What was the scope of their involvement?
We work with them to find the right marketing approach on our different channels. Then, we decide to invest more heavily in some of the channels than others. It was always with a pretty small budget, which was challenging.
We tried different channels such as Google, Facebook, and more. The objective was to test first and then analyze the results. We always looked at it from a true sales perspective.
Their mandate was to manage the campaigns, build the right audience with our team (making sure we were leveraging all the tools), and create the right feedback loop so we could remain aware of updates in real-time.
They interacted with our internal teams to build on the research that was already made. We’ve done some testing with radio spots in certain cities. We performed tests in different markets to understand what the impact was of certain mixed marketing approaches.
What is the team composition?
There was a team lead and a client manager. We interacted with 3 to 4 people.
How did you come to work with Jungle Media?
I was biased because I came from a sister agency of Jungle Media. In my previous work. I knew them quite well.
How much have you invested with them?
We’ve invested $70,000 Canadian dollars (approximately $52,600 USD).
What is the status of this engagement?
We started working together in September of 2018, and the work is ongoing.