Magnitude of Change

BACKGROUND

Please describe your company and position.

I am the Media and Account Specialist of DCC Marketing

Describe what your company does in a single sentence.

DCC prides itself on meaningful work that makes a difference in the lives of those we touch. Our agency is responsible for critical behavioral change strategies for work such as impaired driving, distracted driving, mental health suicide prevention hotline, SNAP, SNAP-Ed, the fight against gun violence, economic development, workforce development, enrollment recruitment and retention, health & wellness and more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Magnitude of Change to accomplish?

• Support in reaching difficult to reach audiences
• Executing behavioral change campaigns

SOLUTION

How did you find Magnitude of Change?

Referral

Why did you select Magnitude of Change over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Magnitude of Change were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are currently working with Magnitude of Change on our roadway safety campaign in Illinois. We are targeting Males ages 18-34 to change their behavior on the road and reduce fatalities related to impaired driving, distracted driving, speeding, etc. They are involved in the entire scope of our campaign, starting with providing us with detailed and relevant research ahead of our campaign planning, all the way until providing insightful reporting. We are currently running social mirroring, streaming audio, in-game video display, and connected TV with them for this initiative. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have continued to be impressed with the outcomes that Magnitude of Change has provided with their media tactics. They continue to beat benchmarks and provide the data and insights to back up their performance. They continue to provide recommendations both throughout a campaign as well as post-campaign to implement in the future. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Magnitude of Change is highly responsive and always delivers items on time. They respond to our needs with attention to detail, and they work proactively to ensure we are taken care of. 

What was your primary form of communication with Magnitude of Change?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I find their portfolio of clients they have worked for, as well as the case studies to back it up, impressive. They have successfully transformed many behavior change and social impact initiatives that have truly made a difference in the markets they help advertise in. They also have many unique capabilities available to best reach our audiences. Furthermore, they work to customize tactics and strategies unique to our objectives. 

Are there any areas for improvement or something Magnitude of Change could have done differently?

None that I can think of at this time. 

BACKGROUND

Please describe your company and position.

I am the Media Buyer of GUD Marketing

Describe what your company does in a single sentence.

All encompassing regional agency focusing on government clients that are making changes for the good of the community.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Magnitude of Change to accomplish?

• Digital Display Campaigns
• OTT Campaigns
• Digital Streaming Campaigns

SOLUTION

How did you find Magnitude of Change?

MOC reached out and we had a meeting.

Why did you select Magnitude of Change over others?

Company values aligned

How many teammates from Magnitude of Change were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have mainly used MOC for Digital Display Campaigns. However, we have used MOC for OTT and Digital Streaming.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On most campaigns it is CTR.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was done in properly and in a timely manner.

What was your primary form of communication with Magnitude of Change?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Accuracy of the campaign that was set up.

Are there any areas for improvement or something Magnitude of Change could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m a senior associate at SE2, a social change marketing agency that uses evidence-based strategies and community input to drive individual and community transformation and create sustainable change.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Magnitude of Change?

We needed help with paid media support.

SOLUTION

What was the scope of their involvement?

Magnitude of Change has handled our digital and out-of-home (OOH) media placements and organic social media management on many different projects.

What is the team composition?

We’ve worked with 2–5 teammates from Magnitude of Change.

How did you come to work with Magnitude of Change?

Someone referred Magnitude of Change to us. We chose them because they were a great culture fit.

What is the status of this engagement?

We worked together from January to June 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Magnitude of Change’s work has resulted in traditional paid media metrics, including impressions, click-through rates, and conversions.

How did Magnitude of Change perform from a project management standpoint?

Magnitude of Change has delivered on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Magnitude of Change’s flexibility and openness to new innovative ideas were impressive.

Are there any areas they could improve?

They could be a bit more organized. We’ve had a couple of hiccups.

BACKGROUND

Please describe your company and position.

I'm an executive for Good Stuff Partners

Describe what your company does in a single sentence.

We are a brand and communications agency specializing in purpose driven work for clients that makes a positive impact for people, animals and the planet.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Magnitude of Change to accomplish?

• Drive audience awareness, engagement and behavior change for a range of clients

SOLUTION

How did you find Magnitude of Change?

Referral

Why did you select Magnitude of Change over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Magnitude of Change were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team were essential in helping to understand the challenges involved for our clients from a behavioral and programmatic perspective,. They helped shape the campaign strategy, media planning and optimization. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Across our project work together they have demonstrated very clear audiece reach, engagement and action outcomes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are a very responsive team, going well beyond my initial expectations in terms of their commitment to the work and ability to bring the right expertise to bear at the right time.

What was your primary form of communication with Magnitude of Change?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a deep bench of expertize across the whole engagement.

Are there any areas for improvement or something Magnitude of Change could have done differently?

No areas that spring to mind.

BACKGROUND

Please describe your company and position.

I am the Co-founder and Principal of SE2

Describe what your company does in a single sentence.

Marketing and communications agency focused on public issues and behavior change. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Magnitude of Change to accomplish?

• Paid media analytics and reporting
• Paid media placement
• Strategic media planning

SOLUTION

How did you find Magnitude of Change?

Referral

Why did you select Magnitude of Change over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Magnitude of Change were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We're a marketing agency focused on public issues, including behavior change and policy. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The media planning and placement projects include detailed reporting which shows that the team is strategic, effective, nimble, and responsive. They anticipate issues and address them. The impact is strong. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. Regular reporting and fast response to issues. 

What was your primary form of communication with Magnitude of Change?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They care about the causes they work on. It's not just another client. It's their purpose. 

Are there any areas for improvement or something Magnitude of Change could have done differently?

I expect they'll continue to explore technology and trends in the sector to optimize their services.