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Response Labs Inc.

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The Digital and CRM & Loyalty Marketing Agency

Response Labs is a digital CRM and loyalty marketing agency that combines award-winning creative, messaging, and channel execution with operational intelligence. We help CRM and loyalty leaders align their strategy, data, creative, platforms, and partners into one integrated system that delivers measurable incremental revenue.

  • Min project size
    $5,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    10 - 49
  • Locations
    Baltimore, MD
  • Year founded
    Founded 2014

1 Locations

  • Baltimore , MD

Service Lines
CRM Consulting and SI
25%
Email Marketing
25%
Media Planning & Buying
25%
Performance Marketing
25%
Select Focus Area
CRM Functions
Marketing automation
50%
Other CRM focus
25%
Sales automation
25%
CRM Solutions
HubSpot CRM Consulting & Implementation
20%
Klaviyo
20%
Mailchimp CRM Consulting & Implementation
20%
Other CRM
20%
Salesforce CRM Consulting & Implementation
20%
Industries
Food & Beverage
50%
Home Services
25%
Retail
25%
Clients
Enterprise (>$1B)
50%
Midmarket ($10M - $1B)
30%
Small Business (<$10M)
20%

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Our Story

Founded in 2014 by agency vets Dan Dawes, Brian Langston, and Jeffrey Rudolf, Response Labs was built to bridge the gap between high-level CRM strategy and hands-on execution. We often saw brands struggling with fragmented martech stacks, pushed-off strategy decks, and unproven results.

Our senior-led team brings decades of experience to make every message matter. We act as an operational layer – integrating strategy, data, creative, and measurement so programs run as one cohesive system.

What Sets Us Apart

Collaboration

We're All Here for the Same Purpose: The program's win belongs to the program, not to any one player in the ecosystem. Credit is a poor measure of contribution; outcomes are the only one that counts.

Curiosity

Never Stop Learning: The platforms change. The channels change. The customers change. Operational intelligence is not a state we reach. It is a practice we keep.

Rigor

Data Drives, AI Supports, Human Intelligence Decides: We start with what the data shows. We use AI to accelerate synthesis and pattern-finding. Then a human who has seen these decisions before makes the call.

Quick Facts

12 years in business

Tools and Technology

Salesforce
Zoom
Slack
Jira
Asana
Monday.com
Basecamp
Smartsheet
Google Drive
BambooHR
Loom
Tableau

Commonly Asked Questions

We make onboarding simple so we can get straight to work. Once we sign, we jump into a quick kickoff call to get aligned on your goals, review your brand and tech assets, and introduce your team. The senior people you talked to during the sales process are the same ones who actually run your account and do the work. During this first week, we get platform access squared away, double-check your data, and set up simple ways to communicate so everyone stays on the same page. From there, we hit the ground running. Whether we're tackling a quick-turn initiative or launching a comprehensive long-term plan, we build in clear milestones and defined timelines from day one. You get regular status updates, zero surprises, and real test-and-control measurement right from the start so you can see the results of our work right away.

We keep communication simple, transparent, and focused on getting work done. We adapt to how your team already operates, making sure you stay informed on progress and results without getting bogged down in unnecessary meetings. We align our workflow around your business calendar and campaign schedule, usually keeping things on track with three straightforward checkpoints: Weekly Status Meetings: Quick catch-ups with your team to review active work, check off upcoming deliverables, and keep timelines moving. Monthly Performance Reviews: Easy-to-digest reports and presentations showing clear campaign results, channel performance, and what we're optimizing next. Quarterly Business Reviews: High-level strategy check-ins to review big-picture performance and make sure we're still pacing toward your primary business goals.

We plug right into whatever project management tools your team already uses so you don't have to change how you work. If you already use platforms like Jira, Asana, or Monday.com, we jump right into your existing workspace. If you don't have a preference, we can set things up in a proven tool or simply keep communication clean and focused over email. When it comes to your marketing tech stack, we work directly inside your existing tools—whether that’s Salesforce Marketing Cloud, Braze, Marigold, Attentive, Punchh, TapMango, or Google Analytics. We also use our own tool, magpie, to track cross-channel results and prove what your campaign actually delivered.

We measure success by real business outcomes, not vanity metrics. We are honest about results, and we build test-and-control frameworks into our campaigns from day one so you can see exact incremental lift rather than just open rates or impressions. We align our measurement directly with your core goals using three main criteria: Incremental Revenue & Lift: We track how our work moves the needle on real business metrics—like net sales growth, higher average order value, increased repeat visits, and active loyalty program check-ins. Campaign & Stack Intelligence: Using our proprietary tool, magpie, we measure cross-channel campaign effectiveness on top of your existing martech stack to show what each message actually delivered. Operational Efficiency: Beyond revenue, we measure how well we streamline your team's workload, eliminate platform waste, and turn complex strategy into clear execution without extra friction.

Locations (1)

3600 O Donnell Street Baltimore, MD, United States 21224

16 - 20

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