Top Media Buying & Planning Agencies
The biggest challenge for businesses nowadays is reaching their audiences at the right time. Media buying can help brands expand their reach and connect with their target audience effectively, ensuring maximum return.
Essentially, media buying is a form of advertising that involves procuring advertising space on relevant media channels such as television, radio, print, and digital. It aims to secure those slots at the optimal time and cost for optimal exposure. The process requires extensive planning and strategic negotiations, requiring in-depth data on demographics and competition.
Media buying agencies are dedicated service providers that specialize in purchasing, managing, and optimizing ad placements for brands. They can handle everything from market research and audience targeting to negotiating ad placements and performance analysis. These agencies are also committed to building strong relationships with media providers, allowing them to secure premium ad spaces for competitive prices.
Before enlisting the services of a professional media buying agency, it’s important to understand price models and costs to avoid financial strain. Most media buying agencies follow one of five common structures — Cost Per Mille (CPM), Cost Per Click (CPC), Cost Per Acquisition (CPA), flat-rate pricing, and retainer model. Each of these has its advantages and disadvantages and which is the best will ultimately depend on the client’s goals and financial resources.
Media buying is a powerful solution when executed correctly. However, success ultimately depends on finding the right agency that understands your goals, offers the best package for your investment, and can guide you through the process.
15 Leaders 15 Contenders
6,203 Companies
List of the Top Media Buying & Planning Firms
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Featured
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$5,000+$150 - $199 / hr50 - 249Miami, FLServices provided
10% Media Planning & Buying10% Advertising10% E-Commerce Development +7 services10% Market Research10% Marketing Strategy10% Pay Per Click10% Public Relations10% Video Production10% Web Design10% Web DevelopmentSee all 27 projectsAnderson Collaborative™ is a comprehensive media planning and buying agency known for its strategic media planning, ad purchasing, and media buying outsourcing services. The company has received overwhelmingly positive feedback, with clients praising their organization, strategic expertise, and impressive results, such as exceeding a 10-times ROAS. Approximately 100% of reviews highlight their effective communication and responsiveness, making them a reliable partner in advertising strategy and media audience segmentation.
Reviews mention Creative
The sentiment regarding creativity at Anderson Collaborative™ is overwhelmingly positive. Clients praised the team's ability to produce visually appealing and innovative designs, with one noting their 'amazing creativity' and 'fantastic personalities.' Feedback highlighted their effective collaboration, where creative concepts were appreciated and aligned with client visions. The commitment to understanding individual client needs and delivering tailored solutions further underscores their creative strengths, as evidenced by significant improvements in branding and marketing outcomes.-
Web Design & Branding for Medical Billing Company
5.0 Jun 21, 2021They were amazingly creative, knowledgeable, and have fantastic personalities. The final results are so impressive!
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SMM, PPC Management & Marketing Strategy for Museum
5.0 Oct 23, 2024Their extensive network with industry leaders in social media, technology, and analytics enables them to deliver innovative and tailored marketing solutions. Additionally, their unique four-step process emphasizes strategic planning, creative solutions, and data-driven results, which has proven effective in significantly increasing visibility and engagement for their clients. Overall, their dedication to understanding individual client needs and driving impactful results sets them apart in the competitive marketing landscape.
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Industry Experience
Anderson Collaborative™ has demonstrated expertise across diverse industries, including financial services, arts and entertainment, advertising and marketing, real estate, and more. Clients commend their strong project management, effective communication, and ability to significantly increase leads and engagement through targeted digital strategies. Overall, the sentiment is highly positive, particularly in arts and entertainment, where measurable outcomes include substantial increases in audience reach and ticket sales. They are recognized for their innovative solutions, making them a solid choice for businesses seeking impactful marketing support.
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Advertising & marketing Consumer Products Real estate Motion Pictures & Film Software Retail Business services Energy & natural resources Nonprofit Financial services Arts, entertainment & musicWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Anderson Collaborative's strong value for money, noting their competitive pricing and effective results. One client praised their 'good value for cost,' while another mentioned a '5-fold increase in sales and profitability' attributed to their services. Many reviews emphasize the company's ability to deliver impressive returns on investment, with clients reporting high returns on ad spend. Overall, the sentiment is overwhelmingly positive, with clients appreciating both the cost-effectiveness and the quality of service provided.Was this helpful?
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$25,000+$150 - $199 / hr2 - 9Incline Village, NVServices provided
50% Media Planning & Buying15% Marketing Strategy10% Conversion Optimization +3 services10% Pay Per Click10% Social Media Marketing5% Market ResearchSee all 18 projectsEXL Media excels as a media planning and buying firm, offering comprehensive services from audience segmentation to ad purchasing. Across various reviews, 100% of clients commend their strategic approach and professionalism, with notable achievements such as an 11x return on ad spend and a 311% increase in website sessions. Clients appreciate their proactive communication and deep industry insight, making them a trusted partner.
Reviews mention Detail-oriented
Clients consistently highlight EXL Media's detail-oriented approach, noting their thoroughness in media management and campaign execution. One client emphasized that Wendy, the owner, personally drives the billboards to understand traffic dynamics, showcasing their commitment to detail. Additionally, the boutique nature of the agency allows for personalized service, fostering a close client relationship. Overall, feedback reflects a strong appreciation for their meticulousness and reliable execution, instilling trust in their handling of client budgets and strategies.-
Digital Marketing & PR for Ski Resort
5.0 Dec 4, 2020They’re super detail-oriented and always follow through. Because they’re a boutique shop, they provide very personalized service. That helped us develop a close relationship with them, so they feel like an extension of the team.
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3 of 4 Media Planning & Buying reviews are 5 stars1 new review for Media Planning & Buying in past 6 months$200,000 – $999,999 avg. project costRead 4 ReviewsMedia Planning & Buying PROJECT HIGHLIGHT
Media Planning & Buying Services for Real Estate Group
5.0 — EXL Media provides media planning and buying services for a real estate company. The team supports the client's media strategy, manages paid media accounts, optimizes campaigns, and offers Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients of EXL Media consistently praise the company's value for money, noting their ability to deliver effective media strategies within budget. For instance, one client mentioned spending between $1.7 million and $2 million while achieving satisfactory results. Another emphasized their competitive cost per lead in outdoor campaigns. Overall, feedback reflects a strong sentiment of satisfaction regarding the return on investment, with many clients feeling that EXL Media's expertise justifies their pricing.Was this helpful?
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$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
50% Media Planning & Buying20% Pay Per Click15% Social Media Marketing +2 services10% Advertising5% Marketing StrategySee all 16 projectsHotspex Media is a media planning and buying firm specializing in digital marketing and advertising strategy services. Reviews consistently highlight their responsive project management and expertise, with 100% of clients noting timely delivery and impressive insights. Clients appreciate their alignment with business values and successful campaign outcomes, enhancing return on investment and achieving project goals.
2 of 2 Media Planning & Buying reviews are 5 stars$50,000 – $199,999 avg. project costRead 2 ReviewsMedia Planning & Buying PROJECT HIGHLIGHT
Digital Marketing & Ad Planning Services for PR Agency
5.0 — Hotspex Media provides marketing services for a PR agency's end clients. Their tasks include digital marketing and advertising planning, buying, and strategy for multiple accounts within the Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently commend Hotspex Media for their exceptional value relative to cost. One marketing manager noted, "good value for cost" and highlighted their ability to stay on budget while delivering impactful results. Another client emphasized their responsiveness and ability to meet deadlines, stating, "they always make it work within our set budget." Overall sentiment reflects satisfaction with the company's pricing structure and the quality of service provided, reinforcing Hotspex Media as a favorable choice for digital marketing needs.Was this helpful?
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UndisclosedUndisclosedFreelancer
Services provided
10% Media Planning & Buying20% Fractional CMO Services10% Branding +6 services10% CRM Consulting and SI10% Content Marketing10% Direct Marketing10% SMS Marketing10% Search Engine Optimization10% Social Media MarketingLocated in San Francisco Bay Area, California, CHIEF ROI is a Fractional CMO Services company. They focus on Fractional CMO Services and Branding.
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UndisclosedUndisclosedFreelancerSan Antonio, TX
Services provided
10% Media Planning & Buying10% Advertising10% Business Consulting +7 services10% Content Marketing10% Market Research10% Marketing Strategy10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Video ProductionGURUPRESARIO is a San Antonio, Texas-based Advertising company. The team specializes in Advertising and Market Research.
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UndisclosedUndisclosedFreelancerRuislip, England
Services provided
10% Media Planning & Buying20% Content Marketing20% Corporate Photography +4 services20% Video Production10% Branding10% Public Relations10% Social Media MarketingGCC Treasures is a Content Marketing company. The team is in Ruislip, England, and their services include Content Marketing and Video Production.
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List of the Top 15 Media Buying & Planning Firms
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UndisclosedUndisclosed50 - 249San Francisco, CA
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Media Planning & Buying40% Other -
$25,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.5/40.017.2/20 Reviews9.7/10 Clients & Experience9.6/10 Market PresenceService focus
50% Media Planning & Buying50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
35.1/40.016.4/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
50% Media Planning & Buying50% Other -
$1,000+$100 - $149 / hr10 - 49Los Angeles, CA
Ability to deliver
31.9/40.017/20 Reviews5/10 Clients & Experience9.8/10 Market PresenceService focus
70% Media Planning & Buying30% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
45% Media Planning & Buying55% Other -
$10,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
35.4/40.017.2/20 Reviews9.1/10 Clients & Experience9.2/10 Market PresenceService focus
30% Media Planning & Buying70% Other -
UndisclosedUndisclosed10 - 49Toronto, Canada
Ability to deliver
29.7/40.016.2/20 Reviews7.9/10 Clients & Experience5.6/10 Market PresenceService focus
100% Media Planning & Buying -
$10,000+$100 - $149 / hr10 - 49Los Angeles, CA
Ability to deliver
37.3/40.017.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
25% Media Planning & Buying75% Other -
$1,000+< $25 / hr50 - 249New Delhi, India
Ability to deliver
39.8/40.020/20 Reviews9.9/10 Clients & Experience9.8/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$5,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
37.8/40.019/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
$25,000+$150 - $199 / hr2 - 9Incline Village, NV
Ability to deliver
32.5/40.017.4/20 Reviews8.5/10 Clients & Experience6.5/10 Market PresenceService focus
50% Media Planning & Buying50% Other -
$50,000+$150 - $199 / hr10 - 49Thousand Oaks, CA
Ability to deliver
30.5/40.016.2/20 Reviews9.3/10 Clients & Experience4.9/10 Market PresenceService focus
50% Media Planning & Buying50% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Media Planning & Buying85% Other -
$1,000+$100 - $149 / hr1,000 - 9,999Las Vegas, NV
Ability to deliver
28/40.016.8/20 Reviews3.3/10 Clients & Experience7.9/10 Market PresenceService focus
35% Media Planning & Buying65% Other -
$50,000+$150 - $199 / hr50 - 249Toronto, Canada
Ability to deliver
38.3/40.019.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.4/40.016/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Media Planning & Buying75% Other -
$5,000+$100 - $149 / hr50 - 249Toronto, Canada
Ability to deliver
27.6/40.016.2/20 Reviews6/10 Clients & Experience5.3/10 Market PresenceService focus
60% Media Planning & Buying40% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
31.8/40.016/20 Reviews9.1/10 Clients & Experience6.7/10 Market PresenceService focus
40% Media Planning & Buying60% Other -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
38.4/40.018.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$5,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
37.8/40.018/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
32.4/40.016.2/20 Reviews8.4/10 Clients & Experience7.8/10 Market PresenceService focus
15% Media Planning & Buying85% Other -
$5,000+$100 - $149 / hr10 - 49Miami Lakes, FL
Ability to deliver
33.7/40.018/20 Reviews9.7/10 Clients & Experience6/10 Market PresenceService focus
30% Media Planning & Buying70% Other -
UndisclosedUndisclosed50 - 249New York, NY
Ability to deliver
35/40.017/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
UndisclosedUndisclosed250 - 999Pittsburgh, PA
Ability to deliver
32.2/40.016.8/20 Reviews8.6/10 Clients & Experience6.8/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
$1,000+Undisclosed10 - 49Las Vegas, NV
Ability to deliver
33.6/40.018.6/20 Reviews6/10 Clients & Experience8.9/10 Market PresenceService focus
30% Media Planning & Buying70% Other -
$10,000+$100 - $149 / hr10 - 49North Sydney, Australia
Ability to deliver
33.5/40.016.8/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Media Planning & Buying70% Other -
$10,000+$100 - $149 / hr50 - 249Burlington, Canada
Ability to deliver
34.8/40.016.4/20 Reviews9.5/10 Clients & Experience8.9/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
$1,000+$25 - $49 / hr2 - 9Sofia, Bulgaria
Ability to deliver
35.2/40.017/20 Reviews9.5/10 Clients & Experience8.7/10 Market PresenceService focus
25% Media Planning & Buying75% Other -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
26.6/40.017/20 Reviews4/10 Clients & Experience5.6/10 Market PresenceService focus
100% Media Planning & Buying -
$5,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
34/40.016/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
30% Media Planning & Buying70% Other
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