Top Media Buying & Planning Agencies
The biggest challenge for businesses nowadays is reaching their audiences at the right time. Media buying can help brands expand their reach and connect with their target audience effectively, ensuring maximum return.
Essentially, media buying is a form of advertising that involves procuring advertising space on relevant media channels such as television, radio, print, and digital. It aims to secure those slots at the optimal time and cost for optimal exposure. The process requires extensive planning and strategic negotiations, requiring in-depth data on demographics and competition.
Media buying agencies are dedicated service providers that specialize in purchasing, managing, and optimizing ad placements for brands. They can handle everything from market research and audience targeting to negotiating ad placements and performance analysis. These agencies are also committed to building strong relationships with media providers, allowing them to secure premium ad spaces for competitive prices.
Before enlisting the services of a professional media buying agency, it’s important to understand price models and costs to avoid financial strain. Most media buying agencies follow one of five common structures — Cost Per Mille (CPM), Cost Per Click (CPC), Cost Per Acquisition (CPA), flat-rate pricing, and retainer model. Each of these has its advantages and disadvantages and which is the best will ultimately depend on the client’s goals and financial resources.
Media buying is a powerful solution when executed correctly. However, success ultimately depends on finding the right agency that understands your goals, offers the best package for your investment, and can guide you through the process.
15 Leaders 15 Contenders
6,266 Companies
List of the Top Media Buying & Planning Firms
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$5,000+$150 - $199 / hr50 - 249Miami, FLServices provided
10% Media Planning & Buying10% Advertising10% E-Commerce Development +7 services10% Market Research10% Marketing Strategy10% Pay Per Click10% Public Relations10% Video Production10% Web Design10% Web DevelopmentSee all 27 projectsAnderson Collaborative™ is a comprehensive media planning and buying agency known for its strategic media planning, ad purchasing, and media buying outsourcing services. The company has received overwhelmingly positive feedback, with clients praising their organization, strategic expertise, and impressive results, such as exceeding a 10-times ROAS. Approximately 100% of reviews highlight their effective communication and responsiveness, making them a reliable partner in advertising strategy and media audience segmentation.
Reviews mention Well-organized projects
Clients consistently commend Anderson Collaborative for their exceptional project organization. One client noted that projects were delivered on time with minimal follow-up required, highlighting their incredible organization and adaptability. Another client emphasized their project managers' effectiveness, stating they are 'second to none' in keeping projects on track. Overall, feedback reflects a strong sentiment of satisfaction regarding their structured approach and reliable communication, making them a trusted partner in project management.-
Advertising & Branding for Cleaning Chemicals Manufacturer
5.0 Aug 15, 2023Projects were on time, minimal follow up required, incredibly organized, and switched priorities as needed.
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PPC, SEO & Media Buying for Full-Service Media Company
5.0 Dec 13, 2022Their team is highly organized, and they use many good online tools to help us manage projects, including Asana and Trello. Anderson Collaborative also provides us with weekly reports and makes adjustments to our campaigns as needed. As we wrap up projects, they also deliver final reports detailing performance, what worked, and what didn’t — they’re extremely transparent.
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Ad Campaigns & Web Development Services for Marketing Agency
5.0 Dec 13, 2022Their project managers are second to none, which is why we hired them. They’re organized and on top of their work, which makes our lives easy when working with our end clients. We trust that Anderson Collaborative will hit the deadlines, so I don’t have to track anything down or organize the team.
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3 of 3 Media Planning & Buying reviews are 5 stars$200,000 – $999,999 avg. project costRead 3 ReviewsMedia Planning & Buying PROJECT HIGHLIGHT
Lead Gen Marketing Strategy for Coworking Spaces Provider
5.0 — Anderson Collaborative has developed a marketing strategy focused on lead generation for a coworking spaces provider. Their work has included media buying, data analytics, web management, and CRM Read moreWas this helpful?
Industry Experience
Anderson Collaborative™ has demonstrated expertise across diverse industries, including financial services, arts and entertainment, advertising and marketing, real estate, and more. Clients commend their strong project management, effective communication, and ability to significantly increase leads and engagement through targeted digital strategies. Overall, the sentiment is highly positive, particularly in arts and entertainment, where measurable outcomes include substantial increases in audience reach and ticket sales. They are recognized for their innovative solutions, making them a solid choice for businesses seeking impactful marketing support.
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Advertising & marketing Consumer Products Real estate Motion Pictures & Film Software Retail Business services Energy & natural resources Nonprofit Financial services Arts, entertainment & musicWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Anderson Collaborative's strong value for money, noting their competitive pricing and effective results. One client praised their 'good value for cost,' while another mentioned a '5-fold increase in sales and profitability' attributed to their services. Many reviews emphasize the company's ability to deliver impressive returns on investment, with clients reporting high returns on ad spend. Overall, the sentiment is overwhelmingly positive, with clients appreciating both the cost-effectiveness and the quality of service provided.Was this helpful?
$25,000+$150 - $199 / hr2 - 9Incline Village, NVServices provided
50% Media Planning & Buying15% Marketing Strategy10% Conversion Optimization +3 services10% Pay Per Click10% Social Media Marketing5% Market ResearchSee all 18 projectsEXL Media excels as a media planning and buying firm, offering comprehensive services from audience segmentation to ad purchasing. Across various reviews, 100% of clients commend their strategic approach and professionalism, with notable achievements such as an 11x return on ad spend and a 311% increase in website sessions. Clients appreciate their proactive communication and deep industry insight, making them a trusted partner.
Reviews mention Passionate about their work
EXL Media consistently receives high praise for their passionate commitment to client success. Clients highlight their energetic and enthusiastic approach, noting that the team is always on the cutting edge of innovative strategies. One client mentioned, 'Their ideas and enthusiasm are very exciting,' while another remarked on their 'vested interest in our success.' Overall, the sentiment is overwhelmingly positive, with clients appreciating their dedication and collaborative spirit in delivering effective marketing solutions.-
Media Planning & Execution Services for Advertising Agency
5.0 Jan 11, 2021There are a lot of things that make EXL Media stand out from other providers. They’re a very energetic, passionate, and enthusiastic team. They really get into their work, and they’re always on the cutting-edge. Their ideas and enthusiasm are very exciting.
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Digital Marketing Services & Consulting for Credit Union
5.0 Oct 1, 2020They’re passionate about helping their clients. As a small team, their vested interest in our success on a daily basis made a huge difference. Their honesty and transparency throughout the project were also helpful. They were always there from the beginning, putting together a custom strategy so they could make a campaign unique to our company.
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Marketing & Advertising for Family Water Park
5.0 Sep 14, 2020First of all, it’s the passion that they have for the industry they’re in. They’re knowledgeable about the product and understand how the market works.
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Media Buy for Boat Transportation Company
5.0 Sep 22, 2020Using EXL for over 10 years, our trust in the team is always the reason we come back. They stand out from all media buy companies with how much passion they put into their work and the choices they make with placing the right buys. All of our projects had consistent YOY growth.
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3 of 4 Media Planning & Buying reviews are 5 stars1 new review for Media Planning & Buying in past 6 months$200,000 – $999,999 avg. project costRead 4 ReviewsMedia Planning & Buying PROJECT HIGHLIGHT
Media Planning & Buying Services for Real Estate Group
5.0 — EXL Media provides media planning and buying services for a real estate company. The team supports the client's media strategy, manages paid media accounts, optimizes campaigns, and offers Read moreWas this helpful?
Industry Experience
EXL Media demonstrates strong expertise across various industries, notably non-profit, real estate, healthcare, entertainment, and hospitality. Clients commend their strategic media planning, campaign management, and ability to drive measurable results. In the non-profit sector, they excel at community engagement campaigns. In real estate, they optimize media budgets effectively. Overall, clients express high satisfaction, highlighting EXL Media's collaborative approach, in-depth industry knowledge, and adaptability, making them a suitable partner for organizations across diverse sectors.
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Transportation Real estate Healthcare Food & Beverages Agriculture Sports Financial services Arts, entertainment & music Non-profit Advertising & marketing Hospitality & leisureWas this helpful?
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$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
50% Media Planning & Buying20% Pay Per Click15% Social Media Marketing +2 services10% Advertising5% Marketing StrategySee all 16 projectsHotspex Media is a media planning and buying firm specializing in digital marketing and advertising strategy services. Reviews consistently highlight their responsive project management and expertise, with 100% of clients noting timely delivery and impressive insights. Clients appreciate their alignment with business values and successful campaign outcomes, enhancing return on investment and achieving project goals.
2 of 2 Media Planning & Buying reviews are 5 stars$50,000 – $199,999 avg. project costRead 2 ReviewsMedia Planning & Buying PROJECT HIGHLIGHT
Digital Marketing & Ad Planning Services for PR Agency
5.0 — Hotspex Media provides marketing services for a PR agency's end clients. Their tasks include digital marketing and advertising planning, buying, and strategy for multiple accounts within the Read moreWas this helpful?
Industry Experience
Hotspex Media has demonstrated expertise across various industries including Manufacturing, Telecommunications, Medical Aesthetics, Food & Beverage, and Advertising & Marketing. Feedback highlights their strengths in digital marketing, campaign management, and client collaboration, resulting in improved brand visibility and engagement. The overall sentiment is positive, with clients praising their attention to detail, project management, and innovative strategies. Organizations in need of effective digital media strategies would find Hotspex Media a suitable partner.
Read All ReviewsSelect Industry to see insights
Construction Advertising & marketing Beauty & Cosmetics Consumer Products Manufacturing Business services Other Industry Retail Healthcare Telecommunications Food & BeverageWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently commend Hotspex Media for their exceptional value relative to cost. One marketing manager noted, "good value for cost" and highlighted their ability to stay on budget while delivering impactful results. Another client emphasized their responsiveness and ability to meet deadlines, stating, "they always make it work within our set budget." Overall sentiment reflects satisfaction with the company's pricing structure and the quality of service provided, reinforcing Hotspex Media as a favorable choice for digital marketing needs.Was this helpful?
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UndisclosedUndisclosedFreelancerNorman, OK
Services provided
10% Media Planning & Buying50% Graphic Design10% Branding +3 services10% Logo10% Print Design10% Web DesignHeadquartered in Norman, Oklahoma, Quite Right Studio is a small graphic design agency. The team provides Graphic Design and Branding.
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UndisclosedUndisclosedFreelancerRochester, NY
Services provided
10% Media Planning & Buying10% Advertising10% Direct Marketing +9 services10% Graphic Design10% Logo10% Public Relations10% Video Production10% Web Design5% Content Writing Services5% Search Engine Optimization5% Social Media Marketing5% Web DevelopmentCook Communications, LLC, an Advertising company, focus on Advertising and Direct Marketing. They were founded in 2005.
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UndisclosedUndisclosedFreelancerRochester, NY
Services provided
10% Media Planning & Buying20% Content Marketing15% Advertising +4 services15% Branding15% Event Marketing15% Social Media Marketing10% Pay Per ClickInvestors Stock Daily, Inc. Is a Content Marketing company. The Rochester, New York-based firm was founded in 2000. Their services include Content Marketing and Advertising.
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UndisclosedUndisclosedFreelancer
Services provided
10% Media Planning & Buying20% Branding20% Content Writing Services +4 services20% Web Design10% Content Marketing10% Graphic Design10% Social Media MarketingBased in Flagstaff, Arizona and Glen Rock, New Jersey, Firewalk Productions is a branding agency. They specialize in Branding and Web Design.
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UndisclosedUndisclosedFreelancerBerlin, Germany
Services provided
10% Media Planning & Buying80% Video Production10% Video MarketingHeadquartered in Berlin, Germany, Andy Fevert Videograph Berlin is a video production company. The team specializes in Video Production and Media Planning & Buying.
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UndisclosedUndisclosedFreelancerFairfax Station, VA
Services provided
10% Media Planning & Buying20% Search Engine Optimization20% Web Design +5 services10% Marketing Strategy10% Pay Per Click10% Sales Outsourcing10% Social Media Marketing10% Web DevelopmentSEO agency Bold Vision Marketing was established in 2023. The team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerLegionowo, Poland
Services provided
10% Media Planning & Buying30% Content Writing Services20% Branding +3 services20% Content Marketing10% Event Management10% SMS MarketingTomek Banasik is a Content Writing Services company headquartered in Legionowo, Poland. They offer Content Writing Services and Branding and were established in 2007.
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UndisclosedUndisclosedFreelancer
Services provided
10% Media Planning & Buying15% Content Marketing15% Public Relations +6 services10% Advertising10% Branding10% Corporate Photography10% Search Engine Optimization10% Social Media Marketing10% Video ProductionKrueger Marketing & Communications, a small public relations company, is in Lawrence, Kansas. Their services include Public Relations and Content Marketing.
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UndisclosedUndisclosedFreelancerSaint Paul, MN
Services provided
10% Media Planning & Buying60% Content Writing Services10% Advertising +2 services10% Content Marketing10% Video ProductionContent Writing Services company Conk Creative LLC was founded in 2008. Headquartered in Saint Paul, Minnesota, the team specializes in Content Writing Services and Advertising.
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UndisclosedUndisclosedFreelancerFargo, ND
Services provided
10% Media Planning & Buying20% Content Marketing10% Branding +6 services10% Content Writing Services10% Corporate Training & Coaching10% Email Marketing10% Marketing Strategy10% Pay Per Click10% Search Engine OptimizationContent Marketing company lonna.co was established in 2015. The team specializes in Content Marketing and Branding.
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UndisclosedUndisclosedFreelancerBari, Italy
Services provided
10% Media Planning & Buying20% CRM Consulting and SI20% Fractional CMO Services +4 services20% Social Media Marketing10% E-Commerce Development10% Market Research10% Web DevelopmentEmanuele Veneziani is a social media marketing firm. The firm is headquartered in Bari, Italy. Their team focuses on Social Media Marketing and CRM consulting and SI.
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UndisclosedUndisclosedFreelancer
Services provided
10% Media Planning & Buying10% Commercial Financing10% Commercial Property Management +7 services10% Event Management10% Executive Search10% Fractional CMO Services10% Market Research10% Public Relations10% Sales Outsourcing10% Social Media MarketingMitchell Brown Consulting is a small Lutherville, Maryland-based PR company. The team provides Public Relations and Market Research.
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UndisclosedUndisclosedFreelancerSyracuse, NY
Services provided
10% Media Planning & Buying10% Branding10% CRM Consulting and SI +7 services10% Content Marketing10% Email Marketing10% Market Research10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Web DevelopmentElite Venture Media is a branding agency. Their team is based in Syracuse, New York. The firm specializes in Branding and Market Research.
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UndisclosedUndisclosedFreelancer
Services provided
10% Media Planning & Buying20% Fractional CMO Services10% Branding +6 services10% CRM Consulting and SI10% Content Marketing10% Direct Marketing10% SMS Marketing10% Search Engine Optimization10% Social Media MarketingLocated in San Francisco Bay Area, California, CHIEF ROI is a Fractional CMO Services company. They focus on Fractional CMO Services and Branding.
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UndisclosedUndisclosedFreelancerSan Antonio, TX
Services provided
10% Media Planning & Buying10% Advertising10% Business Consulting +7 services10% Content Marketing10% Market Research10% Marketing Strategy10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Video ProductionGURUPRESARIO is a San Antonio, Texas-based Advertising company. The team specializes in Advertising and Market Research.
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UndisclosedUndisclosedFreelancerRuislip, England
Services provided
10% Media Planning & Buying20% Content Marketing20% Corporate Photography +4 services20% Video Production10% Branding10% Public Relations10% Social Media MarketingGCC Treasures is a Content Marketing company. The team is in Ruislip, England, and their services include Content Marketing and Video Production.
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List of the Top 15 Media Buying & Planning Firms
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UndisclosedUndisclosed50 - 249San Francisco, CA
Ability to deliver
36/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
60% Media Planning & Buying40% Other -
$25,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.1/40.016.8/20 Reviews9.7/10 Clients & Experience9.6/10 Market PresenceService focus
50% Media Planning & Buying50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
35.1/40.016.4/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
50% Media Planning & Buying50% Other -
$1,000+$100 - $149 / hr10 - 49Los Angeles, CA
Ability to deliver
31.9/40.017/20 Reviews5/10 Clients & Experience9.8/10 Market PresenceService focus
70% Media Planning & Buying30% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
45% Media Planning & Buying55% Other -
$10,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
35.4/40.017.2/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
30% Media Planning & Buying70% Other -
UndisclosedUndisclosed10 - 49Toronto, Canada
Ability to deliver
29.7/40.016.2/20 Reviews7.9/10 Clients & Experience5.6/10 Market PresenceService focus
100% Media Planning & Buying -
$10,000+$100 - $149 / hr10 - 49Los Angeles, CA
Ability to deliver
37.3/40.017.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
25% Media Planning & Buying75% Other -
$5,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
37.8/40.019/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
$25,000+$150 - $199 / hr2 - 9Incline Village, NV
Ability to deliver
32.5/40.017.4/20 Reviews8.5/10 Clients & Experience6.5/10 Market PresenceService focus
50% Media Planning & Buying50% Other -
$50,000+$150 - $199 / hr10 - 49Thousand Oaks, CA
Ability to deliver
30.5/40.016.2/20 Reviews9.3/10 Clients & Experience4.9/10 Market PresenceService focus
50% Media Planning & Buying50% Other -
$1,000+< $25 / hr50 - 249New Delhi, India
Ability to deliver
38.8/40.019/20 Reviews9.9/10 Clients & Experience9.8/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Media Planning & Buying85% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.4/40.016/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Media Planning & Buying75% Other -
$50,000+$150 - $199 / hr50 - 249Toronto, Canada
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$5,000+$100 - $149 / hr50 - 249Toronto, Canada
Ability to deliver
27.6/40.016.2/20 Reviews6/10 Clients & Experience5.3/10 Market PresenceService focus
60% Media Planning & Buying40% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
31.8/40.016/20 Reviews9.1/10 Clients & Experience6.7/10 Market PresenceService focus
40% Media Planning & Buying60% Other -
$1,000+$100 - $149 / hr1,000 - 9,999Las Vegas, NV
Ability to deliver
27.2/40.016/20 Reviews3.3/10 Clients & Experience7.9/10 Market PresenceService focus
35% Media Planning & Buying65% Other -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
32.4/40.016.2/20 Reviews8.4/10 Clients & Experience7.8/10 Market PresenceService focus
15% Media Planning & Buying85% Other -
UndisclosedUndisclosed50 - 249New York, NY
Ability to deliver
35/40.017/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
$5,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
37.6/40.017.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$1,000+Undisclosed10 - 49Las Vegas, NV
Ability to deliver
33.6/40.018.6/20 Reviews6/10 Clients & Experience8.9/10 Market PresenceService focus
30% Media Planning & Buying70% Other -
$10,000+$100 - $149 / hr10 - 49North Sydney, Australia
Ability to deliver
33.5/40.016.8/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Media Planning & Buying70% Other -
$10,000+$100 - $149 / hr50 - 249Burlington, Canada
Ability to deliver
34.8/40.016.4/20 Reviews9.5/10 Clients & Experience8.9/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
$1,000+$25 - $49 / hr2 - 9Sofia, Bulgaria
Ability to deliver
35.2/40.017/20 Reviews9.5/10 Clients & Experience8.7/10 Market PresenceService focus
25% Media Planning & Buying75% Other -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$5,000+$100 - $149 / hr10 - 49Miami Lakes, FL
Ability to deliver
33.3/40.017.6/20 Reviews9.7/10 Clients & Experience6/10 Market PresenceService focus
30% Media Planning & Buying70% Other -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
26.6/40.017/20 Reviews4/10 Clients & Experience5.6/10 Market PresenceService focus
100% Media Planning & Buying -
$5,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
34/40.016/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
30% Media Planning & Buying70% Other -
$50,000+Undisclosed10 - 49St. Charles, IL
Ability to deliver
28.6/40.016.2/20 Reviews7.2/10 Clients & Experience5.2/10 Market PresenceService focus
50% Media Planning & Buying50% Other
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