategy development of e-commerce campaign. Setup to execution and measuring results to drive e-commerce platform.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Triple digit sales growth
• Increased traffic to site
• Optimized conversion above industry standards

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything had been on time and above expectations. Weekly and bi-monthly calls as well as print email responses.

What was your primary form of communication with BrainPower, Inc.?

Virtual Meeting

What did you find most impressive or unique about this company?

The team members are exceptional. Extremely well versed, professional, knowledgeable, and experienced in their space. Our values connected extremely well. Professional follow up and always available when I call evenings or weekends.

Are there any areas for improvement or something BrainPower, Inc. could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and position.

I am the CEO of Brand Connect Inc

Describe what your company does in a single sentence.

We are a marketing and branding agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BrainPower, Inc. to accomplish?

• Optimize our media buying strategy

SOLUTION

How did you find BrainPower, Inc.?

Referral

Why did you select BrainPower, Inc. over others?

Referred to me

What was the size of BrainPower, Inc.’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BrainPower took over the entire media buying strategy and execution for our brand and not only increased our ROAS by 2x they scaled us to our target revenue goal. They provided in-depth data analysis and high level marketing strategies that are external to just advertising on Facebook. We are still working with them presently and look forward to a strong continued relationship with their team! Highly recommend them to any brand looking to take their brand to the next level

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased our ROAS by 2x in the first month

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They provided in-depth data analysis and high-level marketing strategies that are external to just advertising on Facebook.

What was your primary form of communication with BrainPower, Inc.?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

They are very professional and always available when we have any questions or requests.

BACKGROUND

Please describe your company and position.

I am the Founder of The Elite NP

Describe what your company does in a single sentence.

Provide online medical education.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BrainPower, Inc. to accomplish?

• Market the business and bring it to the next level.

SOLUTION

How did you find BrainPower, Inc.?

Online Search

Why did you select BrainPower, Inc. over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from BrainPower, Inc. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Assist with paid advertising over FB, IG, and Google. Additionally they optimized the marketing strategies to improve expenses. They also setup a fantastic Black Friday sales event.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in revenue. Since hiring them, we practically doubled our income through optimized advertising.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very simple process: just a monthly meeting to go over strategy and new product launches. Then email communication from time to time on the advertising. Everything is delivered on time and they are very responsive. Typically get a response within hours.

What was your primary form of communication with BrainPower, Inc.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their technical command with digital marketing and also conversion strategy.

Are there any areas for improvement or something BrainPower, Inc. could have done differently?

Not really. I am satisfied with their work