NP Digital

BACKGROUND

Introduce your business and what you do there.

I'm the co-founder and CMO of a faith-based apparel and gifting company focused on wrapping families in God's word.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NP Digital?

We needed help with SEO and AI.

SOLUTION

What was the scope of their involvement?

NP Digital has been scrubbing our website and optimizing it from an SEO perspective. The team is making changes to all the SEO-focused metrics to help us increase our domain authority, show up in more relevant searches, and get more conversions. Their work includes keyword research, content creation, and technical SEO fixes.

What is the team composition?

Johnny and Kat are on our account, along with 6–10 teammates from NP Digital.

How did you come to work with NP Digital?

I follow Neil Patel on Instagram and have been using his SEO advice for years. After extensive research in the SEO space, we determined that NP Digital was the industry leader, so we decided to work with them.

What is the status of this engagement?

We started working with NP Digital in August 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NP Digital's work has resulted in website refinement to maximize crawlability, more visibility and engagement with LLMs, more relevant searches for people looking for products like ours, and ultimately improved conversion rates. We've seen a rapid improvement in organic traffic and keyword rankings, and it's getting better as time passes.

NP Digital's customer service and account management are incredible. Johnny and Kat bend over backward at any opportunity they get to wow us. I've worked with many agencies in the past, and I've never felt so taken care of and put first. Every time we come across a challenge, they go the extra mile to ensure our company meets and exceeds our goals.

How did NP Digital perform from a project management standpoint?

NP Digital delivers on time. The team is thorough, methodical, data-driven, and results-oriented. We communicate through virtual meetings.

What did you find most impressive about them?

NP Digital is at the cutting edge of understanding SEO and research. Everything they're doing for us is guaranteed to work.

Are there any areas they could improve?

There's nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and operator of Presto Cleaning, a home services company. We provide personalized, luxury home cleaning services in San Diego, focusing on healthy living and convenience for busy professionals, with a well-trained and well-compensated staff.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NP Digital?

We needed help with SEO to get more leads.

SOLUTION

What was the scope of their involvement?

NP Digital provided local SEO services and AI-assisted blogs. To optimize my local SEO, they suggested a website technical audit.

What is the team composition?

We worked with 2–5 teammates from NP Digital.

How did you come to work with NP Digital?

We found them through an online search. We chose them because they have high ratings, are always doing R&D, and make the tools other SEO companies use.

How much have you invested with them?

We spent over $40,000.

What is the status of this engagement?

We worked together from August 2025–July 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NP Digital delivered AI-assisted blogs that scored 9.9–10 out of 10. Our website visitors increased dramatically, and our bounce rate and new visitors also improved. Our visitors increased from around 70 to over 600 monthly.

How did NP Digital perform from a project management standpoint?

NP Digital typically delivered early. Johnny (Account Manager) gave me perfect monthly reports and always wanted to know how he and his team could do better. Our primary forms of communication were virtual meetings and emails.

What did you find most impressive about them?

NP Digital’s management was always professional, highly qualified, and very tuned into what I needed. There were many times they educated me to better understand what I needed and didn’t need. The experience of their employees was impressive. Johnny worked for Google for years and often explained the most up-to-date best practices.

Are there any areas they could improve?

I was very happy with the results and my experience. I’ll be returning to NP Digital.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of 1Concier

Describe what your company does in a single sentence.

1Concier is a one-stop-shop for quality bed linens, terry, pool towels/lounge chair covers, robes, slippers, and table linens. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NP Digital to accomplish?

• Implement a robust SEO strategy
• Create Blogs
• improve SEO Metrics

SOLUTION

How did you find NP Digital?

Online Search

Why did you select NP Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from NP Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1Concier’s key goals were to increase leads and drive more revenue from our B2B customers and partners. After launching our eCommerce portal we also determined we needed to improve our search results, keywords focus, organic traffic to lead conversion, referring domains and overall digital presence. We even brought a challenge to NP Accel as our 1concier.com main site is not the same as our eCommerce site, shop.1concier.com. We had valid business reasons for the two sites and NP Accel understood that and ensured they could help drive great results and ROI with a very focused set of campaigns.​NP Accel invested to fully understand the 1Concier current situation and they put a very focused plan in place to deliver campaigns that would improve on-page optimizations, drive web site and shop site traffic and clicks and improve our Google visibility and overall impressions. We also enlisted NP Accel to help with our Blogs and we now leverage TL;DR summaries that improve stickiness and keyword rankings and also provide more visibility and traffic.”​ Bob Dunfee, Digital Marketing Manager​ 1Concier

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1Concier impressions are up YoY over 700%, SERP Features are up over 1,000 YoY and Clicks have improved 58% YoY. Key to our success is that active uses increased 160% over the last 3 months YoY and the number of Purchases improved over 135% for the same period. These results are moving 1Concier in a positive direction as it pertains to our digital marketing strategies. NP Accel also redesigned our main website and provided compelling suggestions for our eCommerce site, these will be implemented during 2025. Overall, we are very happy with the partnership with NP Accel and 1Concier highly recommends this talented digital marketing company.​

Describe their project management. Did they deliver items on time? How did they respond to your needs?

NP Accel delivers on time and with professional quality.  This is an on-going project and NP Accel continues to deliver as promised.  NP Accel has met and exceeded many of our project goals.

What was your primary form of communication with NP Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We implemented a robust SEO strategy that focused on publishing high-quality content, optimizing metadata, and building authoritative backlinks. This effort, supported by an experienced and efficient team, led to significant growth in organic search performance.​

We learned that through consistent SEO efforts, you can improve keyword rankings and increase domain authority, leading to higher quality traffic and increased sales and revenue. Our client placed great trust in our team to develop and execute a strategy that would drive meaningful results. Their partnership was deeply valued, and together, we achieved outstanding outcomes.​
 

Are there any areas for improvement or something NP Digital could have done differently?

No, NP Accel has done a great job for us.

BACKGROUND

Please describe your company and position.

 I am the CEO of a mental health counseling. 

Describe what your company does in a single sentence.

Mental Health Counseling

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NP Digital to accomplish?

• Goal #1: Increase organic traffic on pillar pages by expanding content related to your solutions and increasing E-E-A-T
• Goal #2: Increase keyword rankings positions for our high priority keywords, such as "therapist chicago", "chicago therapy", "etc
• Goal #3: Increase domain authority and strengthen pillar pages and blog posts with high quality backlinks from relevant 3rd party sites

SOLUTION

How did you find NP Digital?

Referral

Why did you select NP Digital over others?

Referred to me

How many teammates from NP Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Audit, Blog Topics and calendar, web copy refreshes, backlinks.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Goal #3: ​Domain Authority from Apr 24 to Mar '25 increased from 26 to 32

Goal #1: Over the span of nine months, we saw a great increase in organic traffic: - Clicks: +22%​ - Impressions: +63%

Goal #2: Quarter over quarter, our main keyword "therapist chicago"​ moved up to position 2 in Google, resulting in a 329%​ increase in organic clicks From Apr '24 to Mar '25:​ Our keywords in positions 1-3 increased by 25 keywords

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, excellent timing with delivery and very responsive team.

What was your primary form of communication with NP Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Tailored attention to my needs, brilliant results in short period of time. Our keyword ranking shot up.

Are there any areas for improvement or something NP Digital could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Operations & Marketing Director of a retail company 

Describe what your company does in a single sentence.

Retail

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NP Digital to accomplish?

• Goal #1: Increase appointment bookings
• Goal #2: Increase conversions on the seasonal campaign
• Goal #3: Reduce CPA
• Goal #4: Increase organic traffic
• Goal #5: Improve overall keyword rankings to gain traffic over time
• Goal #6: Increase DA & PA to strategically boost the authority of the site

SOLUTION

How did you find NP Digital?

• Online Search
• Presence online

Why did you select NP Digital over others?

• Great culture fit
• Company values aligned
• Knowledge

How many teammates from NP Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Google Ads
- Level Up - Account/Campaign Set Up 
- Level Up - Monthly Optimization 
- Level Up - Monthly Report

SEO 
- Blog Copy – 2/month
- Offsite Content Marketing (backlinks) - 2/month
- Onsite optimization recommendations (meta data optimization) - 1/month
- Keyword Research (3 pages/quarter)
- Internal Linking Audit + Implementation – 1/month
- Content Audit – one-time
- Technical Audit & Fixes

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Paid Media Goals:

Goal #1: Dec 2024 vs Jan 2025:
We saw lifts in phone calls and bookings. Appointments were up almost 60% MoM, and phone calls increased over 400%.

Goal #2: The seasonal campaign saw an increase in phone calls, while the permanent campaign was up 85% in appointments booked through ads.

Goal #3: CPA reduced

SEO Goals:

Goal #1:
- We have gained clicks and impressions on our target pages and keywords 
- The location keyword is driving more clicks and now ranking #2 

Goal #2:
Mar '24 – Mar '25: 
Top 3 positions: +189 Keywords

Goal #3
DA went from 26 in March 2024 to 30 in March 2025.

Goal #2: Prom campaign saw an increase in phone calls while Wedding Dresses were up 85% in appointments booked through ads.

Goal #4: We have gained clicks and impressions on our target pages and keywords "wedding dresses greenville sc" driving more clicks and now ranking #2

Goal #5: Mar '24 – Mar '25: Top 3 positions: +189 Keywords

Goal #6: DA went from 26 in March 2024 to 30 in March 2025.

Paid Media Goals:

Goal #1: Dec 2024 vs Jan 2025:
We saw lifts in phone calls and bookings. Appointments were up almost 60% MoM, and phone calls increased over 400%.

Goal #2: The seasonal campaign saw an increase in phone calls, while the permanent campaign was up 85% in appointments booked through ads.

Goal #3: CPA reduced

SEO Goals:

Goal #1:
- We have gained clicks and impressions on our target pages and keywords 
- The location keyword is driving more clicks and now ranking #2 

Goal #2:
Mar '24 – Mar '25: 
Top 3 positions: +189 Keywords

Goal #3
DA went from 26 in March 2024 to 30 in March 2025.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In 18 years of contracting for SEO services, running paid campaigns on various channels (Google, Bing, Facebook), developing email campaign strategies, boosting conversions, and creating retargeting campaigns, I've used nearly 10-12 other providers. NP is a company that has a clear and precise working methodology so far. And best of all, I'm confident they'll implement it. I don't have a team. NP is my team! Their roadmap and schedule are precise; there's no room for misunderstandings, and they are always on time.
First, be patient and commit to the process. Second, be prepared to see NP as a valid extension of your team - they work best when you give them full access to understand your business challenges. Third, take advantage of their expertise. Finally, follow their structured approach and regular communication schedule.

What was your primary form of communication with NP Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

NP Accel and its members are irrefutably serious. There is a work structure, a schedule, and a follow-up. The knowledge and dedication of each account executive I contact confirm that our business is in good hands.

The communication channel is always open with them, and I highly value their detection of technical or structural problems with the website that I’m unaware of or cannot detect or resolve myself. They also help with the solution and implementation whenever possible.

Are there any areas for improvement or something NP Digital could have done differently?

Nothing detected to improve so far. Their knowledge and execution are ahead. 

BACKGROUND

Please describe your company and position.

I am the Ringleader of Alara Jewelry

Describe what your company does in a single sentence.

We sell eco-conscious artisanal fine jewelry produced by 80+ designers, including our in-house team.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NP Digital to accomplish?

• Goal #1: Expand your keyword rankings from non-branded, high value local and national terms Goal #2: Increase organic traffic (clicks and impressions) on target pages Goal #3: Increase domain authority through high-quality backlinks

SOLUTION

How did you find NP Digital?

From Using ubersuggest.com

Why did you select NP Digital over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from NP Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Conversion Rate Optimization:

• Conversion Rate Optimization:  
  • CRO Audit  
  • Page Template Designs 
• Google Ads then switch to Paid Ads on Meta  
• Web Copy   
  • 3/quarter
• Offsite Content Marketing (backlinks) 
  • 1/month
• Onsite optimization recommendations (meta data optimization) 
  • (9 pages/quarter)
• Keyword Research 
  • (9 pages/quarter) 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Total Keyword Rankings: +52%/ Top 10 Keyword Rankings: +13%/ Organic Impressions YoY: +14%/ Organic Clicks YoY: +4%. In Nov 2023, we held 24% of the traffic share, while now we hold 35% of the traffic share! Also, DA went from 26 in April 2024 to 31 in March 2025.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was organized (and therefore predictable), steady, and responsive. All items were delivered timely.

What was your primary form of communication with NP Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Unlike our experiences with other agencies, we feel that the forward-looking nature of NPAccel means that the process wasn't about us fumbling about and asking for or after things; but rather a process in which NPAccel was proactively looking into our future, parsing our data to find new opportunities for our business. NP Digital was always open to teaching us when we requested more knowledge, so that we can better help the NPAccel team help us!

Are there any areas for improvement or something NP Digital could have done differently?

Nothing comes to mind--we re-upped our contract multiple months before the initial contract ended...that pretty much says it all.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Sockwell

Describe what your company does in a single sentence.

Sockwell is a wellness company combining thoughtful design, beautiful styles & colors, merino wool blends, and the benefits of graduated compression ensuring our customers "Feel Better in Style".

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NP Digital to accomplish?

• Keyword Optimization
• Onsite Content Creation
• Offsite Content
• Organic Site Traffic Growth

SOLUTION

How did you find NP Digital?

Referral

Why did you select NP Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from NP Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The SOW included: 

• onsite keyword optimization
• structural hierarchy and heading optimization
• blog content creation
• offsite content marketing (backlinking)
• overall growth in Organic site traffic

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During our first year working with the team, Sockwell realized the following results: 

• +12.8% growth in Organic site visitors over the full year, resulting in +$203K in Organic revenue. 
• +51.9% growth in the last 3 months of our initial year vs. the year prior, resulting in +113K in Organic revenue. 
• +9.9% in Organic Conversion Rate
• +103% increase in click-thru of non-branded terms, resulting in +51.7% increase in impressions
• +25.8% increase in our Blog Post Page Views
• +38.1% increase in backlinks resulting in 16K referral sessions/month vs. just 8K referral sessions/month the year prior

Describe their project management. Did they deliver items on time? How did they respond to your needs?

When we started our work with the Neil Patel group, our organization was experiencing a dramatic dip in Organic site traffic due to some algorithmic changes in how Google crawls the internet to return search. This dip was affecting us financially, and we saw traffic dip from 20.3K Organic site visitors (November 2021) all the way down to 8.4K at the lowest point (June 2022). 

The team at NP has been fantastic to work with. Our account is managed by Keaton, and he has been a true team player. We worked first to optimize the structure and messaging hierarchy on our website as well as optimize the keywords there. In tandem, the team also worked to develop new blog content informed by trending/relatable topics and keyword optimization. The team at NP also engaged their network to assist us with obtaining backlinks in offsite content. 

With those three major initiatives combined, we have now seen our Organic site traffic back up over 20K people for the past couple of months. To put that in perspective of revenue, during the course of our initial one-year agreement, we saw a +12.8% net increase in organic site traffic that resulted in a directly attributable gain of +$203K in revenue. We also realized a +103% increase in clicks on non-branded terms, a +193% increase in clicks on our blog content, and a +38.1% increase in backlinks. 

In the final quarter (1Q2023) of our first-year contract (when things really started clicking...because this work takes time and ongoing maintenance), Sockwell saw a +51.9% increase in Organic site visitors and +$113K in Organic site revenue. As we enter our second year with the team, it is evident that the work they are doing is working. Sockwell saw lasting spikes in traffic, resulting in meaningful growth in revenue. 

We decided to continue our contract with Neil and our Account Manager, Keaton, into a second term. While the initial lift of site optimization is complete, it is important we stay on top of things ongoing. The investment in NP Digital has been overwhelmingly positive, and the results speak for themselves.

What was your primary form of communication with NP Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I have most enjoyed the white-glove customer service. The team at NP truly cares about the success of our business, and they make themselves available to me and my team at any time!

Are there any areas for improvement or something NP Digital could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

I'm the CEO of Vibe Inc. We are providing a meeting room all-in-one smart whiteboard solution, we invest heavily on paid search and wanna to increase organic search to improve our marketing efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NP Digital, and what were your goals?

We hire NPD as the SEO agency to help us scale the organic search. We wanna catch up some of our competitors did in SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have a marketing director from Adobe, and heard about NPD's name since they worked with Adobe before. Of course Neil Patel is really a big name. So we choose them, hopefully the price we paid worth it. (triple price compared with the SEO agency we hired before) At the time, we are trying everything to grow. So we made the decision.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Basically a SEO standard project. Keywords analysis and then go with a seo based content strategy.

How many people from the vendor's team worked with you, and what were their positions?

Roughly 3-5 of them, but 2 are mainly working with us. One is the account manager, another one is SEO consultant. Others are supporting this project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

• roughly nothing changes based on organic traffic from GA data
• organic impression data grows about 3-4% SEO is a longterm play. They delivered a fair results as a SEO agency should do. But nothing beyonds, we probably could get the same results from a smaller agency with 1/3 the price.

Describe their project management style, including communication tools and timeliness.

They have a very standard playbook for the project, that being said, anything outside the playbook will cost your credit hours. The team they put on our account knows nothing outside of their playbook.

Means if you wanna answers or anything deep understanding or insights, you will need to wait their lead consultant to get a answer for you. The account manager knows very little outside of the playbook. BTW, they are old school, enterprise style communication, using MS Teams, a lot of management layers, a lot of people, very structured.

What did you find most impressive or unique about this company?

Nothing, as their services were a bit expensive.

Are there any areas for improvement or something they could have done differently?

Yes. We are not a big account. They should have better and more professional team put into our account. Instead of just put their poor, playbook trained team into our account and deliver playbook results. Too poor team in startups with a enterprise level pricing.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a woodworking supply company that sells woodworking tools, plans, lumber and supplies to individuals, schools and institutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NP Digital, and what were your goals?

We were losing rank and sales on our website. We hired NP digital to get us back on track, increase sales and start a new email marketing campaign.

SOLUTION

How did you select NP Digital and what were the deciding factors?

We searched for different options and wanted a company that could propel us forward. National recognition with a proven track record were very important to us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We went through a discovery process which included a through keyword research. After identifying the areas that we thought were best, NP Digital came up with a roadmap that guided us through the implementation of ranking for those keywords. The work included keywords and halos for blogs, updating categories, optimizing the website and analyzing the UIX to provide a better customer experience and conversion.

We worked both onsite and offsite content marketing.

How many resources from the NP Digital team worked with you, and what were their positions?

We worked with our account manager who reached out to many people on the NP Digital team including our email marketing manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our email marketing was virtually non-existent. They created an email marketing program with funnels to bring in revenue. We're seeing impressions up 31%, clicks up 27%, sessions up almost 10% and we're in the slow season. We can't wait to see what our busy season will bring.

How effective was the workflow between your team and theirs?

We had meetings for content strategy and email marketing once a month. They are always available for any questions and to keep things moving throughout the process.

What did you find most impressive or unique about this company?

NP Digital can meet all your digital marketing needs. They use a multitude of tools that your average small SEO agency just simply can't afford. This gives you some of the best insights and actions to take to move forward.

Are there any areas for improvement or something they could have done differently?

The startup process was really shaky, for a small company extending a larger amount of money, I'd prefer more organization on the front end. But in the long run, it all came through.

BACKGROUND

Please describe your company and your position there.

I am the director of marketing responsible for content. We are leading global software company in a niche relating to data migration of email, files, legacy email journal data and more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NP Digital, and what were your goals?

Our goals were to improve our online content and get more leads of a higher quality.

SOLUTION

How did you select this vendor and what were the deciding factors?

We reviewed a proposal from NPA, and discussed both internally and with the team at NPA. We decided it was a great fit for what we needed.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

There are so many aspects to the engagement with NPA, but I'll try to name some of them. We have a number of pages that we review and optimize based on keyword research. We also do content refreshes of some of the content on those pages. We work on creating blogs from a carefully crafted content calendar which relates also to the pages that we've recently optimized. The blogs are further optimized by NPA before we publish them. I think those are two of the main topics.

How many people from the vendor's team worked with you, and what were their positions?

We worked extensively with a single point of contact, who reached out to other teams within NPA as required.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've massively increased the number, and quality, of inbounds leads. We also feel that our content creation process is more streamlined and there is much more of it too.

Describe their project management style, including communication tools and timeliness.

Regular meetings are backed up by a detailed shared Google Sheets roadmap. This means we always know where we are, and what's next.

What did you find most impressive or unique about this company?

Their enthusiasm to help us is impressive, and share their knowledge.

Are there any areas for improvement or something they could have done differently?

Not at this time.