Acceler8 Labs

BACKGROUND

I am the Founder, CEO of Roo & you

Roo & You is a female-founded children’s play furniture and lifestyle brand specializing in innovative, modular foam furniture and play products designed to inspire creativity, imagination, and open-ended play.

OPPORTUNITY / CHALLENGE

• Develop and manage paid advertising campaigns to drive customer acquisition, increase sales, and improve ROAS.
• Manage and optimize email marketing campaigns and automated flows to increase customer engagement, retention, and revenue.
• Develop and execute data-driven marketing strategies to improve overall performance and support sustainable business growth.

SOLUTION

Other

• High ratings
• Great culture fit
• Company values aligned
• Other

2-5 Employees

Acceler8 Labs is our ongoing digital marketing agency, responsible for managing our paid advertising and email marketing.

Their scope of work includes developing and executing paid advertising strategies, creating ad creatives, managing campaigns, audience targeting, budget allocation, and ongoing performance monitoring and optimization.

They also handle our email marketing, including campaign strategy, creative development, email design, copywriting, scheduling, and automated email flows.

 Beyond execution, the team works with us on overall marketing strategy, helping plan campaigns, identify opportunities, and make data-driven decisions to improve performance.

As an ecommerce brand, our marketing needs are constantly evolving, and Acceler8 works closely with our team to support our launches, promotions, customer acquisition, retention, and overall growth.

RESULTS & FEEDBACK

One of the biggest improvements we’ve seen is the overall quality and consistency of our marketing. Our advertising creatives and emails are much more polished, cohesive, and aligned with our brand.

Beyond the creative improvements, one of the most valuable outcomes has been having a team I genuinely trust to manage our marketing without needing constant oversight. As a founder and CEO, being able to confidently hand something over and know it’s being taken care of is incredibly valuable.

One of the things I appreciate most about Acceler8 is that I don’t have to micromanage them. Their team takes ownership of their work, understands our brand, and handles the day-to-day execution without needing constant direction from me.

They’re reliable, responsive, and easy to work with. I feel comfortable trusting them to make decisions within their areas of expertise.

Our business moves quickly, and I appreciate having a marketing partner who understands that and can adapt as our needs evolve.

I also love how involved the founders, Niket and Uzair, are. IThey genuinely care about making sure things are handled.

• Virtual Meeting
• Email or Messaging App

What stands out to me most about Acceler8 is that they genuinely take the time to understand the brands they work with. Our brand has a very distinct personality, and they’ve done an amazing job of capturing that in our marketing. The creative work feels thoughtful, polished, and authentically us.

I also really appreciate the relationships they’ve built with us beyond the day-to-day work. Niket and Uzair are genuinely good people who care about the businesses and people they work with. It never feels like we’re just another account on their client list.

That combination of creative talent, strategic thinking, and genuine relationships is what makes them stand out to me.

Nothing significant comes to mind. Whenever we’ve needed something adjusted or addressed, the team has been receptive to feedback and quick to make changes.

We’ve built a great working relationship, and I’m genuinely happy so happy with them. My weekly calls with their team are my favourite!

BACKGROUND

Please describe your company and position.

I am the President & Cofounder of KaseMe

Describe what your company does in a single sentence.

KaseMe is an ecommerce/retail canadian brand, we design and manufacture phone accessories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Acceler8 Labs to accomplish?

• Paid advertising
• Email marketing
• Growth partner

SOLUTION

How did you find Acceler8 Labs?

Referral

Why did you select Acceler8 Labs over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Clients Roster

How many teammates from Acceler8 Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Acceler8 Labs manages our full digital marketing program at KaseMe, an ecommerce and retail phone accessories brand based in Quebec with 8 physical boutiques.

Their scope of work covers three main areas:

Paid media buying across Meta, TikTok, Pinterest, Reddit, and Google, including campaign structure, budget allocation, and ongoing optimization across all these platforms.

Email marketing, including automated flows, newsletter campaigns, and SMS marketing to drive retention and repeat purchases.

Creative direction and strategy, where they act as a challenger partner on our visual content, pushing us on video concepts, photography, and ad copy rather than just executing what we hand them.

Key deliverables have included consolidating what was previously a fragmented, disconnected campaign structure into a coherent cross-platform strategy, expanding our paid media presence into new channels like Pinterest and TikTok that we had not tested before, and running continuous creative testing to identify which angles, formats, and audiences actually convert for our product category.

Over a four month period, this work reversed a significant year over year revenue deficit and delivered strong growth both online and in our physical boutiques. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The most direct measurable outcome was financial. We had arrived $111K behind our year over year revenue pace, and within four months that trajectory was fully reversed into a $621K positive swing.

Beyond that overall number, the growth showed up in both channels we track. Online revenue grew 35% during the campaign period, driven by the expanded paid media presence across Meta, TikTok, Pinterest, Reddit, and Google.

In-store revenue grew 75% over the same period, which told us the paid media work was not just capturing online sales but also driving people into our physical boutiques. We also saw operational improvements that fed into those numbers.

Consolidating our previously fragmented campaign structure gave us cleaner data and faster optimization cycles, and the creative testing they ran across formats and audiences let us identify which angles actually converted for our product category rather than guessing.

We track creative performance through Motion App, which gives us visibility into how each ad concept performs beyond the platform level. This let us see which specific hooks, formats, and visual styles were driving results, and Acceler8 used that insight to keep refining what they produced instead of just running the same creative longer than it was working.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Acceler8 has been genuinely efficient to work with. They consistently hit deadlines and keep the project moving without us having to chase anything down.

Communication is a strength for them. We have several interconnected Slack channels set up between our teams, so questions get answered quickly and there is never a lag when we need to reach someone.

They are also proactive rather than reactive, particularly around adopting new AI tools and workflows to improve how the work gets done.

Beyond the day to day, they made the effort to visit us in person in Quebec twice, which says a lot about how they approach the relationship.

At this point, it genuinely feels like Acceler8 is part of our internal marketing team rather than an outside vendor. That level of integration and responsiveness is a big part of why the partnership works as well as it does.

What was your primary form of communication with Acceler8 Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most is that Acceler8 operates like a boutique agency, not a factory. Even though they work with a range of brands, we never feel like just another account on a list.

Their team takes the time to actually understand our business, our goals, our sales history, and our customers before building any strategy, and they treat our objectives as their own rather than pushing a generic playbook.

Their background also sets them apart. The founders, Uzair and Niket, came directly from Facebook, where they helped build and train the platform's own marketing acceleration programs and worked hands on with brands across nearly every industry. That experience gave them a rare vantage point on what actually separates agencies that deliver results from ones that just spend budget, and it shows in how they operate.

Instead of the bloated, slow moving structure of a traditional agency, they run lean with a highly specialized team across media, creative, and analytics, which lets them move fast and stay closely involved rather than handing us off to junior staff. That combination, deep platform expertise paired with a genuinely client first mindset, is what makes them different from a typical agency. We feel like a priority, not a line item.

Are there any areas for improvement or something Acceler8 Labs could have done differently?

Honestly, there is not much we would point to as a real shortcoming. We have communicated our expectations for the future along the way, and Acceler8 has taken that feedback seriously rather than just nodding along. If anything, the bigger challenge is less about them and more about the nature of the business we are both in.

Like any company operating in this space, it is a constant work in progress. AI is reshaping how paid media and creative work get done in real time, and staying on top of best practices while continuing to generate year over year growth requires both sides to keep adapting rather than settling into a fixed playbook.

That is less a criticism of Acceler8 and more a reflection of the pace the entire industry is moving at right now, and we feel confident they are keeping up with it.

BACKGROUND

Please describe your company and position.

 I am the VP of EPMO of a healthcare company 

Describe what your company does in a single sentence.

A leader in delivering knowledge-based digital health software solutions that empower clinicians, standardize care, and improve health outcomes. We’ve expanded our offering of innovative tools designed to deliver evidence-based research and best practices to clinicians at the bedside, making it easy for healthcare professionals to provide the best care possible.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Acceler8 Labs to accomplish?

• Brand a new product
• Create a strong communication and marketing campaign for the new product launch

SOLUTION

How did you find Acceler8 Labs?

Referral

Why did you select Acceler8 Labs over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Acceler8 Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Market Reseach and Ideation - Review goverment and similar program insights/reserach to help inform branding for new product launch 
• Brand Guide  
  • Logo 
  • Taglines 
  • Colour Palette 
  • Front and Typography Guidelines 
• Explainer PDFs 
  • Medical Providers 
  • Clerical Support 
  • General Population 
• Explainer Video 
• Story Boards

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Accelor8 Labs delivered a comprehensive brand strategy that was successfully executed for the launch of a critical provincial digital health initiative. They developed the look, feel, and logo, along with taglines and color palettes, which were implemented across web, apps, and print materials. As a result, the brand achieved an increase in recognition across the province, and was adopted by 12+ provincial organizations. The initiative’s branding has since become widely recognized and associated with its mission, ensuring long-term impact across a patient population of over one million. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Accelor8 Labs was brought into the project under extremely tight timelines and immediately sprang into action. They efficiently kicked off the project with internal teams, coming well-prepared with market research, competitive analysis, and tangible data that enabled us to make quick, informed decisions.

Accelor8 played a pivotal role in co-presenting ideas to the province, facilitating a highly effective strategy session that helped finalize key requirements and decisions. Throughout the engagement, they demonstrated exceptional project management by adhering to timelines, maintaining clear and consistent communication, and ensuring alignment on project objectives.

Upon completing their scope of work, Accelor8 Labs delivered a comprehensive final report along with all agreed-upon assets, effectively closing out the project in a professional and organized manner. Their ability to execute under pressure while maintaining quality and strategic focus was impressive.

What was your primary form of communication with Acceler8 Labs?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Accelor8 Labs was the palpable energy they brought when presenting the brand strategy to the province. Their ability to engage stakeholders and create excitement around the vision was truly impressive. Equally remarkable was their adaptability—despite the extremely tight timelines, they remained flexible and responsive without ever compromising on quality. Their commitment to excellence and ability to execute under pressure set them apart.

Are there any areas for improvement or something Acceler8 Labs could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the E-Commerce Manager of The Saree Room

Describe what your company does in a single sentence.

A south-asian fashion apparel and accessories brand that specializes in ready-to-wear outfits and jewelry for the modern demographic.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Acceler8 Labs to accomplish?

• Target appropriate audiences and demographic
• Increase revenue via ad strategy
• Establish a confident rapport with customers

SOLUTION

How did you find Acceler8 Labs?

Word of mouth

Why did you select Acceler8 Labs over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Acceler8 Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create and manage a sustainable and profitable ad strategy where all key social platforms are utilized to the best of their ability. Keep on track with new trends and ad creatives that will boost conversions and ROAS. Focus on a steady MER that represents the company. 

Communicate and convey the importance of the brand, while also maintaining brand loyalty with customers without over-whelming them.

Create and maintain propective ad campaigns that will target new audiences, while also keeping focus on nurturing past purchasers vis retargeting campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Maintained a decent MER while also focusing on keeping ad creatives fresh, new and appealing. 

Tapped into a new audience base while retargeting past purchasers. Created and maintained one-click offers via all paid social platforms (Meta, Google, Tiktok, etc.)

ROAS was kept in line with our target goal and was constantly worked on to keep things afloat for the business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was very responsive and on track with their tasks and responsibilities. Everything was well monitored and kept clean in terms of organization and sharing methods. Communication and outcome went hand in hand. 

Any and all concerns from our brand in terms of progress were exceptionally dealt with and solutions were created and implemented as seen fit.

What was your primary form of communication with Acceler8 Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team's enthusiasm and attention to detail for their projects was remarkable. Each and every meeting held meaning and purpose. Bi-weekly report summaries were thoroughly discussed with metrics and back-up reasoning. Overall, both parties valules were greatly aligned.

Are there any areas for improvement or something Acceler8 Labs could have done differently?

All things considered, Acceler8 Labs did a great job keeping our goals within reach. The only thing I’d suggest is a bit more strategic insight on long-term growth opportunities.

BACKGROUND

Please describe your company and position.

I am the Director of Brand Partnerships of The Good Karma Company

Describe what your company does in a single sentence.

Founded in 2019 to be Canada’s preferred destination for culturally relevant content solutions, The Good Karma Co. introduced the UNINTERRUPTED brand into the Canadian market. Since launch, the sports and entertainment conglomerate has initiated several other brands to service: Feature scripted and unscripted films and TV series, branded content, commercial assets, experiential activations, audio properties, media distribution, management consulting, and sponsorship representation. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Acceler8 Labs to accomplish?

• Utilize web-based design expertise to develop specific file types in association with a programmatic advertising campaign for a client of The Good Karma Company.
• Execute requested creative on a compressed timeline, across a variety of file permutations (including, but not limited to, aspect ratio and language versioning, multiple file formats).
• Deliver on time and on budget.

SOLUTION

How did you find Acceler8 Labs?

Referral

Why did you select Acceler8 Labs over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Acceler8 Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Acceler8 Labs was tasked by The Good Karma Company to develop and execute a variety of web-design deliverables, in specific file types, for a digital programmatic (and DOOH) campaign. This included delivery of over 100 assets, across multiple delivery phases, and in multiple web-first file types, including HTML5, and GWD. Crucial to execution of this scope of work, was timely delivery of all files.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Success on this engagment was measured by: (i) Timeliness of file delivery and communication to meet GKC's client needs; (ii) willingness to exceed our mandate on campaign timelines; and (iii) ability to deliver on time and on budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Acceler8 Labs consistently overdelivered on asset delivery timelines, exceeding our mandate and expectations. Our needs were met at every step of post production on this campaign, from communication on campaign progress, to client-revisions above our original scope. Acceler8 Labs' expertise, and can-do attitude was integral to the overall success of our campaign, from a delivery and execution perspective.

What was your primary form of communication with Acceler8 Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Acceler8's solution-oriented mindset, regardless of compressed timelines or delivery obstacles, underscores a unique commitment to their clients, and dedication to overall campaign success. Niket, and the Acceler8 team, work tirelessly to develop and deliver results that best serve their client's mandate.

Are there any areas for improvement or something Acceler8 Labs could have done differently?

Given the compressed timelines on this campaign, Acceler8 Labs far exceeded our expecations. If anything, GKC would look forward to an oppourtunity to work with Acceler8 on a future campaign with more room for creative development.

BACKGROUND

Please describe your company and position.

I am the Vice President, Marketing & Ecommerce of Tilley Inc.

Describe what your company does in a single sentence.

Canadian maker of adventure travel headwear and apparel sold globally.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Acceler8 Labs to accomplish?

• Drive awareness and purchase intent of our brand in North America.
• Maximize the impact of a relatively small budget.
• Be our partner and help us better prepare optimal creative.

SOLUTION

How did you find Acceler8 Labs?

Referral

Why did you select Acceler8 Labs over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Acceler8 Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Acceler8 Labs for our digital marketing strategy and media buying was an exceptional experience. Their approach was collaborative, thoughtful, and tailored to our brand's unique audience – which being a smaller brand allowed our media spend to go further. I appreciated their nimbleness in adapting to our changing needs, whether it be new product launches or seasonal moments. They quickly understood our industry nuances and became an extension of our team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We measured success weekly and monthly - reviewing ROAS, where we gained new audiences and click through that would impact our decisions on where to continue or change ad creative and spend.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was incredibly hands-on, responsive, and committed. Deliverables were met on time and they were always available if an urgent solution was needed.

What was your primary form of communication with Acceler8 Labs?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to quickly connect with our team on a professional and personal level, understand our objectives, and help us feel the long-term potential of our brand through a realistic yet aspirational lens.

Are there any areas for improvement or something Acceler8 Labs could have done differently?

No areas that I can suggest at this time, based on the scope of our work and brand.

BACKGROUND

Please describe your company and position.

I am the CEO of MDNT45.

Describe what your company does in a single sentence.

We are a direct-to-consumer (DTC) e-commerce fashion brand selling our own products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Acceler8 Labs to accomplish?

Reach MER 4.0 on our ad spend

SOLUTION

How did you find Acceler8 Labs?

Online Search

Why did you select Acceler8 Labs over others?

We had several potential vendors audit our digital ads. Theirs was the best.

How many teammates from Acceler8 Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Acceler8 was managing our entire advertising spend on Meta, Google, and Bing. They also produced creatives for the advertising based on the material provided. They monitored and reported the numbers in a dashboard and during weekly calls.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Acceler8 Labs is amazing to work with. We truly feel they are part of our team and are genuinely interested in reaching the targets we agreed upon. They always know the situation and monitor the numbers closely. Their team guarded the ad spend as if it were them spending the money. It's safe for me to say that Acceler8 is not just the best digital advertising agency we have worked with; they are the best partner we have had in any field over the years.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Extremely responsive and always on time.

What was your primary form of communication with Acceler8 Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I had a feeling that they really are a part of our team. The meetings were always very well prepared, and they knew the numbers well and could comment on them. They produced ideas we could test and worked to improve the ideas that we suggested.

Are there any areas for improvement or something Acceler8 Labs could have done differently?

I don't think there's anything I would want them to change.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of the company.

Describe what your company does in a single sentence.

Our company makes the highest-quality health, wellness, & performance supplements accessible to everyone.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Acceler8 Labs to accomplish?

Help grow our sales with our online retail partners using Meta ads

SOLUTION

How did you find Acceler8 Labs?

Referral

Why did you select Acceler8 Labs over others?

• High ratings
• Good value for cost
• competency

How many teammates from Acceler8 Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The start of a new year is the busiest time for our industry as people look to use supplements to help support their new year resolution goals. During this time, our Meta ad strategy was critical in helping build brand awareness and, more importantly, drive online sales. 

Acceler8 Labs main objective was to manage numerous ad campaigns to drive online sales. In doing so, they were tasked to help develop the ad campaign strategy, optimize the campaigns over time to maximize sales, and continuously provide additional insights to help improve ad campaign efficiency.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The two primary metrics were RoAS and CPL

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have an open line of communication on Slack in which they are very responsive. Additionally, we have a meeting once a week where we discuss performance metrics in a detailed report they curate.

What was your primary form of communication with Acceler8 Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the most impressive things about Acceler8 Labs is they act as if they are an employee of our company, not Acceler8. They had no problem speaking up and suggesting the best strategies for our project and that we should consider these alternatives. This only happens because they have invested in building a solid relationship with us, allowing for an open, transparent line of communication.

Are there any areas for improvement or something Acceler8 Labs could have done differently?

Part of our internal company culture is always looking to improve, optimize, and get better. Acceler8 Labs is very much on the same page. Because of this and our open line of communication, we don't find moments of reflection wishing something could be better or done differently. It's in constant evolution.

BACKGROUND

Please describe your company and position.

I am the Senior Director, Global Marketing Operations of CSA Group

Describe what your company does in a single sentence.

CSA Group is a global organization dedicated to safety, social good and sustainability and is a leader in Standards Development and in Testing, Inspection and Certification around the world including Canada, the U.S., Europe and Asia.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Acceler8 Labs to accomplish?

• Social media strategy definition
• Lead generation and customer acquisition
• Brand awareness and platform growth

SOLUTION

How did you find Acceler8 Labs?

Referral

Why did you select Acceler8 Labs over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Acceler8 Labs were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Acceler8 Labs assists CSA Group in the growth of their social channel by managing organic strategy and paid acquisition on the platform to introduce the brand to a wider audience and help grow the follower count by finding the most valuable audiences.

Project Deliverables:

• Develop strategic campaigns to help generate high quality leads for the business
• Manage and execute campaigns on LinkedIn and work directly with their representatives to ensure best practices are followed
• Acceler8 will also work with the internal team at CSA to help provide data and clarity on the results
• Continue to manage and optimize the paid LinkedIn channel to stabilize and maximize performance of the campaigns on a daily basis.
• Acceler8 will also work with the internal team at CSA to help provide data and clarity on the results
• Work alongside internal stakeholders and various business units to launch campaigns on LinkedIn in order to optimize performance
• Produce a weekly report, answer any questions and discuss opportunities during a standing weekly call with all stakeholders
• Consulting support
• Share industry best practices
• Platform support
• Digital strategy
• Internationalization insight

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have been able to 5x our following and grown a lead generation pipeline from scratch with 37%YoY increases

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Accler8 have always been incredibly punctual, flexible, and willing to work as a partner rather than as a vendor. We have not had any concerns with respect to project timelines or deliverables.

What was your primary form of communication with Acceler8 Labs?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Working with the team has never felt like we're working with a 3rd party. Acceler8 have always embraced each challenge as though they are employees of our company; they produce solutions that complement our internal working style, rather than feel like we're adding an external puzzle piece that is being forced to fit.

Are there any areas for improvement or something Acceler8 Labs could have done differently?

Acceler8 may want to consider investing in more granular BI capabilities as the world shifts to deeper analysis of data, especially as related to sentiment analysis and predictive analytics. Their consultant team is incredibly intelligent and provides this insight when we meet and in writeups, but it would be cool to have it available on demand (if possible) and with some AI/ML capabilities.

BACKGROUND

Please describe your company and position.

I am the Performance Marketing Manager of Paramount+

Describe what your company does in a single sentence.

Sportsnet NOW is live-streaming video service and SVOD that provides Canadian's with access to stream their favourite teams and sports including: NHL, NBA, MLB any many more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Acceler8 Labs to accomplish?

• Drive new subscribers for SN NOW
• Develop a full funnel digital marketing strategy
• Remain efficiency through seasonality

SOLUTION

How did you find Acceler8 Labs?

Other

Why did you select Acceler8 Labs over others?

• Great culture fit
• Good value for cost
• Other

How many teammates from Acceler8 Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Campaign Strategy and Planning: 

• Develop a comprehensive analysis of Sportsnet NOW's target audience, competitors, and industry trends to develop a data-driven full funnel marketing strategy. 
• Strategize and develop a plan built around our KPIs and establish campaign objectives.
• Create a detailed marketing plan outlining the proposed digital marketing channels and go-to-market strategy. 

    2. Paid Advertising: 

• Develop, manage and optimize our Direct Response performance channels (PPC) across various platforms (Google Ads, Meta, Twitter, Snapchat etc.) to drive traffic and new subscriptions at an efficient cost.
• Set up tracking and conversion measurement to monitor the performance of ad campaigns. 
• Regularly analyze ad and channel performance and make adjustments to improve conversion volume and CPA efficiency. 

     3. Analytics and Reporting: 

• Measure campaign performance against KPIs and provide regular reporting and overviews that include proactive actionable insights and recommendations for continuous improvement. 
• Keep updated with the latest industry trends, technologies, and best practices to enhance marketing effectiveness and communicate these practices with Sportsnet through regularly scheduled meetings.
• Ongoing communication and collaboration with the Sportsnet.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In my time working alongside Acceler8 Labs, they rose to the occasion and in most cases either met or exceeded our expectations. For areas that expectations weren't met, these were caused by factors usually out of their control. A summary of successful measurable outcomes: 

• Scaled our performance channel spend and subscription volume by over 3x in less than a 3 month period. 
• Reduced our overall CPA average across all active performance channels consistently delivered results at or above our benchmarks 
• During seasonal downturns, they managed to focus our channels on remaining efficiency, keeping our aggregated CPA within 15% of our target benchmark 
• Onboarded new channel types into our marketing fold and quickly scaled up performance (pMax, Snapchat)
• Delivered insightful and proactive recommendations that helped us strengthen our creative excellence during peak sales periods

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Acceler8 Labs were extremely organized with regards to managing our account. They consistently met timelines and often exceeded our expected deadlines. In addition, they were also diligently proactive in bringing opportunities or suggestions to our team. This often led to us being ahead of the curve on new beta tests, or getting our campaigns into market ahead of time. 

The team was also extremely responsive to our ever-changing internal mandates and were always able to accommodate on the fly whether that meant new tactics being introduced or new creatives that were pulled into the mix. Often times this meant that they had very little turnaround time to get things done and they excelled in rising to the challenge.

What was your primary form of communication with Acceler8 Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Their ability to be agile and nimble in dealing with a very fast paced client 
• Their proactivity when it came to bringing new opportunities to the table or identifying solutions and optimizations that could benefit our performance channels 
• Responsiveness to client requests: how quickly they were able to turnaround projects and always extremely responsive during crunch time periods 
• Adaptability to on-going changes that impacted our full funnel campaigns, ability to pivot while still providing top tier service and delivering on results
• Attention to detail and the depth of understanding they had with respect to all of our performance channels

Are there any areas for improvement or something Acceler8 Labs could have done differently?

The only opportunity for improvement would be around reporting tools. Allowing for something more automated would have been more beneficial for us and them as a means to spend less time on reporting and more time on finding insights and opportunities for growth.